Takis Athanassiou's Blog, page 68

SEO Cleaned Up Its Act, So Why Aren’t You Using It Yet?

It’s hard to imagine a time before SEO, but there was one. In the past, the internet was so bare that you could set up a website and immediately find yourself ranking high for local and even national searches. But with more than 50 billion internet pages now in existence, getting your particular page in front of people can be difficult.

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Some businesses today use SEO services to help them rank higher, but many refuse to go down that route because of the industry’s repu...

Understanding Your Customers to Make the Most of Online Advertising

Many business owners mistakenly believe that advertising is purely about ensuring as many people as possible are exposed to your brand. While this may work for international brands with a monopoly of their sector, it’s neither cost effective nor practical for smaller businesses.

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In order to make the most out of any advertising that you can afford on your budget, you need to truly understand the people that you are selling to.

There are a few ways to go about this, the...

Why Building a Personal Brand is a Key Element to Professional Success

This post is written by Jade Parker. Jade is a small business owner and a communications expert. Besides her solo professional preoccupations at Assignment Masters dissertation service, she also helps professionals develop unique ideas for their personal brand development.

Developing and growing a personal brand could be the best investment that you can make in your life. You’ll invest your time, your money, and your effort. Yet, when you start to see the results, you’ll be truly grateful to...

You Have Mail: 4 Reasons Email Is Holding Your Business Back

One of the pieces of software the majority of businesses invest in when they start up is electronic mail. After all, it is a cheap, quick and effective form of communication. Plus, the fact that employees don’t have to leave their desks has a positive effect on efficiency and output. All in all, business email seems like the way forward, yet it might be holding you back.

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By Bdtbt (Own work) [CC BY-SA 4.0], via Wikimedia Commons

Like all tech investments, there are pros and cons, and the ne...

Need a Business Lawyer? Here’s What You Need to Consider

When you are in a legal tight spot, you’re going to need a good lawyer to make sure your business comes through the other end in one piece.

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However, choosing a lawyer isn’t easy. As soon as you start your search, you will find a plethora of options.

Below are some of the things you need to consider if you think you might need a business lawyer.

Are You Insured?

Your need for an expensive specialized lawyer may be mitigated somewhat if you have the relevant insurance.

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Going Global: From Local Hero To International Business Superstar

These days, lots of entrepreneur and company leaders are more than happy to keep their business in the local market. It is incredibly easy to build up a sterling reputation and a good name for yourself in your local market. After all, a local market is just a very small pond, and that means you won’t have quite as many competitors to worry about. Plus, as local markets normally only cover a very small area, it won’t be too hard for you to get your name to all your target audience.

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004: How to Better Leverage Your Assets [Podcast S01EP04]

What Your Asset Are Today?

Welcome to Season 1, Episode 4 of the Leadership Execution Podcast. In this episode, I discuss some ideas about what assets you can use today in order to promote your goals in life and business. Please, join the discussion!

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This podcast has been based on this article trying to establish a better understanding of what your assets are and how to use them more effectively.

Listen To The Podcast

In this podcast you will find out:

What assets you are currentlu have!...

Weighing the Pros of Offering Employee Benefits

Why do companies offer their employees benefits? What would make an employer go through the exercise of giving workers benefits even though salaries will still be paid? Goodwill? Generosity? Or is it the norm? The answer lies in the competition. With countless numbers of institutions offering the same service and demand for top quality services at an all time high, you need the best hands on the job. What better way to recruit quality staff and keep them than to offer them employee benefits?

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10 Courses You Should Take If You’re a Business Owner

Granted, courses can be expensive and you’re not always going to benefit from learning different subjects. However, courses have many uses when you’re a business owner and they could end up saving you money long-term. Not only do courses provide many business benefits but let’s just assume your business is going to fail.

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You’re going to have a host of experience and qualifications that you can take on your next career journey – the benefits of taking courses are endle...

Improving Your Skills as a Leader in Education

Today, education has never been more important for many people. For those who are leaders in the education industry, the ability to motivate others and lead effectively has a huge effect on several factors, including the quality of education, students’ results, and the reputation of the school or college.

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If you are a teacher or principal, being able to effectively lead a team of employees, along with motivating students to do well is key to a successful career. Here...