Destination Infinity's Blog, page 20
September 18, 2019
10 Creators from Chennai whose Crafts You Should See
View this post on InstagramA post shared by Rajesh K (@wowsuper_net) on Sep 11, 2019 at 9:52pm PDT
Last Saturday I went to the BYOB Chennai flea-mart expo organized by GoFloaters at Tea Trails, Nungambakkam. GoFloaters offers flexible workspaces for coworking & meetings at leading cafes, offices, meeting places, etc. around the city. The best thing is, you can book per hour!
This exhibition featured the handmade crafts/arts/products/services of ten creators from Chennai. Most of them have pages on Instagram through which you can contact them and place your order online.
In this expo I did something I never did before – I recorded a video interview with most of the creators exhibiting there and uploaded them to Youtube so that people who didn’t visit the popup can also find out about the wonderful work they are doing.
I feel it’s the duty of creative people to help other creative people 
September 7, 2019
GoFloaters Popup Expo on Sep. 14 (Sat)
GoFloaters, a company that offers co-working spaces, meeting rooms and event spaces on hourly/daily rent to startups, freelancers, and everyone else, is organizing a popup expo to promote products & services from Chennai Creators.
Date: Sep. 14, Saturday. Time: 11 A.M. to 5 P.M. Venue: Tea Trails, Nungambakkam, Chennai.
Here are the brands that are participating in this expo –
Destination Infinity
September 2, 2019
What is Customer Satisfaction?
Customer satisfaction is when the customer reacts like what’s shown in the below-embedded video after experiencing your product or service.
I hope you like this customer’s reaction 
August 28, 2019
Taboola: Connecting Local Language Publishers & Advertisers in India
Yesterday I went to a Press Roundtable meet organized by Taboola in Chennai.
Taboola calls themselves as a Content Discovery Platform. They help publishers connect with advertisers in the digital medium – both web & mobile.
For advertisers, they help their sponsored message reach people consuming content on the open web, excluding search and social networks – mostly on publisher websites and mobile properties.
With publishers, they share the revenue earned from advertisers for the clicks on their properties, on a CPC (Cost Per Click) basis. They also work with local language publishers in India publishing in Tamil, Telugu, Hindi and other languages in addition to publishers publishing in English.
Taboola provides a publisher dashboard through which publishers can control and set their own ad preferences. Publishers, however, cannot select particular ads that they want to appear on the platform as ads are generally optimized based on the user and their content consumption patterns.
Taboola gives their publishers access to Taboola Newsroom that provides editorial teams with visitor interaction data in real-time, as well as insights on trending topics from Taboola’s publisher network.
Globally, Taboola works with large publishers like CNBC, NBC News, USA Today, Huffington Post, etc. Even in India, they have signed up with large publishers like The Hindu, Malayalam Manorama Group, India Today, etc.
Below-embedded is a ten-minute video interview I did with Mr. Ran Buck, SVP – Global Revenue, Taboola. If you are a publisher having a significant digital presence, you’ll want to see this to better understand how Taboola can help you monetize and engage your readers/viewers.
BTW, yesterday’s press meet was to announce Taboola’s exclusive partnership with Andhra Jyothi, a leading Telugu publisher with over 100 million page views across India and the US.
Destination Infinity
August 22, 2019
Mission Mangal – Every Indian should watch this Movie
View this post on InstagramA post shared by Rajesh K (@wowsuper_net) on Aug 22, 2019 at 9:16am PDT
We were 2 of 4 people who watched Mission Mangal, an inspiring movie based on ISRO’s space expedition to Mars – Maangalyan.
The makers have done a good job in simplifying the key achievements of the Maangalyan mission so that the story of the team that fought all odds reaches the common man – the real investor behind ISRO.
This is one well-made movie that all Indians should watch, that too in the theater.
We looked around to take one selfie with the movie’s poster, but sadly there was none. On the contrary, there was one huge banner that featured Ajith prominently. Ah, the priorities of the common man!
Destination Infinity
August 12, 2019
Launch of 150th edition of eMagazine PreSense @ Chennai
Prime Point Foundation is a Non-Profit trust that works for the betterment of communications, media, digital journalism, etc. especially in Tamil Nadu. They publish a monthly eMagazine called ‘PreSense‘ in PDF format which anyone can download and read, free of cost.
I have been following Prime Point and PreSense since I attended their Sansad Ratna Awards at IIT Madras a couple of years ago. It’s a function to award outstanding parliamentarians. It is also a forum that brings people, media, and policymakers together to brainstorm ideas for the betterment of our political system.
Prime Point Foundation is organizing an event to celebrate the release of the 150th Edition of their eMagazine – PreSense. It is scheduled to be held on 24th August 2019 at Vinobha Hall, Thakkar Bapa Vidyalaya, T Nagar, Chennai from 4 PM.
They are also releasing an eDigest – PreSense150 that brings the best content from their previous editions, I guess.
The Chief Guest for the evening is Thiru Mafoi K Pandiarajan, Hon’ble Minister for Tamil Language and Tamil Culture, Government of Tamil Nadu. Several other Guests of Honor like Thiru M R Sivaraman IAS Retd, Former Revenue Secretary to Government of India & Dr. Maria Zeena Johnson, Chancellor, Satyabama Institute of Science and Technology have also been invited.
Apart from speeches by the dignitaries, this event will also include panel discussions, interactive sessions, etc. The public is welcome to attend this event but make sure to RSVP your attendance to Sridhar Raj (WhatsApp or SMS 9884556655) anytime before.
You can download the 149th Edition of PreSense from here to get an idea of the content published on this eMagazine.
Destination Infinity
August 6, 2019
Marina Open 3 [2019]: WheelChair Tennis Event @ Chennai
The third edition of Marina Open 3, a wheelchair tennis tournament, is scheduled to be held at Chennai from Aug. 7 – 10, 2019. People with walking impairments, who are wheelchair-bound, learn to play tennis sitting on their wheelchairs and compete against each other on a regular tennis court.
This is an individual event and this year about 65 participants are expected to be in the fray for the title and prize money of approx. 30,000 INR for the winner.
L&T is the title sponsor for this event and Astha Foundation/IWTT is the organizer. Here is the promo video I made to promote this event.
This event is being organized at the SDAT Tennis Stadium complex at Nungambakkam and everyone is welcome to see. There is no entry fee. The final matches and prize distribution ceremony will be held on Aug. 10, 2019 (Sat) so try to make it on that day, if you are not free on weekdays.
The following video filmed by me during the press meet event at Madras Cricket Club, Chepauk Stadium on Aug. 2, shows the highlights of the message conveyed by people like Vijay Amritraj, Sunil Jain, etc.
Destination Infinity
July 27, 2019
Personalized Rakhi with ur Photo!!
This Rakshabandhan, wish your brother/sister in style by tying a rakhi with their photo on it!! When everything else can be customized, why not choose a new and trendy rakhi for the special people in your life?
In the below-embedded short video (made by me – of course), you can see the three different models of personalized rakhi available.
I hope you like the rakhis and more importantly, you like the video
July 21, 2019
Benefits of Blogging for Business
View this post on InstagramA post shared by Rajesh K (@wowsuper_net) on Jul 21, 2019 at 8:38am PDT
Today, I took a session on ‘Benefits of Blogging for Business‘ at Makers of Milkshake, Thoraipakkam, Chennai. It was facilitated through MarkHive Meetup group, focused on getting marketing professionals together and sharing ideas.
Since I have been a professional/full-time blogger for 6-years, I was invited to share my thoughts on this topic. I still maintain my blogs, and I enjoy writing on this lifestyle blog, but only as a hobby.
I will be using content marketing for my video creation website and I intend to create a lot of blog posts and other content for that venture in the near future.
Here are a few pointers I spoke on the benefits of blogging for business,
What is a Blog?
A blog is a website that arranges content based on the date of publication – the latest post being on the top, and the ones published before that pushed down with each subsequent post.
I suggested that in 2019 any platform that enables people to distribute content can be considered as a blog – be it social media pages, Youtube channels, podcasts, LinkedIn posts, etc. In fact, Instagrammers routinely call themselves as bloggers!
What is the USP of a blog – in the context of blogging for business?
Blogs and Youtube channels are capable of pulling regular traffic from search engines (esp. google), organically, for related keywords. If a business creates useful and educational content about their products/services that their prospective customers want to know, it can result in leads for new business opportunities.
Blog posts can be discovered via search engines for related keywords. And if businesses create interesting, unique & useful content to target keywords with buying intent, they can increase their no. of leads/prospects.
How can one start a blog?
The best way to start a blog — especially for beginners — is to create a free account on Blogger.com or WordPress.com. Once ppl are used to the process of writing blog posts and become comfortable with it, they can buy a domain name & hosting space, and create a blog by installing self-hosted wordpress(.org) on it.
Is blogging only about writing?
While blogging used to be mainly about written content, nowadays, one can embed any type of content, like Youtube Videos, images/graphics, SoundCloud audio files, PDF/ePub documents, and even powerpoint presentations, within blog posts.
Are we required to follow a schedule for publishing blog posts?
While that is not a requirement, it’s always better to follow a regular schedule for creating and publishing blog posts. That way we can keep the blog updated frequently (good for SEO), and the necessity to create new blog posts will enable us to follow the latest industry trends and happenings.
What types of content are good for businesses?
Any content that gives more information about one’s products/services and enables a prospective customer to make an educated buying decision are good for business blogs.
Examples of this type of content include how-to articles, comparison articles, Top 5/10 posts, educational articles, opinion posts, latest trends, review posts, customer testimonials, etc.
How can people discover and follow blogs?
Readers most probably discover blogs through search engines, social media, and word-of-mouth. For following blogs, there are services like bloglovin that syndicates the most recent blog posts. Many blogs send links to the latest content via email newsletters. Or they share blog post links on social media accounts that people can follow.
Repurposing blog post content into videos, audio, infographics, text summary, presentations, etc. would enable people to follow blogs in the format that they prefer. This is better than just sharing blog post links everywhere.
Where do blogs fit in Marketing Funnels?
Blogs are an excellent way to bring new prospects into the top-level of a marketing funnel. Thereupon, businesses can warm-up these prospects by creating different types of content (including blog posts, remarketing, email auto-responders, social media posts, etc.) to move them further down the funnel until they become ready to buy.
For certain types of products/services, as many as 16-20 touchpoints may be required to convert prospects into paying customers. Blogs are an excellent way to educate and answer all questions that prospects might have.
Is it possible to generate revenue directly through blogs?
It is possible to make money blogging and there are multiple revenue streams like contextual advertisements (Like Google Adsense), Affiliate Network Links (Like Amazon Affiliate), Sponsored posts for Influencer campaigns, etc.
However, over the years I have found that the best way to use a blog is to support one’s own business by educating and engaging prospective customers. Hence blogs are a great tool for lead generation.
Destination Infinity
