Lisa Buyer's Blog: Social PR Chat with Lisa Buyer, page 4

Social PR Secrets Interview:

 

We grabbed our favorite red lipstick and sat down with Aliza Licht today to discuss her top Social PR Secrets and how she used Twitter to make her PR fashion statement. We delved into the knowledge she gained through her career from launching the DKNY PR Girl persona to where she is today. Her focus on the intersection of fashion, digital marketing and social media has been the cornerstone for her success and we were dying to learn just how she does it all!  

For almost seventeen years, Aliza has focused on the creation of the global brand strategy for Donna Karan and DKNY.  As the anonymous Twitter personality DKNY PR GIRL, she amassed more than 1.5 million followers across all social media platforms (I know, we are jealous too!). Don’t go searching for the popular handle though, it’s all been deleted. When Aliza stepped down from her position as the Senior Vice President of Global Communications, the Twitter account was changed to DKNY. The PR girl secrets didn’t end there, she went on to write Leave Your Mark, a book that gives you tips on how to land your dream job, kill it in your career, and rock social media.

“ If change doesn’t hurt a little, it’s not change. You have to go beyond where you’re comfortable, or you’re not progressing.” Aliza Licht

How To Be Fashionably “IN” On Social Media

Aliza got a jump start on social media before it took off, but that doesn’t mean you can’t reach her level of success. Before you run out there making your own anonymous accounts, check out these tips and tricks from Aliza on you can put your best self forward with social.

Algorithms Abroad: In the beginning, social media was like the wild west. Brands were able to grow organically and deliver powerful, authentic content while doing so without worrying too much about pandering to algorithms. Nowadays, however, it is necessary to do so.
Strategize: Aside from the rare viral post, most content needs to be created within the framework of a strategy that takes into account current algorithms for social media and the platform’s strategy (i.e the thing about IG phasing out focus of the “last 9”).
Build better brands, not bigger brands: Current strategies stress focus on specific platforms to avoid user fatigue from being overloaded by options. This allows for a more specific, focused message, and avoids sending mixed signals on different platforms or causing your message to be confused. It’s better to be an ace on one social than a master of none.
Tools: Use tools that allow you to track engagement and tailor your content to your audience in ways that will capture their attention and call them to positive actions.
Voice: One of the most important skills a social media professional can utilize is the ability to capture a voice and maintain a consistent message. Practice and perfect this in your own social media presence, because where do you think prospective clients and employers will look first to see your skills?

So what if you’ve never worked in social media, but want to make a career shift? Aliza has you covered on that too.

#SocialPRSecrets… Having a portfolio of your work, real or not, is important.

I once interviewed this girl, she was a graphic design candidate, she came in to show me her portfolio and she had worked for Tiffany and Co. and Benefit and this amazing creative. Then she told me that she had never worked with those brands, she just wanted a portfolio when interviewing with a brand to showcase potentiality and skill sets using iconic brand imagery, logos, different variations of logos. 

Social PR Secrets Interview:

 

We grabbed our favorite red lipstick and sat down with Aliza Licht today to discuss her top Social PR Secrets and how she used Twitter to make her PR fashion statement. We delved into the knowledge she gained through her career from launching the DKNY PR Girl persona to where she is today. Her focus on the intersection of fashion, digital marketing and social media has been the cornerstone for her success and we were dying to learn just how she does it all!  

For almost seventeen years, Aliza has focused on the creation of the global brand strategy for Donna Karan and DKNY.  As the anonymous Twitter personality DKNY PR GIRL, she amassed more than 1.5 million followers across all social media platforms (I know, we are jealous too!). Don’t go searching for the popular handle though, it’s all been deleted. When Aliza stepped down from her position as the Senior Vice President of Global Communications, the Twitter account was changed to DKNY. The PR girl secrets didn’t end there, she went on to write Leave Your Mark, a book that gives you tips on how to land your dream job, kill it in your career, and rock social media.

“ If change doesn’t hurt a little, it’s not change. You have to go beyond where you’re comfortable, or you’re not progressing.” Aliza Licht

How To Be Fashionably “IN” On Social Media

Aliza got a jump start on social media before it took off, but that doesn’t mean you can’t reach her level of success. Before you run out there making your own anonymous accounts, check out these tips and tricks from Aliza on you can put your best self forward with social.

Algorithms Abroad: In the beginning, social media was like the wild west. Brands were able to grow organically and deliver powerful, authentic content while doing so without worrying too much about pandering to algorithms. Nowadays, however, it is necessary to do so.
Strategize: Aside from the rare viral post, most content needs to be created within the framework of a strategy that takes into account current algorithms for social media and the platform’s strategy (i.e the thing about IG phasing out focus of the “last 9”).
Build better brands, not bigger brands: Current strategies stress focus on specific platforms to avoid user fatigue from being overloaded by options. This allows for a more specific, focused message, and avoids sending mixed signals on different platforms or causing your message to be confused. It’s better to be an ace on one social than a master of none.
Tools: Use tools that allow you to track engagement and tailor your content to your audience in ways that will capture their attention and call them to positive actions.
Voice: One of the most important skills a social media professional can utilize is the ability to capture a voice and maintain a consistent message. Practice and perfect this in your own social media presence, because where do you think prospective clients and employers will look first to see your skills?

So what if you’ve never worked in social media, but want to make a career shift? Aliza has you covered on that too.

#SocialPRSecrets… Having a portfolio of your work, real or not, is important.

I once interviewed this girl, she was a graphic design candidate, she came in to show me her portfolio and she had worked for Tiffany and Co. and Benefit and this amazing creative. Then she told me that she had never worked with those brands, she just wanted a portfolio when interviewing with a brand to showcase potentiality and skill sets using iconic brand imagery, logos, different variations of logos. 

Social PR Secrets Interview:

 

We grabbed our favorite red lipstick and sat down with Aliza Licht today to discuss her top Social PR Secrets and how she used Twitter to make her PR fashion statement. We delved into the knowledge she gained through her career from launching the DKNY PR Girl persona to where she is today. Her focus on the intersection of fashion, digital marketing and social media has been the cornerstone for her success and we were dying to learn just how she does it all!  

For almost seventeen years, Aliza has focused on the creation of the global brand strategy for Donna Karan and DKNY.  As the anonymous Twitter personality DKNY PR GIRL, she amassed more than 1.5 million followers across all social media platforms (I know, we are jealous too!). Don’t go searching for the popular handle though, it’s all been deleted. When Aliza stepped down from her position as the Senior Vice President of Global Communications, the Twitter account was changed to DKNY. The PR girl secrets didn’t end there, she went on to write Leave Your Mark, a book that gives you tips on how to land your dream job, kill it in your career, and rock social media.

“ If change doesn’t hurt a little, it’s not change. You have to go beyond where you’re comfortable, or you’re not progressing.” Aliza Licht

How To Be Fashionably “IN” On Social Media

Aliza got a jump start on social media before it took off, but that doesn’t mean you can’t reach her level of success. Before you run out there making your own anonymous accounts, check out these tips and tricks from Aliza on you can put your best self forward with social.

Algorithms Abroad: In the beginning, social media was like the wild west. Brands were able to grow organically and deliver powerful, authentic content while doing so without worrying too much about pandering to algorithms. Nowadays, however, it is necessary to do so.
Strategize: Aside from the rare viral post, most content needs to be created within the framework of a strategy that takes into account current algorithms for social media and the platform’s strategy (i.e the thing about IG phasing out focus of the “last 9”).
Build better brands, not bigger brands: Current strategies stress focus on specific platforms to avoid user fatigue from being overloaded by options. This allows for a more specific, focused message, and avoids sending mixed signals on different platforms or causing your message to be confused. It’s better to be an ace on one social than a master of none.
Tools: Use tools that allow you to track engagement and tailor your content to your audience in ways that will capture their attention and call them to positive actions.
Voice: One of the most important skills a social media professional can utilize is the ability to capture a voice and maintain a consistent message. Practice and perfect this in your own social media presence, because where do you think prospective clients and employers will look first to see your skills?

So what if you’ve never worked in social media, but want to make a career shift? Aliza has you covered on that too.

#SocialPRSecrets… Having a portfolio of your work, real or not, is important.

I once interviewed this girl, she was a graphic design candidate, she came in to show me her portfolio and she had worked for Tiffany and Co. and Benefit and this amazing creative. Then she told me that she had never worked with those brands, she just wanted a portfolio when interviewing with a brand to showcase potentiality and skill sets using iconic brand imagery, logos, different variations of logos. 

Social PR Secrets Interview:

 

We grabbed our favorite red lipstick and sat down with Aliza Licht today to discuss her top Social PR Secrets and how she used Twitter to make her PR fashion statement. We delved into the knowledge she gained through her career from launching the DKNY PR Girl persona to where she is today. Her focus on the intersection of fashion, digital marketing and social media has been the cornerstone for her success and we were dying to learn just how she does it all!  

For almost seventeen years, Aliza has focused on the creation of the global brand strategy for Donna Karan and DKNY.  As the anonymous Twitter personality DKNY PR GIRL, she amassed more than 1.5 million followers across all social media platforms (I know, we are jealous too!). Don’t go searching for the popular handle though, it’s all been deleted. When Aliza stepped down from her position as the Senior Vice President of Global Communications, the Twitter account was changed to DKNY. The PR girl secrets didn’t end there, she went on to write Leave Your Mark, a book that gives you tips on how to land your dream job, kill it in your career, and rock social media.

“ If change doesn’t hurt a little, it’s not change. You have to go beyond where you’re comfortable, or you’re not progressing.” Aliza Licht

How To Be Fashionably “IN” On Social Media

Aliza got a jump start on social media before it took off, but that doesn’t mean you can’t reach her level of success. Before you run out there making your own anonymous accounts, check out these tips and tricks from Aliza on you can put your best self forward with social.

Algorithms Abroad: In the beginning, social media was like the wild west. Brands were able to grow organically and deliver powerful, authentic content while doing so without worrying too much about pandering to algorithms. Nowadays, however, it is necessary to do so.
Strategize: Aside from the rare viral post, most content needs to be created within the framework of a strategy that takes into account current algorithms for social media and the platform’s strategy (i.e the thing about IG phasing out focus of the “last 9”).
Build better brands, not bigger brands: Current strategies stress focus on specific platforms to avoid user fatigue from being overloaded by options. This allows for a more specific, focused message, and avoids sending mixed signals on different platforms or causing your message to be confused. It’s better to be an ace on one social than a master of none.
Tools: Use tools that allow you to track engagement and tailor your content to your audience in ways that will capture their attention and call them to positive actions.
Voice: One of the most important skills a social media professional can utilize is the ability to capture a voice and maintain a consistent message. Practice and perfect this in your own social media presence, because where do you think prospective clients and employers will look first to see your skills?

So what if you’ve never worked in social media, but want to make a career shift? Aliza has you covered on that too.

#SocialPRSecrets… Having a portfolio of your work, real or not, is important.

I once interviewed this girl, she was a graphic design candidate, she came in to show me her portfolio and she had worked for Tiffany and Co. and Benefit and this amazing creative. Then she told me that she had never worked with those brands, she just wanted a portfolio when interviewing with a brand to showcase potentiality and skill sets using iconic brand imagery, logos, different variations of logos. 

Social PR Secrets Interview:

 

We grabbed our favorite red lipstick and sat down with Aliza Licht today to discuss her top Social PR Secrets and how she used Twitter to make her PR fashion statement. We delved into the knowledge she gained through her career from launching the DKNY PR Girl persona to where she is today. Her focus on the intersection of fashion, digital marketing and social media has been the cornerstone for her success and we were dying to learn just how she does it all!  

For almost seventeen years, Aliza has focused on the creation of the global brand strategy for Donna Karan and DKNY.  As the anonymous Twitter personality DKNY PR GIRL, she amassed more than 1.5 million followers across all social media platforms (I know, we are jealous too!). Don’t go searching for the popular handle though, it’s all been deleted. When Aliza stepped down from her position as the Senior Vice President of Global Communications, the Twitter account was changed to DKNY. The PR girl secrets didn’t end there, she went on to write Leave Your Mark, a book that gives you tips on how to land your dream job, kill it in your career, and rock social media.

“ If change doesn’t hurt a little, it’s not change. You have to go beyond where you’re comfortable, or you’re not progressing.” Aliza Licht

How To Be Fashionably “IN” On Social Media

Aliza got a jump start on social media before it took off, but that doesn’t mean you can’t reach her level of success. Before you run out there making your own anonymous accounts, check out these tips and tricks from Aliza on you can put your best self forward with social.

Algorithms Abroad: In the beginning, social media was like the wild west. Brands were able to grow organically and deliver powerful, authentic content while doing so without worrying too much about pandering to algorithms. Nowadays, however, it is necessary to do so.
Strategize: Aside from the rare viral post, most content needs to be created within the framework of a strategy that takes into account current algorithms for social media and the platform’s strategy (i.e the thing about IG phasing out focus of the “last 9”).
Build better brands, not bigger brands: Current strategies stress focus on specific platforms to avoid user fatigue from being overloaded by options. This allows for a more specific, focused message, and avoids sending mixed signals on different platforms or causing your message to be confused. It’s better to be an ace on one social than a master of none.
Tools: Use tools that allow you to track engagement and tailor your content to your audience in ways that will capture their attention and call them to positive actions.
Voice: One of the most important skills a social media professional can utilize is the ability to capture a voice and maintain a consistent message. Practice and perfect this in your own social media presence, because where do you think prospective clients and employers will look first to see your skills?

So what if you’ve never worked in social media, but want to make a career shift? Aliza has you covered on that too.

#SocialPRSecrets… Having a portfolio of your work, real or not, is important.

I once interviewed this girl, she was a graphic design candidate, she came in to show me her portfolio and she had worked for Tiffany and Co. and Benefit and this amazing creative. Then she told me that she had never worked with those brands, she just wanted a portfolio when interviewing with a brand to showcase potentiality and skill sets using iconic brand imagery, logos, different variations of logos. 

Social PR Secrets Interview:

 

We grabbed our favorite red lipstick and sat down with Aliza Licht today to discuss her top Social PR Secrets and how she used Twitter to make her PR fashion statement. We delved into the knowledge she gained through her career from launching the DKNY PR Girl persona to where she is today. Her focus on the intersection of fashion, digital marketing and social media has been the cornerstone for her success and we were dying to learn just how she does it all!  

For almost seventeen years, Aliza has focused on the creation of the global brand strategy for Donna Karan and DKNY.  As the anonymous Twitter personality DKNY PR GIRL, she amassed more than 1.5 million followers across all social media platforms (I know, we are jealous too!). Don’t go searching for the popular handle though, it’s all been deleted. When Aliza stepped down from her position as the Senior Vice President of Global Communications, the Twitter account was changed to DKNY. The PR girl secrets didn’t end there, she went on to write Leave Your Mark, a book that gives you tips on how to land your dream job, kill it in your career, and rock social media.

“ If change doesn’t hurt a little, it’s not change. You have to go beyond where you’re comfortable, or you’re not progressing.” Aliza Licht

How To Be Fashionably “IN” On Social Media

Aliza got a jump start on social media before it took off, but that doesn’t mean you can’t reach her level of success. Before you run out there making your own anonymous accounts, check out these tips and tricks from Aliza on you can put your best self forward with social.

Algorithms Abroad: In the beginning, social media was like the wild west. Brands were able to grow organically and deliver powerful, authentic content while doing so without worrying too much about pandering to algorithms. Nowadays, however, it is necessary to do so.
Strategize: Aside from the rare viral post, most content needs to be created within the framework of a strategy that takes into account current algorithms for social media and the platform’s strategy (i.e the thing about IG phasing out focus of the “last 9”).
Build better brands, not bigger brands: Current strategies stress focus on specific platforms to avoid user fatigue from being overloaded by options. This allows for a more specific, focused message, and avoids sending mixed signals on different platforms or causing your message to be confused. It’s better to be an ace on one social than a master of none.
Tools: Use tools that allow you to track engagement and tailor your content to your audience in ways that will capture their attention and call them to positive actions.
Voice: One of the most important skills a social media professional can utilize is the ability to capture a voice and maintain a consistent message. Practice and perfect this in your own social media presence, because where do you think prospective clients and employers will look first to see your skills?

So what if you’ve never worked in social media, but want to make a career shift? Aliza has you covered on that too.

#SocialPRSecrets… Having a portfolio of your work, real or not, is important.

I once interviewed this girl, she was a graphic design candidate, she came in to show me her portfolio and she had worked for Tiffany and Co. and Benefit and this amazing creative. Then she told me that she had never worked with those brands, she just wanted a portfolio when interviewing with a brand to showcase potentiality and skill sets using iconic brand imagery, logos, different variations of logos. 

Lisa Buyer Releases Social PR Secrets 4th Edition

Social PR agency owner and author Lisa Buyer is dishing out her latest 2018 secrets in the 4th edition of Social PR Secrets.
How early should we get to the social PR party?

The time is now.

You are not too early. You are not too late.

It’s required reading for college students, it’s a hashtag for the digital marketing community, it’s a movement for the PR industry.

At a time when social media and public relations opportunities are evolving and expiring literally on a daily basis…When yesterday’s received wisdom on reaching an audience is today’s cliché…When the fortunes of a particular social platform can plummet on the basis of a negative tweet by an influencer – hello Kylie Jenner, goodbye Snapchat…Is there any value in a book — an actual printed, turn the page, highlight a paragraph you find enlightening book — about the current state of social media? l

In the case of Lisa Buyer’s Social PR Secrets: How to Optimize, Socialize and Publicize Your Brand, the answer is a resounding “Yes!”

Four Times is a Charm!

In fact, the 4th edition of the book that has become required reading for digital marketers, public relations professionals, entrepreneurs, college students and CMOs is arguably the most important version yet. In the course of 32 chapters and more than 400 pages, Lisa Buyer makes sense of the 2018 social media landscape in a manner that is entertaining, humorous and compelling – the marketer’s equivalent of a summer beach read, with the bonus of a stunning amount of valuable information, including carefully curated resources, tools and platforms.

The new edition takes a fresh look at every aspect of social media as it relates to public relations, with chapters that address streaming and podcasting; Instagram, Pinterest, Twitter and the much maligned Snapchat; even the venerable press release, which stubbornly remains alive in the face of repeated claims that it has gone the way of the dinosaurs.

New Chapters on Chatbots and AR/VR

Several new social media tools are addressed for the first time in the new edition. Among these are:

Chatbots

By the year 2020, we’ll be having more conversations with chatbots than with our spouse, and 80% of brands will use these computer programs for customer-centric interactions. Savvy marketers are using chatbots to create intimate connections and stronger relationships with customers. Bots bring customers to a channel far more efficiently than email, with Facebook Messenger delivering up to a 90% open rate compared to the 20% open rate of emails.

 

AR, VR and MR

It’s Social VR. Augmented, virtual and mixed reality have made the leap from intriguing if initially vague theory to demonstrably effective practice. Leading edge marketers are using these technologies to humanize brands, prepare for crisis communications, amplify a company’s media relations and allow audiences to experience an organization’s promise. Indeed, Social PR Secrets argues that augmented, virtual and mixed reality represent a pivotal moment in marketing history equivalent to the milestones of the Internet, websites, email and search engine optimization.

Social PR Secrets Covers Social Media Addiction

[image error]Social media and meditation? The new edition also addresses the current hot topic of “digital detox,” the inevitable reaction of more and more folks to the 24.7 cycle of social media and its inevitable creep into every element of our lives.

Of course, the genie of social media is already out of the bottle, and Social PR Secrets confronts this issue head-on with realistic and actionable strategies to help social media users regain control of their time. Social PR Secrets shares apps to give you some on the spot zen time and spark creativity.

The Foreword Inked by Guy Kawasaki

Ultimately, as Silicon Valley icon Guy Kawasaki argues persuasively in his foreword to the book, “If PR people don’t embrace social media, they will be left in the dust.” The 4th edition of Social PR Secrets ensures that you’re not one of those unfortunates.

Social PR Secrets, the 4th edition, is now available on Amazon as of June 2018.

The post Lisa Buyer Releases Social PR Secrets 4th Edition appeared first on Social PR Chat by Lisa Buyer.

Lisa Buyer Releases Social PR Secerets 4th Edition

Social PR agency owner and author Lisa Buyer is dishing out her latest 2018 secrets in the 4th edition of Social PR Secrets.
How early should we get to the social PR party?

The time is now.

You are not too early. You are not too late.

It’s required reading for college students, it’s a hashtag for the digital marketing community, it’s a movement for the PR industry.

At a time when social media and public relations opportunities are evolving and expiring literally on a daily basis…When yesterday’s received wisdom on reaching an audience is today’s cliché…When the fortunes of a particular social platform can plummet on the basis of a negative tweet by an influencer – hello Kylie Jenner, goodbye Snapchat…Is there any value in a book — an actual printed, turn the page, highlight a paragraph you find enlightening book — about the current state of social media? l

In the case of Lisa Buyer’s Social PR Secrets: How to Optimize, Socialize and Publicize Your Brand, the answer is a resounding “Yes!”

Four Times is a Charm!

In fact, the 4th edition of the book that has become required reading for digital marketers, public relations professionals, entrepreneurs, college students and CMOs is arguably the most important version yet. In the course of 32 chapters and more than 400 pages, Lisa Buyer makes sense of the 2018 social media landscape in a manner that is entertaining, humorous and compelling – the marketer’s equivalent of a summer beach read, with the bonus of a stunning amount of valuable information, including carefully curated resources, tools and platforms.

The new edition takes a fresh look at every aspect of social media as it relates to public relations, with chapters that address streaming and podcasting; Instagram, Pinterest, Twitter and the much maligned Snapchat; even the venerable press release, which stubbornly remains alive in the face of repeated claims that it has gone the way of the dinosaurs.

New Chapters on Chatbots and AR/VR

Several new social media tools are addressed for the first time in the new edition. Among these are:

Chatbots

By the year 2020, we’ll be having more conversations with chatbots than with our spouse, and 80% of brands will use these computer programs for customer-centric interactions. Savvy marketers are using chatbots to create intimate connections and stronger relationships with customers. Bots bring customers to a channel far more efficiently than email, with Facebook Messenger delivering up to a 90% open rate compared to the 20% open rate of emails.

 

AR, VR and MR

Augmented, virtual and mixed reality have made the leap from intriguing if initially vague theory to demonstrably effective practice. Leading edge marketers are using these technologies to humanize brands, prepare for crisis communications, amplify a company’s media relations and allow audiences to experience an organization’s promise. Indeed, Social PR Secrets argues that augmented, virtual and mixed reality represent a pivotal moment in marketing history equivalent to the milestones of the Internet, websites, email and search engine optimization.

Social PR Secrets Covers Social Media Addiction

[image error]The new edition also addresses the current hot topic of “digital detox,” the inevitable reaction of more and more folks to the 24.7 cycle of social media and its inevitable creep into every element of our lives.

Of course, the genie of social media is already out of the bottle, and Social PR Secrets confronts this issue head-on with realistic and actionable strategies to help social media users regain control of their time. Social PR Secrets shares apps to give you some on the spot zen time and spark creativity.

The Foreword Inked by Guy Kawasaki

Ultimately, as Silicon Valley icon Guy Kawasaki argues persuasively in his foreword to the book, “If PR people don’t embrace social media, they will be left in the dust.” The 4th edition of Social PR Secrets ensures that you’re not one of those unfortunates.

Social PR Secrets, the 4th edition, is now available on Amazon as of June 2018.

The post Lisa Buyer Releases Social PR Secerets 4th Edition appeared first on #SocialPR Chat via @LisaBuyer.

Related posts:
Guy Kawasaki’s Best Social Media Lessons
Guy Kawasaki’s Dicey PR Tips: Social Media to Enchant People
UPDATED – Pushing the Limits on Instagram in 2018 (February 2018)

8 New Facebook Features You Need to Know as a Social Media Pro

If you want to stay ahead of the Facebook Marketing Likes, one way is to attend Facebook’s annual developer’s conference. Sound geeky?

Think again, it’s a two-day conference with keynotes from Mark Zuckerberg himself along with tech leaders from the Facebook team and more than 50 sessions unveiling the future of Facebook. You will get the latest developments and tips straight from the source! Keep in mind, it is un-Like any other marketing conference so here is what you need to know your Facebook future.

Now – Keynote at Facebook F8

Posted by Navah Berg on Tuesday, May 1, 2018

1. Always register, even if you don’t think you will be invited or accepted.

I did, and this time I was accepted. When the conference applications went out my alert was set and boom, I registered right away. My social media brain said: Facebook marketing secrets here I come!

It all started with an email from Facebook Developers on February 21st, Subject Line: “You’re invited to F8 2018 — application approved!”

Like winning the lottery. Overjoyed and eager to dive into everything F8 would bring, I purchased the ticket immediately without knowing my plans or if any scheduling conflicts would arise (and need to be changed because I wasn’t missing this)!

2. VResearch. AResearch. SocialVResearch.

No invite? No Facebook Marketing problem! There are many ways you could stream online and actually, you can still watch it! 

From the moment I received my invite, I started curating a list of speakers from the schedule and searching the hashtag #F8, “Facebook F8” and “Facebook Conference.”

I did this across all social, LinkedIn, Facebook, Facebook Groups, and I even created a Twitter List. I commented on strangers’ content and seeked to get connected anywhere I could! This allowed me to follow like-minded people, listen to the conversation, engage in the conversation, see what topics would be brought up, and help determine if the subject matter was in line with what I was looking to learn. I even made a friend or two from it!

A Twitter List by Navahk

#SocialPRSecret: Start curating a list of speakers/attendees/writers and join the conversation. This will help you learn the trends and topics of your conference in real-time, find out what events are happening, engage with other attendees and speakers, along with making it easier to share tweets and find Twitter handles.

Fun fact! By doing this,  someone in the media asked me to give a quote or two on what I anticipated to obtain from the Facebook F8 Developer Conference. I shared my knowledge and some of it was published in this article:

Facebook attempts to win over hostile developers after privacy lockdown

3. Women In VR are So EXTRA

Rewind to April 26th, when my friend in the industry, Cathy Hackl, set up a Facebook meeting for me at Facebook HQ.  Cathy is an Emmy award-winning Marketer,  recent HTC Vive Evangelist, ambassador of spatial computing, author, and current Futurist at Atlanta-based VR and Augmented Reality firm You Are Here Labs.

 

Social VR Angels #TBT with Me, Lisa Buyer and Cathy Hackl at Social Media Marketing World

What a gesture from a colleague and fellow digital media passionista! Check out her book  Marketing New Realities: An Introduction to VR & AR Marketing, Branding & Communications. 

Fast forward to May! It was time to embark on THE Facebook HQ tour. Amazing much?

Beyond thrilled, sort of like, can’t sleep until I get there so excited. Thank you to infinity and beyond Cathy, I can never show my true appreciation for this opportunistic tour.

Like any conference, stay connected with all of the women in tech you have met online or offline – they are a connection to something bigger. A girl power one that loves to share content and any updates that happen in the social VR world! 

Another example of this is when I met Iva Leon via the Facebook Spaces Community Group. We connected online and got together in the VR world while I was testing out Facebook Spaces in the Developer garage at F8.

Iva Leon and me in Facebook Spaces at F8.

Relationships like this can help your business grow by learning from them and coming up with ideas you might not have had before. Then you go home to opposite sides of the country, yet stay connected, bounce ideas off one another, expand your network, and ultimately better each other for future endeavors.

Joining the Women of F8 Facebook Developer Conference

SocialPRSecret: Always ask!

This year Facebook F8 Developer Conference had a “Women In F8” breakfast, the ideal setting to network and be informed about special events and newsworthy activity happening all around. If you don’t get the invite and the room isn’t filled to capacity, they will allow you to join.

4. Instagram New Features: Share. Connect. Explore.
New Feature: Explore – Coming soon to an Instagram near you, look for an updated version to Explore , think a Pinterest-Like grid.

You might ask, “why is this important?” Not only will this update help you search for content and people much easier than you currently can. It will also get your content aligned with others that might have missed your stellar posts. Here’s what Zuckerberg said in his keynote:

“We are looking for new ways people can use Instagram to create stronger relationships. On Instagram, you go to Explore to discover new ideas, people, and experiences.”

Zuckerberg continued, “Now we’re excited to bring you a redesigned Explore that makes discovery even easier,” noted Zuckerberg.

Things to note

Explore is still personalized for you.
The content is now organized into topic channels, so you can browse across your interests and go deeper into those topics (and your customers can too!)

https://www.facebook.com/thebuyergrou...

New Feature: Video Group Chat messaging through Instagram, one on one or in a group.

Social PR Secret: Though the video chat isn’t out of beta yet – you can start by creating a group on Instagram via messages. Here’s how:

1. Tap the paper airplane icon in the top right corner while in your Instagram feed

2. Touch the + sign, then select two or more people to start a group chat.

3. Now you have a group! Don’t forget to name it!

Creative Way to Use This New Feature

Create a group at a conference. When you are at a conference and connect with others on Insta, create a group with them on it. Don’t do more than four and make sure they are all interested in what you are planning to converse on.
Name the group with conference name and what they do – for example, I have one that is labeled Facebook F8 Insta. These are a few people I met at the conference that are Instagram social media pros!
Breaking Convo: When new updates on Instagram break you can reach out to them to talk about it. This content would be internal – nothing to share on social just sharing insight with like-minded folks.
Take it LIVE If anything good comes from that conversation – then you can ask them if they want to take it LIVE.

AR Camera Effects platform on Instagram

On May 1st Zuckerberg brought it to Instagram. Get in a meeting with your developer team and as Facebook says, “bring your imagination to life.” Check out some ideas Facebook has shared:

Focus on a solid use case: A solid use case might include: + I want to express who I am, what I’m doing, or how I’m feeling right now. * I want to share about current news, topics or trends. – I want to connect with others and have a conversation. + I want to be funny, silly or something ‘other’ than myself.
Add to the camera experience: Avoid taking over the majority of the camera view or making people completely unrecognizable to themselves. Allowing people to keep recognizable elements of their environment and/or their body helps to make the effect personally relevant.
Make it social: Consider adding support for multiple faces to your effect.
Keep interactions and animations obvious: Think of the most natural movement to trigger the most obvious change.

Cool AR Effects on Signage at Facebook F8 Conference:

Posted by Navah Berg on Tuesday, May 1, 2018

Want more? Here are the AR Studio Tips and Tricks resources and more!

Music to our eARs:

Starting with Spotify, SoundCloud, and GoPro, apps can share photographs and movies on to Stories inside Instagram AND Facebook.

Does your brand or company have a Spotify channel? Might be a good time to start? One of my favorite brands on Spotify is Shake Shack. The jams on their playlist are eAR-esistible.

Here are the steps:

Go to Spotify
Tap on a playlist or song
Tap on  Share
Tap on the social media platform you want, I chose Instagram Stories
Then add a hashtag (for more reach), emojis, gifs or text.
Press send in your stories
Now all of your friends can listen to your social media jams.

5. Facebook 3D is Just a Down home g…lTF in a 3D World
Remember when AT&T said to reach out and touch someone and used ET in the commercial.

This pretty much blows that concept out of the water. You need to let your product developers, engineer or whoever is on your product team know about this. They should be on this like white on rice.

No silos allowed. You can literally bring your product into your customers’ life!

Bridge the gap between screen and reality.

3D posts and React360 is Facebook’s first step. This update is the closest you will get to help you more effectively:

Tell a story
Express empathy
Create meaningful social interaction 
And have your product reach out and touch someone.  

3D posts to the News Feed

These images can be rotated and viewed from all angles in the news feed. For Facebook to make that experience better, they announced the support for the industry-standard glTF 2.0 file format, providing richer and higher-quality 3D content for AR and VR users.

What You Need to Do Now:

Brainstorm
Be creative
Think outside the news feed
Play with tools to get templated versions of 3D posts
Work with designers and developers that can help you and your teams bring your products to life.

Why? As Facebook product manager Aykud Gönen wrote in a recent blog post:

“It also opens the door for a future where people can bring interesting objects and experiences with them across AR, VR, mobile, and web.”

“Whether it’s your favorite game and movie characters, architectural models or museum artifacts, all the way to fully interactive scenes.”

– – – – – –

Today: Mobile almost 2D

Future: Information in 3D

Now: Mind blown

– – – – – –

So you can go Mapping out Immersive Spaces to create a real feeling of presence. It’s not just going to be about seeing someone’s face on a small screen. You are going to feel like you are physically interacting with someone.

If you have some photos from your childhood home, you will soon be able to use computer vision to fill in the gaps to recreate the rooms of your childhood home where you grew up.

Note: Early adopters of VR will be ambassadors which will close the gap to the 2D world today and the immersive world of the future. How will you get started?

Tool Alert: Here is a fun way to create a 3D photo, if you aren’t a developer, https://easy3dpost.com/.

6. Messenger

New Redesign Messenger — a new simple and fast experience in their design.
AR Camera Effect to Messenger launching in beta to a closed user group.

What to note here: When it does launch, businesses should be quick to utilize Messenger’s Camera Effects Platform and be ready to add brand-specific effects with which their customers can engage.

First example: Sephora

People try on makeup all the time, right? No time to try on? Check out Sephora’s newest looks with products via Messenger.

Asos: Use Product showcase or as they had it “Product Walk Through”

Messenger Business: Bots to automate your FAQs – you know what they are. Get with your customer service team and have them readily available.

Fact: Over 8 billion messages to businesses a month

Takeaway: What equals a great AR Experience:

Reflect Real Life,
Integrate Movement,
Spark Conversation,

7. Facebook Groups

Facebook wants to connect you to the things you most care about. Groups is one of the best ways.

Fact: The growth of Groups is outpacing the growth of Facebook overall. Today, 1.4 billion people are using Groups each month. About 2 million (Facebook thinks) are super meaningful Groups.

Here’s one example of a group via a dear friend of mine, Tara Gustman, who is battling Breast Cancer, Let Me Get These Off My Chest.

Breast Cancer Support Group – Let Me Get These Off My Chest by Tara Gustman

A group created to share not only her journey of the ups and downs of having a family and dealing with breast cancer, but to create awareness for women under the age of forty to get themselves checked as early as possible. 

Family and Friends Wear the Tara Tribe StrongHER shirts

 

New Facebook Marketing Features Rolling Out

Groups Tab: Facebook wants to make it easier for you to check up on your “tribes” and a simpler way for you to join and discover new ones. They have added a tab, not only on your personal pages, but on your Business pages too!

Watch Party: Facebook announced that they are introducing Live commentating into the Watch party making the experience more social. It’s already live – I played with it a little and it seems this could be a really great way to connect even more with your tribe. 

Creative Ways to Use Facebook Groups Watch Party for Businesses

New Product Pre-Launch: Share a video of a prototype of your product and get some insight live and together – the moment it happens
New Ad or Marketing Video: Share it with your tribe first, make them feel EXTRA special by taking their feedback if it applies.
Information Sessions or Webinars: Share bits of your webinars that you might charge people for and have a watch party before it goes live! Get feedback, maybe something is missing? OR just enjoy watching it with them real-time!

8. VReady, Set, Oculus Go and More Facebook Marketing!

Last but not least, my favorite social VR update at F8 Oculus Go! Launching with over 1000 apps, including Netflix, Facebook 360, AltSpaceVR, Oculus Go has the highest quality lens and optics that Oculus has ever built into a VR device. It is the easiest way to get into VR. Everyone at F8 received one for free

Thank you Zuck!

Though you can’t go live on Facebook Spaces

30+ Amazing Video Insights to Get Brand Exposure and Reach on Social Media [Infographic]

How can you survive social media without video insights?

Racking up more than 2 billions daily active users, Facebook is a force that’s hard to ignore – especially for brands. Obviously, Facebook is not the only social media platform where you can get brand exposure and reach. There are also YouTube, Instagram, Twitter, LinkedIn and a plethora of smaller platforms that are yet to make their break into the mainstream.

The reasons why social media platforms are getting more and more traction every day is because they comply with what people demand these days: video content.

LinkedIn, the least casual of a social media among all, committed to applying video feature in 2017. That means companies can now upload their brand-building content like explainer videos, testimonials, and video campaigns into the more business-friendly environment of LinkedIn.

As a brand, what can you do to leverage video content to get more brand exposure and reach? In collaboration with Breadnbeyond, SocialPRChat curated these tips for you.

Start Going Live on Your Favorite Platform

Whatever major platform you are using, there’s a chance you can go live there. Eighty two percent of consumers who were surveyed for one recent study said they favor live video over other types of social posts.

This is because live content offers more exclusivity and urgency that pre-uploaded content can’t .It’s also better for your brand because in any type of live streaming, the engagement is real-time, which means:

You can prove your expertise real-time when viewers ask questions.

The engagement is real; there’s no spam bot or other shady activities.

Building more personal relationship with existing audience is much easier with the help of face-to-face (sort of) interface.

You don’t have to worry about buying expensive live streaming setup – all you need is a smartphone and internet connection.

Post Less with Better Quality, Post More Stories

With Facebook taking over Instagram and WhatsApp as well as the existing popularity of SnapChat self-destructing update videos are getting more familiar in our daily activities.

Assuming your brand is present in any of the platform above, you should consider spacing out your regular post and make more little updates with Instagram/Facebook stories or Snaps (depending on which platform you’re in).

Temporary video content has narrower reach, but a much greater urgency—resulting in better engagement rates. Engagement is much more important than reach.

Breadnbeyond has curated 30+ more video insights on how to leverage videos to help you get better social media publication and organic reach in this infographic below.

 

Courtesy of: Breadnbeyond

The post 30+ Amazing Video Insights to Get Brand Exposure and Reach on Social Media [Infographic] appeared first on #SocialPR Chat via @LisaBuyer.

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