Mark Jewell's Blog: Selling Energy, page 20

Going from Zero to Hero

How do you win business in a competitive marketplace? If your products and prices are exactly the same as your competitors’, it all comes down to the quality of service you deliver. Between word of mouth and online reviews, it’s easy to build a great reputation through stellar customer service – or to tarnish it through poor service.

Weekly Recap, September 24, 2023

Here are our sales-enhancing tips from this week's Selling Energy Blogs...

Essential Lists for Productivity

As we all know, the to-do list is one of the most valuable tools for increasing productivity and staying on task. There are many ways to optimize your to-do list, and it’s important to find an organizational method that works for you.

Quotes to Inspire You

Bite-sized wisdom can go a long way.  This is why I include quotes in our daily emails, on social media, in presentations and, occasionally, in these blogs. They’re simple and short, but always impactful.  They often give us encouragement at just the right time, urging us to stay on the right path and continue striving for success.

Stacking the Deck in Your Favor, Part 2

Today, we’ll continue with two more examples that address the following questions (again, through the lens of an HVAC sales professional selling “smart valves”), which would allow you to stack the deck in your favor and get the wheels turning in your mind:

Stacking the Deck in Your Favor, Part 1

When you’re going to market with a new product or service, what niches and value propositions would allow you to stack the deck in your favor? In determining an answer to this question, there are three key questions you should first ask yourself: Why should a particular prospect or group of prospects be interested in what I have to say? 

PowerPoint Basics

The way people typically design PowerPoint slides is a joke, mostly due to outdated guidelines. PowerPoint practitioners used to say, "You shouldn't have more than five bullets on each slide, with no more than six words per bullet and one minute spent on each slide."

Shifting to the Intangible

When you’re selling energy efficiency solutions, they are often defined as a high-dollar intangible. Now that we’re selling these products and services increasingly to a remote (AKA Work from Home) audience, the process has become intangible as well, moving from in-person to increasingly online.

Weekly Recap, September 17, 2023

Here are our sales-enhancing tips from this week's Selling Energy Blogs...

Keep Your Online Meetings on Track

When it comes to virtual meetings these days, most of the emphasis is on the technical aspects of making them work. Regardless, meetings are much more than the “where, when, and how.” There’s the “what,” which is the content of the meeting itself, and perhaps even more importantly, the “why,” without which everything might go off track.