Rachna Jain's Blog, page 17

How To Build A Better About Page

Build a better about page by recognizing the About page isn't just about you.

Where You Should Think Smaller About Your Business

Tracking Return on Investment in Your Marketing

5 Business Lessons I Learned From Prince

Inaction from Uncertainty

Three Factors That Make Your Subscribers WANT to read your emails

Three factors that will make your audience want to read your emails.

Attracting New Clients Online

What it takes to get clients from the internet. It requires more thoughtfulness than you might think.

Specifically Seeking Your Ideal Client

As I work with my clients to help them build their online audiences and grow their businesses; the topic of specificity always arises- and, more specifically, the topic of specificity and your ideal client.

Most of the time, my clients resist getting super specific. I get it, because I’ve done that too.

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The Frustrating Transience of the Internet

Have you ever noticed how transient the Internet can sometimes seem? Websites you visit regularly are suddenly gone. Products you purchased last year now appear out of date. New technology becomes available almost every single day- or maybe even multiple times in one single day.

On one hand, the rate of innovation is astonishing, and exciting.

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Loving Your Business Better

Loving your business is something you’ve probably heard people say, and it might even sometimes sound like a cliché. This is especially true if you feel like your business is more stressful than fun, or that it doesn’t provide you quite the lifestyle, ease, or joy you’re looking for.

If you have any perfectionistic or workaholic tendencies at all (and yes, I’m looking at myself), running your own business is a fast way to get confronted with your beliefs that more is always better and m...