Issa Asad's Blog, page 9

Issa Asad Reveals 4 Social Media Trends That Will Explode in 2018

Issa Asad Reveals 4 Social Media Trends That Will Explode in 2018

Issa Asad Florida

If you’re an avid social media user, you’ve probably noted the disruptions! They were not anticipated but have consistently shaped how the world communicates. In recent years, social media has proved to be an alternative media, well, to some, the best medium for communicating compared to traditional ones.

Past stories have backed up this line of thought; we have witnessed, governments, senior politicians, advocates alike embrace this platforms to advance their agenda. What was considered official is now freely being communicated using Social Media.

“There are many reasons for this, and a good place to start would be probably the ease of use and the numbers reached with insignificant resources,” said Issa Asad Florida entrepreneur and CEO since 1996. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

With all these, one can only anticipate much during next year. As the year winds up, careful to note what should be expected even with the rapid technological advancements. Here, Issa Asad Reveals 4 Social Media Trends That Will Explode in 2018:

1) The Rise of Influencer Marketing

In addressing the need for results-oriented marketing, more and more marketers are finding it easier to achieve success provided there’s an influencer along the marketing campaign. Second, there are a growing number of large corporations that are embracing this technique. Huge brands such as Rolex, Hub-spot, and Toyota are now incorporating influencers along their marketing campaigns. Is it working? A big yes! Brands that are stubborn with this tactic are often finding it hard to engage their audience. They will also struggle to connect to social media users while leveraging traditional marketing tactics. Next year will in most cases see an increase of influencer marketing!

2) The New FOCUS on Generation Z!

It’s starting to even think that folks in their early and late teenage would actually be a better target while conducting social media campaigns. Well, research has suggested that generation z is actually more valuable to organizations, companies alike, than any other group. Recent studies have concluded that this tends to have a longer buying power. The coming year, you should expect an increase in investments targeting this particular group.

3) Brands Will Message More In Social Media Platforms

As of now, we have over 2.5 Billion folks using messaging Social Media platforms. Brands have now focused on connecting with the targeted audience using messaging. Come the year 2018; expect more brands to message more while leveraging new technology. Expect brands to embrace: chat-bots, Business artificial intelligence and similar technology to advance their messaging needs and connect.

4) Advancing Live Streaming

Sometime back, it was considered as wishful thinking! Not so today: live stream has become a monumental part of social media platforms. Everyone’s using it, whether big or small. It has become a darling amongst many. There have been many success stories that have been fuelled by leveraging live streaming. Brands, organizations, Non-profits, personalities alike are now using the tool to attract new followership and/or engage the existing audience. By streaming compelling content, brands have often noticed the value that has been resultant.

It may be hard to tell exactly what will be introduced; still, there will be lots of progress in this area. Social Media platforms will continually innovate. They will definitely find better ways of presenting this product to their users, making it more valuable. Come next year; expect more advancement in live streaming.

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Issa Asad Shares 4 Lessons on Reaching Your Social Media Target Audience

Issa Asad Shares 4 Lessons on Reaching Your Social Media Target Audience

Issa Asad Florida

Social media is the hot thing right now that has everyone communicating, in an instant, about things they like & don’t like, as well as what’s ‘in’ or ‘out’.

“If you want your business to be a success, you most definitely want to be ‘in’,” said Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

But how do you make sure that your business is doing a good job? How do you know you’re accomplishing all of your goals? Can you actually tell if you’re reaching your target audience? It’s these questions, and more, that need to be answered in order to keep from wasting time & money, two of your most precious resources.

So, as you decide it’s time to ramp things up with your social media strategy, Issa Asad Shares 4 Lessons on Reaching Your Social Media Target Audience.

1. Defined Business Goals

If you know what your business is trying to accomplish, you’re moving in the right direction. Moreover, having defined business goals allows you to target your presence toward prospective customers who will find your product/service of use to them.

2. Defined Objectives & Goals

This sounds redundant, but this variation on definition pertains to defining the goals & objectives of your social media strategy as a whole. Basically, you may have your marketing department working on various platforms trying to connect with prospective customers. However, if they don’t know what to do when a connection is made, nothing is accomplished.

3. Audience Definition

Being able to know who your audience is, their interests, and their general demographics allows you to really pinpoint the direction and feel of your online presence. You can go so far as to be able to know what time to best post to connect with the most people, as well as how best to form your advertising to appeal to prospective customers.

4. Go To Your Audience

Reaching Your Social Media Target Audience? Social media strategy tends to denote a need to target prospective customers on all online platforms. This is not the case. A successful strategy uses the platform that best targets the majority of your audience interaction. There is no reason to spend valuable resources on a social media campaign on a social media platform that no one is using.

5. Adaptation

Perhaps the single greatest characteristic of a successful marketing strategy is that of adaptation. Even when you think back to a time when social media & online presence did not exist, marketing departments understood the need to adapt to changes. More often than not, these changes revolved around social movements & a general change in customer attitudes towards an industry or even a specific type of product. Being able to adapt makes you a dynamic business, and staying in place with little change makes you static, and it is an inherent dynamic nature that is needed by any strategy to be successful.

Social media strategy is an ever-changing part of the modern business landscape. While the make-up of a successful social media campaign involves a number of facets, the most successful strategies adapt & aim to focus on their prospective customer base without exhausting resources.

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Issa Asad Gives 4 Creative and Effective Social Media Content Hacks

Issa Asad Gives 4 Creative and Effective Social Media Content Hacks

Issa Asad Florida

Social media sites are a great place for businesses and individuals to express themselves. But as a businesses owner, where are you supposed to draw the line on what constitutes “appropriate” social content? It’s important to express your corporate values, as well as the personalities of your employees, but it’s also just as crucial to stay within the realm of acceptable business behavior.

Your business will thrive when social media tactics are worked properly. “Social media will not help any business if the content is not tailored in a particular way to appease the crowds,” said Issa Asad Florida entrepreneur, social media expert, and CEO. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

There are several things to keep in mind when considering the most effective content to air through social networks.

Here, Issa Asad Gives 4 Creative and Effective Social Media Content Hacks:

• Effective social media content is that which is designed for the right people. It is not enough coming up with excellent content because the audience needs to be the right one or most suitable. Success will come when the information reaches those who matter most.

• It is okay to start off slow with social media content. Most people who have made it have learnt to look at the trends shaped by the social communities on the topics carried. There are areas that will receive most attention and being part of a community and observing is a good strategy to employ. Learning first will therefore be the best thing before creating any content.

• In social media communities, people will adore personal experiences in relevant areas that you represent. These experiences when shared will evoke emotion that will in turn grab the attention of a social community. In this regard, let people see the real you behind the content created; it will create more credibility.

• Apart from sharing personal experiences, you can also share other people’s experiences. This is the power of sharing and through interviews of people who matter in a particular line of business, great content will emanate. Take advantage of this and highlight such people to constitute social media content.

• Social media content will be born from considering different points of view by community members. This interaction is always welcome by many and people will be compelled to react and give their opinions.

• Highlight top lists and performances of different sectors and this will help grab many in the social community. People like to talk about people and this will definitely be the mine for great content hassles free. Many are the aspects to mention with content creation for social platforms.

• Avoid being offensive: This one should be fairly obvious. Unless you’re a comedian or comedy site, offensive humor will get you in trouble faster than you can type your punchline.

• Try not to post irrelevant content: Every now and then, you’ll need to post something irrelevant. That’s fine, but try to keep the majority of your content business related – that’s what people are following you for.

• Don’t talk down to competitors: Making fun of your competitors blunders or badmouthing their products may seem like a good idea, but it can actually make you look worse in the eyes of your customers.

• Reply to complaints considerately: If and when customers complain on your social profile, don’t shake them off. Address their complaints with respect and try to resolve the situation.

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Issa Asad Says Every Entrepreneur Should Read These 5 Investment Books

Issa Asad Says Every Entrepreneur Should Read These 5 Investment Books

Issa Asad Florida

The potential benefits of reading books are possibly endless. Not only does the regular reading of books enhances your critical skills, writing skills, vocabulary but also boosts your memory and enriches your entrepreneurial skills as well. In fact, studies tend to show that reading is one of the main hobbies of a wide range of investors and successful business oriented individuals. Did you know that billionaire Buffet Warren spends nearly eighty percent of his day reading books? Bill Gates, on the other hand, reads at least fifty books annually and this is equivalent to one book a week.

Currently, we have numerous books that cover possibly everything ranging from financing tips, how to invest to real estate investing,” said Issa Asad Florida entrepreneur since 1996. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

Whether you are a beginner or a well-established entrepreneur, you’ll always find these books extremely beneficial. So today, Issa Asad Says Every Entrepreneur Should Read These 5 Investment Books:

1. How to Flip Houses with Little or No Money, by Sperder Cody

Cody is a highly successful real estate expert who is believed to have flipped at least one thousand properties in the property world. He is the CEO of Clever Investor LLC, a firm that focuses on property investment information. If you want to hone your real estate skills and become a successful investor, then you must read this particular book. Here, you’ll get to know and understand the principles of successful home flipping with little or no funds.

2. How to Get What You Want with Whatever Money You Have: Spend Well and Live Rich, by Singletary Michelle 

This particular book primarily dwells on how to limit your financial debts and use the little you have to achieve your financial goals. Currently, Michelle is arguably one of the most respected columnists of The Washington Post. It is also worth mentioning that she has published many award-winning works on personal finance, including The Color of Money. She also offers practical financial tips and advice on CBS as well as on CNN News.

3. The Devils Financial Dictionary, by Zweig Jason

Jason is not only a successful but equally smart and witty writer who has done lots of work mainly on the neuroscience of investing. This book is intended to help you know and understand how to survive the devastating financial market hostilities. Jason is also a renowned public speaker who has addressed various audiences at the higher learning institutions such as Stanford, Harvard, and Oxford.

4. The Intelligent Investor, by Benjamin Graham

Graham is not only one of the most influential thinkers the world has ever had but is also one of the most respected investment advisors. He is an economist by profession and the brains behind Value Investing.

It is also critical to note that Benjamin is the man behind Mr. Market, who played a significant role regarding the revolutionization of the global currency. If you didn’t know, this piece of his work represents the base on which nearly almost the today’s contemporary financial theories are based upon. The Intelligent Investor is a highly-rated book considering that Warren Buffet, an investing genius, once declared that the book transformed his professional life. If you want to become a prominent investor, then this is a book you must have at your disposal.

5. Seven Simple Steps to Financial Freedom: Money Master the Game, by Robbins Tony

Tony is a philanthropist and a renowned investor. In fact, he has created a business empire, investing in at least thirty companies that are believed to generate more than five billion U.S dollars annually. He has also published six globally best-selling books. In this book, Tony explains how individuals can effectively create a lifetime investment and savings strategy. If you want to expand your knowledge and create a sustainable financial plan for your family, then this book is specifically designed to allow you achieve your dreams.

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Issa Asad Shares Skills You Need to Become an Affluent Content Writer

Issa Asad Shares Skills You Need to Become an Affluent Content Writer

Issa Asad Florida

Having the ability and skill to create engaging and original article content is surely hard. Not everybody is given the talent to produce creations that get a lot of positive reviews. Being the dream job that it is, many have wanted to succeed in this field but unfortunately, can’t.

“It may seem that successful writer live desirably, surely they have encountered a lot of trials and they had a hard time trying to make a living out of it,” said Issa Asad Florida entrepeneur since 1996. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

They may have the skills but at some point, these skills are just not enough. So if becoming a successful content writer is what you have dreamed of, you need a lot of marketable skills to learn. Here, Issa Asad Shares Skills You Need to Become an Affluent Content Writer:

1. You must master the different writing styles

As you have noticed, there is what is called an AP writing style. Aside from that, there are also other styles out there. There is a blogging style that is written in a friendly, more personal and more opinionated manner. There is also an Ad copy which is usually persuasive and short. Having these styles mastered, or even just one of them makes a content writer more in demand and valuable.

2. You must be able to have knowledge of SEO, HTML, CSS, and WordPress

You don’t really have to know the all of it. Knowing the basics would suffice. WordPress has themes with varying levels of automatic functions. Learning to navigate WordPress functions through the HTML tab will help you come up with your desired writing format.

The knowledge in SEO is also essential. The algorithms of search engines are dynamic and thus, if you want to be successful, you have to keep up. The only thing that does not change is that contents of high quality will always be in demand.

3. Always make an original content

Nothing beats the original. Having original content builds up your credibility and rises up your reputation value. There are online platforms that help check your article’s originality. With the widespread of article contents out there, accidentally creating a duplicate article is never impossible.

4. Choose topics carefully and not randomly

Writing is considered as art. Be creative enough in choosing the topics you want to write. Going through ideation is a critical process. Ideation is where a creative finding of subject happens. It usually begins with analytics and is mostly done in a team setting. However, freelance writers do not work with teams but work individually. But before choosing topics, the need of doing these things help in becoming a successful content writer:

· Understanding your audiences. To be able to know your readers will help you come up with a good idea with a good content. Always remember that you write for the readers, and not for yourself, nor for your company, nor for your brand.

· Do a keyword search. Knowing what is the trending and hottest topics is a big plus. As stated by Buzzsumo.com, the how-to posts have become quite popular and writing around these keywords would help you have a large number of readers.

· Always go for a creative and snappy title. You content titles are what makes your article more engaging. The readers’ interest depends on how catchy your title is. Their interest grows if your title gives them a hint of what it is about, but would give them enough curiosity for them to keep reading.

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Issa Asad Shares 5 Ingenious Writing Apps for Your Apple Products

Issa Asad Shares 5 Ingenious Writing Apps for Your Apple Products

Issa Asad Florida

It’s no secret that Apple has taken the tech world by storm. From mobile market domination with iPhones and iWatches, to computers for writing and graphic design, Apple is virtually everywhere.

“Writing has been particularly helped with apps from the Apple world, as writers are finding new and creative ways to improve efficiency and manage content,” said Issa Asad Florida businessman, entrepreneur, and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

Here, Issa Asad Shares 5 Ingenious Writing Apps for Your Apple Products:

1. Byword

An app designed for bloggers, Byword provides immediate syncing between mobile devices and your laptop, and allows users to open documents remotely with immediate sync and publish directly to blogs without the hassle of multiple iterations, plus users can store research, notes, and other ideas with rapid access. At $11.99, it’s powerful for the price.

2. Write

Essentially an empowered note app for your Mac. It provides a vehicle for storing and accessing notes, blog posts, or ideas for writers with immediate access over all platforms. The app also offers a seamless integration with Dropbox for mobile application on non-Mac hardware. A steal at $9.99.

3. Writeroom

A helpful and powerful app for writers who are looking for a distraction-free workspace and smooth content creation. The power of Writeroom is its ability to handle large scale documents with ease and provide a clean writing and viewing space. Users can customize the look of the document with new paper textures, sounds, backgrounds, etc., and also allows for team integration remotely. The app is ideal for writers seeking to produce the large volume with small to mid-size feature integration. It’s also a great buy at just $9.99, depending on a writer’s style.

4. Ulysses

Probably the proverbial “Cadillac” of the writing and mobility, Ulysses has features that many writers find extremely helpful. It allows for sync across all platforms including full functionality with mobile devices and allows users to edit and control document settings, even from an iPhone. Writers with timing constraints will find the mobile functionality freeing, and the fact that documents can be fully edited makes productivity simple and easy. The app allows users to export into nearly every file format including PDF, TXT, HTML, DOCX, RTF, Markdown and ePub. The app can function as a journal, a word processor, a note keeper, etc. With all this functionality, it should be no surprise that the app runs a stiff $44.99, but writers who need these sorts of features will find it a steal at twice the price.

5. iA Writer

For those who are grammatically challenged, iA Writer is probably the best app on the market for control of syntax and phrasing. Built with a handy grammar check system, iA Writer allows users to write quickly and smoothly without the hassle of analyzing subject/verb agreement or adjective case matching. Errors are identified and corrected. The app also features a synchronized scrolling function perfect for professional proofreaders or copy editors that allow a user to read without a distraction of page breaks or content insertions.

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Issa Asad Explains Why Writing a Book Is Like Getting a Degree

Issa Asad Explains Why Writing a Book Is Like Getting a Degree

Issa Asad Florida

Sure! Attending college is a solid future investment but what about book writing? The new educational trend now is finding a topic and focusing on it. Traditionally, people used to pursue master’s degree to become an expert in a certain area. But not the case nowadays, as more people have realized that writing a book may be better – although challenging than pursuing a higher degree.

Those with a secondary degree are writing books to complement their studies. According to professionals, writing a book instead of going back to school has its ups and downs.

“Although you can learn a lot of new things in your field, you may lose motivation faster as there may be no person to encourage you,” said Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

Here, Issa Asad Explains Why Writing a Book Is Like Getting a Degree:

1. You turn into a professional in a specific area of study

When you decide you are going to start writing a book, you will, most of the times, have an idea of what you are going to cover. Better still, you will likely have enough knowledge on the subject to warrant being called an expert in it. But although you will be conversant with the topic, you will still encounter challenges that you need to solve. And in the process discover new conflicts, debates and what influences control in the area of interest.

2. You acquire better self-motivational and time management techniques

The time it takes to write a book largely depends on how you focus your efforts on research and writing. It can take years or even decades before you are able to finish writing a book. As a committed author, you are required to polish your skills in motivation, pacing and time management. Remember keeping distractions at bay is likely to be the most difficult challenge facing many writers today, for example, social networks distractions.

3. You get to know how to critique in a friendly way

Once you are through with drafting the book, it is time for editing now. Go through the work with a critical eye although the process can draining emotionally and mentally. You understand how tiring it was to create the material – but also know that it is far from being perfect. According to the CEO of Essaylook, Joe Baldwin, one can learn essential skills on how to critique written work. This can help when you are the one critiquing other people’s work.

4. You enhance communication skills

Did you know that writing makes people better communicators? If you write a book and give others to evaluate it, their criticism will likely improve your communication skills tenfold.

5. You get a clear picture of the audience

Writing a book is a journey that involves discovery of many things chief among them is how to communicate with your audience through your written work. Although it may not have a clear picture of the audience at the beginning, as you add more material, topics, and details, you will realize that you have settled on a particular speech pattern. By understanding your audience better, you are able to know how to improve your book as well as market it.

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Issa Asad Explains 3 Ways to Publish Your Book without Amazon

Issa Asad Explains 3 Ways to Publish Your Book without Amazon

Issa Asad Florida

The phenomenal success of self-published book authors like EL James and Mark Dawson has got the attention of aspiring writers who’ve been holding their guns thinking whether or not their creation is “publish-worthy”.

More and more indie authors are going this route, and self-published books are gaining recognition across the globe. But if you’ve considered using CreateSpace by Amazon as your self-publishing solution, you probably already know that you will need to work on the cover design and copy editing all by yourself. Not just that, you won’t have access to expert feedback about your book (given it’s a free option, to begin with).

“This is why most publishers going this route have to consider the extra costs of hiring professionals for those services,” said Issa Asad Florida entrepreneur. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

Looking for an alternative to Amazon’s Createspace? Here Issa Asad Explains 3 Ways to Publish Your Book without Amazon:

1. iBooks

Even though Amazon is the biggest book distributor in the United States, it isn’t the top choice in many other countries. The sales of Apple’s products exceed that of Amazon’s. It goes without saying that there are more iPads and iPhones being sold in the world right now than Kindle devices. This is why you should seriously consider Apple iBooks Store as your next book distributor.

2. Xlibris

Similar to Author House, Xlibris offers both: the freedom that comes with self-publishing freedom and the traditional publisher support. They also offer the most extensive number of options to choose from when it comes to launching your next project. And yes, that means their service plans are designed to accommodate any kind of budget and the required amount of support.

3. Author House 

For writers who want a self-publishing option with good quality support, Author House can be a nice choice. If you don’t want to do it all alone, their team has experts for tasks such as copy editing and graphic designing (among other things) on board who can help you craft your manuscript in the best way, catch any minor errors (if there are any) and provide reliable support.

Additional Tips

Consider the printing costs. Even though CreateSpace provides printing on-demand (there’s no up-front financing required), that’s not the case with Xlibris or Author House. You might need to discuss this with your self-publishing partner of choice well beforehand so you will have a better idea of how much you might end up paying for the books’ printing cost.

Keep your EIN number handy. Last but not the least, most self-publishers make it compulsory for you to share your EIN number from IRS, specifically for tax purposes. So, it’s a nice idea to have it handy before you begin pursuing your dream of self-publishing.

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Issa Asad Suggests Every Leader MUST Read These 5 Books

Issa Asad Suggests Every Leader MUST Read These 5 Books

Issa Asad Florida

If there’s one thing good leaders have in common it is the fact that they are humble and willing to take advice from those more successful than themselves.

“Not only does this keep their head tightly screwed on, but it also helps them grow as individuals,” said Issa Asad Florida entrepreneur and businessman. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, all located across South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

Issa Asad Suggests Every Leader MUST Read These 5 Books:

1. The Art of Seduction, by Robert Greene

Many consider this book a cheesy, pick up artist favorite, but it is so much more than that. In fact, every aspiring entrepreneur and leader should read it. The Art of Seduction is primarily a book about social dynamics. Greene explores and explains the relationship between power and manipulation and goes to great depths to explain how these power dynamics relate to everyday encounters in the workplace. You need to network and understand how human relationships work in order to succeed and be a great leader. This is why this is such an important book. Highly recommended.

2. The Art of the Pitch, by Peter Coughter

Coughter’s The Art of the Pitch is an absolute must read. Everyone knows how important writing a good pitch or a presentation is, but this book is about much more than that. This is a book about storytelling, first and foremost and storytelling is a skill that can be learned. Telling an interesting, captivating story concisely is an art-form in itself, but conveying your inner self and letting the world know who you really are is a skill only a few of us manage to master. Peter Cougher’s The Art of the Pitch is exciting, well-written and empowering. Everything a book should be.

3. The Seven Habits of Highly Successful People, by Stephen R Covey

The Seven Habits of Highly Successful People, by Stephen R Covey is probably the best-known self-help book ever written. It wouldn’t have survived all these years (it came out in 1989.) if it didn’t have substance. This book has substance and it has a lot of it. Most similar books nowadays are, let’s not kid ourselves, written by wannabe gurus who can’t get their own life in order, let alone pass their “knowledge” onto someone else. Corvey’s best-seller is everything these books are not. The Seven Habits of Highly Successful People is a classic that will make you more productive than you ever thought possible. Above all, a leader must lead by example. This book will help you do just that.

4. Extreme Ownership, by Jocko Willink and Leif Babin

Motivation, skill, passion, ethics, ability – it all matters, but unless your company has the right structure, the right team, these things simply won’t help much. In fact, they may not even help at all. Jocko Willink and Leif Babin are two former Navy Seals, with lots of life experience and lots of lessons learned behind them. They have taken all the lessons they’ve learned, condensed and simplified them in a single book – Extreme Ownership. This book will teach you how to be a leader, help you build a winning team and prove, over and over again, through countless examples and real-life scenarios, why structure, leadership and teamwork matter.

5. The Tanning of America, by Steve Stoute

The modern day society keeps evolving rapidly. Our culture is an ever-changing mess of human behaviors and habits and it all very much relates to marketing. This is what Steve Stoute (former manager for hip hop stars such as Nas and Mary J Blige) writes about in his best-seller, The Tanning of America. The author explores the relationship between marketing and culture, brands and artists, success, leadership and partnerships.

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Issa Asad Explains 4 Reasons Why Writing a Book Boosts Business

Issa Asad Explains 4 Reasons Why Writing a Book Boosts Business

Issa Asad Florida

Starting a business is hard work, but gaining more business can be just as much of a challenge. Maybe your business is in an undeveloped industry and needs to be brought to the attention of potential customers. On the other side, your company is facing a lot of competition, and you need an edge to make you stand out. With the advances in the self-publishing business, writing a book has become incredibly easy.

“For companies, a book can be seen as a new kind of business card that can tell and share a lot more about your business before a customer even approaches you,” said Issa Asad Florida entrepreneur and CEO of Q Link Wireless and Quadrant Holdings. “A book aimed at boosting your business could bring you several different rewards.”

Here, Issa Asad Explains 4 Reasons Why Writing a Book Boosts Business:

1. Draw attention to yourself

The first of these rewards is using a book to present you and your business to the public eye. Depending on the type of business you operate, describing the process of a service or rewards of a product will draw attention to the industry you work in and to your business. At the same time, putting the information into an organized book form will aid you in presenting your company to clients when your face to face.

A book can help you to win customers too. Essentially, a book based on the particular service or product you offer is an extended business card. Making it available to potential clients highlights how your business can fulfill a need or want that your customer has and directs them towards your business.

3. Boost credibility

Thinking about the idea that a the book is an extended business card, it will help to boost your credibility. A a potential client can get a feel for your knowledge and experience through a book in a way that they are unable to get from a simple advertisement; therefore, a book gives you credibility that you have the knowledge and experience to provide them with the service or product they want or need.

2. Find your focus

At the same time, by researching and organizing your book, you can increase your knowledge of a particular subject; therefore, helping you to find your focus. Writing a book can aid you in taking a look at your strengths and weakness as well as a way to better refine your businesses process. Weaknesses are a challenge for business owners, so finding a more organizing method of facing a weak point by focusing on it can help you to overcome the weakness and improve your business.

4. Gain new clients

Writing a book all in itself is a rewarding process. Putting your ideas, knowledge, and experience down on paper offers a lot of personal rewards, but when considering your business, it can provide a lot more rewards for increasing your credibility and your selling power for gaining clients. A book can be an aid in helping you overcome challenges and find a focus for the overall business and specific areas of your business. Mostly, writing a book can put you out in the public eye gaining you more attention then just regular marketing can provide.

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