Rachna Jain's Blog, page 19
December 15, 2015
Customer Experience Matters
Continuing with our exploration of the top digital marketing trends for 2016, today we’ll be focusing on the concept of customer experience. As I share in this year’s report, customer experience is becoming increasingly important to online business. The focus on customer experience is becoming increasingly dimensional, with more and more retailers attempting to create 360 degree interactive experiences in their marketing.
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December 8, 2015
What To Know Before You Accept Mobile Payments in Your Small Business
Just recently, I shared a few digital marketing trends for 2016 which I think will be important. In that article, I didn’t have enough room to talk about another trend, that of mobile payments. This is another trend that will be on the rise in 2016.
As they sound, mobile payments are ones that you can make through your smartphone, using an application.
...December 1, 2015
My Favorite Digital Marketing Trends for 2016
2015 has flown by. 2016 is almost here. The new year brings a fresh and strategic approach to digital marketing.
When we think of digital marketing, what we’re really looking at is the process of engaging with potential clients, customers, or consumers, through the use of the internet. These online marketing efforts are aided by computers and mobile technology, as well as software and other services that help business owners reach out and connect with their target audience....
November 24, 2015
Blog Posting: Is More Better?
The term “weblog” was first used in 1997, and blogging has risen in popularity ever since. The process of blogging has changed over time, especially since the release of WordPress in 2003. Now, there are millions of posts per day.
When blogging first began, it was usual for bloggers to post multiple times per day, under the belief that “more content is better”....
November 17, 2015
6 Small Steps to End Procrastination
As a psychologist and business coach, I’m always intrigued about the place where a person’s psychology impacts their business. In a way, this is happening all the time- our individual psychology (how we think, feel, interpret, perceive) is constantly impacting our business. It defines whether we feel hopeful or pessimistic, confident or fearful, whether we extend ourselves to clients (or not) and how we think about ourselves and the contribution we make....
November 10, 2015
What is Your LTV- and Why It Matters
As I share in my internet marketing book, numbers matter. As business owners, and marketers, we need to know the numbers of our business. At the broadest level, we need to know about our profit and loss. At the more specific levels, we need to know our numbers in terms of reach, engagement, and conversion....
November 3, 2015
4 Ways to Generate Customer Feedback
Generating customer feedback is an important step in growing your business. Not only do your customers represent one of the best pathways of increasing revenue (through the offering of tailored additional products and services), but building strong relationships with your clients and customers can keep you “top of mind” for referrals and other opportunities....
October 27, 2015
How Focus Creates Money
I’ve been hearing lately from a lot of entrepreneurs who describe themselves as “crazy-busy.” As in, “I’m not sleeping. I’m crazy busy.” or “I’m going in a hundred different directions at once. I’m crazy busy.”
While I agree that yes, of course, sometimes you need to be “crazy-busy”- but is it an occasional thing?...
October 20, 2015
How to Position Yourself as an Expert
In order to build an audience these days, you need to demonstrate three things- relevancy, value, and credibility. One of the best ways to do this is through the regular and consistent practice of becoming an expert. Although anyone can become an expert, most people are unwilling to devote themselves to this process consistently over time....
October 13, 2015
Why Email List Segmentation Matters
Email marketing is becoming more refined, which, I think, is a reflection of our clients also become more refined. Today’s consumer is much smarter, much savvier, and much more skeptical, not to mention receiving a lot more email each day. As a business owner, you want to achieve the best possible email marketing results, with a reasonable amount of effort- not too much, nor too little....
