Issa Asad's Blog, page 7

Issa Asad Reveals 3 Digital Marketing Tools to Reach Customers

Issa Asad Reveals 3 Digital Marketing Tools to Reach Customers

Issa Asad Florida

For efficient marketing, it is important to ensure that you have a connection with the customers. In order to get this connection, communication is key and it is therefore important to learn how best to communicate with the customers.

“The improved technology today is an added advantage to help you understand your customers, because by monitoring their social media and other activities in the internet, you are able to know their behavior,” said Issa Asad Forida entrepreneur and businessman since 1996. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

This way, you are able to know the communication approaches that will be effective for your target customers. Here, Issa Asad Reveals 3 Digital Marketing Tools to Reach Customers:

1. SurveyMonkey

Direct communication between you and your customers is the key for a successful marketing campaign. Since it is not possible to have a sit-down with all your customers, you can use surveys to know their opinions on matters. You can as the customers open-ended questions about your brand. This way, they are able to give their thoughts without limitations and therefore help you make improvements on your products.

2. Salesforce

Research has shown that majority of the salespeople use platforms like Microsoft Excel to store their customer data. However, this leaves the data at risk of being disorganized or even lost. The Salesforce is a tool that helps you to gather all the information you have on your customers together. This way, you have a clear picture of the information at all times and it is also safe so that it cannot be lost.

3. Hootsuite

Social media is very common today and people are no longer using it just for communication with friends and family. Many businesses have utilized social media to do their marketing campaigns so that they are able to reach many people at once. In order to effectively manage these social media accounts, you need Hootsuite. This is a tool that helps you to track the instances where your brand has been mentioned. You can set up feeds for the mentioning of your competition, your brand and even the industry. This way you will be able to tap into the important conversations with the customers and make an impact.

Conclusion

Proper communication with your customers is the key for a successful marketing campaign. Since it is not possible to converse face-to-face with all the customers, technology can be used. Above are the top 3 digital marketing tools to reach customers that you can make use of.

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Issa Asad Explains Why Publishing a Book Can Boost Your Business

Issa Asad Explains Why Publishing a Book Can Boost Your Business

Issa Asad Florida

There a lot of ways to make sure that your business is getting the clients and attention of the people.

‘These days self-publishing has become so easy that people can easily make use of the books to help promote their work and business,” said Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

Here, Issa Asad Explains Why Publishing a Book Can Boost Your Business:

1. Search for your Focus

Julie Star Hook, who is the owner of the famous Five Star Organizing and Design said in her book, that “one needs to find their focus in order to achieve their dreams”. She explained that while writing her book she realized that she doesn’t have to be the master in all fields, instead just find that one thing that she is perfect in.

​Everyone should find that one specific thing they are comfortable and perfect in and also they need to find what their weakness and strengths are. She shared that while writing her book she realized that she didn’t feel comfortable with digital organizing.

2. Make your business public

Lori Matzke wrote the book Home Staging: Creating Buyer-Friendly Rooms to Sell Your House in the year 2004. At that point in time, the industry was not very popular and very fewer people knew about it, which became a challenge for her, she wanted something to promote her business. While writing her book she explained the concept and ways of staging to the people who knew very little about it.

Her clients were not aware of the staging concept which had been a hurdle in her business. But with her book, she wrote about the concept. This is when she realized that if she could make her clients understand, there would be no hurdles in her way.

3. Produce new business ideas

David Niu, the founder of TINYpulse planned to take time off from his work and went on a trip with this family. While vacation he decided to interview CEOs and entrepreneurs of various companies. He interviewed people about the best practices of managing people and kept a record or log of all the interviews.

He asked all professionals, which is the one pain point that they faced in managing staff which if he took away they’d gladly pay for, to which most of the people replied when employees serve 2 weeks notice out of nowhere. This helped to build to a new business idea, TINYpulse, which now helps us understand how frustrated, burnt, unsatisfied the staff is, so that they can make the appropriate changes and save their attrition.

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Issa Asad Shares 4 Skills You Don’t Need on Your Resume

Issa Asad Shares 4 Skills You Don’t Need on Your Resume

Issa Asad Florida

Writing a resume has evolved so much in the past few decades. But one thing that remains is that a resume should be detailed to capture as much information as possible. This point is often abused as some people fill their resume with junk that ends up costing them the opportunity.

“A resume should capture the attention of your employer in a short and simple description, and in achieving this, it is essential to note some of the things that you should entirely avoid,” said Issa Asad Florida entrepreneur since 1996. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

Here, Issa Asad Shares 4 Skills You Don’t Need on Your Resume:

1. A language you never studied beyond high school 

It is possible to learn a new language like French in high school, however, at this level, you are not able to either communicate effectively with native speakers or read that language.

The embarrassing part can be when you include a language you have not mastered, and one of your interviewers is proficient at it and engages you in a conversation.

2. The social media information

People have different views of social media, and as much as you may think you have the best friends on Facebook, a massive following on Twitter and many likes on Instagram, don’t include this information not unless you are requested.

The branding on social media and branding of the company are two parallel things. Unless the job requires a professional social media administrator, don’t let your social life take away your position.

3. Soft Skills

Including soft skills is a little challenging as most recruiters will be waiting for this part. The way to handle this issue is by being honest. You may be tempted to fill in a few soft skills as by the job description, but if you don’t possess those skills, they will land you in a problem.

Being honest only to include the skills that you have can save you from embarrassment during the allocation of a task. For instance, if you tip that you can work under pressure and you are placed in a place where there are lots of deadlines to meet you will freak out.

The other way to handle your skills is by instead of stating them, portray them in actions. For example, you can say, “I developed the new packaging material after the ban on plastic bags,” to show innovation or creativity.

4. Including an outdated technology

With the rapid innovation and research, the technology and software in the industry are quickly changing. The only way to remain relevant is by ensuring you are always informed. If you fail to do this, you will only appear to lag the progress of a company.

Your future boss is looking for someone who is informed about technological advancements and can quickly learn new ones.

Before presenting your resume, take your time, do some research and only put what is most recent. Having an outdated technology on your resume shows you are ancient and it will be hard for you to learn.

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Issa Asad: Here’s the 4 Most Effective Content Marketing Tools

Issa Asad: Here’s the 4 Most Effective Content Marketing Tools

Issa Asad Florida

Having great web content is one thing, but having that content being read, watched, and used is another. In the information age, having quick, available content is almost more important than having brilliant content. Connecting with consumers via social media is an important part of growing a new business now. Social Media can be a bit of information and irrelevant content.

How can you ensure that your business’ content is the most relevant and the most informative?

“Using online content marketing tools can push your business further than before because you will be able to organize content, find creators, and learn how to generate web traffic,” explained Issa Asad Florida entrepreneur, social media expert, and businessman. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

These websites are built to help companies and entrepreneurs. Issa Asad: Here’s the 4 Most Effective Content Marketing Tools:

1. BuzzSumo

BuzzSumo is an analytics-focused website that can help you make your website more effective and generate more web traffic. By ranking the most popular web content based on your search terms, BuzzSumo teaches you what needs to be changed about your content. With the analytics, you will be able to see where to advertise on the web, based on current and projected audience reach. Using analytics from BuzzSumo can vastly change the way your website is run—more posts do not necessarily mean more traffic. Trending topics, like the ones that BuzzSumo, can put your website to the top of a consumer’s search.

• Best for traffic generation

• First five searches are free

• Provides in-depth analytics for a website and social media hits

• Find out which parts of your website are generating the most traffic

• Find trending items on the internet and apply to the website quickly and efficiently.

2. ClearVoice

ClearVoice is a content creation website that is self-sustaining. Creators and clients are able to collaborate through software that allows flexibility. ClearVoice has content intelligence tools to find current trending topics and an easy-to-use dashboard. Companies are able to connect with skilled content creators easily without hassle. Content creators are able to set their rates and build working relationships.

• Best for collaborative projects

• Allows for creativity

• Sustainable platform for on-going projects

• User-friendly dashboard

3. HubSpot

HubSpot is a content marketing platform that is perfect for small business owners. With blog monitoring software, social media support and post scheduling, HubSpot provide support and answers to new businesses. HubSpot can analyze social media interaction, which can show when a new post has been clicked and how many times.

• Best for small businesses and new companies

• Amazing customer support

• Analyzes social media

• Schedule and synchronize content posts—all posts are published at once across all platforms.

• Bonus marketing tools and blog posts available

4. Outbrain

Outbrain is a publishing and distribution platform. Outbrain works by promoting your content—videos, blogs, photos—right alongside popular websites. This system gets your content out to local audiences more effectively. You can choose when and where you want to advertise your content.

• Best for content distribution

• Your content is more relevant immediately because of the distribution pattern

• Distribution is pay to play

• Reaches more relevant audiences than traditional advertising

• No unnecessary third parties

Effectively marketing your content will change your company’s web presence and widen your customer base. Better content equals more web traffic. Having a large web presence is crucial to new companies. Starting with these marketing tools can guide you and your company into success!

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Issa Asad Explains the 4 Components of an Inspiring Leader

Issa Asad Explains the 4 Components of an Inspiring Leader

Issa Asad Florida

Not too many people have heard this, but we all know it – there’s a big difference between a boss and a leader. A boss can push and pull his people to get where they want them to be, but a leader does something more. A leader gets things done in ways a boss cannot, and everyone sees the benefit of it.

“Passion, vision, commitment, pride, sacrifice, and much more are things only a leader can inspire and bring forth in their teams, and not all bosses can be leaders in this way,” said Issa Asad Florida entrepreneur, social media expert, and businessman. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

Here, Issa Asad Explains the 4 Components of an Inspiring Leader. Read on.

1. They Have A Clear Vision

Not too many people in authority positions can clearly state what their version of the future is. It’s a challenge, sure, but that’s what being a leader is all about – leading people on paths only you can see the end of. This doesn’t necessarily mean being an illogical dreamer, but having the courage to reach for a future that most will hesitate to contemplate. Every prophet is called a madman at first, so don’t be afraid to be a little mad today – it will pay off down the road.

2. They Appreciate Their Team’s Efforts

There is nothing so demoralizing to a team member than putting in an effort that goes unnoticed. Sure, they’re doing it for the team, but a little bit of acknowledgment can go a long way in inspiring further efforts in them and their colleagues. It doesn’t have to be anything flashy – birthday cards, project bonuses, and whichever accolades you find appropriate can really give your team the boost they need to perform at the next level.

3. They Know How To Listen

Many people, not just bosses, tend to act like they are listening when they are just waiting for their turn to talk. A leader doesn’t have this habit. Leaders have the ability to take in information with genuine interest. Institute an open door policy; from the janitor to the CEO, everyone is a part of the body of your organization. Listening sincerely makes everyone feel like they are part of something bigger than themselves, and they will act accordingly. Just as an infection in your little toe can eventually send you to the ICU, the most insignificant bit of information can be a boon to your company’s affairs.

4. They Look On The Bright Side

Business can be a pretty grim…well, business. It’s not usually the kind of area where everyone is looking for the sunny day. A leader, however, knows how to find the silver lining in every cloud, no matter how dark it may be. The pessimist who always sees the glass half empty will never quench their thirst – it’s up to the positive leader to inspire their team to drink their fill from whatever is available. that’s what survival is all about, and that’s what business is at the end of the day.

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Issa Asad Reveals 3 Reasons Why Publishing a Book Helps Business

Issa Asad Reveals 3 Reasons Why Publishing a Book Helps Business

There are numerous ways through which one can grow their business and make people aware of their products and services. The media is growing everyday and self-publishing has been made available to all.

“Writing a book has become way easier than the earlier days, and this way the entrepreneurs can write about their business and bring their business to the limelight,” exclaimed Issa Asad Florida businessman and entrepreneur since 1996. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

We will share with you how writing a book can change your business. The following ways have been shared by successful entrepreneurs, who have already implemented these ways and have reached a certain milestone in life.

Here, Issa Asad Reveals 3 Reasons Why Publishing a Book Helps Business:

1.) Search Your Focus

Julie Starr Hook, owner of Five Starr Organizing and Design shared in her book, that she was provided the unexpected gain of finding the focus of her business. She said that working on her book “From Frazzled to Freedom” helped her find strength and delicacy of her business. Which further helped her to see what all needed more attention rather than the rest.

She further added that, it was during the time she was writing her book that she realised she didn’t need to excel in every field but had to just look for her focus. This helped her gain more fame and grow her business.

2.) Give birth to New Business

David Niu who is the founder of TINYpulse, was a serial entrepreneur who was on a road trip with his wife and 10-month old daughter, when he decided interview entrepreneurs on their best practices and kept a blog of it.

He shared that he asked everyone about the pain point when it comes to manage people, almost everyone replied, two weeks notice by employees which comes out of the blue.

This helped him to come up with a new business plan-TINYpulse. If it weren’t for the blog that he was writing he wouldn’t have been able to come up with this plan. He shared that you can find a new business plan through writing your ideas and explaining your business’s pain points in words.

This would help you overcome the problem area and work towards a solution for the problem.

3.) Introduction of Your Business to Public

Lori Matzke, owner of the Center Stage Home, explained in her book how she can create buyer-friendly rooms to sell the house.When she pitched this idea to the real estate agents they didn’t entertain it as they couldn’t understand the logic behind it.

The process of writing helped her to explain the strategic concepts behind the idea and in such a way that everyone could have understood. She was able to write her thoughts and clear the hurdles that were coming in the way of her business and she managed to make her clients understand as well.

Thus all these entrepreneurs made efforts to write their thoughts and explain to the world what their business meant, what their business needed and how they could provide for their business,which eventually helped them to grow and succeed in their business. These ways have been tried and tested, thus writing a book can also help you find a way to grow your business.

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Issa Asad Reveals 3 Reasons Why Social Media Changed Tourist Marketing

Issa Asad Reveals 3 Reasons Why Social Media Changed Tourist Marketing

Social media has had a fundamental change on the manner by which numerous companies communicate as well as how they market their products and services to the demographics they target. Growth of internet use and social channels, particularly in the travel and hospitality industry has transformed travel marketing.

“This is because travelers are able to conduct extensive research on a potential destination and the activities they can participate in while they are visiting a place,” said Issa Asad Florida businessman, entrepreneur, and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

Tourism marketing has been significantly influenced by the new techniques utilized on social media by consumers when making purchasing decisions from the very start to the end.

Here Issa Asad Reveals 3 Reasons Why Social Media Changed Tourist Marketing:

1. Changing loyalty programs

Any seasoned marketer knows all too well that in order to attract new clients you spend much more compared to retaining the existing ones. This is why loyalty programs are now a major part of any travel business model. It should be noted that social media plays a significant role on the manner loyalty programs for hotels are constructed.

Most clients know that the opinions they share within their network can make a big difference. It is for this reason that guests usually feel entitled to some compensation for simply marketing a brand by word of mouth. In fact, more than a quarter of millennials take part in loyalty programs just to receive loyalty points.It is easy for hotels to keep track of passionate guests and reward them. They do this via an array of modern technologies such as hashtags and mentions that are present on social media channels.

2. Better customer service

Social media has also enhanced both customer satisfaction and service. Most brands now have a dominant social media presence with the aim of providing awareness and assistance to confused and unsatisfied customers. Any company that responds to complaints raised in a genuine and sincere manner benefit from good reputation among their current clients as well as potential clients. Responding to questions and complaints assists in humanizing brands and shows current and potential customers that they are highly valued.

Furthermore, customer success representatives ought to be very intentional with regard to social media interactions for their brand. This is because social media can be utilized as a form of social listening tool to derive information from guests and consequently provide them with a delightful experience.

3. Increase in social sharing

Sharing videos and photos taken during travels has always had a special place in people’s heart. However, social media has been able to both facilitate as well as expand this capability with a much greater audience compared to the past.

Because a large number of people share videos and photos of their travels through various online platforms, it creates an influential web that comprises of peer-to-peer content. This functions to inspire any potential guest. It is a trend that has gone unnoticed, but resorts and hotels are now running social campaigns and contests to guarantee that they benefit from the social activity of their guests.

Social media has greatly altered the hospitality and leisure industry. This is because most people make travel plans on the basis of social media shares and reviews. This means that by encouraging social shares and positive reviews, brands can really benefit.

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Issa Asad Reveals 4 Things to NEVER Do When Opening a Franchise

Issa Asad Reveals 4 Things to NEVER Do When Opening a Franchise

Issa Asad Florida

It’s clear that franchising can be a good way to start up a business, nevertheless, you will discover online a lot of negative reviews concerning people losing capital, their franchise business failing, or more.

“Of course, there are no guarantees but with a little wise thought and examination, it’s possible to minimize the possibility of disappointment as much as possible and do your best to ensure your franchise opportunity is a winner,” said Issa Asad Florida businessman and entrepreneur since 1996. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

There seems to be a number of commonly recurring issues so here’s a handful of ways to avoid them. Here, Issa Asad Reveals 4 Things to NEVER Do When Opening a Franchise:

Mistake 1: Not checking the genuineness of the Franchise operator

Do not forget that you’ll likely be giving a substantial amount of money to the franchise operator as start-up ‘franchise fee’ to start your own franchise. In addition to this, you’ll be building a long-term business rapport with them so its vital that you know as much about their background and history as possible. On the internet is really a good way to search for the company and explore its background. It’s also worth investigating the Directors history to find out what other businesses they have been or still are, involved in. Other good sources of company information might be the Companies House website, opening talks with the franchise sections of the main high street banks and also specialist franchise business consultants who might be capable to give you some industry opinion on any franchise business you happen to be considering.

Mistake 2: Not talking to those that are already performing the job!

If you’re buying an item then the most persuasive reviews and recommendations come from friends and others who generously disclose their judgment on it. From this, you can make a well-educated decision of whether you might buy a product. The same is right for a franchise business. Make sure you get a listing of some franchisees from the franchise operator as ‘references’. Get in touch with them and, if possible, plan to get together with them to get a feel for what you’d be doing. They’re likely to be your greatest source of response on how encouraging the franchise operator is and how well the franchise system works for them on each day basis.

Mistake 3: Assuming that a Franchise opportunity carries a warranty!

There can be a sense that since a business is a ‘franchise’ it’s somehow a certain winner. The reality is that you will be the person who decides whether your franchise succeeds or fails. A franchise business is simply a business system that has been proven to generate a profit when it is ‘worked’ correctly. The important thing here is the word ‘worked’. Like any other business, a franchise calls for a lot of hard work and dedication. Ensure you have the complete backup and encouragement of all your family since it requires a lot of time to develop a successful business.

Mistake 4: Not understanding your responsibility to the franchise.

A common mistake is when a new franchise owner doesn’t understand or even has knowledge about their responsibilities to the franchise and may learn the hard way. Before you sign on to any franchise business, understand that there has already been a team of lawyers who have gone through every detail pertaining to that business, protecting the interests of the parent company. They have outlined every step including your role as a franchise owner. There should be no doubt about what you’re buying into. Remember, it’s all spelled out in the contract – that’s why not only should you read the fine print but you should also go over every line of the contract with a qualified attorney.

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Issa Asad Shares How to Make a TON of Money on Social Media

Issa Asad Shares How to Make a TON of Money on Social Media

Issa Asad Florida

The secret to successful marketing is to reach people using the most effective advertising campaigns and tools. With most of today’s influential Gen Z obsessed with the social media, and at least 2.5 billion people using some social media platform, it’s but natural that the social media is the best way to reach out to them.

“It’s not surprising that marketers today invest more in digital than traditional television advertising because students check their Instagram and Snapchat accounts at least 11 times a day,” said Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

This movement from traditional to digital marketing offers an opportunity to make a ton of money on social media. Here, Issa Asad Shares How to Make a TON of Money on Social Media:

1. Become a social media influencer marketing consultant

Social media influencers can help brands reach out to their target audience by giving marketers a topic for starting useful conversations with interested customers. The problem is that brands don’t know which influencers to approach.

If they do identify one, they don’t know how to use them to their benefit. This is where you as an influencer marketing consultant can help by providing these marketers with access to popular and effective marketing channels.

2. Start using AR or VR on social media

With augmented and virtual reality slotted to impact all walks of life, Facebook and Google are investing in VR while Apple, in AR. You will have major brands signing valuable contracts with you if you master the art of using these technologies to connect with their potential customers.

3. Generate viral growth through next-gen social media integration

What Uber, Periscope, and Airbnb have in common is that they expanded their customer base using some form of social media integration for faster product adoption.

Airbnb integrated with Craigslist in their early days to help users find apartments while Uber integrated their app with social media platforms to let users could share discount promo codes.

Periscope worked by posting whenever someone was “live” on Twitter. You too can generate millions in revenue if you find a means of expanding your brand base by integrating with some social media platform.

4. Master the social media platform your competitors don’t use much

You can also earn money by finding a competitive edge for your brand over their competitors. Just presume that their competitors don’t use all social media platforms well and that many of your brand’s potential customers use this platform.

So by coming up with an effective strategy, you will be able to win over these customers for your brand without even competing with their rivals.

5. Become an Instagram story content expert

Instagram stories are so popular worldwide that they are better at marketing than Snapchat. However, though brands know that Instagram Stories connect better with their target audience, they find it difficult creating interesting content all the time.

You can help by mastering Instagram stories, and helping brands create enticing content that attracts followers. You can use Instagram analytics tools to ascertain which content attracts the most followers, and how it fares against the brands’ competitors.

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Issa Asad Reveals How to Hire a Kickbutt Social Media Manager

Issa Asad Reveals How to Hire a Kickbutt Social Media Manager

Issa Asad Florida

Wondering how to hire a kick butt social media manager? Well, you will be glad to know that this is a very common question. This is largely because business owners everywhere have discovered the power that lies in precise and creative social media marketing.

Facts don’t lie, and in this case, the fact is that there are more than a billion social media users on the globe.

“These are all potential customers, and if good social media marketing is undertaken, chances are that your business will grow in leaps and bounds,” explained Issa Asad Florida social media marketer, CEO, and entrepreneur. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

As such, a prolific and creative social media marketer who can harness the power of social media is key to a successful business. But how do you choose the right social media manager? Here, Issa Asad Reveals How to Hire a Kickbutt Social Media Manager:

1. Find a true marketer
Social media marketing entails more than just making random posts on Facebook and Tweeter. It’s more of an art than a science. As such, you will need someone who fully understands your business and its products. This will help in targeting the right group which eventually spawns into new clients. Always remember that everyone can post on social media, but only top notch and talented social media managers can convert viewers into clients.
2. Get a critical thinker
Critical thinking can be the difference between success and failure. As such, as a business owner, you need someone who is a critical thinker to be your social media manager. Essentially, this means a person who can analyze results and adjust future strategies accordingly. Someone who can take calculated risks to test new hypothesis. An ideal social media manager should be dynamic and not static. This is especially important for digital marketing can change on a moments notice.
3. Social media celebrities are not the best.
It’s easy to get tempted by the large following that social media celebrities have. It may seem like a good idea to have them promote your brand. Unfortunately, it doesn’t work in about 80% of the time. This is because social media celebrities are more consumed by their own personal brand and therefore do a lousy job promoting other peoples brand. As such, always vet your social medial manager pages and see what really drives them.
4. Plan and execute precisely
Effective social media marketing involves coming up with innovative plans followed by a precise implementation of the plan itself. Delays in implementation of plans will only serve to stunt the growth of your business. That’s why you need a social media manager who is sharp and can post hooking content on social media consistently. This will boost your social media presence, boosting your business in the long run. Make sure to ask your social media manager candidates about their performance in their previous jobs. Questions about whether they missed any deadlines are especially important.
5. Be involved
Don’t make the age old mistake of leaving your business solely to employees. Be hands on. Actually, it will help you learn several new things too. Sit down with your social media manager and help him understand the culture of your business. Come up with interesting posts and see how they perform. This is both educational and helps you understand the particulars of social media marketing.

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