Lisa Buyer's Blog: Social PR Chat with Lisa Buyer

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Doubling up on acetaminophen can injury the liver and may be fatal. Drugs, substances, and sure chemicals used to make drugs are classified into 5 distinct categories or schedules depending upon the drug’s acceptable medical use and the drug’s abuse or dependency potential. The abuse fee is a determinate factor within the scheduling of the drug; for example, Schedule I medicine have a high potential for abuse and the potential to create severe psychological and/or physical dependence. As the drug schedule changes– Schedule II, Schedule III, etc., so does the abuse potential– Schedule V medication represents the least potential for abuse. A Listing of drugs and their schedule are positioned at Controlled Substance Act Scheduling or CSA Scheduling by Alphabetical Order. These lists describes the fundamental or parent chemical and do not necessarily describe the salts, isomers and salts of isomers, esters, ethers and derivatives which can even be classified as managed substances.

Tramadol is sometimes used off-label as a therapy for untimely ejaculation, but the danger of dependancy means it isn’t a long-term therapy option. It works equally tomorphine, however ConZip is about one-tenth as potent. Verywell Health’s content material is for informational and educational purposes only. Our web site just isn’t meant to be an alternative choice to professional medical recommendation, analysis, or treatment. Some individuals choose to work one-on-one with a drug counselor or psychiatrist who can prescribe medication. All of these methods have been shown to encourage long-term sobriety.

And should you cease taking tramadol suddenly you might endure from withdrawal reactions. These embrace agitation, anxiety, nervousness, panic attacks, issue sleeping, shaking, over-activity, pins and needles or ringing within the ears. Your therapy plan could embody details of how and when you will cease taking tramadol online. For this cause, your dose will be reviewed to be sure to are solely taking the amount you need to management your pain. You will really feel much less ache 30 to 60 minutes after taking fast-acting tramadol.

The post Order Tramadol online USA website appeared first on Social PR Chat by Lisa Buyer.

21 Things to Know 🤩

At any moment, a decision you make can change the course of your life forever.
– Tony Robbins

Jump into June with me and explore my 21 favorite things of the month.

Keep scrolling to discover the PR Metaverse, NFTS, and using creative technology to instill resilience! Plus dive into some PR Secrets to help your brand gain maximum exposure!

PR and the Metaverse

😎 LinkedIn steps into the metaverse and hosts work events in AltSpaceVR.

👩🏼💻 A flurry of brands, from e.l.f. Cosmetics to CNN, start to sell their own NFTs, the non-fungible tokens stored on a blockchain that can never be duplicated.

🤗 NFT for PR. Here is a free guide on how brands and marketers can tap into NFTS and the metaverse.

🎨 Create a new location in the metaverse for your brand. Like Sotheby’s gallery in the metaverse.

✨ Read Metaverse Weekly on Forbes by Cathy Hackl.

Learn and Grow

🙌🏻 FREE Training: Eight steps to getting more media coverage.

📱 CEO and CMO guide to SEO.

🎧 Ready to monetize and scale your podcast? Podhacker playbook is a must!

💥 Does your nonprofit want to work with Instagram, Facebook, TikTok, and Twitter influencers?

🎉 Luminetics increases your brand exposure and revenue through the power of LinkedIn. Check it out and mention I referred you.

👉🏻 Are you a marketing entrepreneur? Join Mandy McEwan’s Mod Agency Insiders Facebook Group for free tips and education.

😍 Shameless plug – Modern PR Secrets online course is waiting for you!

Female Disruptors News

👏🏼 Fave Female Speakers Pubcon Florida – Join me and Michelle Robbins, Carolyn Shelby, Purna Virji, Melanie Mitchell, Janet Driscoll Miller, Navah Hopkins, Shelly Fagin, Rebecca Murtagh, Motoko Hunt, Melissa Fach, and more breaking glass ceilings in the marketing industry.

🤩 Female Disruptors on Instagram.

💻 Paige Dansinger Shares how to use creative technology to instill resilience.

PR Tools and Tips

📓 PR’s celebrity little black book. Get a celebrity or influencer to endorse your book, event or be a guest on a live event. Contact Any Celebrity is your little black book.

💁‍♀️ Know your audience. NEW in SparkToro: Demographics!‍

🔑 Distribution is the key to exposure. My fave paid distribution is eReleases.

Follow and Inspire

✅ Rand Fishkin on Twitter for daily marketing tips, passion and insights.

✅ FAU Strike Magazine for creativity, fashion, culture, beauty and wellness.

✅ Alana Hadid for her great finds, and advocate for human rights, equality, and glocal care.

✅ Brian Solis weekly LinkedIn lives for every savvy marketer.

The post 21 Things to Know 🤩 appeared first on Social PR Chat by Lisa Buyer.

Your Holiday Gift Guide for Less Stress, More Sleep and Better Mindset

We hope you love the products we recommend! Just so you know, Lisa Buyer and/or The Buyer Group may collect a share of sales from the links on this page.2020 made self-care a necessity. In honor of taking charge of your true self, here is a holiday gift guide based on a few of my favorite things while in work from home mode. Work from home. Eat from home. Drink from home.

This year, the holidays will be different. 

Obviously.

Aren’t you sick of hearing that by now?

Of course, most holiday parties will be virtual and your family and loved ones might not be able to be all gathered for a toasty cheer or the home for the holiday’s eye roll. 

But that doesn’t mean you shouldn’t spoil those around you and most importantly, yourself. From productivity tools for the entrepreneur in your life to wellness products for the colleague who needs a break from Zoom fatigue, I’ve got you covered!

Office/ProductivityMy back-saving office chair puts posture first

I never realized how unhealthy my West Elm office chair really was until I made the switch to ALL33 Backstrong.

It’s not because Justin Beiber or Cindy Crawford love it. The ALL33 BackStrong aligns all 33 of your vertebrae to create proper posture and relieve pain while you sit. If you have to sit, why not do it in a chair that will help you sit better, move better, stand better, and feel better? Use my special code [DigitalDetoxSecret] for an extra $50 off the chair (and the proper posture) you deserve! 

While a lot of people are still working remotely, most of us haven’t upgraded our home to office standards. And, unfortunately, our posture is suffering from it. The chairs from All33 not only help people sit better, but they also help them live better. This is the perfect gift for the sit-aholic in your life!

Designed by Dr. Dennis Colonello, the trusted chiropractor for Shaq, Tom Hanks, Justin Bieber, and many others. He created the ALL33 BackStrong chair because he was tired of seeing patients return time after time with back problems caused by SITTING he ALL33 

Backstrong starts at $799. Use my special code [DigitalDetoxSecret] for an extra $50 off.

Brain superpower. A wearable device for stress relief

The neuro vibe for your mood, Apollo is life-changing. It’s like my security blanket by day and night.  Coupled with the mobile app, the device ensures you’re rested, focused, relaxed, and healthy through innovative vibration-based technology. 

All you have to do is put the Apollo on your wrist or ankle, select the mode on the app, and feel the gentle vibrations balance your mind and body. And the reviews don’t lie: “I’ve been using the Apollo for about 5 months and really notice a difference in how I cope with stress. My sleep is better, I feel more rested,” said one customer.

The device costs $349 and ships within 10 days. 

Explore the most advanced all-in-one VR system for 2021

I pre-ordered my Oculus Quest 2 in September and am all geared up for 2021. If you want to meet me in the new reality of AR/VR, you can connect with me. In the meantime here’s the link to find out all you need to know about Oculus Quest 2. Immerse yourself in meditation, content creation and meet-ups like never before.

Functional Music to improve sleep, focus, and meditation

I love the word functional almost as much as optimized. My friends at Brain.FM believes the music you listen to should support your goals. That’s why they create new music to help people be more productive, relaxed, or get better sleep. Brain.FM is a science first company and the results are impressive!

A book and a podcast to detox your day

Disadvantages of social networks:

1. Spending a lot of time. For someone social. networks are a great chance to “kill” time, but for some – it’s just wasted hours. After all, this time can be spent with much greater benefit of social medias: meeting friends, preparing a delicious dinner, or engaging in self-education.

2. Detachment from the real world. In social networks, we position ourselves somewhat differently than in life. Based on modern research in the field of Internet communication, we can say that 70% of active visitors to social networks embellish their lives. In addition, the ability to change reality and appear rich and successful on the social network also attracts many. As a result, there is a risk of getting so used to the created virtual image that, so to speak, it is not always possible to return to earth in time.

3. Degradation of personality. If you pay attention to the speech of overly active users of social networks, you will notice the meaninglessness of most of their conversations and the presence of words incomprehensible to ordinary people, such as “like”, “use”, “lol”, etc.

Could we get more wired than 2020? Unplugging seemed like not an option but there is hope. I curated the best tips from some of the most famous digital detox experts and rising stars on the planet.

Shameless plug since I am the author and host of this gift that keeps on giving. Productivity is important, but it can’t be achieved without feeling good, both in body and mind. Digital Detox Secrets: How to Create Space in Your Life for Health, Happiness, Opportunity, and Productivity combines advice from experts, lessons drawn from personal experiences, and solutions for the struggles brought by the digital age.

The book is available for $14.46 on Amazon and is best complemented by the Digital Detox Secrets Podcast, accessible for free online.

Wellness/SelfcareThe only 100% Organic water-soluble CBD on earth

This elixir is the superpower. I cook with the CBD coconut oil every day and the Sports Gel is my “go-to” for post-yoga and gym recovery.

Ojai Energetics makes the only 100% organic water-soluble CBD rich hemp elixir on the market. CEO and Founder Will Kleidon made this product possible. The line of products come loaded with superfoods, free of synthetic compounds, and fast-acting. The ethical company offers a whole range of products, from CBD coconut oil to CBD sports gel, and can be used in a variety of ways.

Available online for $74.95.

Every day is a spa day with this 4-step system, I swear by

Spa Dr. Skin (daily essentials) I met Dr. Trevor Cates, Spa Dr. CEO and founder, at a mastermind meeting in 2018. We shared a ride to the airport and she gave me a box of samples. All my like I have jumped from one brand to another because I like trying different things and none ever really felt worth rebuying. Until Spa Dr. came into my life. I use all 4 essentials every morning like brushing my teeth. My aesthetician immediately noticed a positive difference in my congestion, skin tone, pore size, texture, and a slight set back in time, a hint more of youthful skin.

I have been using this religiously for two years now. Give it a try, you will like looking in the mirror more. Don’t believe me? Check out the 345 five star reviews.

Spa Dr. Skin ($199 at the time of publication)

My meditation course, unique for me and YOU

Mind: Unlocked has revolutionized meditation practice. Their program offers practical tools to make you more grounded and more effective when meditating. The goal is to learn how to meditate so as to be more present and energetic at work and sleeping better.

The online program is available for $247, but get 20% off using the promo code “BUYER20”, valid through 2020.

BeveragesThe guilt-free wine for any diet, almost

It’s getting harder and harder to come across natural, unprocessed wine. Dry Farm Wines has the solution. They curate the best family-produced, all-natural wines, and lab tests them to ensure the highest standards of purity. Natural wines can be keto-friendly, low in sugar, and avoid next morning headaches. 

Reviews include “I feel amazing this morning even though I indulged in wine last night… Thank you Dry Farm Wines! I’m amazed that I can enjoy a good natural wine that allows me to stick to my diet,” and “I can finally drink wine again! For the first time in over 30 days, I had a glass of wine. I’m now only drinking Dry Farm Wines. They’re amazing. The quality, the taste, it’s wonderful.” You can order all their offerings online.

The ultimate drink for balance and harmony

I’m partial to LifeAid Hemp. Partly because it’s proprietary CBD formula is by Ojai Energetics.  LifeAid is no ordinary energy drink. All fourteen of their products provide targeted health benefits such as workout recovery, immunity boost, or vitality boosts.

Buy a subscription for your loved one, and see the results immediately: they’ll have more energy, will feel more balanced, and healthier. The beverages and subscription plans are available online. 

Business and EventsSomething to please any entrepreneur or digital marketer

All entrepreneurs love The Hustle and Flowchart podcast. Well, the incredible duo no has a membership. For $59 a year, the entrepreneur in your life will get The Evergreens Profit Letter, the Digital Episode Companions as well as an exclusive podcast series, Thriving in Uncertain Times.

Get the membership for a loved one here.

A convention pass for a podcast lover 

Podfest is THE place to be when it comes to podcasting and video storytelling. Every year, it brings together thousands of podcasters, entrepreneurs, and speakers to form one of the best communities in the industry.

A pass for Podfest 2021, which will be taking place June 10-13 in Orlando, FL, is the perfect gift for anyone passionate or interested in podcasting! 

Social media online conferences

Social Fresh is one of the top social media marketers and business owners conference in the business. Every year, attendees leave with new connections and extended knowledge. Social Fresh now offers its conferences as online courses.

Social Fresh X is a three-day intensive course, with lessons ranging from building brands in uncertain times to the future of marketing after COVID. You can gift it for $497 here.

The ultimate secret to getting more done in less time

Outsource School is a platform helping busy business owners get more done while working less. With their membership, your loved one will learn how to outsource part of their business by learning the best hiring process. They will be guided in implementing it, learn all about RSOPs and marketing, and receive software, sharable SOP, and support.

You can buy the membership for $997/year. 

A virtual conference for an SEO geek

The Search Engine Journal eSummit will be the place to be to learn more about SEO this January. According to their website, attendees will “learn the latest and greatest trends, topics, tactics, and strategies in SEO, PPC, social media, and content marketing.”

It’s not to miss and is the perfect gift for any business owner or social media and marketing pro. Register for the entire conference for $150 only.

A conference to expand on digital marketing skills

I bet you can’t just go to one. Since I have been going every year for 13 years you can bet this conference is addictive and worth it. PubCon offers educational sessions for all marketing and web specialists. From social media and SEO to SEM and email marketing, the conference offers in-depth knowledge of the new trends in the industry. 

Buy a registration for the marketing lover in your life, for only $149. 

We love finding a gift that is unusual, thoughtful, and well-vetted. See even more gift ideas we recommend here.

Originally published on Social PR Secrets.The structure of scientific work.
The dissertation is written in strict accordance with the requirements 250 word essay at social studeis of the Higher Attestation Commission and GOST. Regardless of the direction of research, the level of scientific work, the standards for its writing are identical. The manuscript consists of an introduction, a conclusion, at least three main chapters, a list of references, drawn up in accordance with state requirements.

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Lisa Buyer Launches Podcast: Social PR Secrets

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Social PR Secrets, a trusted source since 2013 for actionable and relevant ways to combine the superpowers of public relations, social media, and SEO, just hit the digital airwaves with 60 podcast episodes – and growing. After completing four editions of Social PR Secrets the book, Lisa Buyer announces the launch of the realtime audio experience Social PR Secrets, the podcast.

Public relations expert, author, speaker, and agency owner Lisa Buyer announces the launch of her podcast, Social PR Secrets (https://www.socialprsecrets.com/). Buyer’s guests and topics speak to entrepreneurs, public relations, digital marketing, and advertising pros looking for actionable advice on how to optimize the process of getting more exposure and reaching the right audience.

“I wrote the first edition of Social PR Secrets in 2013 and it was just under 100 pages. In 2018  the fourth edition ended around 400 pages,” said Buyer who also taught social media management for the University of Florida College of Journalism from 2013-2018. “In order to keep the conversation going and relevant, a podcast is the best and most efficient way to reach my audience.”

Public Relations 2020: How can you launch a podcast with 60 episodes? 

[image error]Buyer suggests to revisit your archives and see what golden nuggets you might have. You don’t have to start from scratch and launch with one episode. Utilizing past interviews, blogs, or other media features with green topics can help you create a catalog of information to launch with.

“After publishing four editions of Social PR Secrets the book, I decided to take it real-time and launch it as a podcast,” said Buyer. “When COVID-19 stuck us at home, I took a reset and dug into my public relations archives and found a goldmine of more than 50 of my favorite Social PR Secrets interviews from the not so distant past and have been adding to it since,’ said Buyer.

Buyer also credits her inspiration and grit from her favorite podcasting duo, Hustle and Flow Chart’s Matt Wolfe and Joe Fier.

😄  Vintage Social PR Secrets Podcast Episodes  Guy Kawasaki Peter Shankman Sarah Evans Mel Carlson 👨 🖥 👩  Recent interviews you must check out  Instagram King Hugh Rees Newsjacking PR Icon David Meerman Scott CBD Futurist Will Kleidon  YouTube Guru Greg Jarboe Personal Branding Star Ai Addyson-Zhang ✅ Upcoming episodes to mark your calendar 

Subscribe and be first to hear iconic interviews from the world’s smartest and insightful experts who will share their deepest Social PR Secrets. As an encore show, Buyer hosts a pop up show Digital Detox Secrets (www.digitaldetoxsecrets.com) interviewing guests on how to survive and thrive in the digital world. For more information on being a guest apply here https://lisabuyer.typeform.com/to/ZFAU84

Looking to book Lisa Buyer as a guest or interview contact Kelsie Michaels Kelsie@TheBuyerGroup.com  or Jess Rafaeil Jess@TheBuyerGroup.com.

About Social PR Secrets

Social PR Secrets is a podcast hosted by Lisa Buyer originally based on the book Social PR Secrets released in 2013. The Buyer Group, a social PR agency founded by Lisa Buyer in 2004, is the official sponsor of the show. The Buyer Group specializes in expert blends of public relations, social media, and digital marketing with clients around the globe and a team inspired by positivity, authenticity, empowerment, yoga, health, and wellness.

The post Lisa Buyer Launches Podcast: Social PR Secrets appeared first on Social PR Chat by Lisa Buyer.

8 Instagram Growth Tips In Uncertain Times and Beyond by Hugh Rees

10 Instagram Highlights Every Brand Must Know to Grow

Reinvention is the key to brand survival, even on Instagram during Covid-19.  The beauty of the Facebook-owned social network boosting more than 1 Billion users is it’s all about being real, raw, and in the moment. This includes reinventing and optimizing your Instagram strategy for best reach, exposure, and public relations results even during times of uncertainty like COVID-19.

Sending the right message has never been more important as brands adjust social media feeds to the reality of worldwide quarantine.

No glamour travel shots, no happy hours in crowded bars, no behind the scenes at trade shows, and no crowds. Today’s Instagram feed includes social distancing as an underlying message.

We caught up with best selling author, entrepreneur, and Instagram Growth Expert Hugh Rees to get his take on Instagram for business. 

Just this year, the social media photo app introduced an entirely new algorithm and stopped showing the number of likes on a post. If you haven’t already, now is the time to get your business started or restarted on Instagram. 

We caught up with Instagram expert and best selling author Hugh Rees to find out the latest on how to filter through Instagram during uncertain times and beyond.

Here are some tips for utilizing and growing your brand’s account to reach some of their one billion monthly users, with a few suggested adjustments and pivots.

1. Build your brand

Like any other social media you’re using for PR, your Instagram profile is a direct reflection of your brand. The color palette, imagery, captions, and fonts have to be carefully selected when setting up your account. Every single one of these things should be intentional. Each element should serve a purpose and contribute to your overall brand personality. Remember, some people will find out about your business on Instagram. You want them to instantaneously know what you’re about, and you want your profile to make them like you.

COVID-19 Instagram Tip: Stay on brand with colors, content and voice. Check past posts and delete or archive anything possibly offensive in today’s situation. Update any posts with current info if they are promoting canceled events.

2. Research and Strategy

Before starting to grow your Instagram you should set your PR goals for the platform and build a solid strategy to achieve them. The most important part of any strategy is figuring out who you’re targeting. Start by building your customer persona(s) and then start strategizing. All of the next steps will have to be done with this audience in mind. You will need to put out content in a way that best appeals to the audience you want exposure from.

View this post on Instagram

On today's #homeschoolwithmartha, we show you how to sew a face mask with fabric and cotton ribbon. Get the full tutorial here or at the link in bio: https://trib.al/X8xZHFK

A post shared by Martha Stewart (@marthastewart) on Apr 15, 2020 at 11:17am PDT

COVID-19 Instagram Tip: Be mindful, sensitive, and helpful in your Instagram feed strategy. How can your brand help your audience during uncertain and stressful times?

3. Algorithm

Instagram’s algorithm recently changed. Users are now showed content that’s most relevant to them rather than posts that were posted most recently. The algorithm works like this:

You post the content.Instagram shows it to a small number of people in the first hour.It uses that data to compare to what you’ve previously posted on that day and at that time.The better your post does within the first hour, the higher in the feed it will appear. They then predict the likelihood of users engaging with your posts in comparison to other accounts they follow.

In order for your brand to get as much exposure as possible, you should be working with the algorithm. Read our next tips to make sure your post does well in its first hour and stays high in your followers’ feed.

COVID-19 Instagram Tip: This is not a time to stop posting, it’s a time when more people are stuck at home and thumbing through their feeds.

4. Content

The actual content you’re posting is what matters most on Instagram. It’s the end product of your social PR strategy, it’s what will engage followers and bring new followers in. Keep in mind that one factor affecting how your post performs is ‘time spent on post.’ Consequently, longer captions tend to do better. That being said, Instagram is really a human to human communication tool, so make sure to be authentic in order to build stronger connections with your audience. 

View this post on Instagram

‪Will never be able to adequately thank my amazing guests on this week’s @somegoodnews … but I’ll keep trying! @rainnwilson @chancetherapper @joejonas @nickjonas @kevinjonas @billieeilish @finneas and our meteorologist #BradPitt ! What a memorable night! Link to full episode in bio!

A post shared by John Krasinski (@johnkrasinski) on Apr 20, 2020 at 2:34pm PDT

What’s more, the overall aesthetic of your profile is the first thing your audience will see. The colors, layout, and general tone of your profile all contribute to this. Think about your brand personality and let that guide you when choosing what to post. 

Instagram Tips During Covid-19: Look at sharing helpful and inspiring user-generated content from trusted sources resonating with your audience.

5. Community

PR is about building a community surrounding your brand and it’s what you should be doing on Instagram as well. Interacting with people who engage with your posts, replying to comments and messages, and using hashtags are all steps towards a strong Instagram community. Every interaction is an opportunity to build connections and therefore, grow your brand. The more engaged you are, the more people will engage with you, the more exposure you will get. That’s because Instagram’s algorithm prioritizes posts with high engagement. 

Another popular way to put out content and build connections is by using Instagram stories. Instagram has added an array of story features to attract more engagement to your page. They also foster more awareness of your brand within your followers. For maximized engagement, your story should be posted regularly and be educational, helpful and even entertaining.  

COVID-19 Instagram Tip: Have your team do daily Instagram takeovers while working from home and share behind the scenes of what home office life looks like from their perspective.

6. Hashtags

One of the best ways for your brand to get exposure on Instagram is hashtags. You should use hashtags as a way to categorize content so that Instagram knows who to show it to. Hashtags will also attract people searching for things similar to what your promoting. They’re great tools for low effort PR exposure! However, not all hashtags are good hashtags. Things you shouldn’t do are:

Using hashtags that are overly-used, hence too competitive.Picking irrelevant hashtags.Using repetitive hashtags.

Using the right hashtags can increase engagement and attract the right followers. You should be aiming at using all 30 hashtags allowed by the app. Splitting them up into three categories is also recommended: easy to rank on, possible to rank on, and hard to rank on. 

View this post on Instagram

Me & my dogs

A post shared by Kevin Hart (@kevinhart4real) on Apr 16, 2020 at 3:03pm PDT

COVID-19 Instagram Tips: Don’t abuse hashtags meant for serious content regarding a crisis such as #COVID19 unless it is newsworthy content. Selling using inappropriate hashtags will get you banned from Instagram and send negative messages to your audience.

7. Shopping

Another way to get exposure if you’re selling a product is Instagram’s shopping tool. Because 70% of shopping enthusiasts rely on Instagram for product discovery, it serves as a built-in search engine. Simply set up a product catalog, link it to your account, and tag the products in your feed photos. If your strategy and content are good, your PR strategy will not only lead to brand awareness but will result in increased direct sales from Instagram!

View this post on Instagram

Just a reminder: Breathe in, breathe out ✨ (link in bio to shop)

A post shared by Anthropologie (@anthropologie) on Apr 27, 2020 at 12:21pm PDT

8. Growth Hacks

Some lesser-known tips to boost your engagement, exposure, and increase followers include:

Brand collaborations – make sure the partners you collaborate with align with your brand identity.Paid traffic – this is the best way to get followers fast.Giveaways and promos – run exclusive offers on your account to keep people coming back.Engagement pods – join a group of people that align with your niche and engage with each other in order to hack the algorithm.

Instagram is in constant evolution and we are expecting more changes to come, including more AR, more story features, and chatbots! We know it seems like a lot, but don’t feel overwhelmed. Just start with small steps: a successful Instagram strategy that will get your brand maximum exposure won’t happen overnight.

About Hugh Rees

Hugh started out as a software engineer (yeah, he’s a massive numbers nerd). Of course, that all changed he recognized an opportunity, and if you know Hugh, you know he’s never one to turn down an opportunity. Digital marketing was on the rise and Hugh was one of the first to recognize its potential to connect brands with bigger, more compatible audiences. He took it upon himself to master digital media buying. And master it he did. He’s now one of the biggest names in the Social Media Marketing space.

Check out Hugh’s latest book Instagram Mastery Ultimate Guide to Using Instagram to Organically Grow Your Brand. 

Follow Hugh here 

https://hughrees.co/

https://www.facebook.com/hughlrees/

https://www.instagram.com/hugh_rees/?hl=en

 

This is when it is difficult for you, and even impossible https://vibragame.net/en/private-sex-webcast.html for you to accept your “dark sides” (shortcomings). They live in the illusion of their “goodness”, decency, honesty … Each of us is very different in its manifestations. After all, it is impossible to live without betrayal, lies, the use of another.

It’s just that some are honest with themselves, and some are not. And to love is also to give. Undoubtedly, in order to give something one must have it.

The post 8 Instagram Growth Tips In Uncertain Times and Beyond by Hugh Rees appeared first on Social PR Chat by Lisa Buyer.

10 Instagram Growth Tips In Uncertain Times and Beyond by Hugh Rees

10 Instagram Highlights Every Brand Must Know to Grow

Reinvention is the key to brand survival, even on Instagram during Covid-19.  The beauty of the Facebook-owned social network boosting more than 1 Billion users is it’s all about being real, raw, and in the moment. This includes reinventing and optimizing your Instagram strategy for best reach, exposure, and public relations results even during times of uncertainty like COVID-19.

Sending the right message has never been more important as brands adjust social media feeds to the reality of worldwide quarantine.

No glamour travel shots, no happy hours in crowded bars, no behind the scenes at trade shows, and no crowds. Today’s Instagram feed includes social distancing as an underlying message.

We caught up with best selling author, entrepreneur, and Instagram Growth Expert Hugh Rees to get his take on Instagram for business. 

Just this year, the social media photo app introduced an entirely new algorithm and stopped showing the number of likes on a post. If you haven’t already, now is the time to get your business started or restarted on Instagram. 

We caught up with Instagram expert and best selling author Hugh Rees to find out the latest on how to filter through Instagram during uncertain times and beyond.

Here are some tips for utilizing and growing your brand’s account to reach some of their one billion monthly users, with a few suggested adjustments and pivots.

1. Build your brand

Like any other social media you’re using for PR, your Instagram profile is a direct reflection of your brand. The color palette, imagery, captions, and fonts have to be carefully selected when setting up your account. Every single one of these things should be intentional. Each element should serve a purpose and contribute to your overall brand personality. Remember, some people will find out about your business on Instagram. You want them to instantaneously know what you’re about, and you want your profile to make them like you.

COVID-19 Instagram Tip: Stay on brand with colors, content and voice. Check past posts and delete or archive anything possibly offensive in today’s situation. Update any posts with current info if they are promoting canceled events.

2. Research and Strategy

Before starting to grow your Instagram you should set your PR goals for the platform and build a solid strategy to achieve them. The most important part of any strategy is figuring out who you’re targeting. Start by building your customer persona(s) and then start strategizing. All of the next steps will have to be done with this audience in mind. You will need to put out content in a way that best appeals to the audience you want exposure from.

View this post on Instagram

On today's #homeschoolwithmartha, we show you how to sew a face mask with fabric and cotton ribbon. Get the full tutorial here or at the link in bio: https://trib.al/X8xZHFK

A post shared by Martha Stewart (@marthastewart) on Apr 15, 2020 at 11:17am PDT

COVID-19 Instagram Tip: Be mindful, sensitive, and helpful in your Instagram feed strategy. How can your brand help your audience during uncertain and stressful times?

3. Algorithm

Instagram’s algorithm recently changed. Users are now showed content that’s most relevant to them rather than posts that were posted most recently. The algorithm works like this:

You post the content.
Instagram shows it to a small number of people in the first hour.
It uses that data to compare to what you’ve previously posted on that day and at that time.
The better your post does within the first hour, the higher in the feed it will appear. 
They then predict the likelihood of users engaging with your posts in comparison to other accounts they follow.

In order for your brand to get as much exposure as possible, you should be working with the algorithm. Read our next tips to make sure your post does well in its first hour and stays high in your followers’ feed.

COVID-19 Instagram Tip: This is not a time to stop posting, it’s a time when more people are stuck at home and thumbing through their feeds.

4. Content

The actual content you’re posting is what matters most on Instagram. It’s the end product of your social PR strategy, it’s what will engage followers and bring new followers in. Keep in mind that one factor affecting how your post performs is ‘time spent on post.’ Consequently, longer captions tend to do better. That being said, Instagram is really a human to human communication tool, so make sure to be authentic in order to build stronger connections with your audience. 

View this post on Instagram

‪Will never be able to adequately thank my amazing guests on this week’s @somegoodnews … but I’ll keep trying! @rainnwilson @chancetherapper @joejonas @nickjonas @kevinjonas @billieeilish @finneas and our meteorologist #BradPitt ! What a memorable night! Link to full episode in bio!

A post shared by John Krasinski (@johnkrasinski) on Apr 20, 2020 at 2:34pm PDT

What’s more, the overall aesthetic of your profile is the first thing your audience will see. The colors, layout, and general tone of your profile all contribute to this. Think about your brand personality and let that guide you when choosing what to post. 

Instagram Tips During Covid-19: Look at sharing helpful and inspiring user-generated content from trusted sources resonating with your audience.

5. Community

PR is about building a community surrounding your brand and it’s what you should be doing on Instagram as well. Interacting with people who engage with your posts, replying to comments and messages, and using hashtags are all steps towards a strong Instagram community. Every interaction is an opportunity to build connections and therefore, grow your brand. The more engaged you are, the more people will engage with you, the more exposure you will get. That’s because Instagram’s algorithm prioritizes posts with high engagement. 

Another popular way to put out content and build connections is by using Instagram stories. Instagram has added an array of story features to attract more engagement to your page. They also foster more awareness of your brand within your followers. For maximized engagement, your story should be posted regularly and be educational, helpful and even entertaining.  

COVID-19 Instagram Tip: Have your team do daily Instagram takeovers while working from home and share behind the scenes of what home office life looks like from their perspective.

6. Hashtags

One of the best ways for your brand to get exposure on Instagram is hashtags. You should use hashtags as a way to categorize content so that Instagram knows who to show it to. Hashtags will also attract people searching for things similar to what your promoting. They’re great tools for low effort PR exposure! However, not all hashtags are good hashtags. Things you shouldn’t do are:

Using hashtags that are overly-used, hence too competitive.
Picking irrelevant hashtags.
Using repetitive hashtags.

Using the right hashtags can increase engagement and attract the right followers. You should be aiming at using all 30 hashtags allowed by the app. Splitting them up into three categories is also recommended: easy to rank on, possible to rank on, and hard to rank on. 

View this post on Instagram

Me & my dogs

A post shared by Kevin Hart (@kevinhart4real) on Apr 16, 2020 at 3:03pm PDT

COVID-19 Instagram Tips: Don’t abuse hashtags meant for serious content regarding a crisis such as #COVID19 unless it is newsworthy content. Selling using inappropriate hashtags will get you banned from Instagram and send negative messages to your audience.

7. Shopping

Another way to get exposure if you’re selling a product is Instagram’s shopping tool. Because 70% of shopping enthusiasts rely on Instagram for product discovery, it serves as a built-in search engine. Simply set up a product catalog, link it to your account, and tag the products in your feed photos. If your strategy and content are good, your PR strategy will not only lead to brand awareness but will result in increased direct sales from Instagram!

View this post on Instagram

Just a reminder: Breathe in, breathe out ✨ (link in bio to shop)

A post shared by Anthropologie (@anthropologie) on Apr 27, 2020 at 12:21pm PDT

8. Growth Hacks

Some lesser-known tips to boost your engagement, exposure, and increase followers include:

Brand collaborations – make sure the partners you collaborate with align with your brand identity.
Paid traffic – this is the best way to get followers fast.
Giveaways and promos – run exclusive offers on your account to keep people coming back.
Engagement pods – join a group of people that align with your niche and engage with each other in order to hack the algorithm.

Instagram is in constant evolution and we are expecting more changes to come, including more AR, more story features, and chatbots! We know it seems like a lot, but don’t feel overwhelmed. Just start with small steps: a successful Instagram strategy that will get your brand maximum exposure won’t happen overnight.

About Hugh Reese

Hugh started out as a software engineer (yeah, he’s a massive numbers nerd). Of course, that all changed he recognized an opportunity, and if you know Hugh, you know he’s never one to turn down an opportunity. Digital marketing was on the rise and Hugh was one of the first to recognize its potential to connect brands with bigger, more compatible audiences. He took it upon himself to master digital media buying. And master it he did. He’s now one of the biggest names in the Social Media Marketing space.

Check out Hugh’s latest book Instagram Mastery Ultimate Guide to Using Instagram to Organically Grow Your Brand. 

Follow Hugh here 

https://hughrees.co/

https://www.facebook.com/hughlrees/

https://www.instagram.com/hugh_rees/?hl=en

 

The post 10 Instagram Growth Tips In Uncertain Times and Beyond by Hugh Rees appeared first on Social PR Chat by Lisa Buyer.

7 #SocialPR Tools for Repurposing Content & Boosting Your Reach with Video

A great deal of time and resources can go into creating content for your blog, YouTube channel, email marketing, social channels and more. Today, the average organization spends 27% of its total marketing budget on content marketing and of that, 59% is allocated to content creation and distribution.

Once you’ve made that massive investment in a piece of content, do you simply toss it into the ether and cross your fingers? I hope not! Making the most of your content creation efforts means planning to extend the life of each piece. One of the most effective ways you can do that is by strategically repurposing your content.

Video Marketing Pro Shaina Weisinger Shares Her Top Tools for Content Repurposing

When I heard Shaina Weisinger’s episode of one of my favorite podcasts, Hustle & Flowchart, I knew there was huge value in it for my #socialPRchat readers. Content repurposing should be an integral part of your content marketing strategy—from the earliest days of campaign planning for clients of The Buyer Group, we’re considering how to promote and then repurpose each piece of content. 

Creating and promoting that repurposed content is where many marketers fall down, though.

It’s not enough to just republish on another platform. The best examples of repurposed content deliver the same core message but in a unique and compelling way that inspires customers on another channel to take action. And with the right tools at your disposal, converting written content to video can be easy, affordable, and even fun.

Here are Shaina’s 12 tool recommendations to put in your content marketing arsenal for repurposing content to video.

Tools for creating great video

Video isn’t a fad or trend—it’s a powerful way to connect with consumers across devices, platforms, and networks. From explainers and tutorials to video ads, vlogs, product videos and more, video can help you tell your stories in a more engaging and compelling way.

You don’t have to become (or hire) a professional videographer to make great videos to power your social PR campaigns, either. Try these tools for creating great video. 

1. Lumen5

What it is: Lumen5 is an AI-powered tool you can use to convert your blog posts into fun, engaging and socially shareable videos. The interface enables you to quickly add your logo, watermark, and CTA.

Why we love it for #SocialPR: Lumen5 is super easy to use. Simply feed it the link to your blog post or press release, then use the drag-and-drop editor to arrange the media you want to use into the storyline of your choice. Here’s an example of a video we created in Lumen5 from this and :

Where to get it: Subscriptions currently start at $19 a month. Get started on the Lumen5 website. 

2. DaVinci Resolve

What it is: DaVinci Resolve is the gold standard for color grading video. In fact, it’s been used more than any other color grading system for film and TV.

Why we love it for #SocialPR: It’s free! Of course, there’s a premium version with a paid subscription model but bloggers and content marketers should find everything they need in the free version.

Where to get it: Get started with DaVinci Resolve 16 on creator Black Magic Design’s website.

Tools for captioning your videos

Video captioning is super important for a number of reasons. 

It enables those with hearing impairment or people to enjoy your videos without any additional equipment or tools required. Failing to accommodate the 1 in 8 Americans with hearing loss would be a huge oversight.
It allows people to enjoy the video without sound. Considering that 85% of Facebook videos are watched on mute, this is critically important.
Captions are great for SEO and help search engines understand what your video is about. 
Social media users watch videos with captions an average of 12% longer than those without, according to Facebook.

Videos without captions get 17% less reactions, 15% less shares and 26% less clicks on the call-to-action (Instapage). Simply put, if you aren’t captioning your videos you’re leaving money on the table. Use these tools to caption your videos quickly, easily and affordably.

3. Rev

What it is: Rev is one of (if not the single) the most trusted transcription services out there. You simply upload your video and one of Rev’s 40,000 transcriptionists gets to work on your captions. They guarantee 99% accuracy.

Why we love it for #SocialPR: Your video transcript provides great content for readers and search engines alike. Optimize your transcript with internal links to your best content, and add calls-to-action to help your readers take the next steps.

Where to get it: Get started with $1/minute transcription on Rev.com.

4. Headliner

What it is: Headliner allows you to add animations, gifs, captions, images and more to videos, which you can then export and share across your social accounts. A few cool features include waveforms (audio visualizers to let viewers know there is sound accompanying the video imagery) and automatic transcription.

Why we love it for #SocialPR: Social video generates 1200% more shares than text and image content combined. Video is where it’s at! Headliner makes it dead simple to make and share engaging videos like this one from T.I. (made using Headliner):

How to enter the giveaway:

Leave a review on the #ExpediTIously @ApplePodcasts page and include your social handle. @PodcastOne pic.twitter.com/ELO84tGxG2

— T.I. (@Tip) October 7, 2019

Where to get it: Learn more about the free version and premium paid features here.

Tools for expanding your content’s reach

Even the best videos will fall flat without a bit of savvy promotion to get the ball rolling. Don’t forget about these promotional channels as you’re plotting out your video promotion.

5. Reddit

What it is: Reddit is another network you’d have to have been living under a rock the last 14 years not to recognize. But you may not have realized its potential for content promotion yet. Reddit has had a dubious reputation over the years, but there are plenty of safe-for-work subreddits where members of your audience may potentially spend time. Search Reddit for topics relevant to your business and see where conversations are happening that may be a natural fit for your involvement.

Why we love it for #SocialPR: We love Reddit as a long game. It’s not productive to simply spam the forum with your own content. Rather, you want to become a regular contributor in the subreddits relevant to your business. Sometimes, sharing a piece of your own content will fit naturally in the conversation—where your content answers a question or fills a need. Outside of that, you’ll be networking and building your reputation as a topic expert. 

Where to get it: Head to Reddit.com and get searching.

6. LinkedIn

What it is: The OG social network for professionals, LinkedIn is a great place to republish your blog posts as Articles and share your video content.

Why we love it for #SocialPR: Don’t forget that LinkedIn now runs SlideShare, another great format for content repurposing that opens up a whole new audience for you. In fact, using your blog content as the basis for a SlideShare, or incorporating a gallery of images into a blog post using SlideShare, can be a smart content repurposing play, too.

Where to get it: You’re probably already on LinkedIn—and if you’re like the vast majority of people, you’re probably neglecting your profile there. Check out this resource on making your LinkedIn pitch-perfect.

7. Your blog

What it is: Don’t forget to share the awesome content you’re creating on your own blog? Ideally, your own site will be the first place you publish that first piece of content that anchors the entire campaign. That way, you’ll get all of those juicy backlinks your content is cited, repurposed, shared, and syndicated.

Why we love it for #SocialPR: You control the on-page experience happening around your content. Once you’ve attracted a visitor with your amazing content, how are you going to keep them on-site and engaged? Use design elements, in-text links, calls-to-action, sidebar offers and more to inspire readers to take the next logical action in your funnel. 

In the meantime, your blog content is also feeding Google keyword-rich, top-quality content to consider as the best possible answer to relevant queries. It’s a win-win!

Where to get it: WordPress is my hands-down favorite blogging platform; in fact, it now powers 35% of the Internet.

Bonus Content Repurposing Tool: Designrr

What it is: Designrr makes e-books from content published on your website, or directly from your Google Docs, Microsoft Word, Apple Pages or another text editor. Simply import your content, choose a project template, create your cover image, and customize the e-book as you wish.

Why we love it for #SocialPR: You can go with the design the tool creates for you or get as deep into customization as you want, with controls for changing text, fonts, background colors and images, styles, and more. Creating e-books can be a lot of work, but Designrr takes the elbow grease out of it with an integrated royalty-free image library and simple design program.

Where to get it: Check out the Designrr offer here (you can usually get special pricing). 

Hopefully this powerhouse list of #SocialPR platforms will help you assess your toolset going into 2020 so you start the year on the right foot.

The post 7 #SocialPR Tools for Repurposing Content & Boosting Your Reach with Video appeared first on Social PR Chat by Lisa Buyer.

Holiday Gift Guide for Digital Marketers and Entrepreneurs

‘Tis the season for hunting for gifts that feel sincere and thoughtful, rather than impersonal tokens. Whether you want to bring the most impressive present to your agency’s White Elephant or you need the perfect present for your loved one, here are a few foolproof options for anyone who’s always brand building.

1. A cozy sweatshirt that tells the world that while their marketing skills are superb, they’re not magical

 

This marketer crewneck is perfect for times they need to tune out the social media maelstrom, put their feet up and relax on the couch instead. It guarantees the ultimate comfort level. Digital Distillery offers six crewneck designs for $49.95 each. All orders are processed within 2-5 business days. 

 

2. A survival guide for anyone who has to navigate the constant churn of the online world: essential for those who rely on the digital sphere to make a living.

Digital Detox Secrets is the perfect gift for anyone who is overwhelmed with the digital world around them. Lisa Buyer presents a guide for anyone who wants to use digital tools, rather than be used by them. “Digital Detox Secrets: How to Create Space in Your Life for Health, Happiness, Opportunity, and Productivity” combines expert advice, personal experiences, and solutions for the struggles many of us face in living in the digital age. 

Available for 16.99 on Amazon with prime shipping.

Promising review: “Staying happy, healthy and balanced is critical to perform at the highest level. No matter what your endeavor, if you’re burned out, distracted and overwhelmed you’re going to be leaving results on the table. In Digital Detox Secrets Lisa shows you how to avoid that increasingly easy to fall into trap. She brings a supremely practical approach to achieving work-life balance and maintaining a happy, high performing mind. Digital Detox Secrets will seriously serve anyone struggling to create the space needed in their lives to really live!”

3. A professional notebook with built-in wireless charging capability that will keep them connected and organized at all times.

The genuine leather front cover gives this notebook a classy venue and contains the battery, which will give them the chance to recharge and stay connected, even while constantly on the go. It includes 60 pages, which can be removed or added to, a pen loop and business cardholders. 

Available on Office Depot for $59.99 with free shipping in one to three business days or free in-store pick-up.

Promising review: “I bought this a couple of weeks ago. I love that your able to have a great notebook while at the same time having a wireless charger in one.”

4. They couldn’t survive without their phone, so help them protect it with this sleek case that keeps their mantra with them at all times.

Eat sleep optimize repeat is the schedule of just about every digital marketer and entrepreneur. Help them protect their most necessary tool from scratches, dust, oil, and dirt. Digital Distillery offers six case designs for both iPhones and Samsungs, for $19.95 each. All orders are processed within 2-5 business days. 

5. A secret sauce to help them jump-start each day focused and end it with a good night’s sleep

The Full Spectrum Hemp Elixir is the only water-soluble full-spectrum CBD oil made entirely without synthetics. This allows it to act much faster than other alternatives; users typically feel the effects in 30 seconds rather than 30 minutes. 

If you’re unfamiliar with the CBD oil, it’s not a cure-all for every condition, like some may claim. However, there is evidence it can improve sleep, reduce pain and anxiety, boost overall mood, help heart health, enhance focus and brain function and more.

Ojai Energetics offers one bottle for $74.95.

Promising review: “I had previously decided that CBD was not for me — I’d tried maybe three other kids of CBD with various potencies and all of them gave me negative side effects. I have no idea why, but Ojai is the only CBD product on the market that does to me what they all say they will. I’m a big fan.”

6. A fanny pack to keep their necessities strapped on wherever they’re running off to next.

The “Pay The F*cking Invoice” fanny pack is a crucial unisex accessory for people on the go. It’s fashionable, useful and just plain fun. Digital Distillery also offers seven other fanny pack designs with witty mantra every digital marketer and entrepreneur will identify with, as well as five totes. The bags range from $29.95 to $49.95 each. All orders processed within two to five business days.

7. The recently released wireless headphones with noise cancellation are perfect for any busy-bee in need of a boost of concentration.

The Apple AirPods Pro’s silicon tip allows for active noise cancellation, which makes this new model stand out from it predecessors, as well as most other wireless headphones. The Pro even offers an Ear Tip Fit Test to ensure the wearer is using the correct size producing the perfect seal. They are also water- and sweat- resistant. They’re not quite a bargain at $249, but if you’re looking to indulge your digital connoisseur, you can end your search here.

The fastest delivery option is Dec. 30.

Promising review: “For just $50 more than the original model with the wireless charging case, these are definitely the [ear]buds to get. They sound better than the originals and have a way better fit and active noise canceling to boot. If you have an iOS device, just get these.”

Brain.FM, an app to keep them focused on their goals.

Give creativity, productivity, and sleep. Lisa Buyer’s productivity levels shifted when she discovered Brain.fm. Simply put, this app powers music designed for the brain (generated by its Artificial Intelligence) to enhance focus, meditation, naps, and sleep within 10-15 minutes of use. Since using it, her productivity, sanity, and mood are highly impacted on a daily basis.

 

Zap the background noise with this app 

Have you ever been on an important conference call and your dog decides to bark at the mailman who comes by every day, the leaf blowers are lurking outside your window, or when your baby decides to have a tantrum at the worst possible moment? Same. Krisp is on all of our desktops at The Buyer Group for the ultimate meeting sanity. 

 

Whichever you choose, these gifts will show you care and are sure to share the holiday cheer. If you’re a marketer or entrepreneur yourself, make sure at least one of these ends up underneath your tree this year — you deserve it. 

The post Holiday Gift Guide for Digital Marketers and Entrepreneurs appeared first on Social PR Chat by Lisa Buyer.

Lisa Buyer’s Digital Detox Secrets Book

In an epidemic era of digital impact on health, wellness and productivity –  Lisa Buyer releases her second book, Digital Detox Secrets; as a testimony and guide towards finding balance in today’s digitally saturated world. 

For those looking for the perfect holiday gift idea or self-care remedy for the entrepreneurs, mompreneurs, digital natives, millennials or the digitally overwhelmed in your life, Digital Detox Secrets, the newly released book by Lisa Buyer, is the best gift to promote health, wellness, and happiness.

Buyer, Founder, and CEO of The Buyer Group, a Social PR Agency, realized the importance of creating a healthy balance between your work and personal life. This became the inspiration for Digital Detox Secrets: How to Create Space in Your Digital Life for Happiness and Productivity, now available on Amazon.

Digital Detox Secrets is a collection of tips, interviews, and ideas compiled from Buyer and other leading industry experts on how to help create space and balance in your digital life. She offers a fresh and real approach to sharing the struggles many people experience when it comes to living in a world filled with emails, direct messages, hashtags, and notifications. Some of the chapters include:

Chapter 1: Reprogramming Mind, Body, and Spirit

Chapter 2: Digital-Destress

“Stress and anxiety are like a glass of water. If we stress about things for a short while, nothing happens.

If we think about them for a long time, they start to hurt.

If we think about them all day, we will feel paralyzed; unable to do anything. It is important to remember to let go of whatever stressed you out.”

Chapter 3: Space for Yoga

Chapter 4: How CBD Oil Can Change Your Life

Chapter 5: The Skinny on Skin

Chapter 6: The State of Health, Thanks to Digital

Chapter 7: Suicide, Depression, and CEOs

Chapter 8: How Mindful Business Owners Cope

Chapter 9: Avoiding Digital Hoarding Disasters

Chapter 10: Empowering Business Events

Chapter 11: Write Way to Power Through Procrastination

Chapter 12: A Parent’s Guide to Teens, Social Media, and Smartphone Addiction

Chapter 13: Why Your Teen Won’t Get Into College

Chapter 14: Adulting the Steve Jobs Way

Chapter 15: Space to Grieve

Chapter 16: The Six-Second Mind Fix Test

Chapter 17: Lisa’s Favorite Digital Detox Secrets Apps for meditation, mantras and more

Chapter 18: Lisa’s Favorite Digital Detox Secrets including wine, Burning Man and candles

“This book has been five years in the making,” said Buyer. “Studies show how social media and our digital world can cause anxiety, depression and even suicide – it is also a necessity in our culture. If the information shared in Digital Detox Secrets helps just one person find a new way to detox from the digital chaos, then it’s served its purpose.”

Dr. Paul Savage MD, Co-Chief Medical Officer of Forum Health and Agenixs, provides his testimony on the importance of digital detoxing in the book’s forward.

“As a doctor approaching the age of 60, I’ve learned a lot along the journey called life about what it takes to age well. One of my biggest takeaways has been understanding the importance of making healthy lifestyle choices in areas like nutrition, exercise, sleep, and detoxification,” said Savage.

Other experts featured in Digital Detox Secrets include best selling author Cameron Herold, cannabis visionary Will Kleidon, CEO and Founder of Ojai Energetics, Karen Berzanski, Pro EFT Tapping Coach, Erin Phiel, of MindFix, renowned yoga entrepreneur Tymi Howard as well as Lisa Gianvito, detox, yoga, and wellness coach.

With 18 chapters and 100+ pages of personal experiences, recommendations, and at least one detox solution that every person can do, this is a must-read.

The book is available for purchase on Amazon. Those looking to further their Digital Detox journey can also follow the Digital Detox Secrets podcast and subscribe to the weekly magazine where we deliver monthly #DigitalDetoxSecrets to keep you on track.

About Lisa Buyer

Lisa Buyer is the author of Social PR Secrets in its 4th edition with a foreword by Guy Kawasaki. She is the CEO/founder of the Social PR agency The Buyer Group. She is also the founder of FemaleDisruptors.com, a passion project with a mission to spotlight women who are disruptors in their space. Lisa is a member of Baby Bathwater and hosts a Podcast Digital Detox Secrets.

A certified yoga instructor, Lisa is a mom and wife. She lives in Celebration, Florida. You can also find her on Anna Maria Island and Jupiter Beach, Florida part-time watching sunsets, going to yoga and working on her next business venture. Follow her on digital @LisaBuyer #DigitalDetoxSecrets

The post Lisa Buyer’s Digital Detox Secrets Book appeared first on Social PR Chat by Lisa Buyer.

Lisa Buyer Talks PR SEO with Search Talk Live Podcast

SEO is no longer an option for businesses, it is a necessity in order to stand out in your industry. Lisa Buyer, Founder, and CEO of the Social PR Agency The Buyer Group; caught up with Search Talk Live Podcast hosts Robert O’Haver and Matt Weber all about the do’s and don’ts of SEO.

Before the “.com” boom, traditional public relations campaigns could take up to six months and press releases could take six weeks going through approval after approval. However, when the internet came along, it sped up everything in the PR industry. This is when Lisa and her agency at the time decided to leverage the powers of Google to boost PR and do what would eventually be called search engine optimization or SEO. Read her advice for leveraging SEO in your agency or business below.

Optimize Everything

SEO isn’t just Google. There are many other search engines including social platforms like Instagram. Websites and articles aren’t the only things you can optimize, you can also optimize captions, videos, and photos. Be consistent. It is key to SEO optimization. 

Press Release Optimization is Key

Press releases must be noteworthy. Sites like PR newswire will not allow you to do a paid press release if it doesn’t include news. She recommends doing a paid press release once a month. Reporters use Google for everything so the press release has to have good SEO to stand out. 

For the length of a paid press release, it should be short with 500 words or less because the more words, the more expensive it is. The longer version of the press release can be posted on your website with slightly different text and featured photos. 

The Best Way to Pitch Stories to Reporters

Lisa said monitoring trends for SEO is essential. When you see a trend that relates to your business or agency, you can show a reporter how you would be a good source for that trend based article. If you focus on finding the right publication or reporter that will match your story, you have a better chance of catching the attention of a reporter.

The wrong way to pitch a reporter is being too risky or too vanilla. You want to say something unique or out of the box.

“Get a reporter’s attention in a non-spam very approachable way where they can easily digest what you are trying to pitch to them. That is really the golden ticket.”

Incorporating SEO with Social Influencers

Influencers are not journalists. They typically have their own businesses or gigs and influencing is just a side job. So Lisa said when you are searching for influencers, research the influencers manually and gather a list.

After gathering the list, she recommends contacting them on the social platform they are most active on whether that is Instagram, Facebook, Twitter or another channel. 

Writing Tools

Below are Lisa’s writing hacks that can improve your SEO.