Jason SurfrApp's Blog, page 5

How Do We Manage A Big Project, The Uncertain Times – Ep 7

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How An Artist Can Start Selling More Online Courses (Full Case Study)

If you sell digital products (courses, e-books, online workshops, etc), need to figure out how to connect and consolidate all your offerings, and want to get more paying customers, this case study is for you!

Welcome to our series called Growing Through It where we makeover a member of our community’s business (and you get to follow along and learn tips and strategies for your own business).

We’re going to offer suggestions of how you can take advantage of this collective slow down that we’re all going through and come back even more strategic and even better when this is all over. If you’re a business owner trying to figure out what the heck to work on right now, we want to help you strengthen the foundation of your business with this series.

In this second installment of Growing Through It, you’ll meet Lauren. Lauren runs a creative business called Lauren-Likes where she sells multiple offerings (retreats, in-person workshops, online courses). Due to the global pandemic, Lauren is having to shift her entire focus online.

Here’s, specifically, what we’ll go through in this case study:

Step 1: Brand Foundation
Step 2: Product or Service Offering
Step 3: Marketing Bridges & Customer Acquisition
Step 4: Content Strategy & Audience Building
Step 5: Website Evaluation (with Homepage & Services Page Redesigns!)

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9 Ways To Stay Sane During A Pandemic, The Uncertain Times – Ep 6

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Episode Summary

A little bit of a different way of sharing our weekly Uncertain Times content this week. We have a short, more light-hearted video from

Watch Us Help A Business Owner Get More Clients (In-Depth Case Study)

If you run a service-based business and your goal is to get more clients, this case study is for you!

Welcome to our series called Growing Through It where we makeover a member of our community’s business (and you get to follow along and learn tips and strategies for your own business).

We’re going to offer suggestions of how you can take advantage of this collective slow down that we’re all going through and come back even more strategic and even better when this is all over. If you’re a business owner trying to figure out what the heck to work on right now, we want to help you strengthen the foundation of your business with this series.

In this first installment of Growing Through It, you’ll meet Eman. Eman runs a copywriting business called InkHouse and is currently trying to transition her business to focus on helping online course creators with their sales copy and sales emails.

Here’s, specifically, what we’ll go through in this case study:

Step 1: Brand Foundation
Step 2: Product or Service Offering
Step 3: Marketing Bridges & Customer Acquisition
Step 4: Content Strategy & Audience Building
Step 5: Website Evaluation (with Homepage & Services Page Redesigns!)

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Dealing With the Ups and Downs During COVID-19, The Uncertain Times – Ep 5

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Episode Summary

If you’re anything like us

What 5 Movie Characters Would You Want To Be Quarantined With?

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Episode Summary

This week we (obviously) shared our “Quarantine Five” but before that, we went over a few housekeeping items.

We reflected on our overall mindset and how we’re managing each day as it comes. Some days are great, productive, and our outlook is positive. Some days are the complete opposite. Both are okay and completely normal right now!

Jason shared Twitter poll results based on people’s spending behavior right now for digital products. The results were *somewhat* surprising, even though Caroline guessed them. Here is the tweet and the survey results:

Curious…

Are you continuing to spend money on business-related digital products right now? (online courses, programs, memberships, templates, ebooks)

— Jason Zook (@jasondoesstuff) April 8, 2020

Then we discussed a new idea we’re going to embark upon for the next 4 weeks (both on YouTube and via our email newsletter). What was initially an idea to redesign people’s websites live has turned into a series we’re going to call “Growing Through It” (formerly Stay-At-Home-Space/Page

Is Baking Sourdough Bread Everyone’s New Normal?? The Uncertain Times – Ep 3

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We’ve lost count of what self-isolation day we’re on but that’s simply because of what we’re talking about in this week’s episode of The Uncertain Times: You have to let go of the past and establish a new normal for yourself.

We share with you how we’re settling into new routines and taking each day one step at a time. We also talk about how running any type of business is hard (be it a client-service business, a digital products business, or a software business). They all have their “shit sandwiches” you have to eat at one point or another and if anyone tells you differently, they’re lying to you.

Back in 2011, Jason surprised Caroline with a birthday trip to NYC

This Is Our First Pandemic, The Uncertain Times – Ep 2

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Repeat after us, “this is my first pandemic.” It’s such a difficult time right now and no one has all the right answers because no one has been through what we’re going through right now.

We’re navigating COVID-19 the best way we can but that way may not be the right way for you (and that’s OKAY).

How We’re Working Through Coronavirus, The Uncertain Times – Ep 1

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For the foreseeable future, we’re coming to you real-time each week to share how we’re navigating these uncertain times (Coronavirus aka COVID-19), especially as business owners. Meet our new weekly video series: “The Uncertain Times.”

What questions are we asking ourselves?
How are our priorities shifting?
How are we staying sane and hopeful through a trying time?

How To Use Your Time Effectively and Stay Productive in Uncertain Times

No doubt you too have been overwhelmed by all that’s going on in the world lately. We thought we’d share a handful of key mindset shifts we make to focus on using this time effectively, staying productive, or dealing with anxiety in uncertain times.

Let us start off by saying that when times get tough, we know how difficult it can be to retain some semblance of control. We’re certainly not immune to wanting to binge Netflix and escape into a good bottle of wine and a deep bowl of heavily buttered popcorn.

When we feel out of control, we lose our routines. Our work feels way less important. Our overall motivation to do anything ends up being at the < 10% battery level