Nir Eyal's Blog, page 10

June 13, 2022

Get Comfortable With Being Uncomfortable

Humans have an evolutionary need to be challenged—to feel discomfort. We may not enjoy whatever discomfort we expose ourselves to in the moment—be it a physical, mental, or spiritual hardship—but doing so is key to personal growth and even just plain contentment. However, if we’re to take that first step outside of our comfort zone, we have to get comfortable with being uncomfortable.


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Published on June 13, 2022 06:00

June 6, 2022

Surprise! There’s a Right Way to Multitask

Everyone knows that multitasking destroys productivity, right? Haven’t we all seen studies and read articles telling us that it’s impossible to do two things at once? In some ways, that’s true. Lucky for you, I developed a method to multitask the right way. I call it “multichannel multitasking.”


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Published on June 06, 2022 06:00

May 30, 2022

Can Someone with ADHD be ‘Indistractable’?

Does my book Indistractable work for the ADHD brain? It’s a question I’ve been getting a lot lately. Though I didn’t specifically write the book for people with ADHD, I wanted to get an honest opinion from an expert. I reached out to Caitlin O’Brient Bauer, who was diagnosed with ADHD at age 8 and is now a certified ADHD coach.


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Published on May 30, 2022 06:00

May 24, 2022

Planning a Vacation Is Practice for a Great Life

When I was 13, my parents and I went to Europe on vacation. It was miserable. My father wanted to hit all the major sites, while my mother just wanted to relax. Because they couldn’t agree on what to do, none of us got the vacation we’d hoped for.


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Published on May 24, 2022 06:00

May 16, 2022

Why It’s So Hard to Shake the Way People Make You Feel

Good or bad, our feelings color how we see people. In psychology, a “trapped prior” is a perception of reality that’s colored, or trapped, by past experiences. If not treated, trapped priors can turn into debilitating phobias.


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Published on May 16, 2022 06:00

May 9, 2022

Don’t Write About What You Already Know — Instead, I’m “Writing To Learn”

For me, writing is a wonderful way to go deep on a problem I’m struggling with. As my friend and fellow author, Gretchen Rubin told me, “Research is me search.” When I’m struggling with one thing or another, my first step is to think through the problem myself. But there are still problems so tricky that they take even more thinking through.


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Published on May 09, 2022 06:00

May 2, 2022

Are We Really Having Fun at Bars or Just Escaping Reality?

For many people, bars and booze serve as the original Tinder or Grinder, a socially acceptable way to shop for a mate. But not everyone in a bar is on the prowl. Some will tell you they go out for drinks to just unwind and have fun. That’s certainly true, but is there a deeper reason?


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Published on May 02, 2022 06:00

April 25, 2022

The 6 Behavioral Design Books That Paved My Career

I’m surprised I ended up an author. I’m dyslexic, English is not my first language, and writing was always my worst subject in school. Just as surprising as my unlikely path are the mix of books that got me here.


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Published on April 25, 2022 06:00

The 6 Books That Paved My Career as a Behavioral Designer and Bestselling Author

I’m surprised I ended up an author. I’m dyslexic, English is not my first language, and writing was always my worst subject in school. Just as surprising as my unlikely path are the mix of books that got me here.


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Published on April 25, 2022 06:00

April 18, 2022

The 4 Steps to Becoming Indistractable

Overcoming distraction is the struggle of our time. Here are 4 simple steps to manage your wandering mind.


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Published on April 18, 2022 06:00