Takis Athanassiou's Blog, page 66

Competitive Advantage: It’s What Every Entrepreneur Dreams Of

4 Strategies For Gaining And Sustaining Your Competitive Advantage

Takis Athanassiou | Leadership Initiative
Competitive Advantage: It’s What Every Entrepreneur Dreams Of.

It doesn’t matter what market you operate in, most industries are more saturated than ever before which means the competition you’re up against is seriously strong. With that in mind, the only way you can hope to be successful is by standing out from the crowd; it is having something that differentiates you from everyone el...

4 Ways to Plan the Growth of Your Business

The Best Approaches To Design Your Business Next Steps

Takis Athanassiou | Leadership Initiative
4 Ways to Plan the Growth of Your Business.

Are you the owner of a small business? Are you hoping to grow your business in the coming years? Do you want to make sure that your company has what it takes to thrive in a competitive market? If so, you will need to keep reading.

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Image Source: Pixabay

In business, it is vital that you are always thinking ahead. Life as an entrepreneur isn’t easy beca...

It’s All Mobile: The Future Of Retail Payments

How Mobile Payments Change The Retail Commerce

Takis Athanassiou | Leadership Initiative
It’s All Mobile: The Future Of Retail Payments.

Have you ever noticed that the older generation tend to carry more cash in their wallets than the younger generation? Of course, that’s partly because they have more money, in general, a lot of the time, but it goes further than that.

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Image: By HLundgaard (Own work) [CC BY-SA 3.0], via Wikimedia Commons

The older generation is more accustomed to carrying...

How to Claim Your Piece of the $400+ Billion Weight Loss Pie with Affiliate Marketing

Takis Athanassiou | Leadership Initiative
How to Claim Your Piece of the $400+ Billion Weight Loss Pie with Affiliate Marketing.

Today’s article is written by Matt Papas. Matt worked as a biology researcher in the academia until 2010. He has had much success as an affiliate marketer since then, building various websites that help people learn how to improve their health. Lodlois is a site where Matt provides information about various weight loss programs.

While we have recovered from the glob...

Good Ways To Represent Your Business

What You Should Do When Your Business Reputation Is At Stake

Takis Athanassiou | Leadership Initiative
Good Ways To Represent Your Business.

In the business world, reputation is usually everything. As business owners, you’ll often want to branch out into conferences and shows that gain you traction in both the customer and corporate world. After all, you need to have respect from your peers and reputation amongst your market when it comes to moving your small business into a big business.

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Considering Your Employees When In Business

Takis Athanassiou | Leadership Initiative
Considering Your Employees When In Business.

Listening to your customers is a top priority in business; you use their feedback to improve your model and branch out with requests and popular demand. Another important part of a business model is the way you treat your employees. You can easily increase business productivity by treating workers with respect and thinking of them when it comes to adapting a plan.

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Image Source: Pexels

Below are a few ide...

B.S., Incorporated [Book]

Takis Athanassiou | Leadership Initiative
B.S., Incorporated [Book].

B.S., Incorporated by Jennifer Rock and Michael Voss (Wise Ink Creative Publishing, 2016) I have a thing about good stories. And I have a thing about good books. When these two “things” coincide, the result is always astounding!

This happens to me, this summer when a new copy of B.S. Incorporated hit my mailbox.

Having miles behinds me in the corporate business I found the things described in the book...

005: Focus On Accountability [Podcast S01EP05]

Why Responsibility Is A Prime Business Asset

Takis Athanassiou | Leadership Initiative
005: Focus On Accountability [Podcast S01EP05].

Welcome to Season 1, Episode 5 of the Leadership Execution Podcast and thank you, everyone, for listening. In this episode, I discuss the concept of accountability. Accountability has a pivotal role in our culture and society. Today, in our modern and complex life, it is important for you to realize that you and only you, you are accountable for your actions o...

The Essential Elements Of Marketing That Benefit Your Online Business

5 Practices To Change The Way You Do Business

Takis Athanassiou | Leadership Initiative
The Essential Elements Of Marketing That Benefit Your Online Business.

When it comes to marketing, everyone will have their own preferences. There are so many different marketing methods, platforms, and techniques to choose from; it’s not always easy to be able to choose the winning combination. And, of course, every business is different, meaning that their choice of successful marketing combinations and...

5 Investments That Will Reward You Ethically and Financially

What Ethical Investments Are And Why You Need To Consider About Them!

Takis Athanassiou | Leadership Initiative
5 Investments That Will Reward You Ethically and Financially.

Investing can be a great way of making extra money on the side. Whilst many people will choose an investment purely on the financial profit it could gain them, a growing number of investors are starting to also consider a different type of return.

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Image Source: Pixabay

Known as ‘ethical investments’, certain investment...