Why We Should Be Listening to Unconventional Wisdom

Conventional wisdom tells us new businesses shouldn’t take risks.

Conventional wisdom tells us to adhere to process, because it’s there for a reason.

Conventional wisdom tells us children should be seen and not heard.

Conventional wisdom tells us not to fix what isn’t broke.

But conventional wisdom also told us that flight was a pipe dream. Conventional wisdom also told us the earth was flat. Conventional wisdom has led us into wars based on lies.

Conventional wisdom is fine. But unconvention...