Takis Athanassiou's Blog

2 Free AI Guides Every Solopreneur Needs (Pay What You Want on Gumroad)

Takis Athanassiou 2 Free AI Guides Every Solopreneur Needs (Pay What You Want on Gumroad).

Let’s be honest. AI is moving so fast, it can feel overwhelming. Every day, there’s a new tool, a new hack, or another “must-know” framework. If you’re running your own business as a solopreneur, you don’t have time to chase every shiny object. You need practical resources that help you get results today.

That’s exactly why I created two special AI guides. They’re short, focused, and built for action. And...

How UserWay’s AI Accessibility Boosts UX, SEO & Conversions

Takis Athanassiou How UserWay’s AI Accessibility Boosts UX, SEO & Conversions.

When most marketers hear “accessibility,” they think legal compliance. But UserWay is changing the conversation. By embedding AI into accessibility, UserWay helps businesses go beyond compliance—improving user experience (UX), boosting SEO rankings, and driving higher conversions.

Accessibility is no longer just about meeting ADA and WCAG standards. With UserWay, it’s about delivering faster, more inclusive experienc...

Book Review: Success DNA – Mastering Persistence in Leadership and Life

There are books that entertain. Others that educate. And then, once in a while, comes a book that changes the lens through which you see your life, leadership, and purpose. Success DNA: Mastering Persistence in Leadership and Life, a powerful anthology curated by Alinka Rutkowska and brought to life by 20 diverse voices, is exactly that kind of book.

This isn’t your typical “business success” playbook or another leadership book. It’s not filled with shiny, feel-good aphorisms or Instagram-worth...

Scaling Your Digital Business Without Paid Ads

This article has been written by Nick Djurovic. Nick is the co-founder and Chief Executive Officer of a digital marketing agency that uses a tailored and strategic approach to online growth. With years of experience in SEO, Digital Marketing, and Web Development, Nick focuses on practical methods that drive real results. He believes in scaling businesses without relying on paid ads—and proves it through data-driven action.

Scaling your digital business without paid ads may seem slow, but it’s bo...

Why Your Second Career Might Be Your Best One Yet

You eventually stop wondering, “What do I want to be?” in exchange for, “Is this really something I’m destined to keep doing?” Maybe it kept a roof over your head. Maybe you closed your eyes when you graduated, and now you’re ten years in, working with spreadsheets or meetings you don’t necessarily get a rush from anymore. You’re not the only one. It used to generally be a massive risk shifting lanes in life after a period.

You’re Building on a Solid Foundation

You’re taking along everything yo...

Copywriting for Tech Coaches: Building Trust, Engagement & Sales

When you’re a tech coach or IT consultant, your skills and know-how are essential—but getting clients means mastering the art of persuasion, too.

Great copywriting is more than marketing fluff—it’s a bridge between your expertise and your ideal client’s needs.

1. Define Your Audience & Goals

Start every piece of copy by asking: Who are you talking to, and what keeps them up at night? Are you speaking to startup CTOs struggling with scaling infrastructure, SMB owners juggling tech tools, or high...

19 Must-Have Mac Gadgets for Ultimate Productivity

Takis Athanassiou 19 Must-Have Mac Gadgets for Ultimate Productivity.

As someone who spends countless hours researching, writing, consulting, teaching, training, planning, and building digital products, I know firsthand that the right tools can make or break your day. Whether you’re a solopreneur, a productivity enthusiast, or a creative professional, working smarter (not harder) is the ultimate goal. And if you’re using a Mac—one of the most powerful and sleek ecosystems out there—there’s a wor...

19 Best Mac Gadgets for Productivity and Entertainment in 2025

As someone who spends countless hours researching, writing, consulting, teaching, training, planning, and building digital products, I know firsthand that the right tools can make or break your day. Whether you’re a solopreneur, a productivity enthusiast, or a creative professional, working smarter (not harder) is the ultimate goal. And if you’re using a Mac—one of the most powerful and sleek ecosystems out there—there’s a world of gadgets waiting to help you level up.

Best Mac Gadgets for Prod...

Secrets to Building a High-Converting Landing Page

This article has been written by Viktor Micic. Viktor is a Product Manager at MoversTech CRM, a platform that provides tailored CRM solutions for moving and storage businesses to streamline operations and boost customer engagement. With a strong product development and marketing background, Viktor specializes in creating strategies that drive conversions and enhance user experience.

A high-converting landing page is key to turning visitors into customers. It’s the first impression users have of ...

Simplifying Payment for Your E-Commerce Business: Three Ways To Optimize the Payment Process

If you run an e-commerce business, a seamless, well-integrated simplifying payment system is essential for both you and your customers. Payment problems are often enough for a customer to disregard a given service or product, and they can lead to a sequence of events that end up being a nightmare to fix. 

In this article, you’ll learn about a few tools, services, and techniques you can start using today to make payment more efficient for all involved!

The Importance of Offering Multiple Ways to...