Danny Brown's Blog, page 23

Introducing Pure Blogging, Where It’s All About the Content

Any regular reader or subscriber of this blog will know I’ve been talking a lot about “pure blogging” the last 6-12 months.

Born from a frustration/tiredness/lethargy (delete where applicable) of seeing multiple blogs talking about the very same thing, all for shares and clicks, I wanted to stoke the conversation around what it meant to blog.

Not that there’s anything wrong with business blogs, or blogs about blogging, or content marketing for content goals blogs, per...

Pure Blogging and the Experience We Give Our Readers

Recently, I read a blog post by Jack Steiner entitled Do People Really See You? It’s an insightful read about being there when it’s important to be, and what it means to follow through on your promised actions.

The post, like many others of Jack’s, really resonated with me, and I left a comment, which I’d like to share below.

Hey there Jack,

I remember when I was eight years old, and asking my schoolteacher a lot of questions. Like, a LOT. He said to me, “Boy, don’t you know children should b...

My Social Media Story: The Facebook Penis That Launched a New Life

This is a part of a special series looking at how social media has impacted the lives of its users. This week, the story comes from Jacqui Malpass.

It isn’t every day that you get new opportunities. Sometimes they come in strange ways. Ways that you least expect, but none the less life changing.

In May 2014, I opened my then husband’s computer to find myself staring at his penis. A rare site.

The penis and the conversation, plus a variety of let’s call them interesting images and conversation...

Smart Is Not Not Being Dumb – It’s Not Being the Dumbest

How smart are you? How do you rack up compared to your peers; your competitors; your parallel people?

There are all sorts of smart, but only one that counts. It’s not high school diploma. It’s not college degree. It’s not university PhD.

It’s experiential smart.

Your experience. Your knowledge. Your ability to act. Your ability to react. Your ability to pro-act. It’s your fluidity. Your flexibility. Your awareness that smart is not not being dumb; it’snot being the dumbest.

Smart marketers se...

My Social Media Story: Cheryl Keyworth

This is a part of a special series looking at how social media has impacted the lives of its users. This week, the story comes from Cheryl Keyworth.

Social media is social. That’s the whole purpose of it. Sure we get into the networking and sharing out information. Many use social media to blast out their promotions and basically be in our face about their business.

I feel our presence on social media is to build our personal brand, presence and interest. We are the social in social med...

You Don’t Have to Be Epic Every Time

For the last two days, I’ve been sitting at my computer itching to write something epic.

Looking at the blank screen, thinking of words I can write to convey the feeling I have inside that I need to share something epic and life-changing.

And I come up blank.

I have an inkling of what I’m about to say, and then I ask myself how it will end.

How the words that precede the final sentence will be strong enough to hook the reader to guide them to the last sentence that will, undoubtedly, change t...

The Good, The Not So Good, and Turning Both Into Great

In 1983, the biggest-selling album in the US was Michael Jackson’sThriller, still a pop classic more than 30 years later.

The second biggest-selling album was from a relatively little-known (at the time) UK rock band called Def Leppard. The album wasPyromania.

Selling more than 10 million copies in the US alone,Pyromanialaunched Def Leppard into the melodic rock stratosphere, and introduced music fans previously against rock into their brand of catchy hooks and excellent live shows.

The...

The Non-Original Approach to Originality

People are hungry creatures by nature.Hungry to be liked; hungry to be loved; hungry to be respected; hungry to be successful.

That’s good. Without hunger, we have no drive. Without drive, we have no goals. Without goals, we have no yardstick to base our success on. And so the circle comes back around.

The problem is, people are more often than not getting speed hungry. They want the like, the love, the respect and the success yesterday.

So they buy the success books; the audio tapes; t...

Pure Blogging and the Experience We Give Our Readers

Recently, I read a blog post by Jack Steiner entitled Do People Really See You? It’s an insightful read about being there when it’s important to be, and what it means to follow through on your promised actions.

The post, like many others of Jack’s, really resonated with me, and I left a comment, which I’d like to share below.

Hey there Jack,

I remember when I was eight years old, and asking my schoolteacher a lot of questions. Like, a LOT. He said to me, “Boy, don’t yo...

Your Product Will Catch Me, Your Service Will Keep Me

I’m a marketer by trade. It doesn’t matter if it’s traditional marketing, or digital/online marketing – at the end of the day, the tools may differ but the trade stays the same.

Yet in a previous life, I also headed up the main call centre for the U.K.’s largest communications company, and that was based around the service side of things.

And you know what?

Service beats marketing hands down any day if you want a successful company.

You can have the greatest product; the most amazing sales pi...