Etienne Garbugli

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Born
in Montreal, Canada
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August 2014

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Etienne works at the intersection of Technology, Product Design and Marketing. He’s a two-time Startup Founder (Flagback and HireVoice), a four-time entrepreneur and a recognized Usability and UX research expert.

Average rating: 4.16 · 61 ratings · 4 reviews · 1 distinct workSimilar authors
Lean B2B: Build Products Bu...

4.16 avg rating — 61 ratings — published 2014 — 3 editions
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No matter how great your product is, it is very likely that 40-60% of your free trial users never see the product a second time. – Samuel Hulick, Author of ‘The Elements of User Onboarding’ Whether you’ve found product-market fit or not, your business will be confronted daily with: Visitors coming to your site and […]

The post How to Run Customer Exit Surveys to Improve Product Retention appear...

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Published on August 02, 2018 10:11

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Real Artists Don'...
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Voyage au bout de...
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The Subtle Art of Not Giving a F*ck by Mark Manson
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Real Artists Don't Starve by Jeff Goins
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Lean B2B by Etienne Garbugli
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Where Good Ideas Come From by Steven Johnson
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SaaS Email Marketing Handbook by Christoph Engelhardt
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It Doesn't Have to Be Crazy at Work by Jason Fried
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More of Etienne's books…
“Problems worth solving are typically invisible from the outside. Your task will be to get inside the enterprise, understand how the company thinks and find the real problems.”
Etienne Garbugli, Lean B2B: Build Products Businesses Want

“Prospects should purchase the solution for the value it provides, not its bells and whistles. There’s a reason why so many B2B solutions have large market shares in spite of terrible user experience. B2B buyers buy an ROI, not an interesting feature set.”
Etienne Garbugli, Lean B2B: Build Products Businesses Want

“Experts are going to know a lot about how an industry operates, but the moment you disrupt that industry, they typically don’t know if that disruption is going to work.”
Etienne Garbugli, Lean B2B: Build Products Businesses Want

“Consumers love novelty; businesses just call it risk”
Ben Yoskovitz

“You don’t learn through sales calls, it’s not customer validation.”
Jason Cohen

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