Issa Asad's Blog, page 14

The 5 Best Ways to Make Your Social Media Marketing Better

Have you run out of ideas on how you can improve your social media marketing? There are numerous ways that is proven to significantly improve your social efforts. In this article, Florida entrepreneur and social media expert, Issa Asad, will provide a list of the 5 best ways to make your social media marketing better. Mr. Asad is the author of 4 best-selling books on Amazon, including Instant Profits with Instagram.

This list will help you learn how to effectively employ social media, podcasts, and blogs to increase sales, connect with customers, generate awareness, and drive traffic. Here are the 5 best ways to make your social media marketing better.

1. Boost Posts vs Promoted Posts on Facebook

Promoting a post offers more targeting, pricing, and bidding options. You can easily promote a post by using the Ads Manager or Power Editor.

Visit https://www.facebook.com/ads/create/ and then click Page Post Engagement. From the drop-down menus, select the page and the specific post you are promoting. Then click Continue, the Page Post Engagement option will bring more targeting options.

2. Types of Twitter Cards Currently in Use by Businesses

There are 8 types of Twitter cards that you can install. These twitter cards have an additional set of their own analytical data that is accessible via the Twitter Analytical dashboard under your Twitter Cards.

They enable you to monitor all tweets, clicks and impressions from your Twitter cards within a specific date range.

3. Improving Your LinkedIn Profile

Your LinkedIn profile can be utilized to enhance your social marketing success. There are various features which when properly utilized will enable you to gain more from your LinkedIn network.

Ensure you separate your Summary and Specialties. Note that your LinkedIn profile may or may not contain both Specialties and Summary sections. A good Summary section is just an overview of what you do and what you can offer to the company as its employee. On the other hand, the Specialties section is more specific and should stick to listing only your particular skills.

4. Effective Use of Instagram Profile for Business

There are numerous tips on how to use Instagram to improve the experience of your customers and increase the visibility of your brand. Just like in Twitter, Facebook, and other social media platforms, how you integrate your brand information matters a lot, like specific image sizes, the maximum number of characters, and emphasis on branding. Ensure your profile is complete and provides all information your customers may require to find you and potentially become business associates.

5. Increase YouTube Subscribers and Overall Exposure

You can achieve more subscribers by use of strategically positioned call-to-action, annotations, featured channels and your blog.

Annotations can be a very effective in growing your subscribers. Annotations are the small colorful sticky notes that individuals paste in their videos after uploading them to YouTube. Avoid overusing them as many people do and settle for a few strategically placed annotations which can be very effective in driving your YouTube marketing efforts.

Call-to-action annotations are highly recommendable since they are highly effective. These can be added as “speech bubble” annotation just below the Subscribe button in all your YouTube videos.

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These 3 Apps Will Make Social Media Marketing Easier

Social media marketing is one of the most efficient marketing strategies. With the help of social media mobile apps, you can address any concerns raised by your clients at any time.

“Social media marketing apps are convenient in the sense that you don’t have to waste your time sitting on your office desk to manage issues that involve your business,” advised Issa Asad, a Florida-based entrepreneur, social media marketing expert, and CEO of three companies located across South Florida (Q Link Wireless, Quadrant Holdings, and Bond Media).

These 3 apps will make social media marketing easier for you.

1. DrumpUp

With any computerized device, you can download this app for free. It is supported by Natural Language Processing (NLP) as well as sophisticated data mining algorithms. These features enable it to cultivate fresh content recommendations that are resourceful for your business.

The app brings up this new content every day and gives you the chance to schedule it on your social media pages such as Linkedin, Facebook, or any other page. DrumUp, therefore, is a must-have app, especially for business owners who regularly require streaming top-notch content.

All you need is to sign in to DrumUp using a Linkedin or Facebook account to get personalized recommendations. You also need to use keywords that are related to your business when conducting a search so that the app can give you content that suits your needs.

The app offers suggestions on the appropriate time to schedule the content it suggests on your accounts as well as the flexibility to review and edit the posts ahead of time. You can perform all these operations from its dashboard, which is very easy to use.

2. Facebook Pages Manager

While on the go, this is the best app to take advantage of. It allows you to separate your personal and business entities. The page enables you to craft and post content or view content without being distracted by seeing extraneous Facebook activities.

The app is similar to the regular Facebook app and hence you quickly get acquainted with it. You can effortlessly monitor how the content you post performs since you can see the number of people who either share, like or comment about it. And from the same application, you can allow other administrators to access particular pages.

The fascinating thing about this free app is that page administrators can write and post updates on various pages without hitches. If there is more than one administrator, you can see how many there are and what pages each of them manage. What you need is an Android or iOS device so that you can download this free Facebook Pages Manager.

3. Sparksfly

If you want an app that will increase a personable connection with your customers, you can download this app for free on any Android or iOS device. You can make your business to be the most identified brand in the market with the use of Sparkfly. It brings up recommendations on the basis of your preferences with the help of its unique algorithm.

This app enables you to search relevant content and thus it’s crucial that you make use of keywords that are within your niche. You can create ‘routines’ that ease the browsing of the content that interests you. It is these “routines” that generate useful content recommendations that you can later share on social media.

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3 Tips for Improving Your Online Marketing Strategies

Digital marketing is essential to the success of modern marketing. Enterprises are operating in a digital environment whereby reaching and connecting with their customers has to be done digitally. This means that a successful business has to be smart in how it handles its digital marketing.

There is a lot of information out there which has to be collected, processed, and evaluated by marketers before launching their marketing campaigns lest they lose sight of the big picture – of communicating, winning and retaining as many customers as possible.

“A sure way to improve the total digital marketing strategy is addressing the customer experience,” advised Issa Asad, Florida-based entrepreneur and CEO for over 18 years. Mr. Asad is the CEO of Q Link Wireless, Quadrant Holdings, and Bond Media, all located in South Florida. Below are 3 tips for improving your online marketing strategies.

Improve Customer Acquisition

Your customers have to know who you are and what you do. You have to be creative enough to earn yourself great traffic to your website, blog, or online store. Spread the good news about your existence to as many customers as possible though social media platforms such as Facebook, Vine, Twitter, and Instagram. It is advisable for you to set your acquisition goals before you venture in acquiring them so that you have something against which you can check your performance later.

Strengthen Engagement Strategy

If you asked many businesses about their objectives, you wouldn’t miss the objective of intensifying customer engagement and developing a brand through positive experiences. This is a good objective for as long as digital marketing is concerned, but some of these businesses do not know how to achieve it. Well, you can create personalized customer experienced by intelligently utilizing the data of those customers who visit your website.

With the help of web analytics solutions, you can easily gather, organize, and analyze customer data. From this analysis, you can interpret the information to find out what the customers wanted from your site, hence understanding their wants and needs. From the identified needs and wants you can therefore create a brand that matches the needs. Make it a dynamic customer/brand engagement so that you equip yourself with more customer information each day; this way you will know what exactly meets their needs and give them that. At the end of the day, your customers will have enjoyed excellent positive experience.

Grow Retention Rate

Acquiring a new customer is good news to any enterprise, but the best news is being able to retain them so that they come for more tomorrow and forever. Your customer will remain loyal to you unless there is a problem somewhere. Research proactively to know why they no longer reply to your emails. Could they have gone for your competitor’s brand which is better than yours? Did the unfriendly and hostile communication with your support team turn them off?

Let your marketing unit determine where retention efforts should be focused. They can do this by utilizing already available data, technology and scoring rules to find out which new customers are most likely to be turned to loyal ones by looking at their position in the buying cycle. Focus on them and make sure that they don’t leave for your competitor by delighting them with your products.

In today’s market, you have to promise excellent customer experiences in every encounter you have with them. This can be achieved if an enterprise evaluates its digital marketing strategies properly and takes them seriously. Let them not only aim at getting as many customers as possible but also having personalized positive experiences with them so that they can remain loyal.

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4 Marketing Mistakes You Must Avoid

Affiliate marketing is one of the most lucrative form of online businesses that anyone can run. But just because lots of people have made a killing at affiliate marketing, and still are, does not mean that it is easy to do.

“It takes a great deal of trial and error before you can get your groove and see some results,” advised Issa Asad, Florida-based entrepreneur and technology expert. Mr. Asad is the CEO of Bond Media, Q Link Wireless, and Quadrant Holdings. He is also the author of 4 social media e-books, including Instant Profits with Alibaba.

It may be months before you learn how to do marketing right. On the bright side, however, if you get it right you could be making millions. That being said, here are 4 Marketing Mistakes you must avoid if you want to succeed as an affiliate marketer.

1. Hard Selling Your Products

Yes, affiliate marketing is primarily about making the sale. That is why you are in the business at all. The problem with that is that online customers have become increasingly desensitized towards being sold. Way too many people have been scammed way too many times that they now have a subconscious scam radar that goes off any time they see anyone trying to hard sell them online.

If your landing pages are riddled with ‘buy now’ signs or calls to action and unrealistic product descriptions and benefits, then people will automatically shy away from them.

New affiliate marketers make the mistake of thinking that if they tell their potential clients everything nice about the product, and only everything nice, then the clients will be inclined to buy. This is actually wrong. People know that there is no product that is all good. They know that there are going to be potential problems and that there are no absolutes; not everyone is GUARANTEED to love the product. They want you to be honest with them. Tell the good, the bad and let them decide for themselves. Don’t push them too hard.

2. Promoting Every Product You Come Across

It is easy to get excited about new products. You will come across products that seem like easy sales; products that offer great commissions and products that you actually like. As much as you will want to, you cannot promote everything. Well, at least you shouldn’t. If you try to promote too many products you will only end up stressing yourself out and making little headway. Choose a niche, choose a few worthy products and concentrate on those. Once you are sure everything is set up properly and that it doesn’t need 23 out of 24 hours of your day to run, then you can start building up other avenues.

3. The New Shiny Toy Syndrome

New products come up every day. And almost every new product will sell hard and fast in the beginning. You will see adverts for it everywhere and you will think that maybe you are missing out. You may be tempted to drop everything you are doing and start work on promoting the new product. Tomorrow, the same thing happens, only with a newer, even hotter selling product. So you do the same thing. Before you know it, you have about 60 product website that are all halfway done and none are selling as well because you did not take the time to set them up properly. Keep your focus and finish with one thing at a time. No matter how shiny and new the others may be.

4. Take Time to Learn

You need to take the time to learn the trade craft. Granted, there are some lessons that only experience can teach and you will learn as you go along. But before you start throwing your money around trying to get your hands on every piece of information about affiliate marketing, take the time to carry out proper due diligence. Find out where the best in the industry get their education from and start learning. You will need it.

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5 Tips for Improving Online Marketing for Your Business

The Internet is a very interesting place to carry out business. There are a lot of ways you can use to market your business online. The market on the internet is diverse and if you present an idea in the best way possible, then you are sure of success.

To do this, there are some essential things that you must have. “They include your own website, a good social presence, and in some cases a video strategy is important,” advised Issa Asad, a social media expert from Florida. Mr. Asad is the CEO of Quadrant Holdings, Q Link Wireless, and Bond Media located in South Florida. He is also the author of 4 social media marketing e-books, including Instant Profits with Instagram.

If you have the above, then the following are 5 tips for improving online marketing for your business:

1. First Impression Matters a Lot

There is usually no second chance to make a first impression. This means that you should always make a lasting first impression. In this case, your website is your tool of making a first impression. You should design your website in a manner that attracts customers. This is the first thing a customer sees concerning your business. The design of your website should be professional and catchy.

2. Conquer the Social Media Platform

In the recent times, visual marketing is much more effective than audio marketing. This has been made easier by the use of social platforms such as Pinterest and Instagram. Therefore, you should strive to conquer such areas by coming up with social media graphics that will be able to attract a lot of attention.

3. Have the Best Ways of Design and Conversion

Having an amazing web design does not guarantee that you also have the best conversion numbers. This also applies when you decide to specialize on increasing conversion. You will find that the outcome of the design is not that good. However, there are certain practices you can use to favor web designing and optimizing conversion. You can search on the internet or consult professionals to know which practices are effective and efficient.

4. Be a Good Writer

A good writer is able to affect the mind of a reader in great ways. It doe not matter for what purpose you are writing, you should always avoid writing mistakes. Writing content for blogs, social media channels and any other outlet is very sensitive. There are certain mistakes if you make, they will bring your business down. The mistakes can be unintentional but that does not matter to your customers. Writing does not need you to be a professional writer it only needs you to be keen on what information you are writing about your business.

5. Give Pop Ups A Second Thinking

It is true that a lot of people do not like pop ups on websites. However, if you use them at the right situations to the right audience, then they can be very effective. You should design your pop ups in a manner that they look appealing. You should also put into consideration the implementation process. This includes the time at which they will pop up at the interval of the pop ups. You should also know the people to target with the pop ups so as not to annoy other customers who will not benefit from them.

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How to Become a Visionary Entrepreneur Like Bill Gates

Ever wondered how Visionary entrepreneurs like Bill Gates can make billions of dollars from their work? If you are already an entrepreneur or planning to venture into business, getting big profits and making your business popular to many should be at the forefront of your dreams. Not everyone can achieve this for many reasons. The question is, What does it take it to be a visionary entrepreneur? Is it the talent?

“Yes or no, it starts with you,” exclaims Issa Asad, an entrepreneur from Florida with over 18 years as a CEO. Mr. Asad is the CEO of three companies located across South Florida, including Bond Media, Q Link Wireless, and Quadrant Holdings.

The truth is, visionary entrepreneurs like Bill Gates didn’t just find themselves in that position. So how to become a visionary entrepreneur like Bill Gates? Bill Gates had to work so hard to reach where he is now. He developed specific skills and most importantly viewed the world differently. If you are looking to gain visionary skills to get the best out of your business like Bill Gates did, then here are some of the best tips.

1. Let Others Share Your Vision

Most of the time your vision might not be as obvious to others as it is to you despite how exciting it may seem to be. Most entrepreneurs assume this. You should work towards getting others excited about what you are planning to achieve.

The ability to make others share a vision is what made Bill Gates stand out compared to his rivals. He ensured that his demos on Microsoft’s newly released products were as interesting as possible ensuring that his targeted customers got all the information they needed for the newly released Microsoft products. As a result, he was able to promote Microsoft products with the help of interested parties.

If you have an idea, make sure you share it with others. They will carry the information to others hence maximize the network.

2. Take Note of the Changing Trends

A visionary leader should be able to identify and note the trends. You should take your time to learn about things that relates to or impacts your business in any way. Study other companies around you and what potential customers admire.

To do this, you should take notes and document every encounter that you feel is important. Having done that, you should find time to review your notes. To achieve this, you also need to go out of your area of expertise. See what others are doing by attending conferences outside your area of competence. Learning to identify trends enable you to realize new ideas and opportunities. It will also help you identify the changing patterns and more.

3. Maximize on Opportunities: Don’t Depend Only on Immediate Opportunities

The environment changes every time, and if you are not able to change with it, chances that you will fail are high. Successful visionary entrepreneurs like Bill Gates don’t let the change in environment compromise their achievements. They seize every opportunity that comes with it.

For example, we can see lots of improvements and updates in recent windows phones. From applications to games, Windows phones seem to fight Android phones when it comes to performance. It is also clear that unlike Android phones, operating windows phones is smoother since they don’t hang. Every newly released model of windows phone seems to meet the modern lifestyle. From windows 8 to windows 10, we can see the improvements and updates to meet consumers needs and more.

Improvements are evident with the continuous release of Windows operating system to combat the complaints of users. For example, when Windows 8 came to the market there were complaints that it wasn’t better than windows seven. As a result, we saw Windows 10 coming to market featuring both windows 7 and windows eight features. You should listen to the customers issues.

Try to find out what they want and then work it out. See if the results are satisfying. Seize every opportunity as it comes and work your way out. Don’t just go for the immediate opportunities.

In summary, visionary entrepreneurs like Bill Gates don’t remain in one position. They critically observe the environment and calculate moves that will enable them get the best out best out of it. They study customers, rival companies and most importantly, the changing trends. They have a clear understanding that their products will someday fail to meet their customer’s requirements and as a result they continuously work on improving their products. Being able to change with the environment is what make not only billionaires but visionary entrepreneurs like Bill Gate’s achievements unique.

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3 Ways to Never Miss a Content Deadline

There is nothing as unprofessional as not hitting your deadline as expected. This is mostly considered an incompetency in your work. Every person or company that works on time are always aware that work must be completed before a certain time.

“Completing your work on time and before your deadlines gives you confidence in your work,” asserts Issa Asad, Florida-based businessman and CEO of three companies located across South Florida (including Quadrant Holdings, Bond Media, and Q Link Wireless).

There are several things that can help you always complete your job in time. Below are 3 ways to never miss a content deadline.

1. Research and calculate on how long it takes to complete that job

Poor management makes many people start projects without having a good strategy on how to handle them up to the end. Before starting any job, ensure that you have calculated the longest time it can take considering all the factors that may arise in the course of work. The longest time will help you in case there is any delay in the job. Never make the mistake of starting any project without calculating the time you should take. If you feel that the completion time is too little it’s good to discuss it before starting the project. Never agree to start a job that you know it will never get completed in time.

2. Always determine the customer’s plans

Customers and clients usually have a specified time in which they want their job to be completed. It’s advisable that you should ask the person giving the job the time he or she needs the job completed by. Your deadline is the first thing you need to know. It helps you determine the time you should take to complete the project. Customers should also let you know about their long-term plan for their project. Never ignore your customers’ plans. Some of your customers may not give you a specific time to complete your projects, but it’s your responsibility to ensure that you have a specified time. This will also save you time, which leaves you more free to do other profitable jobs.

3. Be honest to yourself all the time

The moment you achieve the discipline to accomplish your jobs on time is when you’ll create a great professional reputation. Always ensure that you complete your jobs in time whether you are given a deadline by your customer or not. However, if you know that you will not be able to finish a project within the specified time period, be honest with yourself and your client. This ensures that even if you don’t complete the job in time, you will have gained confidence in a customer.

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Follow These 10 Social Media Marketing Experts on Twitter Now

Twitter has a great pool of individuals and communities with an extensive knowledge of digital marketing. It is always important to keep an eye out for these people because through them, we understand what is going on around us. Some of them are popular; others are not. However, between them lie volumes of experience, which is what they seek to impart every time they send out a tweet.

“You may not always agree with them, but we all have to admit that their take is spot on most of the times,” advised Issa Asad, Florida-based CEO and entrepreneur for over 18 years. Asad is currently the CEO of Q Link Wireless, Quadrant Holdings, and Bond Media, all located in South Florida.

If you want to keep informed of what is going on around social media, follow these 10 social media marketing experts on Twitter now.

1. Dave Peck

Dave is in charge of social media and digital marketing at PayPal. He loves to weigh in on important matters all the time, all over the Internet.

2. Mike Stelzner

Stelzner does not know what it is to live without tweeting, and he likes to share gems through posts, conferences, and informative blogs.

3. Eve Mayer

She is the quintessential queen of LinkedIn, dispensing advice to beginners and veterans alike. Here interests lie in various aspects of the site, ranging from personal information to professional profiles.

4. Ann Tran

Ann gives her take on basically everything so long as it has a connection with travel. She is passionate about moving around the world and is also handy when it comes to dishing out social media strategies. She now has close to half a million followers on Twitter.

5. Marshal Collier

She is no pushover either as she has had a prolific writing career that has spanned decades. As at the moment, she has written 48 books, of which most have been on e-commerce and the general online marketplace.

6. Sarah Evans

Sarah Evans goes by the tag of a digital correspondent, and it is not just a title either; she has established herself as an authority in her field, attracting the attentions of firms like PayPal and Cisco.

7. Scot Monty

Scot epitomizes what is good about being a guru on digital and social media marketing; authority. His word is always taken without questions and his analyses are usually very insightful.

8. Bonny Sainsbury

Based in Vancouver, Bonnie always likes to talk about trends in the social media. She makes amazing observations and has an interesting take on the future of social media marketing strategies. In her own way, she wants to change the way social media is perceived and does not seem likely to relent in her goal any time soon.

9. Pam Moore

Her specialty is marketing, and she has put out quite a bit of thought-stirring tweets on the subject. She veers off the conventional methods of marketing and advises her followers to pursue modern methods of reaching out to potential clients. She supports automation but believes that the mouth is the most convincing marketing tool.

10. Brian Carter

Incredibly, this guy has been around for as long as social media has. He is synonymous with insight and has even written a book, The Cowbell Principle.

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Issa Asad’s 5 Smart Tips to Mastering Instagram

Issa Asad Florida-based entrepreneur and CEO of three companies located in Dania, Florida.

Instagram is currently one of the fastest growing social media platforms with the number of users adding each day. You may be a user or a newcomer but the question is, are you really getting the best experience out of it?

“Whether the answer is yes is no you may want to try something new with Instagram,” said Issa Asad Florida-based social media expert and CEO of Bond Media, Q Link Wireless, and Quadrant Holdings located in Dania, Florida. Mr. Asad is also the author of the Amazon best-selling e-book, Issa Asad Instant Profits with Instagram.

Here are Issa Asad’s 5 smart tips to mastering Instagram.

1. Make Good Use of Your Profile

The purpose of the profile section is to reveal to other Instagram users about you, so let it serve its purpose. Try to reveal something about yourself that is more descriptive like your occupation, a little of your interests that will sum you up. Apart from this bio area, where you fill your details, there is the website section which you can make very good use of. You can direct other users to your website or even twitter account where they may get to know more about you.

A well laid out profile usually works out for those who are interested in more Instagram followers or want to be instantly famous as they have to ensure they convince other users into tapping that follow button.

2. Borrow a Tip from the Experts

There are plenty of well-established pros on Instagram who post well laid out pictures from time to time. Do not follow close friends, family or other people only. You can try the expert accounts of people such as Jethro Mullen, who is a CNN journalist and Foster Huntington of Try road tripper just to name a few. These people may provide you with invaluable ways on how to effectively use the photo editing tools such as the wide range of filters and how to adjust the lighting.

That is not all, you can check the Instagram blog where important tips to guide you as you post your pictures are occasionally posted

3. Share! Share! Share!

Do not stick to Instagram only. Try sharing using other social media apps for non-Instagram users to have a look of what you are sharing. However, you should moderate the way you send these photos by either turning the sharing option on or off to avoid a case where you spam your followers or friend with your photos. The best app is Facebook, no surprises, in which the link is direct and there are no hustles.

4. Wise Selection of Hash Tags

When choosing a hash tag, you should always have your priorities set on what you want it to achieve. Common hashtags are very dangerous as they tend to get lost but they serve a great deal when your photo is in relation to a public trend. You can search for other hash tags that are Instagram related but just ensure as you put your hash tag relevance is attained.

5. Use the Editing Tools Well

Instagram have come up with other better tools for you to edit your photos. An array of options is available for you. This includes; the ability to make filters’ strength increase or decrease. There is also the shadow effect that is applied when some sections in your pictures are darker. Last but not least, saturation variant helps in variation of picture color strength.

Instagram recently made it easier to retract your posts and comments as there is a gray line present on every picture that has been edited.

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Issa Asad’s 3 Great Twitter Contest Ideas

Issa Asad, from Florida, is the CEO of Bond Media, and the CEO of Quadrant Holdings and Q Link Wireless.

Twitter contests are an excellent way of generating buzz and engaging with your audience online. Starting a Twitter campaign will not only increase your website’s traffic and followers, but also boost awareness of your brand or business among the audience, consequently increasing revenue in your store of venue.

“Unfortunately, not all Twitter contests meant for promotional purposes end up achieving the target result,” said Issa Asad, a Florida-based entrepreneur and CEO of Q Link Wireless, LLC, and Quadrant Holdings, LLC, located in Dania Beach, Florida. “Actually, most of them fail, and failure in this case not only results from bad ideas but also from good but poorly-crafted ones,” said Asad.

So, which concepts are outstanding for leveraging a contest’s uptake and reach? Before you make up your mind, you might want to take a look at Issa Asad’s 3 great Twitter contest ideas.

1. Follower Milestone

When you are nearing a landmark figure of followers on Twitter, the Follower Milestone which helps increase your followers is the best strategy. Set a follower target of, let’s say, 10,000 followers and ask your audience to tweet their guesses of the date and time you will hit the milestone. There is obviously going to be more than one tweet per person because everyone will be trying to increase their chances of winning. You may opt to be a little motivational as well by making the chances of winning look realistic to the audience.

2. Sweepstakes

In this type of competition, winners are picked at random through a lucky draw. The concept is usually done via one of these two methods; an “RT to win” or a lucky tweet with a hashtag.

(a) Retweet to Win

This is probably the simplest, but then again among the most effective and popular competitions on Twitter. As the name suggests, contestants are only needed to retweet you to be in the draw. The winner will then be picked at random from all tweets after the campaign is over, much like the hashtag sweepstake.

(b) Hashtag (Lucky Tweet) Competitions

In this campaign, any tweet mentioning your Twitter username or contains your chosen hashtag is entered into the draw. For example a sportswear shop could make a sweepstake hashtag campaign like this…

“To support and celebrate this weekend’s match between two of the biggest soccer teams in town, we are fully dressing 3 lucky winners for the event. Tweet us with #utdvscity to be entered.”

3. QR Codes

QR (Quick Response) codes are the latest craze to attract audience’s attention on many promotional materials. The codes are excellent for use on business cards, menus, posters and leaflets acting as a way of scoring active customers from passive people. After they are scanned by a smartphone, the codes take customers to a bespoke URL selected by the business. For example, a restaurant could give to its customers, cards containing QR codes with every meal. Once scanned, the code takes the customer to the restaurant’s page which plays a clip of music or has a question on it. The customer should then tweet the answer on the restaurant’s twitter handle for the chance to win a voucher or a free meal maybe.

QR code competitions are can take customers to any URL and hence have endless possibilities. They are also a highly interactive and fun way of interacting with customers.

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