Etienne Garbugli

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in Montreal, Canada
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Etienne works at the intersection of Technology, Product Design and Marketing. He’s a three-time Startup Founder (Highlights, Flagback and HireVoice), a five-time entrepreneur, and a recognized Usability and UX research expert.

[ Interview ] Lean UX Co-Author Jeff Gothelf on How Product Teams Should Do Product Discovery in 2020

A few weeks back, I spoke to Lean UX co-author Jeff Gothelf for The Lean B2B Podcast. We talked about UX, product management, innovation, experiment design, and the importance of doing effective product discovery. You can watch the full interview below, or access it on iTunes, Google Play or Stitcher. Interview Transcript Etienne Garbugli: My […]

The post [ Interview ] Lean UX Co-Author Jeff Gothe

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Published on December 23, 2019 12:04
Average rating: 4.21 · 120 ratings · 8 reviews · 2 distinct worksSimilar authors
Lean B2B: Build Products Bu...

4.20 avg rating — 118 ratings — published 2014 — 3 editions
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The SaaS Email Marketing Pl...

4.50 avg rating — 2 ratings — published 2020
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The Adweek Copywriting Handbook by Joseph Sugarman
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Limonov by Emmanuel Carrère
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The Adweek Copywriting Handbook by Joseph Sugarman
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The SaaS Email Marketing Playbook by Etienne Garbugli
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The SaaS Email Marketing Playbook by Etienne Garbugli
"Good for People who do Email Marketing in SaaS Companies

In case you hadn't grasped it by the title, this book is intended for people who work at an SaaS company and help with email marketing for it. You might be able to glean other tips if this isn't" Read more of this review »
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Stalin's General by Geoffrey Roberts
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Lean B2B by Etienne Garbugli
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Seeking Wisdom by Peter Bevelin
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The Seneca Effect by Ugo Bardi
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More of Etienne's books…
“Problems worth solving are typically invisible from the outside. Your task will be to get inside the enterprise, understand how the company thinks and find the real problems.”
Etienne Garbugli, Lean B2B: Build Products Businesses Want

“Prospects should purchase the solution for the value it provides, not its bells and whistles. There’s a reason why so many B2B solutions have large market shares in spite of terrible user experience. B2B buyers buy an ROI, not an interesting feature set.”
Etienne Garbugli, Lean B2B: Build Products Businesses Want

“Experts are going to know a lot about how an industry operates, but the moment you disrupt that industry, they typically don’t know if that disruption is going to work.”
Etienne Garbugli, Lean B2B: Build Products Businesses Want

“Consumers love novelty; businesses just call it risk”
Ben Yoskovitz

“You don’t learn through sales calls, it’s not customer validation.”
Jason Cohen

“Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.”
Seth Godin

“If everything seems under control, you're not going fast enough.”
Mario Andretti

“for many people “twenty years of experience” is really one year of experience repeated twenty times.”
Reid Hoffman, The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career

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