Rachna Jain's Blog, page 20

Signs You’re Running in Reactivity Mode

You wake up early and start working. Yet, by the end of the day- you have no idea what you’ve achieved or accomplished. You feel overworked, overwhelmed, and unclear.

You’re in reactivity mode.

Don’t feel bad, it happens to most of us online entrepreneurs at one time or another. We keep pursuing new ideas, new projects, new connections- and, pretty soon, we’re running really, really fast, and hardly keeping up....

8 Ways to Reuse Your Videos

Many of my clients are becoming increasingly interested in creating videos for their businesses. They are excited by the possibilities to connect with their audience, and build rapport more quickly. Plus, of course, they would like to build their expert status, and make new connections. Since creating videos can take a bit more effort than other kinds of marketing, we’ve also been talking about how they might use- and re-use their video content once it’s created....

An Email Address or A Client Directly?

Email marketing is an important aspect of running a successful online business. We’re always hearing that “the money is in the list” – “the money is in the list”- and so many newer business owners focus on gaining email subscribers- sometimes even over attaining a client directly.

When this happens, it’s important to take a step back and think about what is your business for?...

The Impatience of Wanting An Audience

Does building your business ever feel like a race? Like you have to hurry up and get somewhere, otherwise you’ll miss out?

It often feels this way for many of my clients, who tend to be very well educated, high achievers, and possessing little patience. They are willing to spend time and spend money- and they want results NOW....

Five Pieces of Information to Get From Your Web Designer

In the past two weeks, I’ve spoken with several potential clients about search engine optimization. In our initial conversations, I’ve been surprised by how little information each of these clients has about the basic workings of their websites.

I’m talking about things like how to access the site (logging into the WordPress dashboard, for those of you who are familiar), whether they are running Google Analytics (super important when you are looking to improve lead generation and conversion),...

5 Ways to Stretch Your Marketing Dollars

In business, one of the ways to manage your costs is to get a lot of value from all the marketing you do.

This means finding ways to market your business that are cost-appropriate, and also effective.

It also means leveraging each piece of marketing as much as you can.

Here are 5 ways to stretch your marketing dollars:

Build Your Expert Status Build Your Email List Build Your Exposure Build Relationships Build Your Word of Mouth Marketing

Let’s look at each of these in more detail....

[Interview] The Launching Point Interviews Me!

I recently had the great pleasure to meet Mike O’Toole of the Launching Point podcast, and we spent a delightful hour or so together, discussing what it takes to get your business going- and why fear often derails people. They know they want to start a business, but they are afraid to take the next step and launch....

The 12 Types of Videos You Can Use in Your Business

An explanation of the 12 video types you can use in your business.

What It Really Takes to Master Anything

The way to master anything is to keep implementing what actually works- not practicing over and over that which doesn't.

The Sales Whisperer Interviews Me

Wes Schaeffer, the Sales Whisperer interviews me about online business and what it takes to be successful.