Lisa Buyer's Blog: Social PR Chat with Lisa Buyer, page 9

Like a Boss: The Ultimate

Do you understand social media analytics? To some that might seem like a rhetorical question, but most social media marketers say measuring ROI is their top challenge.

The struggle is real, but thanks to Talkwalker’s Social Media Analytics Guide we have some help. The just released guide helps brands get the most out of social media measurement.

I was asked to review Talkwalker’s latest social media analytics guide and after reading through it thought to myself:

“This guide is just what marketers need to decipher through all the social media data, drama and despair when it comes to measuring what matters!”

Social Media Analytics Clutter

So many likes and shares, so little time. The online and social media world is crowded with opinions, posts, and articles of all kinds, having a strong knowledge of how to analyze and act on this data uncovers new opportunities and insights that often remain hidden in this noisy environment. Without a working knowledge of social media analytics, it’s difficult to get a clear idea of brand awareness online reputation, the success or failure of your digital marketing and social media initiatives.

Talkwalker breaks down analytics from basics-to-intermediate knowledge. It takes you from the basics of what social media analytics is and how it works to the factors you should consider when purchasing a social media analytics platform, along with how these platforms integrate with other marketing and PR technologies in an easy way.

Analy-tricks and Tips

You’ll also find tips and best practices for finding the social media metrics that matter for your business and how to create social media reports that make an impact. This guide looks at practical use cases from brands that have invested and found value in using social media analytics and dispels some of the myths and misconceptions that surround social media.

From the 101 basics-to-intermediate knowledge of social media measurement, this guide shares valuable and quickly consumed insights. I love how it goes beyond the obvious and how to get maximum value out of your social media analytics.

Did you know? 80% of online images featuring a brand logo don’t mention the brand name in the text?

Ever wonder how your logo’s used online? For example, How many times does the Starbucks logo get shared in consumer generated media?  Check the image above. Talkwalker’s platform offers image recognition technology to understand how brand assets (like your logo) are getting shared. Now you can measure your brand’s exposure in photos and images.

The Bottom Line

This guide is required reading for my social media management class I teach at UF. I give it a thumbs up for reading to all marketing, PR professionals, and entrepreneurs.

“This guide should be required reading for all marketing professionals and entrepreneurs” @lisabuyer | https://t.co/pQ5AAdeG1R | #SMA pic.twitter.com/FTDlbBl7Gq

— Talkwalker (@Talkwalker) March 25, 2017

Read Talkwalker’s social media analytics guide to get the full story.

How do you use social media analytics? Share it with us on Twitter by using #TalkwalkerAnalytics.

The post Like a Boss: The Ultimate

Like a Boss: The Ultimate

Do you understand social media analytics? To some that might seem like a rhetorical question, but most social media marketers say measuring ROI is their top challenge.

The struggle is real, but thanks to Talkwalker’s Social Media Analytics Guide we have some help. The just released guide helps brands get the most out of social media measurement.

I was asked to review Talkwalker’s latest social media analytics guide and after reading through it thought to myself:

“This guide is just what marketers need to decipher through all the social media data, drama and despair when it comes to measuring what matters!”

Social Media Analytics Clutter

So many likes and shares, so little time. The online and social media world is crowded with opinions, posts, and articles of all kinds, having a strong knowledge of how to analyze and act on this data uncovers new opportunities and insights that often remain hidden in this noisy environment. Without a working knowledge of social media analytics, it’s difficult to get a clear idea of brand awareness online reputation, the success or failure of your digital marketing and social media initiatives.

Talkwalker breaks down analytics from basics-to-intermediate knowledge. It takes you from the basics of what social media analytics is and how it works to the factors you should consider when purchasing a social media analytics platform, along with how these platforms integrate with other marketing and PR technologies in an easy way.

Analy-tricks and Tips

You’ll also find tips and best practices for finding the social media metrics that matter for your business and how to create social media reports that make an impact. This guide looks at practical use cases from brands that have invested and found value in using social media analytics and dispels some of the myths and misconceptions that surround social media.

From the 101 basics-to-intermediate knowledge of social media measurement, this guide shares valuable and quickly consumed insights. I love how it goes beyond the obvious and how to get maximum value out of your social media analytics.

Did you know? 80% of online images featuring a brand logo don’t mention the brand name in the text?

Ever wonder how your logo’s used online? For example, How many times does the Starbucks logo get shared in consumer generated media?  Check the image above. Talkwalker’s platform offers image recognition technology to understand how brand assets (like your logo) are getting shared. Now you can measure your brand’s exposure in photos and images.

The Bottom Line

This guide is required reading for my social media management class I teach at UF. I give it a thumbs up for reading to all marketing, PR professionals, and entrepreneurs.

“This guide should be required reading for all marketing professionals and entrepreneurs” @lisabuyer | https://t.co/pQ5AAdeG1R | #SMA pic.twitter.com/FTDlbBl7Gq

— Talkwalker (@Talkwalker) March 25, 2017

Read Talkwalker’s social media analytics guide to get the full story.

How do you use social media analytics? Share it with us on Twitter by using #TalkwalkerAnalytics.

The post Like a Boss: The Ultimate

What’s Your True Social Media Dharma?

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Social media is more than going through the motions of a like, share, find, schedule, and publish.

In order to be successful in social media, a brand must understand its true purpose and intention. If you practice yoga, you might have heard the word dharma. The dharma concept is described in the ancient Hindu holy book, Bhagavad Gita, and it points to the meaning of one’s place in the universe.

How does your brand’s social media actions match up to its business dharma, it’s mission and vision? Is your social media messaging following your brand’s intended path? Here is a checklist to align your brand’s purpose, passion, and social media messaging.

The Social Dharma-lution Checklist
Have a company mantra and follow it.

The word mantra comes from a Sanskrit word and it means sacred message, spell, or charm. In yoga we use mantra through sound vibrations to create positivity and mindfulness. Guy Kawasaki’s mantra is “I empower people.” And yes he does.

For business, a mantra is basically a boiled-down, very succinct mission statement. Forget all the fluff. Zoom in on three-to-five words that synthesize and power up the spirit of your brand.

Apple’s is “Think Different.” Fedex uses “Peace of Mind.” What is yours?

Match your culture and passion

When I was asked to help find a social media manager for Yovada, a yoga and wellness travel booking website, it was a requirement that the person be a passionate yoga practitioner or even a yoga teacher. Why? To be relatable to the audience. Like any industry, yoga has its own lingo and unique specifics. Someone could be a social media rockstar but if not a true yogi, the chances for success are slim to none. When looking for a job or talent, the culture and passion need to be a match for best social media karma.

“Being immersed in something you love and finding a passion is something to be grateful for in general, but then getting to combine that passion with a job, is truly life changing. I eat, sleep and breathe yoga, wellness and travel and I couldn’t be more happy working for a company with a culture and mantra that matches my life purpose,” said Danielle Radulski, social media manager at Yovada.com.
Have a social media playbook

Oh the Places You’ll Go is a classic book by Dr. Seuss. It’s a popular graduation gift because the adventure is unknown and you are charged to find your way. This does not apply to today’s social media plans with the risk versus reward. We can’t expect our team to “see how it goes” and learn along the way. Each venture is a lesson. In social media we need a “playbook” to guide us in some of the scenarios that will take us to the places we’ll go in social media. A compass that says, if this happens, turn this way and ask this person, so we can do the right thing in the places we’ll go. Because where you go, your brand is also going. Do you have a social media playbook?

Know your persona and voice

Don’t we all wish we had Adam Levine or Gwen Stefani to guide us in creating the perfect social media voice. The tone, pitch, and presence our audience will fall in love with and swoon the attention of all the fans. The personality that leads to viral stardom that puts you on the map. Find your voice and let the results roll in.

Capture inspiration whenever possible

When something is inspiring you give it your all. Your daily life can’t live in the box of boredom. The fast buck and latest buzzword are usually short-lived and tend to crash and burn. Finding your social media inspiration makes your job feel like your purpose is a fulfilling prophesy. If you love what you do, it will come naturally to also inspire others. Love what you do and the wealth will follow says Anthony Robbins. Find outside sources of inspiration. This can be visiting a museum, reading a book, relaxing at the pool, or just closing your eyes for 5 minutes and do nothing.

Tap into and encourage creativity

Creativity comes in all shapes and sizes. Dare to be different. Break some rules. Look ahead to see what’s next. If you are doing what everyone else is doing you will not stand out. NO! hahah I would say “Look at how Snapchat sold their first product, Spectacles. They didn’t just sell it on their website, they used the old “supply and demand” and they did in a vending machine bot to spark the love. Snapchat Spectacles sales idea not only won but it defined creativity at it’s best.

Or more traditional…Look at Miley Cyrus at the Super Bowl. The creativity and planning behind that performance made Super Bowl halftime history. It was not the cookie cutter same old same old. No need for wardrobe malfunctions.

Stay on task

To be coached or to be the coach. Either way, this offers a path to consistency. It’s not what we do every once in awhile that shapes and controls our social media success, it’s what we do consistently. Put a crown on it, consistency is king.

Show compassion

If you’re social media messaging is a one-way dialogue, your audience will stop listening. The reason why we jump straight to Twitter when there is a problem with a flight or issue with a product is because we are looking for some immediate compassion. A little TLC from the brand. Brands that exhibit the powers of listening, the ones who actually take the time and respond in a caring and meaningful way, will win over the competition. These brands build the army of loyalists, the ones who will protect and serve in times of need.

Give back

The best time to start giving is now, on the daily. It’s a misconception that you must wait until you have enough money to give something or wait until you are Apple, Facebook or Microsoft to start giving back to the community. If you have graduated from college and are looking for a job, offer to work for free, volunteer your time, do free favors just because. Not only will it feel good, you will be remembered and the dividends will pay off. Small businesses or brands looking to make a name for themselves will find that giving something is the best form of marketing and goodwill (karma!) with the biggest payoff. Not to say you want to be taken advantage of. Anthony Robbins says, “giving is living.”

“I gave when I didn’t have anything, and it became natural for me,” he said on the podcast. “People say, ‘When I’m rich, I’ll give.’ They’re lying. If you don’t give a dime out of a dollar, there’s no way you’re going to give a 100 million out of a billion. But if you can do it today, the biggest thing that giving does, is it teaches your brain there’s more than enough.”

Nice job ! https://t.co/6bcTbkoVGY

— Deepak Chopra (@DeepakChopra) March 15, 2017

Want to learn more of the spiritual laws of Social Media success inspired by world renown mind-body expert Deepak Chopra? Click on to Lisa Buyer’s article on Search Engine Journal.

 

Image Source: Danielle Radulski and Truth & Love Photograph

The post What’s Your True Social Media Dharma? appeared first on #SocialPR Chat via @LisaBuyer.

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True Religion + Online Media from OMMA
How #Yoga Can Save Your Social Media Obsessed Life. #Blab
4 Ways to Live Mindfully in the Social Media World #Wisdom2Conf

Sunny☀️ #SMM Tips and Snapchat Secrets @Pubcon

Grab your favorite lenses, filters and start social media snapping. It’s that time of year for #SMM at Pubcon SFIMA Summit 2017 on February 21-22 at the Fort Lauderdale Convention Center. Here you will find some of my favorite Snapchat PR Secrets, the Social Media Marketing Masters Training Workshop and more.

Mark your calendar, buy your conference passes or follow the hashtag #Pubcon for a two-day spin on the latest tracks covering the social media, digital marketing, and search-related research. I’m on the Snapchat panel with Brett Lindstrom. Want something more intensive? We have a full day workshop for that!

Melissa Fach, Dennis Yu, and I are set to deliver the latest in social media for business. I’ll also be moderating the Social Media Brand Awareness and Brand Storytelling panel featuring Victoria Edwards and Miri Rodriquez.

Here are some tips to give you a taste of what’s on the agenda:

“Reveal what inspires your customers, their hopes, and dreams and how you’re helping them get there.”

@mirirod

Miri Rodriquez

Microsoft

Social Media and Community Lead

“In my experience, if in what you are doing you encounter obstacles, you are on the right track. Nothing that matters and lasts in life comes easy.” In the world’s most dangerous country of El Salvador, Ariela Suster is growing her business, @SequenceCollection, and combating the cycle of violence by providing the training, technology and opportunities her team members need to be purveyors of change in their own rights.

A photo posted by Microsoft (@microsoft) on Dec 8, 2016 at 3:46pm PST

“Make sure if you’re working with a client to claim all their unofficial brand pages and any stray Facebook pages that may have been created by employees, old and new.”

@TallChickVic

Victoria Edwards

Guidewell Connect

Senior Manager of Social Media

See @TallChickVic & @MiriRod discussing Social Media Brand Awareness & Brand Storytelling at Pubcon on Feb 22nd https://t.co/D2eELupcxA pic.twitter.com/rI41gpFa7E

— Pubcon (@Pubcon) January 26, 2017

Dennis Yu brings the secrets behind Facebook Ads to Pubcon.

Don’t miss his session during the Social Media Marketing Masters Session on February 21. Here is a sneak preview of what Dennis is all about, bring your notebook, be prepared for lots of notes.

Want to know how much to spend on Facebook Ads? Here is a budgeting guide for small businesses.https://t.co/IthPy8KtoD pic.twitter.com/otCVQ2jGTo

— Dennis Yu (@dennisyu) February 5, 2017

Melissa Fach never disappoints with her on the spot social media marketing tips like this:

Pinterest is making it easier to click and buy the stuff you see https://t.co/Im94ieVR3l via @Recode

— Melissa Fach (@SEOAware) February 9, 2017

Brett Lindstrom is the Lead Product Designer at CBS Sports and has worked with the largest brands in the world; including the United Nations, Sysco Foods, and Autonation. Attend the Pubcon SFIMA Summit 2017 and Snapchat Session with the renowned virtual reality savvy marketer. Follow him on Twitter  and of course Snapchat.

“Geofilters; think of them as a campaign.”

–Brett Lindstrom, Lead Product Designer & Owner, CBS Sports & Lindstrom Creative told his audience at Visual Storytelling Summit in 2016.

What’s the Pubcon back story? Check out what Joe Laratro shared with @aimClear in an interview.

AC: Could you tell us a bit about the history of Pubcon, from its early days in a London pub to its recent evolution?

JL: Pubcon started as an informal gathering in a pub in London back in 2001. The first one in the USA was in Orange County, Calif; I remember it like it was yesterday. There were maybe 75 people there (I think all of them are considered the industry pioneers). I attended to spend time with Dan Boberg from Goto and Tim Mayer from Inktomi. Last minute, this new team from “Google AdWords” decided to be a sponsor. Who knew in a few short years they would dominate the industry?

Brett and I hit it off when we first met. He was someone that everyone looked up to and respected in the industry. He had an unadulterated vision for Pubcon from day one. Every aspect was for the attendees. He wanted to deliver the best-in-class speakers at a very competitive price. Speaking at Pubcon was a badge of honor for this.

Pubcon held conferences in locations like Boston, Orlando, Dallas, Austin and New Orleans. Over the years, while each one was special, the Vegas conference became the flagship. The smaller shows are providing grounds for newer speakers and new networking concepts.

To date, there have been 34 Pubcon Conferences since 2001, with 13 times in Las Vegas.

Meet us at Pubcon in 2017.

 

The post Sunny☀️ #SMM Tips and Snapchat Secrets @Pubcon appeared first on #SocialPR Chat via @LisaBuyer.

Related posts:
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Nick Cicero Unlocks Snapchat Storytelling Secrets and Strategies



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Lisa Buyer’s Must

So much information, so little time. This month I published my first article in Search Engine Journal, Yay! You might notice a new twist to my typical social PR angle.  

What’s the big deal with Search Engine Journal? I  

9 Digital Marketing Tools You Can’t Live Without by Brock Murray of @SEOBrock

What’s the big PR deal? Visuals, analytics, email marketing, and brand monitoring. Ok, so reality check here, if you don’t have a smart set of tools in your arsenal, the competition will win. The lines are blurred in PR, Social Media, and Marketing.

What You Need to Know about Facebook’s Business Pages by Kristopher Jones @KrisJonescom

Why should you care? Your Facebook Page is an extension of your website. It’s your brand’s publication, newsroom, content publisher, and customer service hub. Period. No, you don’t own it but it’s become one of those necessary business essentials that could be as important as a website. We’re beyond the days of when managing a Facebook page was creating posts. This post is a one stop, need to know what’s the scoop on getting your Facebook Page up to 2107 standards. Besides that, Kris Jones is so smart it’s a crime not to follow him and do yourself a favor, subscribe to his feed on SEJ.

How to Market Through Facebook Groups by Danielle Antosz @DAntosz

Why I love this. Facebook gives us a chance to go beyond the Facebook Page and form a community. I’m part of Pubcon’s Facebook Group and also the SEJ writer’s Group. Facebook Groups help build community inside community. They create an outlet that proves to be incredibly valuable from a PR standpoint.

9 Visual Marketing Trends in 2017 by Danny Goodwin @DannyNMIGoodwin

Why am I super passionate about this? Visuals are a serious part of the 2017 social media marketing strategy.  The best way to stand out in the news (feed) is with supersonic original visuals that tell your story. It’s beyond stock photos, there are tons of ways to slice, dice, saturate, filter, and repurpose. Visuals and social media are a PR dream team. Read this and bookmark it.

Snapchat Versus Instagram Stories by Caitlin Rulien @SaysCaitlin

What’s the verdict? Pretty simple, it’s where your audience is. But read this article to educate on what the ins, outs, perks and benefits. Instagram reach is higher, but Snapchat has a better retention. I like the fact you can save Snapchat snaps, stories, specs, and video to your camera roll.  Repurposing content on other social networks is one of my favorite #SocialPrSecrets. Snapchat’s all about the right now. Instagram gives you the choice of curating the best of best photos and an option to go live in the moment. Check out the details in Caitlin’s article, she sums it all up.

Social Media Trends for 2017 by Danny Goodwin @DannyNMIGoodwin

Biggest deal: Don’t use your 2016 template for 2017.

When Danny asked me to contribute to article the first thing that came to mind was “it’s complicated.” The social media trends are popping up on all screens and sizes. Social media is live, lived in, and in the moment. Get inside the brilliant minds of the industry’s renown social media marketers. Jabez LeBret, Mel Carson, Merry Morud, Melissa Fach, Eric Qualman and more, share their thoughts on what to expect in #SMM 2017.

8 Awesome Ways to Declutter Your Digital Life by @LisaBuyer

#ThisIsUs. As a recovering digital media addict working, I know a thing or two about file hoarding.  And the bad email subscription habits. This is my first article in a monthly series focused on digital lifestyle management. Hope it brings you inspiration for work/life balance.

I’m headed to the Pubcon SFIMA event February 21-22 in Fort Lauderdale. Hope to see you there or follow me on social.

Is there anything you read this year that we missed? Share it in the comments!

The post Lisa Buyer’s Must

Lisa Buyer’s Must

So much information, so little time. This month I published my first article in Search Engine Journal, Yay! You might notice a new twist to my typical social PR angle.  

What’s the big deal with Search Engine Journal? I  

9 Digital Marketing Tools You Can’t Live Without by Brock Murray of @SEOBrock

What’s the big PR deal? Visuals, analytics, email marketing, and brand monitoring. Ok, so reality check here, if you don’t have a smart set of tools in your arsenal, the competition will win. The lines are blurred in PR, Social Media, and Marketing.

What You Need to Know about Facebook’s Business Pages by Kristopher Jones @KrisJonescom

Why should you care? Your Facebook Page is an extension of your website. It’s your brand’s publication, newsroom, content publisher, and customer service hub. Period. No, you don’t own it but it’s become one of those necessary business essentials that could be as important as a website. We’re beyond the days of when managing a Facebook page was creating posts. This post is a one stop, need to know what’s the scoop on getting your Facebook Page up to 2107 standards. Besides that, Kris Jones is so smart it’s a crime not to follow him and do yourself a favor, subscribe to his feed on SEJ.

How to Market Through Facebook Groups by Danielle Antosz @DAntosz

Why I love this. Facebook gives us a chance to go beyond the Facebook Page and form a community. I’m part of Pubcon’s Facebook Group and also the SEJ writer’s Group. Facebook Groups help build community inside community. They create an outlet that proves to be incredibly valuable from a PR standpoint.

9 Visual Marketing Trends in 2017 by Danny Goodwin @DannyNMIGoodwin

Why am I super passionate about this? Visuals are a serious part of the 2017 social media marketing strategy.  The best way to stand out in the news (feed) is with supersonic original visuals that tell your story. It’s beyond stock photos, there are tons of ways to slice, dice, saturate, filter, and repurpose. Visuals and social media are a PR dream team. Read this and bookmark it.

Snapchat Versus Instagram Stories by Caitlin Rulien @SaysCaitlin

What’s the verdict? Pretty simple, it’s where your audience is. But read this article to educate on what the ins, outs, perks and benefits. Instagram reach is higher, but Snapchat has a better retention. I like the fact you can save Snapchat snaps, stories, specs, and video to your camera roll.  Repurposing content on other social networks is one of my favorite #SocialPrSecrets. Snapchat’s all about the right now. Instagram gives you the choice of curating the best of best photos and an option to go live in the moment. Check out the details in Caitlin’s article, she sums it all up.

Social Media Trends for 2017 by Danny Goodwin @DannyNMIGoodwin

Biggest deal: Don’t use your 2016 template for 2017.

When Danny asked me to contribute to article the first thing that came to mind was “it’s complicated.” The social media trends are popping up on all screens and sizes. Social media is live, lived in, and in the moment. Get inside the brilliant minds of the industry’s renown social media marketers. Jabez LeBret, Mel Carson, Merry Morud, Melissa Fach, Eric Qualman and more, share their thoughts on what to expect in #SMM 2017.

8 Awesome Ways to Declutter Your Digital Life by @LisaBuyer

#ThisIsUs. As a recovering digital media addict working, I know a thing or two about file hoarding.  And the bad email subscription habits. This is my first article in a monthly series focused on digital lifestyle management. Hope it brings you inspiration for work/life balance.

I’m headed to the Pubcon SFIMA event February 21-22 in Fort Lauderdale. Hope to see you there or follow me on social.

Is there anything you read this year that we missed? Share it in the comments!

The post Lisa Buyer’s Must

Lisa Buyer’s Must

So much information, so little time. This month I published my first article in Search Engine Journal, Yay! You might notice a new twist to my typical social PR angle.  

What’s the big deal with Search Engine Journal? I  

9 Digital Marketing Tools You Can’t Live Without by Brock Murray of @SEOBrock

What’s the big PR deal? Visuals, analytics, email marketing, and brand monitoring. Ok, so reality check here, if you don’t have a smart set of tools in your arsenal, the competition will win. The lines are blurred in PR, Social Media, and Marketing.

What You Need to Know about Facebook’s Business Pages by Kristopher Jones @KrisJonescom

Why should you care? Your Facebook Page is an extension of your website. It’s your brand’s publication, newsroom, content publisher, and customer service hub. Period. No, you don’t own it but it’s become one of those necessary business essentials that could be as important as a website. We’re beyond the days of when managing a Facebook page was creating posts. This post is a one stop, need to know what’s the scoop on getting your Facebook Page up to 2107 standards. Besides that, Kris Jones is so smart it’s a crime not to follow him and do yourself a favor, subscribe to his feed on SEJ.

How to Market Through Facebook Groups by Danielle Antosz @DAntosz

Why I love this. Facebook gives us a chance to go beyond the Facebook Page and form a community. I’m part of Pubcon’s Facebook Group and also the SEJ writer’s Group. Facebook Groups help build community inside community. They create an outlet that proves to be incredibly valuable from a PR standpoint.

9 Visual Marketing Trends in 2017 by Danny Goodwin @DannyNMIGoodwin

Why am I super passionate about this? Visuals are a serious part of the 2017 social media marketing strategy.  The best way to stand out in the news (feed) is with supersonic original visuals that tell your story. It’s beyond stock photos, there are tons of ways to slice, dice, saturate, filter, and repurpose. Visuals and social media are a PR dream team. Read this and bookmark it.

Snapchat Versus Instagram Stories by Caitlin Rulien @SaysCaitlin

What’s the verdict? Pretty simple, it’s where your audience is. But read this article to educate on what the ins, outs, perks and benefits. Instagram reach is higher, but Snapchat has a better retention. I like the fact you can save Snapchat snaps, stories, specs, and video to your camera roll.  Repurposing content on other social networks is one of my favorite #SocialPrSecrets. Snapchat’s all about the right now. Instagram gives you the choice of curating the best of best photos and an option to go live in the moment. Check out the details in Caitlin’s article, she sums it all up.

Social Media Trends for 2017 by Danny Goodwin @DannyNMIGoodwin

Biggest deal: Don’t use your 2016 template for 2017.

When Danny asked me to contribute to article the first thing that came to mind was “it’s complicated.” The social media trends are popping up on all screens and sizes. Social media is live, lived in, and in the moment. Get inside the brilliant minds of the industry’s renown social media marketers. Jabez LeBret, Mel Carson, Merry Morud, Melissa Fach, Eric Qualman and more, share their thoughts on what to expect in #SMM 2017.

8 Awesome Ways to Declutter Your Digital Life by @LisaBuyer

#ThisIsUs. As a recovering digital media addict working, I know a thing or two about file hoarding.  And the bad email subscription habits. This is my first article in a monthly series focused on digital lifestyle management. Hope it brings you inspiration for work/life balance.

I’m headed to the Pubcon SFIMA event February 21-22 in Fort Lauderdale. Hope to see you there or follow me on social.

Is there anything you read this year that we missed? Share it in the comments!

The post Lisa Buyer’s Must

Lisa Buyer’s Must

So much information, so little time. This month I published my first article in Search Engine Journal, Yay! You might notice a new twist to my typical social PR angle.  

What’s the big deal with Search Engine Journal? I  

9 Digital Marketing Tools You Can’t Live Without by Brock Murray of @SEOBrock

What’s the big PR deal? Visuals, analytics, email marketing, and brand monitoring. Ok, so reality check here, if you don’t have a smart set of tools in your arsenal, the competition will win. The lines are blurred in PR, Social Media, and Marketing.

What You Need to Know about Facebook’s Business Pages by Kristopher Jones @KrisJonescom

Why should you care? Your Facebook Page is an extension of your website. It’s your brand’s publication, newsroom, content publisher, and customer service hub. Period. No, you don’t own it but it’s become one of those necessary business essentials that could be as important as a website. We’re beyond the days of when managing a Facebook page was creating posts. This post is a one stop, need to know what’s the scoop on getting your Facebook Page up to 2107 standards. Besides that, Kris Jones is so smart it’s a crime not to follow him and do yourself a favor, subscribe to his feed on SEJ.

How to Market Through Facebook Groups by Danielle Antosz @DAntosz

Why I love this. Facebook gives us a chance to go beyond the Facebook Page and form a community. I’m part of Pubcon’s Facebook Group and also the SEJ writer’s Group. Facebook Groups help build community inside community. They create an outlet that proves to be incredibly valuable from a PR standpoint.

9 Visual Marketing Trends in 2017 by Danny Goodwin @DannyNMIGoodwin

Why am I super passionate about this? Visuals are a serious part of the 2017 social media marketing strategy.  The best way to stand out in the news (feed) is with supersonic original visuals that tell your story. It’s beyond stock photos, there are tons of ways to slice, dice, saturate, filter, and repurpose. Visuals and social media are a PR dream team. Read this and bookmark it.

Snapchat Versus Instagram Stories by Caitlin Rulien @SaysCaitlin

What’s the verdict? Pretty simple, it’s where your audience is. But read this article to educate on what the ins, outs, perks and benefits. Instagram reach is higher, but Snapchat has a better retention. I like the fact you can save Snapchat snaps, stories, specs, and video to your camera roll.  Repurposing content on other social networks is one of my favorite #SocialPrSecrets. Snapchat’s all about the right now. Instagram gives you the choice of curating the best of best photos and an option to go live in the moment. Check out the details in Caitlin’s article, she sums it all up.

Social Media Trends for 2017 by Danny Goodwin @DannyNMIGoodwin

Biggest deal: Don’t use your 2016 template for 2017.

When Danny asked me to contribute to article the first thing that came to mind was “it’s complicated.” The social media trends are popping up on all screens and sizes. Social media is live, lived in, and in the moment. Get inside the brilliant minds of the industry’s renown social media marketers. Jabez LeBret, Mel Carson, Merry Morud, Melissa Fach, Eric Qualman and more, share their thoughts on what to expect in #SMM 2017.

8 Awesome Ways to Declutter Your Digital Life by @LisaBuyer

#ThisIsUs. As a recovering digital media addict working, I know a thing or two about file hoarding.  And the bad email subscription habits. This is my first article in a monthly series focused on digital lifestyle management. Hope it brings you inspiration for work/life balance.

I’m headed to the Pubcon SFIMA event February 21-22 in Fort Lauderdale. Hope to see you there or follow me on social.

Is there anything you read this year that we missed? Share it in the comments!

The post Lisa Buyer’s Must

Lisa Buyer’s Must

So much information, so little time. This month I published my first article in Search Engine Journal, Yay! You might notice a new twist to my typical social PR angle.  

What’s the big deal with Search Engine Journal? I  

9 Digital Marketing Tools You Can’t Live Without by Brock Murray of @SEOBrock

What’s the big PR deal? Visuals, analytics, email marketing, and brand monitoring. Ok, so reality check here, if you don’t have a smart set of tools in your arsenal, the competition will win. The lines are blurred in PR, Social Media, and Marketing.

What You Need to Know about Facebook’s Business Pages by Kristopher Jones @KrisJonescom

Why should you care? Your Facebook Page is an extension of your website. It’s your brand’s publication, newsroom, content publisher, and customer service hub. Period. No, you don’t own it but it’s become one of those necessary business essentials that could be as important as a website. We’re beyond the days of when managing a Facebook page was creating posts. This post is a one stop, need to know what’s the scoop on getting your Facebook Page up to 2107 standards. Besides that, Kris Jones is so smart it’s a crime not to follow him and do yourself a favor, subscribe to his feed on SEJ.

How to Market Through Facebook Groups by Danielle Antosz @DAntosz

Why I love this. Facebook gives us a chance to go beyond the Facebook Page and form a community. I’m part of Pubcon’s Facebook Group and also the SEJ writer’s Group. Facebook Groups help build community inside community. They create an outlet that proves to be incredibly valuable from a PR standpoint.

9 Visual Marketing Trends in 2017 by Danny Goodwin @DannyNMIGoodwin

Why am I super passionate about this? Visuals are a serious part of the 2017 social media marketing strategy.  The best way to stand out in the news (feed) is with supersonic original visuals that tell your story. It’s beyond stock photos, there are tons of ways to slice, dice, saturate, filter, and repurpose. Visuals and social media are a PR dream team. Read this and bookmark it.

Snapchat Versus Instagram Stories by Caitlin Rulien @SaysCaitlin

What’s the verdict? Pretty simple, it’s where your audience is. But read this article to educate on what the ins, outs, perks and benefits. Instagram reach is higher, but Snapchat has a better retention. I like the fact you can save Snapchat snaps, stories, specs, and video to your camera roll.  Repurposing content on other social networks is one of my favorite #SocialPrSecrets. Snapchat’s all about the right now. Instagram gives you the choice of curating the best of best photos and an option to go live in the moment. Check out the details in Caitlin’s article, she sums it all up.

Social Media Trends for 2017 by Danny Goodwin @DannyNMIGoodwin

Biggest deal: Don’t use your 2016 template for 2017.

When Danny asked me to contribute to article the first thing that came to mind was “it’s complicated.” The social media trends are popping up on all screens and sizes. Social media is live, lived in, and in the moment. Get inside the brilliant minds of the industry’s renown social media marketers. Jabez LeBret, Mel Carson, Merry Morud, Melissa Fach, Eric Qualman and more, share their thoughts on what to expect in #SMM 2017.

8 Awesome Ways to Declutter Your Digital Life by @LisaBuyer

#ThisIsUs. As a recovering digital media addict working, I know a thing or two about file hoarding.  And the bad email subscription habits. This is my first article in a monthly series focused on digital lifestyle management. Hope it brings you inspiration for work/life balance.

I’m headed to the Pubcon SFIMA event February 21-22 in Fort Lauderdale. Hope to see you there or follow me on social.

Is there anything you read this year that we missed? Share it in the comments!

The post Lisa Buyer’s Must

Lisa Buyer’s Must

So much information, so little time. This month I published my first article in Search Engine Journal, Yay! You might notice a new twist to my typical social PR angle.  

What’s the big deal with Search Engine Journal? I  

9 Digital Marketing Tools You Can’t Live Without by Brock Murray of @SEOBrock

What’s the big PR deal? Visuals, analytics, email marketing, and brand monitoring. Ok, so reality check here, if you don’t have a smart set of tools in your arsenal, the competition will win. The lines are blurred in PR, Social Media, and Marketing.

What You Need to Know about Facebook’s Business Pages by Kristopher Jones @KrisJonescom

Why should you care? Your Facebook Page is an extension of your website. It’s your brand’s publication, newsroom, content publisher, and customer service hub. Period. No, you don’t own it but it’s become one of those necessary business essentials that could be as important as a website. We’re beyond the days of when managing a Facebook page was creating posts. This post is a one stop, need to know what’s the scoop on getting your Facebook Page up to 2107 standards. Besides that, Kris Jones is so smart it’s a crime not to follow him and do yourself a favor, subscribe to his feed on SEJ.

How to Market Through Facebook Groups by Danielle Antosz @DAntosz

Why I love this. Facebook gives us a chance to go beyond the Facebook Page and form a community. I’m part of Pubcon’s Facebook Group and also the SEJ writer’s Group. Facebook Groups help build community inside community. They create an outlet that proves to be incredibly valuable from a PR standpoint.

9 Visual Marketing Trends in 2017 by Danny Goodwin @DannyNMIGoodwin

Why am I super passionate about this? Visuals are a serious part of the 2017 social media marketing strategy.  The best way to stand out in the news (feed) is with supersonic original visuals that tell your story. It’s beyond stock photos, there are tons of ways to slice, dice, saturate, filter, and repurpose. Visuals and social media are a PR dream team. Read this and bookmark it.

Snapchat Versus Instagram Stories by Caitlin Rulien @SaysCaitlin

What’s the verdict? Pretty simple, it’s where your audience is. But read this article to educate on what the ins, outs, perks and benefits. Instagram reach is higher, but Snapchat has a better retention. I like the fact you can save Snapchat snaps, stories, specs, and video to your camera roll.  Repurposing content on other social networks is one of my favorite #SocialPrSecrets. Snapchat’s all about the right now. Instagram gives you the choice of curating the best of best photos and an option to go live in the moment. Check out the details in Caitlin’s article, she sums it all up.

Social Media Trends for 2017 by Danny Goodwin @DannyNMIGoodwin

Biggest deal: Don’t use your 2016 template for 2017.

When Danny asked me to contribute to article the first thing that came to mind was “it’s complicated.” The social media trends are popping up on all screens and sizes. Social media is live, lived in, and in the moment. Get inside the brilliant minds of the industry’s renown social media marketers. Jabez LeBret, Mel Carson, Merry Morud, Melissa Fach, Eric Qualman and more, share their thoughts on what to expect in #SMM 2017.

8 Awesome Ways to Declutter Your Digital Life by @LisaBuyer

#ThisIsUs. As a recovering digital media addict working, I know a thing or two about file hoarding.  And the bad email subscription habits. This is my first article in a monthly series focused on digital lifestyle management. Hope it brings you inspiration for work/life balance.

I’m headed to the Pubcon SFIMA event February 21-22 in Fort Lauderdale. Hope to see you there or follow me on social.

Is there anything you read this year that we missed? Share it in the comments!

The post Lisa Buyer’s Must