Nir Eyal's Blog, page 5

The Ultimate Guide to Unstoppable Motivation

The Pacific Crest Trail is renowned as one of the most arduous—and sometimes dangerous—hiking trails in America. Every summer, thousands of intrepid walkers set off on the trail, beginning in spring and knowing they won’t arrive at the Canadian border until five months later. For most people, this sounds like a hellish feat of endurance. For University of Missouri professor Kennon Sheldon, it sounded like a perfect opportunity for a psychological experiment.

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Multitasking During Meetings? How to Make Your Colleagues Indistractable

When I moved from a Google sales team in New York City to a Google operations team in Boulder, Colorado several years ago, I expected to find differences in culture and team norms. But one particular practice took me by surprise. Multitasking during meetings was rampant. Everyone was so distracted. This became grossly apparent during my first presentation in my new role.

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How to Build a Habit-Forming Enterprise Product

For companies building products for enterprise customers, increasing customer retention by just 5 percent increases profits by 25 to 95 percent. Yet keeping customers isn’t easy. Eighty percent of B2B buyers say they switch suppliers at least once in two years. User retention is perhaps the most important metric for SaaS providers, who offer products or services that must engage customers regularly to ensure they don’t churn.

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Score Your Spats: How to Stop Arguing and Enhance Your Relationships

I got this message from Shane Parrish: “Oh I meant to tell you... I remember something you told me that I now share with everyone. It's made a difference for so many.” The “something” he’s referring to is a simple question that my wife and I have posed to each other throughout our 22-year marriage. We’ve been using this method for so long, I assumed it was common practice. Here’s the gist: Whenever you have a disagreement with someone you care about and who cares about you, pose this straightforward question...

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Unlocking Focus with the Distraction Tracker

Think you’ll explode if you try one more ineffective productivity hack? Here’s what you need to know to actually hack back distraction: there are only three causes of any distraction: an internal trigger, an external trigger, or a planning problem. A distraction tracker is the only way to help you figure out which of those is causing you to get distracted so you can do something about it. Download ours here.

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The Crucial Difference Between Distraction and Diversion

Because I write about distraction and how to avoid it, I often get asked the question “Aren’t distractions sometimes a good thing? Don’t we all need some distraction in our lives?” Nope!

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Decoding Self-Serving Bias: A Spy’s Guide to Clear Thinking

One Sunday morning early in my career, I arrived at work to find a colleague of mine already there. We were working on a critical piece of software for an upcoming covert operation. He approached me shortly after I sat down at my desk. “That code you were writing was supposed to be done two days ago,” he said. “The operation is tonight, and we can’t go without you. You’ve put the whole thing in jeopardy.”

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This Meeting Could have Been an Email: From Time Suck to Unstuck

We’ve all been in a dumb meeting—one that makes you think, “This doesn’t even apply to me,” “I’m learning nothing from this,” or, worst of all, “This meeting could have been an email.” I’m sure you’ve commiserated with colleagues over what a time suck dumb meetings can be. Still, you might have resigned yourself to dumb meetings, accepting them as an inevitable facet of the workplace. But dumb meetings are not inevitable; they’re totally avoidable.

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When Do You Feel Most Creative? Why Ideas Bloom at Bedtime

More times than I can count, I’ve slid under the bedsheets, turned off the light, and shut my eyes…only to have a great idea pop into my head. I’ll toss and turn for a while, hoping I’ll forget the thought. But if it’s a good one, I’ll turn on the light and, eyes bleary, scribble it down.

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32 Morning Affirmations: Rise & Shine! [Science-Backed]

Even if you’re not sure about the power of morning affirmations, the science behind them is: When used correctly, self-affirmations can significantly affect your mindset and behavior. They have the power to rewire your brain, helping you break free from negative thought patterns and instill healthier habits.

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