Issa Asad's Blog, page 15

5 Social Marketing E-Books Issa Asad Says You Should Read

Issa Asad, Florida CEO, reveals his 5 favorite social marketing e-books you should read ASAP.

Do you need some inspiration while writing your first (or second, third, etc) marketing e-book? Or are you a Social Media or Content Marketer that is looking for some business motivation? This blog article will give you 5 social marketing e-books Issa Asad says you should read.

Mr. Asad is an entrepreneur and social media and technology expert from South Florida. Besides being the CEO of Q Link Wireless and Quadrant Holdings located in Dania, Florida, Asad is the author of four social marketing e-books. His e-books include Instant Profits with Instagram, Instant Profits with Alibaba, Instant Profits with Snapchat, and Instant Profits with Vine. Here are 5 social marketing e-books Issa Asad says you should read:

The Art of Social Media

The Art of Social Media, by Guy Kawasaki, is a great book written by one of the most important business thinkers. This e-book is all about getting your message out acquiring new customers over time. The Art of Social Media is a must for any social media marketer out there. The e-book advises business owners and marketers to share as much content as they can on social media platforms. Content curation and content creation are the two ways of sharing content on these platforms, according to The Art of Social Media.

What the Plus!

What the Plus! is another important social media e-book written by Guy Kawasaki. What the Plus! will teach you how to master Google+ in ninety minutes. This e-book will make you fall in love with Google+ in no time, and you will get the most out of this powerful social media network as well. You will learn how to master Google+ from one of the authorities in this field. Practical advice and secrets of this social media network can be found in this book as well. In addition to this, you will be able to use Google+ without all the limitations commonly found in Twitter and Facebook.

Google+ Pro Tips

Google+ Pro Tips will teach you strategies related to posting intent, etiquette, how to get the most out of your Google+ posts, how to format your posts, and how to balance between your own profile and Google+ business pages. Google+ Pro Tips will help you get the introspection you need before diving into Google+. This e-book is a masterpiece combination of both substance and style. Google+ Pro Tips combines real-world techniques and examples with business best practices and innovative tips making this social media e-book a must in the shelf of any marketer out there.

Social Media Mastery



Social Media Mastery, by Tara Ross, will help you establish a brand authority, build your platform and expand your social media reach in no time. Social Media Mastery will teach you the ins and outs of the most important social media platforms including Vimeo, Facebook, Twitter and LinkedIn. In addition to this, you will learn how to achieve your goals by establishing the right social media strategy organizing it all with Evernote while marketing your content based on your credentials, service, or product.

Social Media

Social Media, by Michael Richards, is a blueprint on how you can dominate social media marketing quickly and easily. In additon to this, you will be able to grow your brand and your followers at the same time as well as increase your online presence. Business owners need to adopt social media so that they can keep building a long-term relationship with their potential customers, and Social Media will teach them what they need to know. The second edition of this e-book features fresh new content making it easier for business owners to grow their brands quickly. Social Media contains the secrets and strategies to transform any business out there growing its revenue like crazy.

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5 New Ways to Grow Your Business Instagram Account

Issa Asad Instant Profits with Instagram

Instagram can be used to grow your business, but in order for it to work effectively, you should ensure you understand and utilize 5 key tips. These tips will help you grow your business’ Instagram account, which is necessary because the higher number of followers you have, increase your chances of reaching out to new customers. Remember one important fact: Instagram helps advertise your products and services.

This post will teach you 5 ways to grow your business Instagram account, by Issa Asad. Mr. Asad is a business owner, entrepreneur, and CEO of Q Link Wireless and Quadrant Holdings, located in Dania, Florida. He is also the author of four e-books, including Instant Profits with Instagram, Instant Profits with Alibaba, Instant Profits with Snapchat, and Instant Profits with Vine. Here are Issa Asad’s 5 new ways to grow your business Instagram account:

1. Have a Website Address in Your Bio Description

Instagram will not allow you to have clickable links on your photos, but you can easily provide followers information on where they can find your web address. After the followers click on the links in your bio and they are directed to your website, they will learn more about your products and services. This will lead them to become customers and refer other followers, which grows your business and Instagram account.

2. Use a Photo Consistent with Your Business Brand

In order for people to know about your brand, you should always use photos on your Instagram account which will reflect what you offer. It will be confusing to followers if you decide to have photos of your favorite flowers or pets displayed on your account. After you use consistent photos, you will have a better chance of catching the attention of those who look for products or services that your business provides.

3. Use Videos

Instagram will allow you to post videos but they will only last for 15 seconds. In those 15 seconds you can be creative enough to easily pass your message. So don’t think that you cannot do it or that it is impossible. Just take a look at many other companies, like Nike, or Apple, who have already done amazing things with just 15 seconds. People love watching videos and by making use of them on Instagram you can easily attract followers to visit your website, and potentially make them customers.

4. Add Text to Your Photos

After you have posted photos of your services or products online, you should proceed to provide potential followers with short descriptions. This will make it easy for people to know what you really offer. There are some other apps available which you can use to help you create text on your images, including Moldiv and PicLab.

5. Run a Contest

You can encourage your followers to post pictures using your products or services! Just ask them to enter a photo contest in order to win a prize. The prize can be something small, like a coupon code, to something large, like a gift card or a grand prize package containing your products or services. By using photos, your followers can possibly convince others to try your business out. Followers can also tag their friends on their post, or they can use a designated hashtag. These efforts can easily lead to an increased customer base.

For more helpful tips with growing your business Instagram account, check out Issa Asad’s e-book, Instant Profits with Instagram, available to download for free on Amazon, Google Play, iTunes, and other e-book distributors.

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3 Things Issa Asad Learned from Writing His First E-Book

Issa Asad business photo

I realize now that there are many things to learn before writing an e-book. At first I thought I had mastered the requirements to make an outstanding e-book, but that was not the case. There are several things I learned during the process of writing my e-book. I am Issa Asad, the CEO of two companies in South Florida: Quadrant Holdings and Q Link Wireless, both located in Dania, Florida. I can now call myself the author of four e-books: Instant Profits with Instagram, Instant Profits with Alibaba, Instant Profits with Snapchat, and Instant Profits with Vine.

After learning about the necessary things which are required to master writing an e-book, the second, third, and fourth time writing an e-book was a lot easier. For any e-book to stand out it has to be well-written and informational; this requires the efforts of yourself and the people who may help you write the e-book.

This post will help you if you’re struggling to finish your first e-book. I hope these 3 things I learned from writing my first e-book will help you finish it with success.

Organize Yourself Well Before You Start Writing

Before you start writing an e-book, you should first ensure you have all the materials which you need for you to begin writing. You should have all the notes which you need to come up with the e-book and the necessary tools that you will require to write it. Remember you will end up missing a lot of details if you rush into starting the e-book. You should also ensure that you understand how to use the tools that are required to write the e-book. If you face any technological challenges while trying to write, then it will lead you to wasting a lot of time before you can accomplish the e-book.

Create a Schedule and Stick to It

Your e-book will most likely contain many chapters that deal with specific and different topics. In order to find the work of writing the e-book easier, you should create a schedule and as always, “stick to it”! To avoid unnecessary stress and pressure, you should schedule your work so that you can finish it at least a few weeks before your deadline is over. That way you can edit and make changes in time. You will also be able to tackle different chapters of your e-book with ease and success. Another tip is to divide the approximate pages of your e-book across the amount of days you have to work on it. You can also assign a chapter to specific days.

Work with Partners and Co-Writers

Don’t write your book alone if you don’t have to. If there are partners or co-writers available that you would be willing to work with, I say go ahead and tackle the book together! Having partners and co-writers will prove to be very handy and can assist you with filling in pieces of information you may not be able to provide. Don’t be afraid to “share the spotlight”. You are writing your first e-book, and after all, what is more important, being the only author on the byline, or writing a successful first e-book?

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Issa Asad’s Tips for Writing Your First e-Book

Since we live in an age where digital information is paramount, you can become a best-selling author simply by writing and releasing your own e-book. Since e-books are free to produce and are easy to share and store, you will be able to become an author without many traditional setbacks or challenges.

I have been an entrepreneur for over 15 years, and a social media advocate for over 3 years. Besides being the CEO of Q Link Wireless, LLC, and Quadrant Holdings, LLC, in Dania, Florida, I also wrote four e-books about social media and e-commerce marketing. Let me tell you that it is possible to write your e-book and find your success story. Just listen to my advice: find the motivation and write your book. Here are my tips for writing your first e-book.

Get the Right Topic, Outline and Title

You should be passionate about the topic you write about as this situation will make your content shine. For instance, if you are an expert in a certain field, you can write an e-book and share your knowledge with the world right away. Then you can make your outline right away. Your outline must be created in a chronological order in some cases. In addition, jot down any idea about the topic, and you should develop ideas for a couple of weeks before starting to write the e-book.

Your book should fulfill a need, or a niche, and in addition, you should know a lot about the topic you are writing on. The title of your e-book must be catchy enough to attract the attention of those searching for that specific topic, and it should tell your readers what the e-book will really do for them.

Research, Proofread and Conversion

Microsoft Word is an excellent piece of software you can use to write your e-book quickly and easily. In addition, the length of your e-book should depend on how in depth you want to cover your topic; don’t try to make it longer just because you want to. However, if your e-book tends to be long, don’t cut out important information; you could split it into several small e-books over time.

Family members and friends may help you proofread your e-book’s content right away. In addition, you may consider hiring a professional freelance editor, who can read your e-book and give you valuable advice. Make your e-book difficult to copy by converting it into a PDF file. PDFonline is a free service that will allow you to do just that.

Promotion

You can write an additional e-book to promote a previous one. Since you are in control of the content and the links that go inside the e-book, you will get tons of benefits from this sort of promotion. Moreover, create a website, and if you haven’t already, create social media accounts for your book. The goal is to create a brand. You want your name to be synonymous with the e-books that you are writing. For example, if you are John Smith and you are writing a social media marketing book, your social media accounts will promote “John Smith—Social Media Marketer”.

Audience

You should take into consideration the kind of audience you are going to write for. Simpler, more colloquial language will be useful if your audience is “general adult”.

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How to Give Customers a Behind-the-Scenes Look on Snapchat

Just like most other social media platforms, Snapchat is a fun and creative way to give your followers a sneak-peak at what happens behind the scenes. Since the videos and images you’re going to publish would only last up for a day, it is very important to make the best of it, and ensure that whatever you’re going to share grabs your followers’ attention.

To help you with that, social media expert and best-selling author of Instant Profits with Snapchat, Issa Asad, has gathered some of the best ways on how to give customers a behind-the-scenes look on Snapchat. Asad has been an entrepreneur for over 15 years and is also the CEO of Q Link Wireless and Quadrant Holdings, located in Dania, Florida.

Our aim is to help you share the right content that would allow you to show your customers what your company is capable of. The following are Issa Asad’s tips on how to give customers a behind-the-scenes look on Snapchat.

Tip #1: Showcase Not Just Your Business, but Everyone

Issa Asad believes that it’s important to feature the employees who work behind-the-scenes and not just the big names and managers. Thus, he suggests that marketing your business is more than just sharing images or video contents of the big names, but of people who really can be the “face” of the product. With that, it’s essential to share contents related to your employees and those who do the work in order to keep your business running smoothly. Aside from making your business appear more “human,” it also makes customers feel connected to those employees who are doing the work, thus more connected to your brand and company.

Tip #2: Maximize Both Options

With Snapchat, it’s a norm that you’re going to share some images, but you shouldn’t focus only on that. By choosing the video-share feature, you could truly make something that’s really engaging. Keep in mind, your customers would only see it for a day, unlike images that only last for a couple of minutes.

Tip #3: Make It Enjoyable!

We’d all agree with what Asad has mentioned in his e-book—that we don’t want to show our employees working at a desk, having the most boring time of their lives. Instead, it’ll be better if we could share fun images at work, share videos of something groundbreaking and share contents where your followers could easily relate to. Likewise, using Snapchat is a great way to share more, and your followers would have a better idea on what really transpires within your business.

Tip #4: Be Fast and MEMORABLE!

Lastly, try to answer this question: What makes Snapchat so unique and successful? We could all agree that the reason behind this is that, it’s “timed.” It’s different from other multimedia and text platforms, because with Snapchat, the senders could set a time limit for how long the receivers could access the video and photos. This could either be as short as 10 seconds, to a couple of minutes. After that, the message self-destructs. So, make sure that every moment counts and it would be something that would lure your audience.

Overall, there are a lot of ways on how you could easily and effectively connect with your followers. Snapchat is one of the easiest ways to show what’s going on behind-the-scenes and what it takes to come up with the products that you offer to customers. The end result? These customers feel more connected to your business, which in turn means more sales and more loyal followers.

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What is Social Media Marketing?

In a simple definition, social media marketing is that near unavoidable style of marketing that you see any time you log into a social networking account. This includes things such as Skype, Apps, Facebook, Twitter, YouTube and so on. Though the ads you see in all these places is just part of the larger picture that makes up social media marketing. In today’s society, for business to make the most of the market they need to be available and connect with consumers through social media. This is where they gain followers and customers, and where promotional giveaways are often run. It is not uncommon to often seen gimmicks being run where you have to follow or like a company on their Facebook to be entered into a contest they are running. The ultimate goal for social media marketing is to generate attention and traffic to a company’s website or if they operate solely through Facebook, their page.

How does it work exactly?

The entire scope of social media marketing works on the the principle of “word of mouth” marketing. One person hears about something interesting and they tell another, then the other person tells their friends and so forth. Links are shared over the internet and before you know it, something hits viral status, which means people around the world are taking a look. Businesses and artists take advantage of this social aspect to draw attention to them or their cause.

Both old and newer companies use social media marketing to help increase their sales and build a brand for themselves. Starbucks was actually the first company that was already established to fully embrace social media as a viable means for marketing. By putting an interactive and personal touch to their commercial face, they were able to amass one of the most dedicated followings. They already had a great product, and a strong place in the niche market of affordable gourmet coffee. With the help of their immersion in the social media setting, they were one large company that remained quite viable through the recent recession. Which is the other aspect to why companies use social media to reach new customers and generate interest and traffic; loyalty.

How social media marketing helps grow a solid customer base.

Beyond using ads, tweets, and posts to generate interest and connect with their consumer base, business take the opportunity to grow customer loyalty through recognition. The principle is the same behind most company policies regarding customer interactions. You should make them feel welcome, be courteous, and be approachable. With social media, businesses can create a sense of true connectivity with their customers. Using simple interactions such as Tweets and Facebook posting can make customers feel a deeper sense of loyalty towards a company. When you can humanize a company the way social media allows one to do, it is easier to feel as if they are a friend-like being and not just a corporate entity.

The other ways social media marketing is used.

Aside from using it for interactions with customers, social media marketing through targeting ads works by being presenting in social media settings. Ads such as banners and quick commercials that play before videos is another that companies use the popularity of social media to help spread notice about themselves and their products. The widespread use and number of social media outlets allows companies to reach the global market, far more than even television can, as most people are connected and not simply watching. Ads through messaging services and Apps in particular reach mobile users the most. Customers can sign up through company websites and receive messages regarding specials directly to their phone, making it just another successful branch of social media marketing.

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Issa Asad in the News 2014

CBS
CNBC
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MSNBC
Sun Sentinel
The Herald

 

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What is Vine.co?

Unless you live under a rock or are new to the internet, then chances are you have at least seen a video clip from Vine.co.  As a matter of fact, more than 13 million people can call themselves users of this state-of-the-art video sharing service.  The catch: each clip can only be 6 seconds or less.  This places a lot of pressure on artists to create something attention-catching in an extremely short time.  Regardless of the challenge, Vine.co is known today for showcasing some of the funniest and most thought-provoking video clips on the internet.

So what exactly is Vine.co?

Vine.co is a website which hosts an easy to use app for iOS and Android mobile devices. Once downloaded, this video-sharing app is becoming quite popular and is doing so rather quickly.  It is made so that you can easily record short clips which can be later tied together to make a sharable video which totals a whopping 6 seconds in length.  Although this might not sound like a lot, Vine.co apps are now being used by comedians, social media users, and even some news reporters.

How does the App actually Work?

In order for users to get the most out of their Vine.co experience they will have to download the app first.  However, this is only really possible on the right device.  Because Vine is owned by Twitter it is easily accessible via computer too.  Depending on the type of devices you are using, you can download the app and begin creating videos almost immediately – and then you can easily share them on your favorite social media platform.

How does it compare to Instagram?

When comparing Vine.co with Instagram there are a few similarities, but the differences are pretty obvious.  Although the feel of the downloaded Vine.co app can sometimes remind users of Instagram, the Vine home screen offers a full lineup of people whom could be sent the video clip.  While Instagram is its own entity, Vine is owned by Twitter and thus uses all of the information from your existing profile.  This just means that set up is super easy and pretty much done for you.

There are a lot of different social media and networking sites out there, and a lot of them allow you to share some sort of video from your mobile device.  However, they are not all created equally.  Take a moment to try out Vine.co on someone else’s phone or tablet if you can before you download the app for yourself.  Although it is growing in popularity, the app might not be what you are looking for.

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What is Snapchat?

Understanding the ins and outs of all the different mobile apps these days can seem like a daunting task.  It is true that at least some of the time, you end up downloading something that is exactly like something else that you already have.  Well, the developers of Snapchat had that very predicament in mind when they began creating their unique mobile app.  In fact, the sole purpose of creating the playfully motivated app was to put the fun back into using social media for the purposes of communicating with a select group of people.

Fun with Photo Messaging

There are a lot of different social media applications available to the average consumer, but only Snapchat allows users to do so much.  This comprehensive photo messaging service was developed by a group of experts who worked right alongside university students.  It ultimately allows users to take a series of photos from their mobile device, record short (but often grainy) videos, add text and doodles to those photos and videos, and then share said messages with a specified list of people in their own personal social network.

The Facts about Snaps

“Snaps” is the name given by developers to the photographs and short videos that are sent from user to user via the Snapchat app.  What is interesting is that the typical user can go right in and set their own time limit for how long the other person has to view their message.  Most people who use Snapchat send messages that have a 1 to 10 second expiration limit.  After that time, the sent and received messages will become hidden and eventually deleted from the Snapchat servers themselves.  Pretty snazzy stuff if you have classified information to share, or just a neat way to swap silly selfies.

Little Known Facts

According to a recent study that was led by researchers for Snapchat, there were about 700 million photographs and video clips sent every day on modern mobile devices via the app.  Each one of those messages, though only having a lifespan of a few seconds, has been predicted to more than double in the years to come.  What’s more is that there is an added level of security to using Snapchat.  Users are required to keep contact with the device’s screen which ultimately prevents screenshots from being taken.  Oh, and if someone gets around that little roadblock, all users get a notification that a screenshot was taken.

 

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What is Alibaba?

E Commerce has truly been a blessing in the digital age, insofar as it allows practically anyone to buy practically anything from anywhere in the world without ever leaving the comfort of their own home. While everyone knows about sites like Amazon and eBay, an up and comer called Alibaba is starting to make noise too. Perhaps you’ve even heard of it. However, it makes sense to learn more before spending any of your own money.

The World’s Largest Online Property

In many ways, it’s fair to call Alibaba the world’s large ecommerce platform, which makes it all the more interesting that more people haven’t heard of it before. It’s actually comprised of three different sites: Alibaba.com, Tmall and Taobao. However, there are others as well.

Hundreds of millions of people use Alibaba and the site hosts millions of different businesses and merchants. Without a doubt, Alibaba handles more business than any other online company on the planet.

They’re also the fastest growing, which is incredibly given how big they already are. On top of that, their growth is all the more impressive when you appreciate that they continue to expand in a market that is also the fastest growing at the moment.

Last year, Alibaba accounted for $248 billion worth of transactions. That rivals what Amazon and eBay put together combined. This means Alibaba makes up 80% of China’s total online shopping.

IPO

Cementing Alibaba’s spot as a dominant force in the world’s ecommerce market was their recent US IPO. The company raised $25 billion, proving why it’s one of the most valuable public companies in China. It would hold that same rank, though, in any country in the world. In China, however, this number puts it right next to some of the country’s state owned businesses that benefit from obvious advantages.

Compared to tech firms, Alibaba is still a force to be reckoned with. Its total worth of $215 billion puts it forth in the world behind Microsoft, Google and then Apple at number one.

Taobao

Taobao is the biggest shopping site under the Alibaba umbrella. It’s home to well over seven million different merchants. These vendors sell everything from leather jackets to underwear to furniture and decorations. Users don’t actually pay for their spot on the site, but they can pay extra to have ads put up that will help it stand out from their competitors.

Jack Ma

China’s answer to Steve Jobs may very well be a man named Jack Ma. He started Alibaba and is very much an eccentric in his own right. Although he stepped down as CEO, he still has plenty of clout and is among the company’s top brass who can nominate over half of the members on Alibaba’s board.

It’s said that when the company needs innovation, they go to Ma. When he needs inspiration, he returns to his old apartment and gets to thinking. Then it comes.

Expect to see even more of Alibaba in the future. As we mentioned, the company shows no signs of slowing down, which means it’s going to get huge.

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