Barb Drozdowich's Blog, page 14

The Pros and Cons of Webinars and Podcasts [Infographic]

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Are you thinking about jumping on the idea of doing a Webinar or Podcast. Quite a few emails have hit my inbox recently encouraging doing either of these as a way of communicating with readers. I haven’t made the leap yet – am considering but am wary of the time commitment.

That being said, for those of you who are interested in exploring the idea of a webinar or a podcast, I hope the information in this infographic helps.

The original post was found here.

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I hope you enjoyed this infographic. Please use the share buttons below to share with friends that might benefit from this information. If you haven’t already, please subscribe to my blog using the form below.

I hope you enjoyed this infographic. Please use the share buttons below to share with friends that might benefit from this information. If you haven’t already, please subscribe to my blog using the form below.

The post The Pros and Cons of Webinars and Podcasts [Infographic] appeared first on Bakerview Consulting.

Writing a great social media bio[Infographic]

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The subject of creating a social media bio is one that I write quite a bit on and I’m often talking about in workshops. When I stumbled on today’s infographic, I loved the way the tips are worded. I hope you appreciate this way of organizing thoughts in order to create a bio for your social media.

I found this infographic at my most favorite blog here.

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The post Writing a great social media bio[Infographic] appeared first on Bakerview Consulting.

33 Quick and Actionable Tips to Improve Your Email Marketing Strategy

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I often write on the subject of Newsletters and Mailing Lists. It is my opinion that the “experts” focus on the wrong things. They miss important details.

That being said, every audience is different. Treating your audience like humans with busy lives will never go wrong. Today’s infographic offers 33 email marketing tips – each one is short and sweet – short enough to fit in a tweet

How to format your Amazon book description

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Are you curious as how authors manage to format their Amazon book description if they don’t know HTML?

Easy peasy!

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Kindlepreneur has created a free Amazon book description generator tool that is available to anyone. This tool allows for text to be entered and formatted.

In the graphic below you can see where the text is typed in (indicated by the line “Write your description here…”) and above that are font sizes and styles & structures.

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I encourage you to click here and see what you can do with your book’s description to make it more attractive to readers visiting Amazon.

I hope you enjoyed this infographic. Please use the share buttons below to share with friends that might benefit from this information. If you haven’t already, please subscribe to my blog using the form below.

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The post How to format your Amazon book description appeared first on Bakerview Consulting.

Should you encourage your readers to share your blog posts?

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A short post for you today.

A topic that I write about in several of my books, and seem to mention constantly with the authors that I teach, is sharing. Specifically ending your blog posts with a “Call to Action” that asks your readers to share your blog posts with their social media friends.

I’ve found a great video that explains why to do this. I hope you enjoy – 3 minutes and 50 seconds of concise learning!

I’m going to follow my own advice….

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The post Should you encourage your readers to share your blog posts? appeared first on Bakerview Consulting.

Social Media Video Dimensions (Infographic)

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Do you post videos to your social media streams? Just like images, all the platforms have different required sizes – and these sizes frequently change. I’m sharing this infographic to serve as a point of reference for myself as well as anyone else who works with video.

This infographic was originally found here.

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I hope you enjoyed this infographic. Please use the share buttons below to share with friends that might benefit from this information. If you haven’t already, please subscribe to my blog using the form below.

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The post Social Media Video Dimensions (Infographic) appeared first on Bakerview Consulting.

On Page SEO checklist: Blogging for People and Search Engines

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Many of the authors I work with are not really interested in getting into the weeds of technology. However, I love geeking out on things like On Page SEO. So, I’m posting this infographic for myself. I’m happy if this helps anyone else also

55+ Must-Know Google Search Statistics [Infographic]

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I’m a constant student of Google! Although as an author, most of my readers don’t find me via a Google search, I understand that I still need to pay attention to Google’s rules. I need to do my best to be as visible as I can be if someone does look for me or my information/books. Check out the original post here.

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I hope you enjoyed this infographic. Please use the share buttons below to share with friends that might benefit from this information. If you haven’t already, please subscribe to my blog using the form below.

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The post 55+ Must-Know Google Search Statistics [Infographic] appeared first on Bakerview Consulting.

What stats do you need to understand for your website: Part 3

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Over the last 2 weeks, I’ve been posting about stats or metrics used to understand activity on our websites. The first post can be found here and the second post can be found here. In the previous posts, we discussed what can be learned from Jetpack – a plugin available to WordPress websites. In today’s post, we are going to move on to Google Analytics – something that is available to all websites.

Google Analytics

Moving on to the topic of Google Analytics. Regardless of how you attach your site to Google Analytics, the full array of results can be overwhelming. I’ve included a video on how to attach Google Analytics to your site in a previous post.  Before we go on to the description, keep in mind that with a little elbow grease, any website can be hooked up to a Google Analytics account and the information described in the previous posts can also be viewed via Google Analytics – I generally don’t like that section of the display when I can rely on Jetpack stats but that’s just my personal preference.

I like allowing a small snapshot of Google Analytics information to exist on the dashboard of a website for several reasons. The most important reason is it is less overwhelming. By focusing attention on a small number of items, the information can be meaningful rather than intimidating. For that reason, I included a series of instructions in the first post of this series to help with connecting your site to Google Analytics.

The starting point of the Google Analytics display is typically similar to the screenshot below. The two labels show “Last 30 Days” and “Sessions.” This information will show the visitors for the last 30 days (and that time period can be changed). At the bottom of the display is “Session Duration” which indicates the average time people spend on the website. Another interesting piece of information is “Bounce Rate.” This indicates how fast people leave the site. The higher the number the quicker people leave. These last two numbers I find very important. The longer a visitor spends on your site, the more likely they are to take positive actions – like buy one of your books! The Bounce rate will indicate how well you are resonating with visitors. One thing that many websites don’t do well is to clearly identify the owner. If a visitor can’t determine if they are in the right spot quickly, they will easily leave – or bounce – to try to find another choice. Make sure your “above the fold” information is very clear.

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Looking at the above screenshot, if the “Session” menu is changed to “Location” as seen in the screenshot below, you can view a graphic display as well as a list of where visitors are geographically located when they visit a website. The information and numbers may surprise you.

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If that drop-down is changed again – to “Technology” — you will be able to see the type of device people use when viewing a website. Again, this information may not be what you expected.

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So…why all this information, beyond the idea that “Knowledge is power?” Severalfold. As authors, we want people to buy our books. If we go back to the initial post of this series, you’ll remember that Google doesn’t sell books – Amazon, et al do. But visitors to your website hopefully sign up to your mailing list, subscribe to your blog, click on links to find you on social media, and click on links to purchase your books. By studying the actions of the audience, or visitors to our site, we can determine if any of this is being achieved.

Like with many things, we need to “read the tea leaves” to see if our efforts are paying off. For example, if you have 100 people visiting your website and no one is clicking on the Facebook icon to follow you on Facebook, perhaps it isn’t visible enough. If those hundred people visit your book detail pages and no one clicks on a buy link to purchase a copy at Amazon, etc., perhaps look at the layout of that page and see if the buy links aren’t obvious enough. See if the blurb isn’t compelling enough.

And if your audience is primarily from India and the Far East – as is true of one of my sites – there is not a lot of point offering a US-only giveaway as that will just annoy your readers.

I hope you learned a lot from this series of posts. Be sure to reach out in the comments if you have any questions – I’m always happy to help!

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The post What stats do you need to understand for your website: Part 3 appeared first on Bakerview Consulting.

Social Media Use Among Millennials

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In my world, the topic of Millenials seems to come up often. When I caught sight of today’s infographic with the title of “Social Media Use Among Millennials,” I went right ahead and clicked to read!

The much-maligned group can apparently be generalized as far as their social media usage is concerned and this infographic covers this topic. In my mind, Millenials are some of the most creative folks I know. They grew up with computers, cell phones, and tablets – apps & online organizers. If you are looking for easy and organized way to manage something online – look to a millennial