Issa Asad's Blog, page 13

Issa Asad 3 Unique Sources for Content Marketing Inspiration

Content marketing is a crucial part of an effective internet marketing strategy. It entails good content that people actually want to read, share, and watch. Issa Asad Florida businessman, CEO, and entrepreneur agrees: “Content marketing involves a strategic planning and constant distribution of quality data through blogs, articles, and newsletters to reach the potential customers.”

Mr. Asad is the CEO of Q Link Wireless, Bond Media, and Quadrant Holdings — all companies located across South Florida. If you are struggling to find good reliable content that your fans and followers are going to love, here are 3 unique sources for content marketing inspiration.

1. Reddit

Reddit dubs itself as the “front page of the internet”, and it often lives up to this claim. Reddit is an open-source community where users can post external content or ask questions. All this content is rated by other users. You can find interesting discussions about latest studies, libraries, fun facts and long threads on any topic virtually imaginable. This engaging platform can provide insight in to how consumers are interacting with a brand. On Reddit, the content lives and dies by the theory of Karma. Which means, users can upvote or downvote posts, and the page gets the rankings accordingly.

2. Digg

Want to know what the Internet is talking about, click on to Digg. Digg delivers the most happening and talked about stories on the Internet right now. Started as an experiment in 2008, Digg has become the most popular and favorite news sources on the Internet. It comprises of the latest great content from popular media outlets. If your content is placed on the first page of Digg, it means your content is the topic of conversation du jour all around the Web. The range of topics is highly varied, and the content on Digg never gets stale. So, if you want to know about the latest hot topics around the Web in an instant, log into Digg with your Facebook, Twitter or Google account.

3. PopURLs

Do not have time to read the whole story, visit PopURLs to know about the latest headlines from popular sites. PopURLs basically shows you the most read content from major websites. In short, it comprises of an online content library from best sources. This content aggregator website gathers syndicated web content such as blogs, news headlines, pod casts and music videos. The content is categorized into separate divisions. For example, if you are interested in what’s trending now in technology, click on ‘Tech’, and the website will show you the most shared stories from popular websites including The Next Web, Tech Crunch and The Verge from that day.

Quality evergreen content will continue to drive traffic to your website for a longer period of time. The key is to use your fresh, creative ideas and experience for content. With proper strategy and planning, you can enhance your brand value and promote your service or product. The above 3 unique sources for content marketing inspiration will provide you inspiration to add some fresh, evergreen content to your website.

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Issa Asad 4 Ways to Optimize Your Facebook Business Pages

Nowadays, any marketing strategy should include social media as a key ingredient. There is a large percentage of people online, thus, a business that ignores the power of social media in increasing sales does so at its own peril. Moreover, unlike other marketing techniques that are sometimes expensive, social media marketing is absolutely free.

“To maximize conversions, businesses should correctly optimize its Facebook page,” said Issa Asad Florida businessman, entrepreneur, and author of 4 social media and e-commerce marketing e-books. Mr. Asad is also the CEO of three companies, all located in South Florida, including Bond Media, Quadrant Holdings, and Q Link Wireless. “A well-optimized business page guarantees the business better rankings.’

Below are rules that an individual can follow to leverage the potential of a Facebook business page to increase conversions. These are 4 ways to optimize your Facebook business pages.

1. Give the Page a Good Name

It is of critical importance for any business person to decide on a good name for the Facebook Business page right off the bat. Remember a person gets to choose the Facebook Business Page name only once and it remains so for as long as the page continues existing. It is also important to note that the first word of your Facebook Business Page is the most important thing in the eyes of Google. Therefore, it is not right to crowd the page title with common or general keywords. Otherwise, you risk people avoiding to engage your page or sharing any of your updates as they would think the page is spam.

Good practice is to get a decent name which can aptly describe the business and represent its personality. And that should be the reason for creating a Facebook Business Page in the first place.

2. Create a Profile with Up-to-Date Information

A complete and plausible profile is worth a thousand words: it tells your audience that your page is often engaged, you are serious and that you are professional. In addition, let all the social media channels speak the same thing about your business or yourself- consistency. If the channels contradict each other, then it dents your plausibility. Ensure that your cover photo, avatar, bio and profile information are complete and have current information regarding the business.

3. Use the “About Us” Section Well

There is some information that visitors would be looking for whenever they visit your Facebook Business Page. They probably want to have all the details to your business- details such as the location of your office, services that you offer, working hours, etc. The “About Us” section is the place to provide all that. This section is also the appropriate place to accentuate the values and benefits of the products or services that you sell to the customers.

There is also room for Meta Description. Here you need to provide a short, apt description so it may be correctly shown in the search engine snippet, in both mobiles and desktops.

4. Optimize Facebook Posts

The Search Engine Results Page uses the first 18 characters of each and every Facebook post as the Meta title and the Meta description. You should therefore take advantage of the fact that you may include a description in any content or picture that you are going to upload in Facebook.

The above were 4 Ways to Optimize Your Facebook Business Pages.

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Issa Asad How to Find and Delete Fake Social Followers

Social media has become the most essential part of human life today. Apart from increasing the necessary social signals for ranking, social media platforms have become great places to increase businesses’ customer bases. Everyone enjoys experiencing an increase in the number of fans and followers on the social media accounts.

However, according to Issa Asad Florida entrepreneur and businessman, “there are individuals who create fake accounts for reasons which include getting clicks on their websites, attracting large audiences, and also to increase ranking.” Mr. Asad is the CEO of Bond Media, Quadrant Holdings, and Q Link Wireless, all located across South Florida.

If you are among the people suffering from fake social followers, read on. Here’s how to find and delete fake social followers.

1. Use Fakers App

On contrast to real life, it is quite easy to find and delete fake social followers using the Fakers App because this app has the ability to check fake and empty accounts that follow you as well as checking on your competition. The Fakers App is one of the reliable tools one can use to find useful help on how to find and delete fake social followers but be aware that you will need to authorize the app to access your personal account.

It takes less than 60 seconds for anyone who has a small account and only a few minutes for a person who has a large account to be able to see their followers’ reports. The report gives you a few details about your followers and it allows you to block fake accounts as well as stalking up to five of your friends. If you get a premium account, you will be able to auto-block fake account and track fake friends.

2. Use Fake Followers Tool

Fake followers are free tools found at social bakers, the social analytic company which has the ability to randomly check a sample of a hundred of your followers against a list of criteria. This list includes red flag words, follower-following ratio, a high percentage of links etc. This tool analyses your followers and gives you a report by letting you see some of the suspicious and empty accounts that it has identified during the scan.

It then allows you to block these accounts by pressing the block all button. A fake follower is a free tool to use and it is recommended for anyone who has a large social following. You can check up to ten times a day for fake social followers. Anyone stressing over how to find and delete fake social followers will find this tool quite handy.

3. Utilize the IGExorcist Website

This website was founded by Michael Landers and it allows you to check for fake social followers by identifying inactive or spam accounts that follow you. The site works by comparing your active followers against accounts which you are following to gauge interaction in the last 300 days. You have to sign in to this website using your account and then you will be asked to grant permission.

After that, you can proceed to click the request rebuild button and you will be able to view a full list of fake users. You will have to wait for a few minutes for a request to begin processing because IGExorcist is thorough when checking all your followers. However, the site does not remove people who you are following and you can also protect a user by clicking on his or her picture.

Identifying and embracing tools that may guide you on how to find and delete fake social followers is vital because failure to do this causes interference with the precision of your online marketing data. Having fake social followers will give you a hard time in analyzing the exact number of fans you have on your social media accounts.

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Issa Asad 4 Profitable Social Media Marketing Tips for 2016

In a fast paced online world, the things that worked for you a few years ago may not work in 2016. That is why it is very important for you to change your social media marketing techniques and do things that will work in 2016.

Issa Asad Florida social media expert and entrepreneur says that “if you want to have a major impact on social media, you should put your energy on connecting with more people and using strategies that work.” Mr. Asad is the CEO of Quadrant Holdings, Q Link Wireless, and Bond Media located in South Florida. He is also the author of 4 social media and e-commerce marketing e-books, found on Amazon.

Here are Issa Asad 4 profitable social media marketing tips for 2016:

1. Partner with Influencers

Brands have learnt the benefits of engaging with people who have a great influence on social media. This why many brands are actively partnering with people who can influence many people on social media. This is something that has been working before and it still continues to work. Businesses that chose to go down this path have enjoyed up to 6 times returns on their investments. Today’s consumers trust their relatives, friends, and social media influences more than they trust paid marketing. In this type of advertisement, you just have to look for people who have a great influence on social media and ask them to promote your products or business.

2. Take Advantage of Social Media Advertising

If you have been creating post and sharing them on social media and if you have been engaging in online conversations actively, you should try to do more in 2016 by using social media advertising. You should use both Facebook and Twitter advertising.

Social media ads provide you with a great way of showcasing your new products, new services, and new brands. Most adults in the US actively use the social media. A majority of young people are also on social media. Your social media advertisements will definitely have a huge impact. If you did not have social media campaign in 2015, you should definitely have a comprehensive plan for 2016.

3. Use Special Promotion and Deals

Giving exclusive deals and promotions to your social media followers will not only lead to more sales, it will also help you have a larger audience and more customers. Offer special deals and promotions to your followers on a regular basis. Deals and promotion can also make your customer more loyal to your brand, products, or services.

4. Live Stream

If you have not tried live streaming before, you should definitely try it in 2016. Live streaming provides you with an opportunity to show the faces that are behind your brand. Live streaming gives customers an idea of what happens behind the scenes in your business. Creating a human face for your business will inspire loyalty and you will also be able to create new connections. If you are operating a non-profit business, live streaming can help you to show the contributors and potential investors the tough job that your team does behind the scenes.

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Issa Asad 3 Tips for Profitable Facebook Ads

Is your Facebook investment giving you the return you were expecting? Issa Asad Florida businessman says that the best way to get the optimal performance from ads is by ensuring that you direct the ads to the right audience. Who is Mr. Asad? He is the CEO of three companies located across South Florida: Bond Media, Q Link Wireless, and Quadrant Holdings.

Below are Issa Asad 3 Tips for Profitable Facebook Ads that can yield more sales, fans, or leads.

1. Get the Facebook Ads Into News Feeds

More than 60 percent of Facebook users all over the word access the Facebook service using their mobile phones and tablets. If your current advertisements on Facebook are added to the right-hand column using ads dashboard, it is important to note that more that 60 percent of you potential fans cannot access these ads. Users who access Facebook through these gadgets cannot view your ads because the gadgets contain no right-hand column. So, you need to consider adding some of your ads on the News Feed Placements to solve this problem. This can actually increase your profitability by up to 2.5 times more than when relying on desktop ads only.

You may find it more difficult to insert you add into the News Feed especially if you are used to dashboard ads only. You need to use Power Editor (it is okay to start by using a free Power Editor Chrome plugin) in order to put your Facebook ads into the New Feeds. There are many resources to help you install and use the Power Editor; even there is the Facebook guide on how to use it, so there is no need to worry.

The main feature that needs much of your attention is the “Placement” feature that will help you to take any ad and choose if you need to go to your user’s Mobile-only, Desktop or both New feeds. As you need to maximize the exposure of your ads in the News Feed, it is obvious to choose both the Mobile-only and Desktop both New feeds.

2. Use “Customer Audiences” to Boost Your Sales

You need to reap maximally the benefits coming along with the advancing technology. Today’s technology allows you to sync up the email list with you marketing on the Facebook – a convenient way that enables you to make your target people your leads.

The “custom audiences” features enable your target audience to get your ads via Facebook whenever you set an ad. You only need to select the target group in the target section of the “custom audience” on the ads dashboard after uploading you are the list directly to Facebook.

3. Adhere to the 20% Rule

According to the recent changes made by Facebook to the guidelines of using Facebook ads in the News Feed, the text overlaying any image-based advertisement that target mobile Facebook users should be less than twenty percent of the entire ad image. Otherwise, you will have to pay a penalty if you get caught.

For your image ads to be approved by Facebook for placement in the News Feed, the ad must contain less than 20% text. So, ensure that you use an image that is mostly graphics with insignificant text on them.

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The 5 Top Types of Twitter Users

Twitter user base is expanding day in day out, due to the many pleasures and information it has to offer. This runs from: current news, trends, fashion among other items. Issa Asad Florida businessman and social media expert says that “despite the large number of users of this social media there are some who are considered prominent.” Mr. Asad is also the CEO of Q Link Wireless, Bond Media, and Quadrant Holdings, all located across South Florida.

Here are the 5 top types of Twitter users.

1. The Egg/Lurker

Everyone came to Twitter as an egg. Unfortunately some of these eggs never hatch. The Egg type of users, account for about 25% of the Twitter base. These are users who only tweet once and then go dark when no one responds to their tweet. Sometimes when the egg hatches it becomes a lurker, hence the category Egg/lurker. These are people who are always logged in but do not actually tweet. The egg/lurker spends most of their time consuming news from their Twitter feeds, or just following celebrity news. But in this category I applaud the egg/lurker who manages to get the most popular celebrities to follow them. How they do this still remains a mystery.

2. The Guru

In this category we are not simply referring to the real gurus and celebrities like Dali Lama, but rather the people who have managed to amass enough following on Twitter to deserve the title guru-pseudo celebrities on Twitter. If you do a quick run through follower wonk you will realize that more than 150000 users have the title guru on their profile bios. Most of these users are self proclaimed gurus. I applaud their determination in amassing all these followers but most of my recognition goes to those who have used Twitter to build their personal brand.

3. The Celebrity

Should we say they are the most prominent? Well celebrities-real, account for only 1% of the Twitter base, while 99 percent of the other users follow these celebrities. Celebrities fall into three main categories: athletes, actors and musicians. The other celebrities are politicians or prominent businessmen like the president of the USA; others are prominent IT gurus like Bill Gates. When you are a celebrity, people re-tweet on everything that you post. Hence you can use the influence amassed from Twitter to promote a cause like election campaigns or promoting a new album for the musicians.

4. The Business

Were it not for this group of users Twitter’s growth would be at risk. Businesses generate advertising revenue that fuels Twitter’s growth. Companies and organizations ranging from small medium and large companies are running adverts on Twitter. Most of these companies also engage with their clients on Twitter to get reviews and feedback regarding their delivery of services. Due to the influence of Twitter on society, more and more companies are investing in Twitter hence growing the number of this type of users.

5. The Spectators/Unaccounted

It is estimated that there is a number of about 20-25% of users who are unaccounted for in the categories mentioned above. Hence this last category of users, I like to call them spectators, why? This is the target audience that advertisers look out for; when they are promoting their products or services. Some tweet more, others tweet less. Nothing interests them more than seeing a new tweet on their wall, whether from a company or a celebrity. Sometimes every Twitter user falls under this category hence the name-Unaccounted for/spectator.

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4 Tips to Increase Holiday Season Profits

The shift towards online retail sales for businesses of all sizes has been a boon for retailers and consumers alike. Recent research shows that a third of shoppers plan to spend more on shopping this year than they did last year. More importantly, they plan to spend more money shopping online.

Issa Asad Florida entrepreneur and businessman for over 18 years says: “there are people ready to spend money”. Mr. Issa Asad is the CEO of three companies: Quadrant Holdings, Bond Media, and Q Link Wireless. But how do you ensure that they spend it on what you have to offer? Here are 4 tips to increase holiday season profits this year.

1. Email Marketing

This old stalwart is still an effective tool to leverage in today’s era of intrusive social media. Its true value lies in the fact that virtually everyone has an email address; people who do not have Facebook, Twitter, Pinterest, and other accounts, or who do not actively use them, still have email addresses, with most of them checking email every day and even several times a day.

The other appeal of an email marketing campaign is its ability to reach so many people at virtually no cost to you. Make sure you tell recipients of every discount, special offer and promotion package to get them interested. Note that most people check their email at work, so ensure that your email campaigns use more restrained colors and graphics than you would otherwise.

2. Mobile Ads Target Better Than TV

With TV ads, you are throwing your messages to an audience where the majority will not be seriously interested, regardless of what it is you are selling. The far better option is to use mobile ads. People are spending more time on these devices, even when they are at home.

Mobile ads work because they are sent in a targeted fashion to individuals who are much more likely to be interested in your product. Additionally, purchases are no further than a click of the flashing ‘Buy Now!’ button away meaning that the potential customer is less likely to wander off.

3. #Hashtag It

We are social creatures and trends help us bond and be part of a group. Adding a hashtag to your ads on social media platforms like Twitter and Instagram allows people with similar interests to be informed about your products, and also for them to spread your message for you by re-tweeting and pinning it.

Of course, be careful to live up to customers’ expectations on these platforms. You have to engage consistently – questions will be thrown at you, and prompt answers expected.

4. Consistency

With so many options for marketing available, it is easy to find yourself speaking in a different voice in each one, especially if you employ a team of marketers who specialize in individual platforms. Avoid that – customers like consistency in their browsing and shopping experiences, be it on a website, via email, on social media, a desktop, a mobile device, or in your store.

Creating a seamless transition from one to the other will ensure that customers are more likely to return to you for a good shopping experience regardless of where they are and what device they use.

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4 Formulas for Great Social Media Marketing

Depending on how you use it, social media can result in great benefits or disadvantages. Good use of social media earns a brand approval and a large audience. On the contrary, if you don’t use it rightly, you will experience unhealthy conversations.

Currently, social media has become a great marketing tool. “Marketers have to be careful on how to avoid losing clients just because you initially disconnected with your clients,” said Issa Asad Florida entrepreneur, social media expert, and CEO of Q Link Wireless, Quadrant Holdings, and Bond Media. Use the following 4 formulas for great social media marketing.

1. Exercise Patience

A social media campaign is not something that can be grown within a day or two. You have to be patient enough and be willing to work extra hard to enjoy its fruits. There are times you will not get even a single response, but you can’t afford to give up. The best way to work is to set goals to be achieved within a specific period. Social media marketing isn’t different and before moving to it, it is good to make realistic expectations within a specific time-frame.

2. Listen to Your Audience

A healthy communication is always two-way same as a healthy marketing strategy. Make sure you utilize enough time listening to your followers because they are the one to help you in shaping your marketing campaign. Make sure that you collect feedback from the users responds any moment you share something. Take a keen note of their reactions and if you realize they are sharing it with others and commenting positively, it’s a clear indication that your campaign is working. Silence or negative comments mean there is need for action. You can respond to that by changing the strategy after knowing their preferences.

3. Examine Your Past Content

Growth is only measured by getting the difference between the present and the past. In social media marketing, the perfect way of confirming that you are growing your strategy is by analyzing the way your users reacted to a content you shared in the past. You can even go the extent of utilizing a third-party testing tool that will benchmark the effectiveness of your content and determine the number of shares, comments and likes it has earned. This analysis provides suggestions on what should be done to improve the situation and impact positively in the future.

4. Present High-Quality Content

You have to ensure that whatever content you disseminate to the users is of high quality. It is good to realize that whatever you post will be reviewed by your users, so it needs to be engaging enough. Make sure that your content captures the attention of your users. Remember having a long post doesn’t guarantee a great attention but, all in all, your post must hold value and be relevant to both your business and users. Brief but yet informative posts have a greater impact than a long and poorly written post to the same audience. People have a negative attitude towards long posts and do not engage in them mostly. That means your posts will not have any impact and are therefore not encouraged.

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3 Ways to Use YouTube to Market Your Brand

YouTube has become a very popular source of marketing for many businesses, by creating online channels. Once you establish a channel, you can begin to create content that will help to build brand loyalty, educate your customers on your products and services, answer questions before your customers ask, and attract new customers.

The main goal of using YouTube as a marketing tool is to create a close relationship with your customers. Video marketing provides a direct interaction that you will never get with any TV commercial. “YouTube video can be shared via URLs, and can also be used to make great content on social media websites,” exclaimed Issa Asad Florida entrepreneur and CEO of three companies (Q Link Wireless, Quadrant Holdings, and Bond Media).

Here are the 3 ways to use YouTube to market your brand.

1. Create How-to Videos

The How-to videos offer an incredible opportunity for many brands that want use YouTube as a marketing tool in a customer support setting. Most of us have watch How-to video on television and we still watch them. A good example is “This Old House”, which most of use watch from time to time. Therefore this is a familiar style that we all understand.

Just like most of the TV adverts, YouTube videos aims should target customers with specific objectives in mind. Some of these objectives should relate to your business. For example, if you sell tiles, you may want to have a video that teach your customers how to install them. These videos can be created and shared to many viewers. Many viewers might be interested in what you sell, or may have purchased them before and their viewing may just indicate to you that brand-loyalty is growing. To push your sales higher, you can include a link of your products in YouTube video description.

2. Have a Demonstration of Your Product or Services

You must have come across a horrible product demonstration video, which puts you off. Although some of these videos may not be appealing to many people, they can be a great opportunity to teach people something about your products. Make your product video demonstration simple and easy to follow. Some people go further to include online product tutorials that covers wider aspects on what the product can do instead of focusing on features. A great YouTube video will get closer to your potential customers who’re interested in your product. Try to use a few tips to help you capture more YouTube subscribers over a long period of time. This will ensure that they keep coming back to watch your channel over and over again.

3. Create Answers Before They Are Asked

Most people go online to search for answers that relates to certain products. A YouTube video can be an excellent tool to provide answers to common questions. Giving answers to people can’t visit your business premises can pull them to like your products. Successful videos will provide you generic information the about the product and then followed by specific information later. These video are quite easy to create. Some people include a bit of music in the videos to make them more lively.

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Why Pinterest Is Necessary for Social Media Marketing

You have certainly heard about the importance of social media in marketing. What you might probably not know is that the hordes of people on most of the platforms have no fixed loyalties – they’ll be on one platform today, even sing its praises, before abandoning it the next day. This means that any successful marketer has no choice but to be forever on the lookout to discover current trends. Unlike users on most of the other platforms however, Pinterest users exhibit a great degree of loyalty and are likely to be more beneficial for your own business than people on other platforms.

“While the number of people on Pinterest is more smaller compared with sites like Facebook, Twitter, and Instagram, how Pinterest users use the content they find online differs substantially,” exclaims Issa Asad, Florida-based entrepreneur, social media expert, and CEO of Quadrant Holdings, Q Link Wireless, and Bond Media. “Pinterest marketing is what might make all the difference for your company.”

Here are 3 reasons why Pinterest is necessary for social media marketing.

1. Pinterest Users Are Number One Marketers

Traditionally, it is the marketer who lures customers to a shop using shop window displays. With Pinterest, the roles are reversed as the platform lets customers show what it is that attracted them to your shop in the first place. They do this by taking and posting pictures of the products that attracted them and then refer people to your site. Note also that while most of the other platforms have been recording diminishing referrals in the recent past, the number of Pinterest users clicking to company websites has increased by seven times in the recent past.

2. Pinterest Users Easily Convert

You could have done all the hard work to attract a potential customers to your site but all that work will be in vain if the visitors only pay a visit and leave without buying anything. Research has shown that unlike people using other media, Pinterest users have no qualms about being the first to try a product they see here. This is of special importance to anybody launching a new product – while new products might be treated with fear and skepticism on other platforms, they will be more than welcome on Pinterest.

3. Some Users May Be Exclusively with Pinterest

If you do not get hold of your targeted audience on one of the various platforms, chances are that using TV, radio, and other traditional marketing channels that will help. This works with users of most social media except those on Pinterest. The customers buying decisions of Pinterest users are mostly influenced by what they see on the site and not what they might see on billboards, hear on radio or watch on TV. Talking of TV, research has shown that Pinterest users watch less TV than most people with some refusing watch TV at all. You are also unlikely to get them via print newspapers and magazines as most also avoid these.

Remember also that the majority of the people on Pinterest are young and if you could capture their attention now, they’ll guarantee your product a large and reliable customer base for many years.

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