Introducing Pure Blogging, Where It’s All About the Content

Any regular reader or subscriber of this blog will know I’ve been talking a lot about “pure blogging” the last 6-12 months.

Born from a frustration/tiredness/lethargy (delete where applicable) of seeing multiple blogs talking about the very same thing, all for shares and clicks, I wanted to stoke the conversation around what it meant to blog.

Not that there’s anything wrong with business blogs, or blogs about blogging, or content marketing for content goals blogs, per...