Understanding Your Customers to Make the Most of Online Advertising

Many business owners mistakenly believe that advertising is purely about ensuring as many people as possible are exposed to your brand. While this may work for international brands with a monopoly of their sector, it’s neither cost effective nor practical for smaller businesses.

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In order to make the most out of any advertising that you can afford on your budget, you need to truly understand the people that you are selling to.

There are a few ways to go about this, the...