Danny Brown's Blog, page 25
June 11, 2015
The Ballad of Safe, Potential and Already There
There were three businessmen walking down a long and winding road. No-one knew how...
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June 9, 2015
When Was the Last Time…
You had as meaningful a conversation offline as you do online?Or spent the time...
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June 5, 2015
How Feedio (Kinda) Changed My Mind About RSS
A few months back, I asked the question as to whether it was time...
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June 2, 2015
The Mindset of Appreciation
When I was eight years old, my aunt used to take me on weekly...
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May 26, 2015
Fear Is Just a Stumbling Block Until We Turn the Lights On
There’s a lot of fear at the minute. Fear of knowing is joining fear of the unknown as a staple in our lives. Knowing the economy sucks leading to a future unknown. Knowing we can’t stand around but not knowing what first steps to take. Knowing you want to try something new but so many […]
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May 25, 2015
The BuzzFeed Economy and the Chase for Social Proof
We’re told by “the experts” that we need hundreds of shares to be relevant, hundreds of comments to be important, and thousands of subscribers to be worth reading. So we write the easy content that gets these eyeballs, shares, etc. And it’s all bullshit. It’s lazy content that enriches no-one. Not the blogger, and certainly […]
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May 19, 2015
How Social Media Automation Can Encourage Engagement
When it comes to social media, there’s a widely held belief that automation is wrong and that all engagement should be human and one-to-one. When talking about automation, social media gurus and consultants will offer the following reasons why there may be something wrong with automation: Bots, which are fake, automated Twitter accounts, attract bots,giving […]
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May 13, 2015
But That Doesn’t Make You a Writer
I’m sitting here in front of my MacBook, fingers hitting the keyboard letters every now and again, trying to put down into words the cool idea I had for a post earlier today. I know how it should flow; I know how it should read; I know the start, middle, and finish. But I can’t […]
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May 11, 2015
Creating and Curating an Experience Your Audience Will Remember
We like to be entertained. We enjoy storytellers that can transplant us into fantastical realms and take our imaginations on rides that we’d never usually imagine. We like touchpoints. We feel more in tune with those that directly reach out to us and hold our hands; guide us; share their experience and involvement with something, […]
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May 8, 2015
Why We Should Be Listening to Unconventional Wisdom
Conventional wisdom tells us new businesses shouldn’t take risks.
Conventional wisdom tells us to adhere to process, because it’s there for a reason.
Conventional wisdom tells us children should be seen and not heard.
Conventional wisdom tells us not to fix what isn’t broke.
But conventional wisdom also told us that flight was a pipe dream. Conventional wisdom also told us the earth was flat. Conventional wisdom has led us into wars based on lies.
Conventional wisdom is fine. But unconvention...
