Mike Capuzzi's Blog, page 24
November 5, 2020
Ep:44—An Interview with Storytelling Expert, John Livesay
Main Street Author Podcast—Episode #44
On this episode of the Main Street Author Podcast, I am having a conversation with storytelling expert and author John Livesay.
John is known as the Pitch Whisperer and he helps salespeople become magnetic storytellers with the ability to make irresistible offers to their ideal clients.
He is the author of the bestselling book, Better Selling Through Storytelling, which I learned about last year and immediately bought it and read it.
Check out his Better Selling Through Storytelling Course here.
Learn more about John by visiting JohnLivesay.com.
Get John's Book
Be a Guest
Book Call w/Mike
Subscribe now on your favorite podcast player:
Apple Podcasts
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The post Ep:44—An Interview with Storytelling Expert, John Livesay appeared first on Mike Capuzzi.
October 29, 2020
Ep:43—An Interview with Book Marketing Expert, John Kremer
Main Street Author Podcast—Episode #43
On this episode of the Main Street Author Podcast, I interview book marketing expert and the author of 35 books, John Kremer.
John has written what I consider the bible of book marketing, 1001 Ways to Market Your Books. Coming in at over 700 pages, John's book is comprehensive resource for all things book marketing.
Over the past 34 years, John has helped thousands of authors, both major celebrities and those just starting out, to sell more books!
He is also the author of the 501 Words or Less Book Series, which takes the concept of short, helpful books to a new extreme!
Learn more about John by visiting BookMarketingBestsellers.com
Get John's Book
Be a Guest
Book Call w/Mike
Subscribe now on your favorite podcast player:
Apple Podcasts
Stitcher
Spotify
The post Ep:43—An Interview with Book Marketing Expert, John Kremer appeared first on Mike Capuzzi.
October 22, 2020
Ep:42—An Interview with Online Entrepreneur, Greg Jameson
Main Street Author Podcast—Episode #42
On this episode of the Main Street Author Podcast, I interview online entrepreneur and author, Greg Jameson.
Greg Jameson has been at the forefront of digital commerce since the start and brings 30+ years of web development and e-commerce mastery. Greg has a history of bringing the technical, leadership, and communication skills to large organizations like Chase Paymentech, Ball Aerospace and Los Alamos Labs. As the President of WebStores Ltd., he is now focusing this expertise on businesses that need a profitable web presence.
Greg is also the first person I know who wrote a 100-page book—Monetize Your Expertise— after reading my latest shook, The 100-Page Book—congrats Greg!
Learn more about Greg by visiting WebStoresLTD.com.
Get Greg's Book
Be a Guest
Book Call w/Mike
Subscribe now on your favorite podcast player:
Apple Podcasts
Stitcher
Spotify
The post Ep:42—An Interview with Online Entrepreneur, Greg Jameson appeared first on Mike Capuzzi.
Ep:41—An Interview with Online Entrepreneur and Author, Greg Jameson
Main Street Author Podcast—Episode #42
On this episode of the Main Street Author Podcast, I interview online entrepreneur and author, Greg Jameson.
Greg Jameson has been at the forefront of digital commerce since the start and brings 30+ years of web development and e-commerce mastery. Greg has a history of bringing the technical, leadership, and communication skills to large organizations like Chase Paymentech, Ball Aerospace and Los Alamos Labs. As the President of WebStores Ltd., he is now focusing this expertise on businesses that need a profitable web presence.
Greg is also the first person I know who wrote a 100-page book—Monetize Your Expertise— after reading my latest shook, The 100-Page Book—congrats Greg!
Learn more about Greg by visiting WebStoresLTD.com.
Get Greg's Book
Be a Guest
Book Call w/Mike
Subscribe now on your favorite podcast player:
Apple Podcasts
Stitcher
Spotify
The post Ep:41—An Interview with Online Entrepreneur and Author, Greg Jameson appeared first on Mike Capuzzi.
October 16, 2020
My Interview on The Self Publishing Show Podcast
Mark Dawson is a best-selling author and hosts the super successful podcast, The Self Publishing Show Podcast. The show typically focuses on writing fiction books, but they reached out to me to be a guest on an episode about non-fiction business books.
On this episode, Writing Books for Your Business, Mark also interviews Mandy Hickson, who is a former RAF fighter and now a professional speaker.
Check it out. My interview starts about 46 minutes into the episode.
Click here to watch or listen to this episode.
The post My Interview on The Self Publishing Show Podcast appeared first on Mike Capuzzi.
October 15, 2020
How to Wow with a WOW! Kit Featuring Your Book
It’s my belief one of the most powerful and effective strategies to leverage your business-related book in what I call a WOW! Kit.
You may have heard these called “shock and awe” packages, but regardless of what you call them, they are powerful marketing assets for your business (as a matter of fact, back in 2012, I wrote this article about shock and awe packages).
A Book WOW! Kit is a carefully constructed mailer package that is designed for a specific type of recipient and get them to go, “WOW!” when they receive it.
In my own business, I have created versatile WOW! Kit that can be customized depending on who I am sending it to.
It all starts with our custom-printed box that is sized to perfectly fit the contents. Check out this 3D animation showing my box.
Here is an example of our WOW! Kit for Prospects:
Here is an example of our WOW! Kit for New Clients:
Here is an example of our WOW! Kit for V.I.P.'s
We customize the contents of the kit for the specific recipient and items we typically include are:
Handwritten card
Copies of my various shooks
Author card
Postcard “brochure”
Other fun items, including JournalBooks
, pens, t-shirts, etc.For a limited time, I will send you an example of my WOW! Kit for you to check out—CLICK HERE TO GET ONE.
We create these types of WOW! Kits for our publishing clients and just finished one for Tom Foster of Foster Web Marketing. Check it out…
If you are interested in learning more about how we can build a WOW! Kit around your existing book or along with a new shook, click here to book a strategy call with me and if you want to grab a copy of my kit for your own analysis and study.
GET MY WOW! KIT
If you have created your own WOW! Kit (with or without a book), let me know in the comments below and feel free to post a photo of it to share with others!
The post How to Wow with a WOW! Kit Featuring Your Book appeared first on Mike Capuzzi.
October 8, 2020
Ep:41—An Interview with Tax Planner & Author, Diane Gardner
Main Street Author Podcast—Episode #41
On this episode of the Main Street Author Podcast, I interview Certified Tax Planner & Author, Diane Gardner.
Diane prepares returns and helps taxpayers nationwide maximize profits and tax savings and has written 14 books. She is a Mastery Level Certified Profit First Professional and has elite certification as a Certified Tax Planner.
She has also created the nationwide Get Off the Wheel Practice Management Solutions for Accountants program where she coaches other accountants to utilize systems and procedures as a way to become more successful and increase profits while decreasing stress.
Diane shared a ton of practical tips and strategies she uses to leverage her books including:
How to get a VIP to write your Foreword
Her "Don't take the foot off the gas" marketing strategies
Her book signing strategy
How she turns one book into multiple books
You can learn more about Diane by visiting TaxCoach4You.com/author.
Get Diane's Books
Be a Guest
Book Call w/Mike
Subscribe now on your favorite podcast player:
Apple Podcasts
Stitcher
Spotify
The post Ep:41—An Interview with Tax Planner & Author, Diane Gardner appeared first on Mike Capuzzi.
October 7, 2020
My Interview on the Strong for Performance Podcast
I was recently interviewed on The Strong for Performance podcast.
Click here to listen to this episode.
The post My Interview on the Strong for Performance Podcast appeared first on Mike Capuzzi.
October 2, 2020
My Interview on the Strength Based Marketing Podcast
I was recently interviewed on The Medical Strategist podcast.
Click here to watch to this episode.
The post My Interview on the Strength Based Marketing Podcast appeared first on Mike Capuzzi.
My Interview on the Medical Strategist Podcast
I was recently interviewed on The Medical Strategist podcast.
Click here to listen to this episode.
The post My Interview on the Medical Strategist Podcast appeared first on Mike Capuzzi.
