Your Product Will Catch Me, Your Service Will Keep Me

I’m a marketer by trade. It doesn’t matter if it’s traditional marketing, or digital/online marketing – at the end of the day, the tools may differ but the trade stays the same.

Yet in a previous life, I also headed up the main call centre for the U.K.’s largest communications company, and that was based around the service side of things.

And you know what?

Service beats marketing hands down any day if you want a successful company.

You can have the greatest product; the most amazing sales pi...