Issa Asad's Blog, page 4

Issa Asad Gives 5 Tools to Use for Your Business

If you made the decision to become your own boss and launch your own business it might be hard to compete against the big fish out there. After all, these “big fish” have millions of dollars which allows them to keep costs down and clients happy.

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But what if you could do the same with less money? What if you could use the same premium software while keeping the costs down?

“Taking the initiative is always the hardest step towards achieving something bigger and better for your business,” said Issa Asad Florida entrepreneur and businessman since 1996. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

Here, Issa Asad Gives 5 Tools to Use for Your Business:

Globafy

Globafy describes itself as the world’s largest free conference call service. One of its key features is your international clients can get a local number to call in to, making it easier for you to call from a domestic number. Another important feature is the ability to set up conference calls without registering and signing up. This service is also completely free. Try Globafy for free at globafy.com

Freshbooks

For only $19.95 a month, this easy to use accounting software lets you track logging expenses, invoicing clients, and make profit and loss statements easily, anywhere! You can use it on your desktop and your mobile(Apple or Android) devices. Try it for free the first 30 days at freshbooks.com

Expensify

Created for employees and loved by admins, Expensify lets you keep track of your business expenses, create receipts and submit them. It only costs $5 per active user, however you can request a demo at expensify.com and find out yourself how it can make your business grow.

15Five

This employee engagement software combines peer recognition, pulse surveys and people analytics to acknowledge employees’ frustrations and ideas. This is a perfect tool for manger and employee relationship that can boost the workplace production massively. Start your 14 days free trial now at 15five.com

ScheduleOnce

Starting at $5 a month, ScheduleOnce is the ideal software for powering online scheduling with customers and prospects. Business contacts can see a calendar with the dates you would be available for a meetings and schedule them. It leads to higher customer satisfaction and saving time by eliminating the exhausting emails or phone calls to schedule appointments.

Using ScheduleOnce is as simple as creating your booking page according to your needs and then letting costumers schedule a meeting any day you are free. You can start a free trial with no credit card required at scheduleonce.com

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Issa Asad Shares Social Media Tools to Acquire Customers

Customers are the backbone of any enterprise. They determine the strength, versatility, and prosperity of a business. Therefore, taking care of their needs should be your first priority as a company. Doing so will increase your sales, improve your profit levels, and help your organization to expand.

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“Businesses today can take advantage of social media to meet the needs of their clients, and more specifically, firms can use social tools to monitor and manage customer relationships,” said Issa Asad Florida entrepreneur, businessman, and social media expert. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

Here, Issa Asad Shares Social Media Tools to Acquire Customers:

SproutSocial

This tool allows you to monitor activities on your social media sites like Twitter and Facebook. The tweets and posts will appear on a dashboard so that your team members can view them and then respond. The best thing about this tool is that you can access critical data such as a customer’s history.

This information would help you understand what the client needs and what you can do for him. It also allows you to deal with current and previous concerns the customer had. Quick and detailed responses to queries from people on your social media platforms would encourage them to work with your organization.

Respond

As the name suggests, this tool is useful when it comes to responding to current or potential clients online. However, it can only handle Twitter queries unlike SproutSocial, which handles Twitter and Facebook inquiries. It makes up for this limitation by having enhanced functionalities when responding to tweets.

For example, you can follow or block users using Respond. It also works for large and small teams. Finally, you can view a client’s chat history, which helps you respond to his needs in an effective way.

Lithium

This social tool performs most of the functions available in SproutSocial and Respond. However, it does have additional features when it comes to handling customer service on a massive scale.

For example, your company representatives will not just respond to customers directly. Instead, they will also have the option of routing particular issues to team members who can handle them more successfully than they can.

Lithium also comes with an ability to build template content that is useful for generating information on frequently asked questions.

Sprinklr

This social tool helps you build relationships through monitoring and listening. You can do that through various channels including web portals, mobile applications, retail kiosks, and online communities. Your team members can handle the customer care traffic by collaborating with each other. Doing so allows them to form a unified perception of the client, which allows them to share ideas on how to respond to difficult situations.

Finally, Sprinklr allows the customer service team to coordinate their activities with the sales and marketing team.

Nudgespot

This tool is an in-app messenger, which is quite different from social media management apps. More specifically, it manages information from your site as opposed to handling data from Facebook or Twitter. It performs its function by helping you communicate with operators managing your site as the same operators engage with your clients.

In this way, you will have real-time information pertaining to what is happening on your website. You can also see what it happening from a dashboard. These insights would help you when it comes to making appropriate changes to your website.

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Issa Asad Shows How to Use Instagram Stories for Branding

Marketing is crucial for any brand. No matter how good your product is if you don’t present it to the potential customers, they will never know about it. There are many ways of marketing, but with the current advancement in technology, businesses have turned out to digital marketing.

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“Many people will use social media platforms for marketing their brand, with Instagram being the most used one,” said Issa Asad Florida businessman and entrepreneur since 1996. Mr. Asad is the CEO of Q Link Wireless, Hello Mobile, and Quadrant Holdings, all located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

Recent statistics have confirmed that more than 500 million people update their Instagram stories daily with more than a third of the stories coming from the marketers. As a marketer, you can use this opportunity to get millions of audience who might turn to be your potential customers.

However, to get the most from Instagram stories, you need to be equipped with some great tips. Here, Issa Asad Shows How to Use Instagram Stories for Branding:

Using hashtags and geotags

The first step to using Instagram stories to promote your brand is getting many followers. Your potential customers will come from the people who view your story and the more views you get, the more customers.

Geotags and Hashtags will make you discoverable to many users, and at the end of the day, you will have many followers. Using these shouldn’t be a hard thing as you will only need to add them to your stories.

Creating engaging content

The content you create will determine if the audience will continue following your story or not. The content should be informative, engaging, and unique enough to differentiate you from your competitors. With Instagram stories, you can add an image, video clip, or even written content.

Video clips can be an excellent way to create the content as many people will prefer watching a video than reading material. You can add a call to action at the end of your videos, and if the content is helpful to the audience, they will most likely contact you.

There is also a poll feature that enables the viewers to give feedback, and this can help you know where to improve. Make sure what you provide on your story is what the audience want.

Following up performances

The only way to know if the created content is helpful is by monitoring the performance. You should pay close attention to the view completion rate, and if you find it being low, you will need to increase the quality of your content. View completion rate will determine the number of viewers who watched the next story on your stories.

Instagram provides you with analytics that will help you to know how your branding is performing. By understanding the performance, you will know what to keep and what to change.

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Issa Asad Shares 3 Tips to Make Your Business Branding Stand Out

The importance of building an excellent brand cannot be under-emphasized. Whatever your enterprise is, there is a dire need for you to build a winning personal brand.

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“A personal brand is a certain way to cultivate trust which will ultimately lead to customer loyalty and consistent revenues,” said Issa Asad Florida entrepreneur since 1996. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

Here, Issa Asad Shares 3 Tips to Make Your Business Branding Stand Out:

1. Identify Your Area of Expertise

The first key to building your personal brand is the identification of your area of expertise which will be emphasized. There is a dire need in identifying your natural area of strength. An area where you have a greater advantage over others, this will be your description. This is what best you can be known for.

When determining you area of expertise, do not make the decision from your “fake” or ‘marketing” self. The moment your personal brand is considered a fallacy then you are not going to get trust. The essence of a Personal brand is to build customer trust and loyalty so be honest in determining your area of expertise. Once you determine this area of expertise then that is where your “keywords” will come from. This is the best way to develop a specific niche to build a large and loyal audience. Always remember that whatever your description is, you must be ready to live it up every minute of the day.

2. Join New Platforms

In the world of marketing, new platforms are being created and some of them go very far in terms of popularity in the long run. As an entrepreneur looking to build your personal brand, it is your duty to consistently research emerging platforms so that you can be part of it from the very beginning.

Take note that you have the opportunity of being a strong voice on a platform during the first 6-18 months of the platforms launch so you cannot afford to be a latecomer. All social nedia platforms like Instagram, Snapchat all started small and grew very large eventually. The early adopters of this platforms have the higher advantage of building a stronger presence. Valentino was one of the first brands to arrive on Instagram, it is now one of the brands with the highest number of followers on Instagram. The Golden Rule with emerging olatforms is ”first come first serve”, so don’t miss out.

3. Offer Multiple Platforms

If you are trying to build a personal brand, then you can’t afford to stick with a single platform. As the 21st Century deepens, there are several achievements in social media. Not all your fans can be on a single platform.

Try to have a presence on all the platforms namely Facebook, Twitter, Instagram, Youtube, Snapchat, TikTok and all others. When you are embarking on any marketing campaign, take for instance if you are making a video, deploy it on all social media platforms so that wherever your fans go, they will find you there. You will notice that brands like “Samsung Mobile” is not just popular on Twitter but also on Facebook and Instagram. You will do better if your followers see you everywhere.

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Issa Asad Gives 4 Tips to Create Demand for Your Business

It’s always exciting to venture into creating a brand new product. When the market has revealed that they have a certain need to be fulfilled, brands come up with the most brilliant ideas. Consumer research is a great avenue to find out what consumers are looking for. It will not be able to provide you with a precise answer but it will give you a broad idea. Using the data from this research, your company can provide a comprehensive solution to this need.

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“It’s important to have creative marketing strategies which will be able to reach a wider consumer audience,” said Issa Asad Florida entrepreneur and social media expert. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

These techniques have proven to be very effective as they are continously used by the world’s most successful companies. Here, Issa Asad Gives 4 Tips to Create Demand for Your Business:

1. Exclusivity

There is a common saying which goes, “People always yearn for something that they’re not allowed to have.” In a similar way, you can create a demand for your products by making them exclusive. It’s important to have specific reasons why not everyone can get a hold of your product. Think about specific factors which makes them more special than everything else.

Finally, let people know how they can become eligible to access your exclusive products. This technique will encourage them to purchase your products instantly because of the scarcity mindset.

2. Product Limitations

Scarcity is a popular technique which most companies use to boost their sales. However, it is also an effective way to produce a huge brand lift. Most customers have a fear of missing out so they would be more likely to purchase a product if it’s offered only for a limited time. This is the reason why successful marketers offer limited quantities of products. They offer daily deals or one time promotions which creates a sense of urgency.

Another great way to leverage scarcity is by promoting out of stock products. This lets customers know that those products were very popular which encourages them to try it out for themselves.

3. Customer Generated Content

By encouraging your customers to sell your products for you, you are able to reach a wider audience. The best example for leveraging user generated content is the GoPro. Its creators don’t have to work very hard in marketing their brand because their customers are already promoting their products through active usage. Instead of using expensive marketing campaigns, they opted to let their customers do the selling by sharing their personal experiences through social media, blog posts and even Youtube videos.

4. Scarce Information

To be able to successfully understand what your target market needs you need to know how to grab their attention. The most successful companies in the world such as Samsung and Apple make use of information scarcity to create a buzz about their upcoming products. They leak small tidbits of information just before a launch to generate curiosity in their audience’s minds.

People are always looking for new information especially about up and coming products. By releasing tidbits of information, you will be able to successfully integrate a word of mouth buzz which will expand your consumer audience reach.

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Issa Asad Gives 4 Foolproof Tips to Build Your Personal Online Brand

What is a personal brand? It’s an affirmation of who we are both professionally and personally.

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What are your strengths and weaknesses? It’s the impression of yourself that you have created in the world.

“Truth is we all have a personal brand it’s just that some are not as strong others, and considering we are living in the modern era where the internet is everything, we cannot overemphasize the importance of an impeccable online brand,” said Issa Asad Florida entrepreneur, social media expert, and businessman. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

So, how do you start? Here, Issa Asad Gives 4 Foolproof Tips to Build Your Personal Online Brand:

Understand Your Niche

You need to know who you are selling yourself to. This will then help you tailor your content so that it is acceptable to them. The way you address the old folks is different from how you approach the younger generation. Actually, chances are they are interested in completely different things. This, therefore, means that you also need to identify your area of expertise.

It should be an area that you are well educated in since you are looking to establish yourself as an authority. Also, you will need to conduct extensive research on your niche because, well, it’s not possible to know everything. And new things are always emerging every single day.

Build a Strong Media Presence

There is quite a number of social media platforms to chose from. Most common include Facebook, Twitter, Instagram, and LinkedIn. Choose one that suits you well depending on your area of expertise. For instance, if you are an artist, Instagram is perfect since it’s about pictures. Linkedin is a more serious platform and requires some level of professionalism. Facebook is probably the most popular platform of them all.

What’s even better is that joining these sites is free. You simply sign up and start making connections and growing your brand. However, there is is the option of paid advertisements to increase the reach of your posts. You can take advantage of this to increase your audience.

Get a website

Having a website is invaluable. It makes you more accessible. People can visit your site to learn more about you and also leave testimonials about your prowess. Essentially people like seeing rather than hearing, therefore, having a website facilitates this. You can link the website to your social media accounts for credibility. Also, there is a certain aura of importance that comes with owning your website.

Create and Post in a Blog

This is actually different from a website. A website contains static information while the information on a blog is dynamic. It will need to be constantly updated if you are to have any level of authority. People have to trust your blog as a source of trustworthy information on matters concerning your niche. This means posting well researched and informed articles that people can relate to. If people can read your content and identify themselves with it, that places you as an expert in your field and cements your brand name.

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Issa Asad Explains 5 Reasons to Advertise on Facebook in 2020

These days, many people have abandoned Facebook in favor of more visual content platforms like Instagram and Snapchat. However, this does not mean that Facebook advertising is a thing of the past.

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“Facebook remains the biggest social network in the world with well over 2 billion users globally,” explained Issa Asad Florida entrepreneur and social media expert.

Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

Here, Issa Asad Explains 5 Reasons to Advertise on Facebook in 2020:

Find Your Target Audience

Approximately 2 billion people visit Facebook each month, thus you will almost certainly find the audience you are targeting on this social media network. Aside from that, users typically check their Facebook accounts several times daily and spend approximately fifty minutes on the platform. This is sufficient time for them to see your advert and offerings.

The Quickest Way to Reach People

Facebook advertising can get you fast results. If your campaign is well targeted, you will most likely be getting results as soon as your campaign is setup and running. If your budget allows for it, then it is a good idea to spend money on Facebook ads. Also with Facebook’s diverse targeting options, you can reach people based on just about anything including location, demographics, interests, life events, in addition to actions users take on your website.

Thus, whether you are looking to target married couples whose wedding anniversary is coming up in a month’s time, or recently married couples who are looking to purchase a house, or an unmarried individual who recently purchase an expensive boat, whatever your targeting options might be, you will find it on Facebook.

Effective and Easy Reach

When a potential buyer sees and likes your Facebook posts, they can easily contact you with their questions, comments or messages via your Facebook page. Furthermore, Facebook makes it extremely simple for you to communicate with your audience and potential customers, and there are no restrictions with regard to character, video/image limits. This is why more and more businesses are turning to Facebook advertising in order to promote their services/products and increase brand awareness.

Compared to other methods of advertising like traditional media: radio, television, newspapers or billboards, Facebook ads are extremely effective with regard to getting new customer leads, and turning those customer leads into paying clients. There are lots of success stories that show a three to five percent boost in marketing results as a result of using Facebook Ads.
Now that you know why your business should advertise on Facebook in 2020, The best way to get started is to create your Facebook Business manager account and then setup your first advertising campaign.

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Issa Asad Shares SEO Tools to Help Boost Your Website on Google

Everyone who has ever made a website asks the timeless question, how do I get website traffic?

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“Contrary to popular belief, getting traffic does not raise your rankings in Google,” explained Issa Asad Businessman and Florida entrepreneur since 1996. Mr. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

How is this possible you might ask? Here, Issa Asad Shares SEO Tools to Help Boost Your Website on Google:

Ensure your site is SEO-optimized and mobile-friendly

To do this you must first ensure that your website is optimized for search engines. this strategy encompasses many things, but for starting you can first ensure that your website is set up in a way that its platform independent, this feature is mostly disregarded but which is very crucial characteristic for any SEO campaign this due to increase in use for mobile devices to access the internet in the world of today, secondly it should be developed in a way that web crawlers can easily find your site.

Google has developed a tool called mobile-friendly test tool, you can utilize this tool to check whether your website is mobile optimized. Godaddy’s GoCentral website builder which encompasses SEO tools, offers keyword recommendation, editing tools that are simple to use, SSL security certificates for any site can also be used you when building website from scratch to guarantee that your website pages are mobile friendly and also it increases security, conversion rates, and even trust, is an essential SEO positioning variable as indicated by Google.

Do a keyword research

As you are quite aware of, most surfers would type in the particular keywords or key phrases in the Google search box, to make their pertinent inquiries to gather as much information on a particular subject

Google would display a long list of websites, of their choice, that might be of interest and ultimately satisfy you with the right kind of information and or products that you might have been looking for.

Now how does Google decide which of these websites should appear in the search results? Well, Google has its own algorithm, that it keeps changing every week, to keep away unscrupulous internet or SEO marketers and put them off the scent. One of the main deciding factors is, of course, keywords/phrases.

With the help of Google’s Keyword Planner Tool. (its free to use), anyone can find out what all keywords, visitors are by and large using to look up for information and products related to it. Based on the volume of search and the number of websites that come up in the search engine pages, to discuss issues relating to it, anyone can find out which of the keywords have low competition.

Long tail key phrases, will have low competition, as only a very few niche potential customers may be looking for it desperately, to get the kind of satisfaction for what they really want, and not what is available for the average person. It might also be smart to utilize a web designer like GoCentral, which gives the appropriate keywords, to kick start with immediately as you build your website content.

Establish your business in Google

“Google my business” is a feature developed by Google to explicitly promote the local business. you can utilize Gocentral to create your business listing, in this you provide detailed information that Google will use in search and map results and also enable to respond to client reviews. It’s essential for local SEO, it important to your business if your business type is brick and mortar and only offer services to a specific location. Help in promoting your business transactions and special occasions.

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Issa Asad Gives 3 Questions to Ask Your New Social Media Manager

As an entrepreneur or business owner, you may not have enough time to come up with the best social media strategies for your business. Or, you may not know how to use social media to propel your business to greater heights. That’s where a social media consultant comes into play. These experts serve as the online voice for your business.

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“By hiring them, they’ll engage fully in your social media networks to create brand awareness and bring website traffic that will boost your sales,” explained Issa Asad Florida entrepreneur, businessman, and social media expert. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

To get the best results, you have to choose a consultant who is sure to deliver. Here Issa Asad Gives 3 Questions to Ask Your New Social Media Manager:

Do you understand my target market?

One thing you should know is that social media consultants may be different when it comes to various niches. For instance, there are consultants who deal with a wide range of niches, and there are others who focus on a few. What you need is someone who knows how your business works and how to achieve better results.

Your potential consultant should be well-knowledgeable about your target market, what your target audience wants and strategies to be used to meet those needs. To gauge their knowledge level, ask them general questions about your niche and if they’ve written blog posts or articles, ensure that you read them.

What success have you seen in your social media networks?

Determine how active they are in their personal and professional social media networks. If you see that they have not achieved any success, then they may not be able to develop the best strategy for your business. Check to see how they interact with their followers and if they share quality content online. Also, be on the look out for any foul language used by your potential consultant. Offensive language, photos, and videos are a red flag that you shouldn’t work with them.

What are the names of your previous and present clients?

Knowing your consultant’s present and previous clients is very important. Ask him/her to give the names of these clients and their contacts. Get in touch with them and hear what they have to say about your potential social media consultant.

Your main aim here is to get an outside opinion of the performance of your consultant and what you can expect if you hire them. They may have bragged how excellent they are in what they do, but this may not be the case. By talking to their clients, you’ll know if your consultant telling the truth or they are just trying to convince you to hire them.

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Issa Asad Reveals Tips for Snooping on Your Competitor’s Marketing

With all the strategies and tactics to run a successful business, you require to keep track of your competitors. What strategies your competitors follow to beat the market? What kind of offers are they running to attract more customers?

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These are some of the concerns that you have about your competitors. Same applies to the search engine optimization process.

“If you are playing the SERP game, then achieving top ranking should be your main goal,” said Issa Asad Florida entrepreneur and businessman since 1996. Asad is the CEO of Q Link Wireless and Quadrant Holdings, located in South Florida. He is also the author of 4 e-commerce and marketing e-books that can be purchased on Amazon.

You want to beat your competitors but how can you do that? How can you track your competitors? There are both free and paid tools available online that will let you track your competitors.

Here, Issa Asad Reveals Tips for Snooping on Your Competitor’s Marketing:

Google Alerts

Google Alerts lets you know what your competitors are doing. It will tell you about your competitors and target keywords. You can keep track of what users are talking about your business and your competitors. Google Alerts are email alerts. Every time keywords or competitor’s name that you have stated in Google Alerts come up on the web, blogs, and news; you will get an email alert.

Compete Search Analytics

With Compete Search Analytics you will get to know the number of unique visitors on your website on specific time. It also tells ranking of your website based on unique visitors. It also lets you know how much traffic your competitors are getting. Additionally, you get in-depth information about your competitors. All you need to do is enter your competitor’s URL. You will get complete results including keywords, search referrals, and sponsored searches.

Keyword Position Monitoring Report Service helps in finding your website ranks on Google, Bing, Yahoo! And Alexa. It has various free features like website audit, check backlinks, social popularity, plus white label sharing. With this tool, you can see results of your competitor’s SEO activities directly on your website. It checks website’s ranking directly and monitors internet marketing campaign. Another added feature monitors competitors’ search engine rankings beside your website’s rankings for target keywords. It also helps you find out your website’s popularity among different social networking sites. KPMRS.com lets you check backlinks and monitor the amount of incoming links. It provides website’s backlinks reports by Google and Alexa.

SEMRush

With SEMRush you can monitor your competitor’s PPC campaigns. You will get information about keyword, traffic, and position for every target keyword. All you need to do is enter your competitor’s URL in the search box. Additionally, you get most profitable keywords and phrases from Google AdWords. It will be helpful in driving more traffic to your website.

KeywordSpy

KeywordSpy is a free SEO and PPC keyword research tool. It discloses your competitor’s most profitable ads and provides relevant keywords and ad copies. Also, you get fresh data and daily database information. It gives you choices to search for Domains, Keywords, Destination URLs and Ad copies. This is a fantastic tool that lets you know in-depth about your competitors. It gives you specific information about a number of clicks, keywords and ad position.

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