Mike Capuzzi's Blog, page 5
February 12, 2025
Herbal Medicine Guide: How Jane Barlow’s Be Your Own Shaman Can Help You Heal Naturally
What if the best medicine you’ll ever need is growing right outside your door?
On this week’s Better Health Bookshelf, I’m featuring the book Be Your Own Shaman: A Field Guide to Utilize 101 of the World's Most Healing Plants by Jane Barlow. Jane grew up learning about medicinal plants from her father, a botanist specializing in plant medicine. Now, she’s sharing that knowledge with the world, making it easy for anyone to build their own herbal apothecary at home.
In this episode, we talk about how healing plants can help with everything from digestion and circulation to brain fog and energy levels. Jane explains why we’ve lost touch with plant medicine, how modern healthcare keeps us dependent on pharmaceuticals, and what we can do to take control of our health naturally. She also reveals some of the easiest, most powerful herbs to start using today—including one that could stop a heart attack in seconds.
If you’ve ever wanted a simple, easy-to-follow herbal medicine guide, this episode is for you!
WHO SHOULD LISTEN TO THIS EPISODE
This episode is perfect for anyone interested in using natural remedies for better health. If you want to:
Learn how medicinal plants can replace everyday medicinesBuild your own herbal apothecary at homeUnderstand how healing plants can improve your health naturally…then you don’t want to miss this conversation!
TOP TAKEAWAYS FROM THIS EPISODE
Plants as Medicine: Many powerful healing plants grow right in your backyard and can be used as natural remedies.Herbal Apothecary Essentials: Learn which common medicinal plants every home should have.How to Use Plant Medicine: Discover simple ways to make tinctures, infusions, and poultices.Why Quality Matters: Not all herbs and spices are created equal—find out how to source the best ones.FREE GIFT FROM THE AUTHOR
GET THE BOOK
If you’re ready to take charge of your health using plant medicine, Be Your Own Shaman is the perfect herbal medicine guide to get you started. This beautifully designed book makes it easy to identify, use, and benefit from healing plants every day.
LISTEN & WATCH THIS EPISODE HERE
The post Herbal Medicine Guide: How Jane Barlow’s Be Your Own Shaman Can Help You Heal Naturally appeared first on Short Business Book Publishing for Business Owners and Corporate Leaders.
February 5, 2025
Emotional Eating: How Renée Jones’ What’s Really Eating You? Can Help You Break Free
What if the key to weight loss wasn’t another diet—but understanding why you eat in the first place?
On this week’s Better Health Bookshelf, I’m featuring the book What’s Really Eating You?: Overcome the Triggers of Comfort Eating by Renée Jones. Renée knows firsthand the battle of emotional eating—spending 40 years on the yo-yo diet rollercoaster before finally breaking free. Now, she helps others do the same.
In this episode, we talk about why emotional eating isn’t just about food—it’s about what’s driving you to eat in the first place. Renée shares her personal journey and the powerful realization that changed everything for her. We discuss why we turn to food for comfort, stress relief, or even celebration—and how to take back control.
You’ll learn simple, practical strategies to recognize emotional eating, understand your triggers, and create lasting habits that actually work. If you’ve ever reached for ice cream, chips, or peanut butter when you weren’t hungry, this episode is for you.
WHO SHOULD LISTEN TO THIS EPISODE?
This episode is for anyone who struggles with emotional eating and wants to break free from the cycle of dieting and overeating.
Chronic Dieters: If you’ve tried every diet but keep gaining the weight back, this episode will help you understand why.Emotional Eaters: If stress, boredom, or emotions send you to the fridge, you’ll learn how to regain control.Anyone Who Wants a Healthier Relationship with Food: Discover how to enjoy food without guilt or emotional baggage.TOP TAKEAWAYS FROM THIS EPISODE
Emotional Eating is Learned Early: Many of us were comforted with food as kids, and that habit follows us into adulthood.Triggers Matter: Recognizing what drives you to eat—stress, sadness, boredom—helps you break free.Quantity & Frequency Are Key: You don’t have to give up your favorite foods, but portion control and awareness are crucial.The H.A.N.G. Method: Ask yourself: Am I Hungry? What’s the Attraction? What do I actually Need? Then, Go get it!FREE GIFT FROM RENÉE
GET THE BOOK
If you’re tired of yo-yo dieting and want to finally understand why you turn to food for comfort, this book is for you. Renée Jones walks you through exactly how to break free from emotional eating—so you can lose weight and keep it off for good.
Click here to buy What’s Really Eating You?: Overcome the Triggers of Comfort Eating.
LISTEN & WATCH THIS EPISODE HERE
The post Emotional Eating: How Renée Jones’ What’s Really Eating You? Can Help You Break Free appeared first on Short Business Book Publishing for Business Owners and Corporate Leaders.
January 29, 2025
Scientific Weight Loss Solutions: How Dr. Stewart Lonky’s Outsmarting Obesity Can Help You Achieve Lasting Results
Could science hold the key to weight loss that lasts a lifetime?
On this week’s Better Health Bookshelf, I’m featuring the book Outsmarting Obesity by Dr. Stewart Lonky. Dr. Lonky brings decades of expertise as a physician and researcher, and his unique insights into the science behind obesity can transform how you think about weight loss.
In this episode, Dr. Lonky explains why traditional diets fail and how epigenetics, environmental toxins, and behavior play a pivotal role in obesity. You’ll hear why obesity is not just about “calories in, calories out,” but instead a multifaceted issue involving inflammation and genetic changes caused by external factors.
Dr. Lonky’s practical AIPE program—Accept, Identify, Prevent, Eliminate—gives listeners actionable steps to reduce toxic exposure, make better choices, and maintain a healthy weight.
Whether you’re battling weight loss frustrations or simply seeking smarter, science-backed weight management strategies, this conversation is packed with real-world solutions to help you and your family live healthier lives.
WHO SHOULD LISTEN TO THIS EPISODE:
This episode is perfect for anyone struggling with weight loss or searching for practical, scientific weight loss solutions. Here are three specific audiences who will benefit most:
Individuals who have tried dieting but struggle to maintain long-term weight loss.Parents and grandparents concerned about reducing obesity risks for future generations.Health-conscious listeners looking to prevent and eliminate environmental toxins linked to obesity.TOP TAKEAWAYS FROM THIS EPISODE:
Obesity Is an Inflammatory Disease: Understanding why it’s about more than just body weight.Epigenetics and Weight Gain: Learn how external factors can switch genes on or off, impacting weight.Dieting Alone Won’t Work: Discover why losing weight is only part of the battle; maintaining it is the real challenge.The AIPE Program: A simple, science-based framework to accept, identify, prevent, and eliminate toxins.FREE GIFT FROM THE AUTHOR:
GET THE BOOK:
Discover why Outsmarting Obesity is the game-changing guide you’ve been waiting for. This book combines cutting-edge science and actionable strategies to help you lose weight and keep it off for good. Perfect for anyone ready to break free from weight loss frustrations.
LISTEN & WATCH THIS EPISODE HERE:
The post Scientific Weight Loss Solutions: How Dr. Stewart Lonky’s Outsmarting Obesity Can Help You Achieve Lasting Results appeared first on Short Business Book Publishing for Business Owners and Corporate Leaders.
January 22, 2025
Reverse Autoimmune Disease: How Palmer Kippola’s book, Beat Autoimmune, Can Help You Heal
Could reversing autoimmune disease be the key to reclaiming your health and happiness?
On this week’s Better Health Bookshelf, I’m featuring the book Beat Autoimmune. Palmer Kippola shares her incredible story of reversing multiple sclerosis and outlines her groundbreaking FIGHTS framework to help others overcome autoimmune conditions. Drawing on her 40-year journey of healing, Palmer combines personal experience, leading-edge science, and insights from top medical experts to offer practical, hope-filled strategies for reversing autoimmune disease.
In this episode, Palmer explains how chronic stress, inflammatory foods, and environmental toxins contribute to autoimmune conditions and reveals simple changes anyone can make to promote healing. Whether you’re new to exploring functional medicine or looking for actionable advice, this episode offers tools and encouragement for anyone seeking to reverse autoimmune symptoms and build resilient health.
WHO SHOULD LISTEN TO THIS EPISODE: This episode is perfect for:
Those battling autoimmune diseases like MS, Hashimoto’s, or rheumatoid arthritis who are seeking hope and actionable steps to heal.Caregivers and family members looking to support loved ones with autoimmune conditions.Health-conscious individuals who want to prevent autoimmune conditions and improve overall wellness.TOP TAKEAWAYS FROM THIS EPISODE:
Reversing Autoimmune Disease Is Possible: Healing starts with understanding root causes like food and stress.Food Can Heal or Harm: Removing gluten and other inflammatory foods is a crucial first step.Stress Impacts Healing: Chronic stress worsens autoimmune symptoms, but managing stress can lead to big improvements.Toxins Add Up: Reducing exposure to environmental toxins can help lighten your body’s toxic load and promote recovery.FREE GIFT FROM THE AUTHOR:
GET THE BOOK:
Click here to buy Beat Autoimmune: The 6 Keys to Reverse Your Condition and Reclaim Your Health.
LISTEN HERE:The post Reverse Autoimmune Disease: How Palmer Kippola’s book, Beat Autoimmune, Can Help You Heal appeared first on Short Business Book Publishing for Business Owners and Corporate Leaders.
January 15, 2025
Courtney Luna, Carnivore in the Kitchen, and Secrets of the Carnivore Diet
Can eating only animal-based foods revolutionize your health, your energy, and your entire relationship with food?
On this week’s Better Health Bookshelf, I’m featuring the book Carnivore in the Kitchen and its author, Courtney Luna
During our conversation, Courtney shares her journey from 25 years of yo-yo dieting to finding freedom and incredible health through a carnivore lifestyle.
This episode is packed with actionable insights for anyone curious about the benefits of an animal-based diet. Courtney reveals her favorite recipes, including creative dishes like carnivore pizza and lasagna.
We discuss the myths surrounding meat and butter, how to get started with the carnivore diet, and why it’s more sustainable and satisfying than you might think.
Whether you're considering a full transition to carnivore or just want some inspiring ideas for healthier eating, this episode has you covered.
WHO SHOULD LISTEN TO THIS EPISODE:This episode of the Better Health Bookshelf is perfect for anyone curious about how the carnivore diet can transform their health and simplify their meals. If you’ve struggled with yo-yo dieting, are tired of confusing health advice, or want a sustainable approach to feeling your best, this is for you.
People frustrated with traditional dieting methods and looking for real, lasting results.Busy parents who need family-friendly recipes that work.Health-conscious individuals exploring new ways to improve their energy, weight, and well-being.Those curious about eliminating plants and sugar for better health and happiness.TOP TAKEAWAYS FROM THIS EPISODE:What Is the Carnivore Diet: Eating animal-based foods can simplify your diet and improve your health.Benefits of the Carnivore Lifestyle: Weight loss, clearer skin, and improved mental health are just the start.Creative Carnivore Recipes: Enjoy dishes like carnivore pizza and lasagna for variety and fun.How to Start Carnivore: Focus on eating what you love and can afford—simple steps lead to great results.FREE GIFT FROM THE AUTHOR:Download a preview of Carnivore in the Kitchen, featuring recipes like carnivore pizza and more.
GET THE BOOK:Carnivore in the Kitchen is your guide to mastering the carnivore diet with ease and creativity. Packed with 75+ recipes, meal plans, and tips, this book will help you feel great and eat better. Click here to buy Carnivore in the Kitchen.
LISTEN HERE:The post Courtney Luna, Carnivore in the Kitchen, and Secrets of the Carnivore Diet appeared first on Short Business Book Publishing for Business Owners and Corporate Leaders.
January 8, 2025
Thriving with ADHD: A Guide to Naturally Reducing ADHD Symptoms in Your Child by Dana Kay
If there was one simple, natural change you could make today that might help your child with ADHD feel calmer, more focused, and happier—wouldn’t you want to know what it is?
On this week’s Better Health Bookshelf, I’m featuring the book Thriving with ADHD: A Guide to Naturally Reducing ADHD Symptoms in Your Child, and joining me is its author, Dana Kay, a Board-Certified Holistic Health and Nutrition Practitioner, founder of the ADHD Thrive Institute, and a passionate advocate for families navigating ADHD challenges.
With years of hands-on experience helping over 1,300 families transform their children’s lives naturally, Dana brings a unique mix of science-backed strategies and real-life solutions to the table.
If you’re a parent of a child with ADHD, you know the struggles—meltdowns, focus issues, and the emotional rollercoaster that impacts the whole family.
In today’s episode, Dana Kay shares practical, actionable insights from her book Thriving with ADHD, revealing how simple changes in diet, gut health, and lifestyle can significantly reduce ADHD symptoms.
Whether you’re frustrated with medication side effects or just looking for a better way, this conversation is packed with hope, clarity, and proven strategies.
Tune in and discover how small, natural changes can create big results for your child’s health and happiness.
TOP TAKEAWAYS FROM THIS EPISODE:
Food Can Help ADHD Symptoms: What your child eats can make a big difference in how they feel, focus, and behave every day.
Gut Health Affects the Brain: A healthy tummy helps your child’s brain work better and feel calmer.
Natural Changes Can Reduce Medication Dependence: Simple, natural habits might lower the need for ADHD medication.
Small Steps Make a Big Difference: Starting with one healthy habit, like a better breakfast, can lead to huge improvements over time.
FREE GIFT FROM THE AUTHOR:
Get The 5 Essential Nutrients to Help with ADHD—a simple guide to key supplements that can support your child’s focus, behavior, and overall health. Download it here.
GET THE BOOK:
Click Here to buy Thriving with ADHD.
The post Thriving with ADHD: A Guide to Naturally Reducing ADHD Symptoms in Your Child by Dana Kay appeared first on Short Business Book Publishing for Business Owners and Corporate Leaders.
January 2, 2025
Neurofeedback 101 by Michael Cohen
What if the secret to sleeping better, feeling calmer, and thinking clearer wasn’t in a pill or a therapy session, but in training your brain—just like going to the gym? How would that change the way you approach your health?
On this week’s Better Health Bookshelf, I’m featuring the book Neurofeedback 101: Rewiring the Brain for ADHD, Anxiety, Depression, and Beyond Without Medication.
Joining me is Michael Cohen, one of the nation's leading experts in neurofeedback, with over 27 years of hands-on experience helping people rewire their brains for better focus, calm, and overall mental health. Michael has trained thousands of healthcare professionals and is known for making complex brain science simple, actionable, and results driven.
In this episode, we uncover how neurofeedback—a cutting-edge brain training tool—can address common challenges like ADHD, anxiety, depression, and sleep disorders without relying on medication.
Michael shares real-world examples, clear explanations, and practical takeaways to help you understand how this powerful method can improve your mental clarity, emotional resilience, and overall health.
Whether you're a parent of a child with ADHD, someone struggling with stress, or just curious about peak brain performance, this conversation will equip you with valuable insights you can use right away.
TOP TAKEAWAYS FROM THIS EPISODE:
Your Brain Can Learn Better Patterns: Just like exercising your muscles, neurofeedback helps your brain practice healthier habits to reduce stress, anxiety, and sleep problems.
No Medication Needed for Big Changes: Neurofeedback is a natural way to improve focus, mood, and sleep without relying on pills or treatments with side effects.
Technology Gives Instant Brain Feedback: Special equipment shows your brain what it’s doing in real-time, helping it learn to stay calm and balanced—kind of like a video game for your mind.
Good Habits Help Neurofeedback Work Better: Eating healthy, sleeping well, and reducing screen time at night make neurofeedback even more effective for long-term results.
FREE GIFT FROM THE AUTHOR:
Download this Resource Packet and get exclusive brain health tips and practical advice on reducing stress, improving sleep, and protecting your brain from hidden risks like Wi-Fi exposure.
GET THE BOOK:
Click Here to buy Neurofeedback 101.
LISTEN ON YOUR FAVORITE PODCAST APP:
https://betterhealthbookshelf.buzzsprout.com/713841/follow
The post Neurofeedback 101 by Michael Cohen appeared first on Short Business Book Publishing for Business Owners and Corporate Leaders.
December 25, 2024
Wellness 101: Simple Steps to Good Health by Gloria Treister
My guest this week is Gloria Treister who is 73 and looks and feels years younger. She is the author of the featured book, Wellness 101: Simple Steps to Good Health.
Gloria isn’t just an author—she’s a 44-year veteran in healthcare, a wellness advocate, and someone who’s dedicated her life to helping people feel better, live longer, and stay empowered in their health choices. With decades of experience owning a physical therapy practice, leading corporate wellness programs, and influencing thousands with her practical advice, Gloria brings an unmatched level of insight and passion to the conversation.
Wellness 101: Simple Steps to Good Health is a beginner-friendly yet deeply insightful guide packed with easy-to-follow advice on nutrition, stress management, inflammation, and building healthier daily habits. Gloria shares how small, intentional actions can transform your health, the truth about food as communication, and why your health is the greatest investment you'll ever make.
Whether you’re 25 or 75, this episode will give you actionable tips and a fresh perspective on taking charge of your well-being.
TOP TAKEAWAYS FROM THIS EPISODE:
Food Is Communication: the food you eat sends messages to your body, so choose foods that help your body feel and work its best.
Small Steps Make Big Changes: you don’t need to change everything at once—start with one small healthy habit and build from there.
Your Health Is Your Best Investment: taking care of your health is like saving money—it pays off in a better, longer life.
80% of Your Health Is in Your Control: most health problems can be prevented by making smart daily choices, no matter your family history.
FREE GIFT FROM THE AUTHOR:
Click here to get your 30-Day Health Recharge—a simple, daily wellness plan delivered straight to your inbox to kickstart healthier habits.
GET THE BOOK:
Click here to buy Wellness 101
The post Wellness 101: Simple Steps to Good Health by Gloria Treister appeared first on Short Business Book Publishing for Business Owners and Corporate Leaders.
December 18, 2024
Strong On! by Pat Flynn
Meet Pat Flynn, author of Strong On! Have you ever wondered how you can get strong and fit without spending hours in the gym or using lots of fancy equipment?
On this week’s Better Health Bookshelf, I’m featuring the NEW book Strong On! by Pat Flynn. Pat is a fitness expert, a sought-after coach, and the author of six books. He’s a true innovator in minimalist fitness, blending decades of experience with practical, no-nonsense advice. Whether it’s his work with kettlebell training, his expertise in martial arts, or his engaging online community, Pat has helped thousands of people achieve strength and confidence through smarter, simpler workouts.
This episode is all about making fitness practical and achievable, no matter how busy life gets.
Pat shares his powerful approach to minimalist fitness, showing how kettlebells can deliver maximum results in less time. We discuss why Strong On is perfect for beginners looking to build strength, burn fat, and feel better—and for seasoned athletes looking to shake up their routines.
If you’re curious about kettlebells, time-crunched fitness, or functional strength, this episode is for you!
TOP TAKEAWAYS FROM THIS EPISODE:
Kettlebells Are Super Tools For Fitness: They’re like little weights with handles that help you get stronger, faster, and healthier without needing a big gym or lots of time.
Being A Minimalist Means Doing Less But Smarter Work: It’s not about doing a lot, but about doing the right things the right way to reach your goals faster.
Strong Bodies Start With Simple Movements: Exercises like squats and swings teach your body how to move better and stay healthy for everyday life.
You Don’t Need Hours To Get Stronger: Short, smart workouts with kettlebells can help you build muscle, burn fat, and feel great, even if you’re super busy.
FREE GIFT FROM THE AUTHOR:
Click here to get 101 additional kettlebell workouts absolutely free! These workouts are designed to help you build strength, burn fat, and improve your fitness in fun and effective ways.
GET THE BOOK:
Click here to buy Strong On!
LISTEN ON YOUR FAVORITE PODCAST APP:
https://betterhealthbookshelf.buzzsprout.com/713841/follow
The post Strong On! by Pat Flynn appeared first on Short Business Book Publishing for Business Owners and Corporate Leaders.
August 16, 2024
PodMatch: The Ultimate Tool for Nonfiction Authors to Reach New Readers
In today’s book marketing and promotion landscape, nonfiction book authors have more opportunities than ever to connect with potential readers and expand their own sphere of influence.
However, with so many channels and platforms to choose from, it’s challenging to determine which ones yield the best results, which is why I wanted to share a resource that I have used for years and one that has consistently helped me expand my author world.
PodMatch is an online platform that automatically matches podcast hosts and guest for interviews. It is the premier site for entrepreneurs, thought leaders, and book authors to connect with some of the world’s top podcast shows and be a featured podcast guest. It also enables podcast hosts to have a steady stream of quality guests for their shows.
PodMatch is a must-have resource for nonfiction authors looking to promote their book, build their brand, and engage with new audiences.
Whether you’re a seasoned author or just starting out, PodMatch offers unique advantages that make it a powerful addition to your book marketing arsenal. Whether you’re looking to leverage podcast guesting or hosting your own show, PodMatch is designed to maximize your reach and impact quickly, easily, and most importantly cost-effectively!
Why Podcasts Are Smart for Book AuthorsBefore looking at some of the specifics of PodMatch, it’s important to understand why podcasts and podcasting should be a critical component of your nonfiction author’s business and marketing strategy.
Podcasts have exploded in popularity over the past decade, with millions of listeners tuning in daily to hear in-depth discussions on a variety of topics. For nonfiction authors, this represents an excellent opportunity to reach targeted, engaged audiences who are hungry for their expertise, ideas, and insights.
Here are a few reasons why I think you should consider podcasts as an effective marketing media:
Expand Your Reach: One of the primary benefits of appearing as a guest or hosting a podcast is the ability to reach new audiences. By appearing on podcasts that align with your book’s subject matter, you will tap into an audience that’s primed to be interested in what you have to say.
Build Authority and Credibility: Podcasts provide a platform where you can share your knowledge and expertise, positioning you as an authority in your field. This is particularly valuable for nonfiction authors, as it helps to establish credibility and trust with potential readers. The more you appear on podcasts, the more you become recognized as a thought leader, which can lead to increased book sales and speaking opportunities.
Network and Collaborate: Beyond the immediate benefits of reaching new listeners, podcasts also offer valuable networking opportunities with podcasters. Whether you’re a guest or a host, you have the chance to connect with other experts, influencers, and potential collaborators. These connections can lead to new partnerships, joint ventures, and additional promotional opportunities.
I’ve been a podcast host for almost 5 years now and a podcast guest for about 4 hours. If you do a Google search on “Mike Capuzzi podcast” you will see page after page of results that show up because of my own show and all the shows I have been a guest on.
Obviously, you don’t have to be both a guest and a host, but I can make the case that many nonfiction book authors SHOULD BE a podcast host with their own show and leverage the power of podcast guesting. Let’s look at the benefits of each of these opportunities.
Benefits of Podcast Guesting for Authors
Being a guest on a podcast is one of the most effective and easiest ways to promote your nonfiction book.
What book author doesn’t like talking about their book?
You can start finding ideal shows within minutes of signing up for PodMatch, which makes it super simple to get guest spots on the right podcasts.
Here are a few reasons why podcast guesting is so smart for authors:
Promote Your Book: One of the most direct benefits of being a podcast guest is the opportunity to promote your book to an engaged audience. Podcasts allow for deeper, meaningful conversations, giving you the chance to discuss the themes and insights from your book in a way that resonates with listeners. Most podcasts will also include links to your book in the show notes, providing a direct path for listeners to purchase it.
Share Your Expertise: As a nonfiction author, you have valuable knowledge and insights to share. Podcasts provide a platform where you can go deep into your subject matter, offering listeners practical advice and thought-provoking discussions. This not only helps to promote your book but also reinforces your authority and expertise in your field.
Build Your Author Brand: Regularly appearing on podcasts, as a guest, significantly enhances your author brand. Each appearance helps to establish your voice, build recognition, and create a loyal following. Over time, this leads to more book sales, speaking engagements, and other opportunities to share your message.
Get Found on Google: Being a podcast guest can significantly boost your visibility on Google and other search engines. When you appear on a podcast, the episode often includes show notes that feature your name, book title, and a link to your website or social media profiles. These backlinks from reputable podcast websites will improve your search engine ranking, making it easier for potential readers to find you online. Additionally, the more podcasts you appear on, the more your name and keywords associated with your expertise will populate in search results, further enhancing your discoverability on Google.
Benefits of Podcast Hosting for Authors
If you’re looking to take your author platform to the next level, hosting your own interview-style podcast can be a game-changer. I won’t lie, being a podcast host is a fair amount of work, even if you outsource most of it, but I think for many it’s worth the effort. Starting a podcast around your book’s main theme is a smart way to build your audience and recognized authority.
Here are a few reasons why podcast hosting is so smart for authors:
Expand Your Platform: Hosting a podcast allows you to create your own platform where you can share your ideas, interview other experts, and engage with your audience on a deeper level. This complements your book marketing efforts and provides ongoing content that keeps your readers engaged.
Engage with Your Audience: A podcast gives you the opportunity to engage directly with your audience, creating a sense of connection and community. Use your podcast to discuss topics related to your book, answer listener questions, and even gather feedback from your audience. This level of engagement helps build a loyal fan base that’s eager to support your work.
Help More People: Most podcasts exist to help people learn a new skill, achieve a new goal, gain new knowledge, etc. and most nonfiction books do the same thing, which is why starting a podcast around your book’s theme is a powerful way to continue to build your brand.
Connect with Amazing Guests: One of the great advantages of hosting a podcast is the ability to connect with amazing guests and hear and share their stories. I would say that 98% of the time after interviewing a guest for my show, I feel more positive and enlightened. There are truly some amazing people out there for you to meet!
Get Found on Google: Google loves podcasts and as a podcast host, your visibility on Google can increase significantly through the consistent production of content that is indexed by search engines. Over time, these episodes create a rich library of searchable content that can lead to higher search engine rankings. Additionally, the backlinks from guest profiles and mentions across the web further enhance your authority and make it easier for potential readers and listeners to discover you through Google.
PodMatch Is Essential for Book AuthorsPodMatch stands out as a powerful and effective tool designed specifically to simplify and enhance the “finding each other” process for both podcast guests and hosts.
Alex Sanfilippo, the co-founder of PodMatch, says that PodMatch is like a “dating app” for podcast hosts and guests in that it automatically allows both audiences to find each other based on specific criteria.
As a newbie podcast host back in 2019, finding guests for my podcast The Author Factor Podcast, was challenging and time-consuming. Once I started using PodMatch finding quality guests became easy and before long, I had a 6-month backlog of guest requests.
Here’s a few of the big benefits of using PodMatch for book authors:
Efficient Matching Process: One of the most significant challenges authors face when trying to get on podcasts is finding the right shows to pitch. PodMatch eliminates this hurdle with its intelligent matching algorithm, which connects authors (guests) with podcast shows (hosts) that align with their expertise and target audience. This saves time and ensures that you’re connecting with the most relevant podcasts for your specific goals.
In the screenshot below, you can see I have 6 matches waiting for me to review for potential shows I can be on (you can also see some of my other PodMatch statistics too).
High-Quality Matches: PodMatch is known for the quality of its matches. The platform attracts quality podcast hosts and guests, ensuring that only serious and credible individuals use the service. This means that as an author, you can trust that you’re being connected with podcasts that will genuinely benefit your promotional efforts.
The screenshot below shows a potential show match for me as a guest based on my criteria for the types of podcasts I want to appear on.
User-Friendly Interface: PodMatch’s intuitive and user-friendly interface makes it easy for authors to get started and find success. The platform guides you through the process of creating a compelling profile, searching for matches, and scheduling interviews. Everything is streamlined to minimize hassle and maximize results.
I spend 10-15 minutes each day reviewing both my potential guests for my show and opportunities for me to guest on others’ shows.
Quick Overview of How PodMatch WorksPodMatch offers a variety of pricing options depending on your specific needs. Personally, I have been a PodMatch Host and PodMatch Guest Professional Member for the past several years.
PodMatch has 7 core functions designed to streamline and automate the entire interview process so you can focus on delivering great content.
1-Create Your Profile as a Guest, Host, or Both
2-Instantly Match with Ideal Podcast Guests or Hosts
3-Message to Confirm Interview Fit
4-Organize and Track Your Scheduled Interviews
5-Organize Episode Production and Sharing via Workflows
6-Gain Recognition and Earn Rewards
7-Celebrate Your Podcasting Achievements
PodMatch Pays Podcast Hosts!SPECIAL NOTE FOR PODCAST HOSTS:
In case you need one more reason to join PodMatch, PodMatch is now splitting revenue with podcast hosts who use PodMatch to find and book their guests! Podcast hosts get paid a nice commisssion per interview when they find their guests through PodMatch.
This means that PodMatch can essentially be free when you sign up as a host.
Join PodMatch TodayIf I sound like a PodMatch fan—you are right. I have been using it for years and cannot recommend it enough.
I like it so much I helped Alex Sanfilippo publish two books about it, PodMatch Guest Mastery and PodMatch Host Mastery, which you can buy on Amazon.
Whether you’re looking to appear as a guest on podcasts or take the plunge into hosting your own show (or both), PodMatch offers the tools and support you need to succeed.
By leveraging the power of podcasts and the efficiency of PodMatch, you will connect with engaged audiences, establish yourself as a thought leader, and drive more interest in your book.
So, what are you waiting for?
If you haven’t already, it’s time to give PodMatch a try. Sign up, create your profile, and start connecting with the podcasts that can help you take your author platform to the next level.
Join PodMatch TodayAnd if you want to be considered for my show, connect with me on PodMatch!
Author Factor: Notable Nonfiction BooksClick here to be a guest
Mike CapuzziClick here to book me The post PodMatch: The Ultimate Tool for Nonfiction Authors to Reach New Readers appeared first on Short Business Book Publishing for Business Owners and Corporate Leaders.
