Ivan R. Misner's Blog, page 26

Are Referrals Always Reciprocal?

Some people think about business networking as a game of Who is giving what to whom, always wondering how they can score more.  I caution those people that there is no rule that says, “For every referral you give, you can expect one in return.” Similarly, when you hand out more referrals, it does not […]

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Five Key Competitive Strategies to Improve Your Position

I recommend that entrepreneurs, business owners, and managers take time to analyze your company’s competitive status. This will help you understand and emphasize your Unique Selling Proposition. There is no single formula for conducting a competitive analysis; it’s mostly just good business sense. You want to stay aware of what your competition is doing and […]

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Don’t Stop Networking, Just Start Doing It Right

I once read an article in a major online business venue. The title was “Stop Networking.” That is what the author was telling people. “Stop networking – it is so mercenary.” That is what he called it. The problem was that every example he gave on how networking doesn’t work was an example of really, […]

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Becoming a Master Connector

Master Connectors are the individuals within every community that other people go to when they have a problem and need to find a solution. Master Connectors naturally attract people to them, both customers and the people who need someone to help with finding solutions. Becoming a Master Connector makes business easier because people are coming […]

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Practice Givers Gain With Those Who Earn Credibility

Imagine living in a world where you spend your work week meeting with highly qualified potential clients; returning calls and emails regarding quality referrals from current customers and other business associates; and having a trusted group of like-minded professionals who are eager to help you succeed. It sounds wonderful, right? The Three R’s of Networking […]

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The Power of the VCP Process®

The VCP Process is the foundation of everything I teach about business networking. It is why we go to networking events. We don’t go to networking events to “sell,” we go to those events to work our way through the VCP Process.  What is VCP? The key concept in referral marketing is relationships – […]

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Beware the Networking Disconnect

Many people confuse direct selling with networking. They show up at a networking event wanting to make a sale. However, nobody attends a networking event hoping to buy something. In this video, I share a story about the Networking Disconnect. This video is part of my Master Class from the BNI®  2021 Global Convention.   […]

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The View From Your Windshield

There is a reason why your windshield is larger than your rearview mirror. It’s important to have the clearest view possible of where you are going. As a result, your windshield is substantially larger than your mirrors. Don’t get me wrong, it’s important to know what’s behind you and to learn from where you’ve been. […]

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Don’t Promise, Just Deliver

How are you viewed in your personal and professional networks? Are you perceived as a person of action, or merely of words? The words we say and the actions we take are part of building credibility with our referral partners. A successful relationship, whether a personal or a business relationship, evolves over time. We go […]

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More NEW Than NORMAL

I was recently asked to share my thoughts about the new normal that we live in today. Our business lives will be a lot more NEW than normal. To succeed, businesses need to be open to change. Strategic marketing leaders must take the lead to advocate and deliver on strategies that embrace new technologies and […]

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