Going Global: From Local Hero To International Business Superstar

These days, lots of entrepreneur and company leaders are more than happy to keep their business in the local market. It is incredibly easy to build up a sterling reputation and a good name for yourself in your local market. After all, a local market is just a very small pond, and that means you won’t have quite as many competitors to worry about. Plus, as local markets normally only cover a very small area, it won’t be too hard for you to get your name to all your target audience.

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