Lisa Buyer's Blog: Social PR Chat with Lisa Buyer, page 5
March 7, 2018
Digital Detox: Helping Social Media Marketers Strike a Balance
As the social media revolution reaches new digital detox heights, marketers are searching for more meaningful relationships, better posture, and improved focus. Call it a long overdue digital detox.
It seems we’re so engaged in social media; we forget to drink, blink, eat, move and even breath.
Working in today’s social media marketing world is exhilarating, rewarding, and let’s face it…toxic and controlling. Most know me from my book Social PR Secrets, but I’m on another mission to help bring a sense of balance to social media toxic side effects on today’s marketing professionals, parents, and teens.
Rather than talking about Social Media and PR, I pitched Social Media Marketing World 2018 to let me teach the official yoga classes. So for the first time, the world’s largest social media conference over 4,000 attendees and speakers had the opportunity to add a yoga class to their agenda.
It turns out I’m not the only one feeling the pain and suffering caused by the prolific impact social media has imploded on our society and business. Social Media Marketing World’s keynote and best selling author Brian Solis advised the marketing industry to take back control, influence positivity and use social media with purpose.
Digital Detox Down Dog
The social media wellness struggle is real, I’ve been in this industry since before Facebook and Google, and I know firsthand how it can suck you in and take control.
My yoga practice started 20 years ago for athletic reasons, yet the last ten years yoga has turned into her survival method of staying sane and balanced in the social media business. In 2017 I decided to get my 200-hour yoga certification as a means to gain insights on how I can help myself and my industry.
There is no question: Social media is the best and most life-changing technology to connect with family, friends, and brands. A little over a decade after Facebook’s “Like” button took over our life goals; we are finding the social media impact is programming our brains, robbing us of our time, and relentlessly changing society.
Selfie to Wellfie, Yes Please!
We uploaded more than 24 million selfies to Google last year, and millennials are expected to take 25,000 selfies in their lifetime.
The thrill of getting the likes, views, and shares causes a real rush to the brain triggering a dopamine high. So we go back for more and more. Social media marketers, entrepreneurs, and public relations pros have it especially hard. Working inside the social media news feeds all day in addition to the personal “selfie” demands.
The word selfie sounds healthy. Is it? Are we really taking care of our selfies?
Sitting all day
Staring at multiple screens
Holding our breath when reading messages
Losing sleep
Increasing anxiety levels
Feeling very busy and getting nothing done
Eating on the run
Sound familiar?
Social Media Balancing Acts
Live video, chatbots, virtual reality, and algorithms keep us on our toes with our nose glued to our screens. Real-time always means on, 24/7 information overload coming from millions of sources.
We try to catch up by going to bed late or waking up earlier, and all of the sudden sleep is a past luxury. Stealing pockets of time waiting at red lights and checking email. Responding to that one last message, then it’s two hours later.
The truth is social media burn out is a digital form of cancer. Once it starts spreading out of control, it’s hard to cure. Today’s marketers are faced with more opportunities and challenges of balancing digital work-life demands.
In case you missed Lisa’s digital detox yoga classes at SMMW18, check out these 10+ ways to offset your social media stress
Start and end your day with a 10-minute meditation primarily designed for social media marketers – try Buddhify, the modern mindfulness app
Subscribe to positivity and inspiration with a daily text to help you thrive from ShineText.
Sign up for self-care reminders from a new app called Aloe Bud.
Wiggle your toes and fingers a bit, unclench your jaw, and stand up tall or reach towards the sky!
January 22, 2018
Suffering from Facebook News Feed Entitlement? Stop. Here’s 26 Reasons Why
Being included in the Facebook news feed is something brands have come to expect as a protected constitutional right.
While it’s hard to remember life before Facebook news feed changes and Mark Zuckerberg’s infamous post updates like the one on January 11th, 2018; it’s safe to say public relations pre-Facebook was archaic at best.
Your Business Without Facebook?
Imagine life without Facebook. It was just over ten years ago when reaching audiences meant relying on the journalists as gatekeepers, pushing email blasts to customers and websites were the digital brochure.
In 2006 the social network rolled out to the general public and went from “the Facebook” to “Facebook”; growing into an unprecedented and revolutionary venue to connect friends, family, businesses, and news. One year later in 2007 came Facebook Pages and 100,000 brands and celebrities signed up for this complimentary and customizable microsite.
There’s no looking back. One decade later, we can barely remember life without social media much less Facebook. With that comes a constant state of change in order to keep up with the rapid growth. This is called the social media revolution, We are in it, living it, working it, and this is life.
Facebook News Feed Ground Zero?
Does Mark Zuckerberg owe brands the right to be seen on the Facebook news feed? Somehow brands quickly forget the FREE opportunity built into Facebook. The power and independence Facebook delivers to brands is unprecedented. The introduction of the Facebook Page gave brands a place to build a free microsite inside the social network, opening the gates of social connectivity to reach their audience direct and vice versa.
Today more than 65 million businesses have a Facebook Business Page. Guess what? It’s free. It’s optional. It is a CHOICE to have a Facebook Page and this complimentary social web page on Facebook comes with hundreds of features and benefits that brands do not have to participate in. It’s optional.
Is Facebook Worth it?
Here’s the not-so-breaking news: It’s OK if you choose NOT to take advantage of the opportunity to reach and connect with Facebook’s more than 2 billion users. If the Facebook news feed is the only feature you care about as a brand, it’s OK to delete your Facebook Page. It’s less competition for everyone else. If you think about it: the only ones who will miss you are just your current customers, prospects, and journalists.
Algorithm Augmented Reality
The natural patterns happening when a business grows usually results in changes and adjustments to sustain the rapid growth in order to evolve to the next phase. For search engines and social media networks, this is called algorithms. Meaning – A set of rules need to be put in place at a certain point to sustain and maintain results.
Facebook Changes: Like it or Leave it.
How do you roll with algorithm changes? Algorithms and updates have become the norm with search marketers as businesses have been chasing page one search results on Google since it’s birth. For example, in 2000 Google made one of its first updates introducing Google toolbar triggering the first SEO debates.
Reality: There is just not enough room on the page one search inventory for every website to get placed on page one search results. You must earn it. Sort of. How do you earn it? It’s up to Google to decide, but really it’s up to how well your content is being interacted and shared.
Facebook is faced with the same growth issues as Google. Brands need to understand the news feed is crowded and you don’t have a natural right to get exposure in it. This is not preschool, This is not beta. This is reality.
Expectations and Entitlement
Brands have a sense of entitlement based on the Facebook past. Unfortunately, the past does not equal the Facebook present or the Facebook future. It seems and feels like businesses remain stuck in a time warp of what Facebook used to offer. So we continue to:
Like and scroll. Swipe and tap.
Friend and unfriend.
Follow and unfollow.
Post and publish.
Schedule and wait.
Bait and Click.
Happy and unhappy.
Action and reaction.
This (not) just in: Facebook exposure does not (necessarily) come for free and must be earned.
How? By showing up with content that is real, authentic, useful, entertaining, educational, and above all – it is deemed that by the Facebook community. The brand buzz kill is this: you might have to invest some money behind it.
Facebook created this opportunity called Facebook Ads – another unprecedented way to brilliantly target your audience. So if you want to get exposure in the news feed brands might need to actually open up their wallets and pay for this. Is this a big deal or is this something every brand should just get for free?
In case you decide to keep your *free* Facebook Page, here are more than 26 reasons to use Facebook. Most have (almost) nothing to do with the Facebook news feed and everything to do with your public relations and social media marketing opportunity.
Facebook is a search engine – we search Facebook’s search bar for people, places and things every day
Extension of your brand’s website – your audience expects brands to have a social presence and especially Facebook. 95% of millennials expect brands to have a Facebook presence. It shows transparency, credibility, and gives easy access.
A free microsite inside Facebook called a Facebook Page that is practically 100% customizable with links, status updates, tabs, images, and videos.
Branding via Facebook’s customizable cover image and profile image. You can even have the cover photo be a video like Buffer did in this example.
http://socialprchat.com/wp-content/uploads/Facebook-Cover-Example.mp4
Photo albums – you can create albums and showcase, events, news, products, people, anything packed with ways to optimize for Facebook search.
Customer service – When on Facebook, customers expect an immediate response when messaging brands via a Facebook Page. Facebook Messenger for business empowers brands to privately message customers, assist in customers service and offer better support.
Did you know? 53% of people who message businesses say they are more likely to shop with a business they can message*
Social newsroom – Your Facebook Page can serve as the social newsroom of your website and serve as a public relations platform. Reverse engineer it and any Facebook post can be embedded back to any website page or blog post.
Reviews – Facebook Pages offer star ratings and reviews and a way to influence credibility and transparency
Influence Google search results – When optimized, your Facebook Page can rank on Page one of Google search results when your brand name is searched.
Events – Facebook Pages offer the ability to promote discoverable Events used by more than 650 million people and 100 million each day.
Facebook Live video – where else can you create what’s equivalent to your own talk show?
Share company news – this is where you can report and share company news reaching your audience directly along with the media.
Storytelling with carousel post formats – no programmer needed.
Polls to get quick feedback and gauge opinions with your audience and get quick insights.
Now hiring? Job posts are another format of a Facebook page status, no recruiter needed.
Share 3rd party partner news or content and feature other brands.
Shoppable Pages through e-commerce websites such as Shopify make it possible to sell your product straight from your Facebook page.
Build your email list – Facebook Pages can connect with 3rd party email services such as MailChimp.
Remarketing using the Facebook pixel on your website or blog lets you remind your visitors about content they visited
Facebook Ads – see what Dennis Yu, Larry Kim, and Jon Loomer have to say about this.
Dennis Yu
Larry Kim
Jon Loomer
Influencer takeovers made easy via Facebook Live Contributor admin
Insights to measure and track performance
Website traffic – sometimes you must look at quality over quantity and stop the obsession on what was and look at what is.
Instagram to Facebook – you can share straight from Instagram to Facebook Page to save time and supplement content.
Stories – Snapchat like user-generated or brand generated image or video content that disappears in 24 hours. The camera is soon replacing text according to Facebook officials.
Facebook Spaces – the place to express yourself and connect with friends via Virtual Reality.
Social PR Secret: Ask your audience to “See You First” like Social Media Examiner has done.
Social Media Examiner created a little video to show you how to subscribe “See First” to a Facebook Business page.
What can you do to increase your chances for success on Facebook?
Be real, authentic, transparent, timely, and present on Facebook.
Stop the stream of brand vomit and trying to beat the system.
Add or increase video in a meaningful way.
Optimize everything like you would for Google.
Invest in promoting great content using Facebook Ads.
Work with someone that is credible, trusted, and a reliable source.
Keep calm and carry on.
Prepare for future changes.
Have realistic expectations.
Plan to be flexible.
Don’t believe me?
Here’s what my trusted circle of marketing friends are saying:
Krista Neher
Peg Fitzpatrick
Mark Schaefer
In case you missed it! Check out our recent Facebook Live with Lisa Buyer and Navah Berg:
Do you deserve to be in the Facebook news feed? The free ride is over, now you need to work a little harder and pay a little more. Let’s remember the list of reasons why Facebook is still important and the power it gives brands every day.
How do you feel about the Facebook News feed? Share your thoughts in the comments below or on social via #SocialPRSecrets.
Want more? Get Lisa Buyer’s book today!
Image credit: Photo by Averie Woodard on Unsplash
Contributing Videos/Images: Krista Neher, Jon Loomer,
Dennis Yu, Facebook, Peg Fitzpatrick, Larry Kim, Buffer.
The post Suffering from Facebook News Feed Entitlement? Stop. Here’s 26 Reasons Why appeared first on #SocialPR Chat via @LisaBuyer.
Related posts:
How to Beat the #Facebook Blues and Increase Organic Reach
Search, Social PR and Selfie News from #SMX and #Pubcon
#PR Newsfeed: #SMX East Facebook Marketing Workshop
December 30, 2017
UPDATED – Pushing the Limits on Instagram in 2018 (February 2018)
Join the Instagram party and be sure to know your limits.
Instagram limits can be deceiving and rewarding. Ready to get the most out of Instagram for your brand? Join the crowd of about 1 billion others who made Instagram the fastest growing social network in history.
Understanding Instagram Limits and Possibilities
Some call Instagram the next Facebook; some call it the cat’s meow. 
Pushing the Limits on Instagram in 2018
Celebratory toast for great party
Instagram limits can be deceiving and rewarding. Ready to get the most out of Instagram for your brand? Join the crowd of about 1 billion others who made Instagram the fastest growing social network in history.
Understanding Instagram Limits
Some call Instagram the next Facebook; some call it the cat’s meow.
December 11, 2017
5 Most Loved Social PR Chat Articles of the Year
Read the most loved Social PR Chat articles on everything from VR AR to smartphone addiction to best social pr courses to find your way.
As 2017 comes to a close, Social PR Chat realizes it’s been a marketing whirlwind. So many shiny new social media objects to keep track of. How can someone be expected to keep up? Well, we’re going to make your life a little easier, by making sure you didn’t miss anything.
Here is a quick recap of the articles that are sure to start off your 2018 with a bang! From making sure you have the most productive habits and rituals to attract those likes and follows, to making sure you’re jumping on board the virtual reality bandwagon and not being left in the past.
Truth! 11 Rituals for the Best Social PR
Remember, a habit is something done repeatedly for the purpose of performing the action itself. A ritual is something done repeatedly with a purpose outside of the action itself.
Did you know we spend approximately 35% of our time in meetings?
With 2018 coming in faster than most of us would like, it’s best to arm yourself with the knowledge that will lead to a more successful and happier new year. This article covers tips and tricks such as enhancing your video content, updating your bios, and taking ownership of your marketing. Get the scoop here.
Parents of Teens Alert: Social Media More Addictive Than Cocaine
photo credit: DepositPhotos.com
Got a teenager? This article is for you! Bad habits are hard to break, and experts say teen smartphone addictions are harder to treat than cocaine and alcohol addictions. Studies show teens are more stressed, anxious, and depressed than ever before thanks to social media. The realities of this growing addiction are shocking and absolutely necessary for parents to educate themselves on. Read it all here.
Social PR Like a Boss: The Ultimate
December 3, 2017
2018 Social PR Book of the Year: Marketing New Realities
If there is one Social PR book you should read right now, it’s Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications.
Not because I wrote the foreword. Not because I’m friends with one of the authors. The reason you need to read Marketing New Realities NOW is that if you don’t, life as you know it will change and you won’t know what happened. You’ll be lost.
November 14, 2017
Emily Zeck’s Art of Social Media, Singing and Surfing
We caught up with University of Florida student, singer, and social media rising star Emily Zeck (also known as @thatpineapplegirl) to talk about her music and her social media following of 357,000+!
The Florida native Emily Zeck is calling California home for the time being, and she says that the move was something she knew was going to happen.
“I basically used up all of Florida in regards to music, this is where I needed to be.”
Who is Emily Zeck Anyway?
With a newly released EP, it’s clear that Emily is chasing her passion no matter what coast she’s on.
But music isn’t the only thing this beach babe is crushing on. For the past few years, she has been growing a substantial following on Instagram. How did she start? It was her weekend hobby, a way to score free stuff she was interested in. Emily says she realized she could get free bikinis if she posted bikini pictures, and as a broke college student, the idea of getting hundreds of dollars of free beachwear made her give it a shot.
It wasn’t long until people started to notice. Local photographers started reaching, and while they built their portfolios, while Emily built her following. When she was contacted by a brand she originally said no – and she’s glad she changed her mind. While she was initially hesitant about giving up college full-time, she realized in an Insta that this was the future of media.
So she decided to take it seriously. She got a lawyer so no one could take advantage of her. She told her family, and with their support, she tackled social media as a full-time job. Being an influencer has ironically allowed her the freedom to pursue college and her music career at the same time as well. Emily doesn’t think she would have gotten as far and as fast as she has without Instagram;
“Social media has allowed me to meet people I idolize, to work with people and produce with artists, I feel like I would never have been able to work with.”
Sharing Instagram Secrets and More
Lisa Buyer spotted Emily’s Instagram feed when grading assignments in her social media management class @UF. While most college students are just starting out in social media, “that pineapple girl” had a thing or two to share about her social media success. Lisa and Emily caught up for a Facebook Live interview where the two talked about how it’s possible to ride the Instagram success wave at any age! Watch the full video, here.
10 Actionable Social Media Tips From Instagram Influencer Emily Zeck
Study your craft. When Emily started there wasn’t a science to social media, but it has been evaluated at the psychological level. Use the science!
It is far better to give than to receive. Give people what you want. If you take the time to build up a specific audience, cater to them and they will keep coming back and grow!
Engage, Engage, Engage. Read your comments, and pay attention to what your followers are going through. If you see comments like “I am unmotivated” then post something uplifting! Engage with them.
The Good & The Bad. There are many influencers on social media, which means there are a lot of examples (good and bad!) all around. See what others are doing and learn something from it, whether the lesson is good or bad.
Originality, Branding and 
Emily Zeck’s Art of Social Media, Singing and Surfing
We caught up with University of Florida student, singer, and social media rising star Emily Zeck (also known as @thatpineapplegirl) to talk about her music and her social media following of 357,000+!
The Florida native Emily Zeck is calling California home for the time being, and she says that the move was something she knew was going to happen.
“I basically used up all of Florida in regards to music, this is where I needed to be.”
Who is Emily Zeck Anyway?
With a newly released EP, it’s clear that Emily is chasing her passion no matter what coast she’s on.
But music isn’t the only thing this beach babe is crushing on. For the past few years, she has been growing a substantial following on Instagram. How did she start? It was her weekend hobby, a way to score free stuff she was interested in. Emily says she realized she could get free bikinis if she posted bikini pictures, and as a broke college student, the idea of getting hundreds of dollars of free beachwear made her give it a shot.
It wasn’t long until people started to notice. Local photographers started reaching, and while they built their portfolios, while Emily built her following. When she was contacted by a brand she originally said no – and she’s glad she changed her mind. While she was initially hesitant about giving up college full-time, she realized in an Insta that this was the future of media.
So she decided to take it seriously. She got a lawyer so no one could take advantage of her. She told her family, and with their support, she tackled social media as a full-time job. Being an influencer has ironically allowed her the freedom to pursue college and her music career at the same time as well. Emily doesn’t think she would have gotten as far and as fast as she has without Instagram;
“Social media has allowed me to meet people I idolize, to work with people and produce with artists, I feel like I would never have been able to work with.”
Sharing Instagram Secrets and More
Lisa Buyer spotted Emily’s Instagram feed when grading assignments in her social media management class @UF. While most college students are just starting out in social media, “that pineapple girl” had a thing or two to share about her social media success. Lisa and Emily caught up for a Facebook Live interview where the two talked about how it’s possible to ride the Instagram success wave at any age! Watch the full video, here.
10 Actionable Social Media Tips From Instagram Influencer Emily Zeck
Study your craft. When Emily started there wasn’t a science to social media, but it has been evaluated at the psychological level. Use the science!
It is far better to give than to receive. Give people what you want. If you take the time to build up a specific audience, cater to them and they will keep coming back and grow!
Engage, Engage, Engage. Read your comments, and pay attention to what your followers are going through. If you see comments like “I am unmotivated” then post something uplifting! Engage with them.
The Good & The Bad. There are many influencers on social media, which means there are a lot of examples (good and bad!) all around. See what others are doing and learn something from it, whether the lesson is good or bad.
Originality, Branding and
Emily Zeck’s Art of Social Media, Singing and Surfing
We caught up with University of Florida student, singer, and social media rising star Emily Zeck (also known as @thatpineapplegirl) to talk about her music and her social media following of 357,000+!
The Florida native Emily Zeck is calling California home for the time being, and she says that the move was something she knew was going to happen.
“I basically used up all of Florida in regards to music, this is where I needed to be.”
Who is Emily Zeck Anyway?
With a newly released EP, it’s clear that Emily is chasing her passion no matter what coast she’s on.
But music isn’t the only thing this beach babe is crushing on. For the past few years, she has been growing a substantial following on Instagram. How did she start? It was her weekend hobby, a way to score free stuff she was interested in. Emily says she realized she could get free bikinis if she posted bikini pictures, and as a broke college student, the idea of getting hundreds of dollars of free beachwear made her give it a shot.
It wasn’t long until people started to notice. Local photographers started reaching, and while they built their portfolios, while Emily built her following. When she was contacted by a brand she originally said no – and she’s glad she changed her mind. While she was initially hesitant about giving up college full-time, she realized in an Insta that this was the future of media.
So she decided to take it seriously. She got a lawyer so no one could take advantage of her. She told her family, and with their support, she tackled social media as a full-time job. Being an influencer has ironically allowed her the freedom to pursue college and her music career at the same time as well. Emily doesn’t think she would have gotten as far and as fast as she has without Instagram;
“Social media has allowed me to meet people I idolize, to work with people and produce with artists, I feel like I would never have been able to work with.”
Sharing Instagram Secrets and More
Lisa Buyer spotted Emily’s Instagram feed when grading assignments in her social media management class @UF. While most college students are just starting out in social media, “that pineapple girl” had a thing or two to share about her social media success. Lisa and Emily caught up for a Facebook Live interview where the two talked about how it’s possible to ride the Instagram success wave at any age! Watch the full video, here.
10 Actionable Social Media Tips From Instagram Influencer Emily Zeck
Study your craft. When Emily started there wasn’t a science to social media, but it has been evaluated at the psychological level. Use the science!
It is far better to give than to receive. Give people what you want. If you take the time to build up a specific audience, cater to them and they will keep coming back and grow!
Engage, Engage, Engage. Read your comments, and pay attention to what your followers are going through. If you see comments like “I am unmotivated” then post something uplifting! Engage with them.
The Good & The Bad. There are many influencers on social media, which means there are a lot of examples (good and bad!) all around. See what others are doing and learn something from it, whether the lesson is good or bad.
Originality, Branding and
Emily Zeck’s Art of Social Media, Singing and Surfing
We caught up with University of Florida student, singer, and social media rising star Emily Zeck (also known as @thatpineapplegirl) to talk about her music and her social media following of 357,000+!
The Florida native Emily Zeck is calling California home for the time being, and she says that the move was something she knew was going to happen.
“I basically used up all of Florida in regards to music, this is where I needed to be.”
Who is Emily Zeck Anyway?
With a newly released EP, it’s clear that Emily is chasing her passion no matter what coast she’s on.
But music isn’t the only thing this beach babe is crushing on. For the past few years, she has been growing a substantial following on Instagram. How did she start? It was her weekend hobby, a way to score free stuff she was interested in. Emily says she realized she could get free bikinis if she posted bikini pictures, and as a broke college student, the idea of getting hundreds of dollars of free beachwear made her give it a shot.
It wasn’t long until people started to notice. Local photographers started reaching, and while they built their portfolios, while Emily built her following. When she was contacted by a brand she originally said no – and she’s glad she changed her mind. While she was initially hesitant about giving up college full-time, she realized in an Insta that this was the future of media.
So she decided to take it seriously. She got a lawyer so no one could take advantage of her. She told her family, and with their support, she tackled social media as a full-time job. Being an influencer has ironically allowed her the freedom to pursue college and her music career at the same time as well. Emily doesn’t think she would have gotten as far and as fast as she has without Instagram;
“Social media has allowed me to meet people I idolize, to work with people and produce with artists, I feel like I would never have been able to work with.”
Sharing Instagram Secrets and More
Lisa Buyer spotted Emily’s Instagram feed when grading assignments in her social media management class @UF. While most college students are just starting out in social media, “that pineapple girl” had a thing or two to share about her social media success. Lisa and Emily caught up for a Facebook Live interview where the two talked about how it’s possible to ride the Instagram success wave at any age! Watch the full video, here.
10 Actionable Social Media Tips From Instagram Influencer Emily Zeck
Study your craft. When Emily started there wasn’t a science to social media, but it has been evaluated at the psychological level. Use the science!
It is far better to give than to receive. Give people what you want. If you take the time to build up a specific audience, cater to them and they will keep coming back and grow!
Engage, Engage, Engage. Read your comments, and pay attention to what your followers are going through. If you see comments like “I am unmotivated” then post something uplifting! Engage with them.
The Good & The Bad. There are many influencers on social media, which means there are a lot of examples (good and bad!) all around. See what others are doing and learn something from it, whether the lesson is good or bad.
Originality, Branding and 
Social PR Chat with Lisa Buyer
- Lisa Buyer's profile
- 18 followers
