Nir Eyal's Blog, page 7

A Case Study in Implementing the Hooked Model: Gatorade’s Gx App

When I was younger and involved in competitive sports, I had access to resources, including trainers, to help me understand what I needed to do to improve my performance. Now that level of guidance is hard to find without shelling out beaucoup bucks to hire a personal trainer.

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Money Buddies: Don’t Go It Alone with Your Wallet

Now, more than ever, we have to be smart with our money. Yet navigating our personal finances and adhering to a budget can be a daunting task. However, there’s a free and fun technique that anyone can use to get back on track with their finances: getting a money buddy.

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5 Productivity Myths Ruining Your Life

Every time I hear a productivity myth described as fact, I cringe as if listening to a snake oil salesman peddle his cures. Let me tell you, when I was writing my second book, Indistractable, I endlessly researched productivity and time management. I tried a lot of recommended methods and techniques myself. Some of them can be so incredibly helpful in controlling your attention and managing your time. But 5 productivity myths are holding you back.

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6 Habits That Are Secretly Making You Miserable

You wake up in the morning irritable and groggy but determined to be productive. Yesterday didn’t go well. You didn’t complete even the one big priority project that would have taken just a couple of hours if you’d focused. Still, you spent all day on the computer, even leaving your partner to handle dinnertime alone and canceling pickleball with friends. And for what?

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One Question to Ask Yourself to Know Your Future

The German writer and philosopher Goethe believed he could predict someone’s future based on one simple fact. “If I know how you spend your time,” he wrote, “then I know what might become of you.” Seeing how you spend your time reveals your values and, thus, shows where your investment of time, attention, and effort will lead you.

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Make Time for Procrastination in 2023

If you haven’t finalized your New Year’s resolutions, consider committing to binge-watch a show on a regular basis.Okay, it doesn’t have to be binge-watching. Another guilty-pleasure-esque activity works, too. Perhaps your preferred procrastination is jamming to ‘80s music videos on YouTube or browsing Amazon for new gadgets. Whatever it is, set aside time for it and do it.

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People Make Time for What They Want — Rightfully So

People make time for who and what they want, and you should, too. Though the author is unknown, this saying has become an axiom to soothe distraught thoughts. Some use it as reasoning to understand why another person isn’t making time for them.

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Kickstart the New Year with a Self-Audit

As New Year’s Eve approaches, so does the customary exercise of introspection and self-reflection. The practice of examining ourselves can be a powerfully healthy one. Done correctly, it leads to self-awareness, which increases our ability to exercise control over our emotions and provides a greater sense of well-being. But done incorrectly, self-reflection can go awry.

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’Tis the Season for Reexamining Your Values

How will you spend your precious time in the coming year? As one year ends and another begins, many of us won’t help but reflect on who we are and who we’d like to become. Most people aiming to emulate their ideal selves will resort to New Year’s resolutions—but more often than not, those are doomed to fail.

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4 Mental Traps That Kill Productivity

Productivity has many enemies: too many meetings, external triggers like interruptions from coworkers, whether virtual or in person, and multitasking the wrong way, to name a few. But more often than not, it’s mental traps that trip us up.

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