Rachna Jain's Blog, page 19
January 19, 2016
Staying Motivated through the Ecommerce Launch Cycle
As entrepreneurs, most of us are very good at starting new things. We generate ideas, develop new businesses, and keep coming up with what’s new and fresh and of the moment. There is nothing quite like the intoxication of a new business idea that you feel really excited about. At first, you have a lot of energy for your new idea.
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January 12, 2016
The Courage to Risk
One of the themes that’s been showing up in my coaching work with clients has been the idea of risk-taking and courage. Being an entrepreneur is, inherently, a courageous choice. You trade some kinds of “certainty” for situations which are less certain. On the other hand, though, we know that even the largest corporations are going through downsizing and acquisitions, so there are no guarantees in the corporate world either.
...January 5, 2016
5 Areas To Improve Your Business This Year
It’s a new year! And if you’re like most of us, you’re starting off this new year with a lot of dreams and plans and goals for making this year better than all the others before it.
I think that’s great, because I’m doing the very same things.
So as I was sitting down to write this article today, I was reflecting on my biggest lessons of the past year, and what I’ve learned that I want to carry forward in this new year, specifically in my business.
...January 1, 2016
Happy 2016!
Happy New Year! I hope 2016 is a year filled with health, happiness, peace and success for you and yours!
Tags: happy 2016
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December 29, 2015
5 Business Lessons I’ve Learned This Year
As 2015 comes to an end, and 2016 is just a few days away, I find myself reflecting on my opportunities and experiences over the past year. As I talk with clients and colleagues, most agree that 2015 was a bit of a mixed year- marked by a lot of change.
...December 22, 2015
Finding Your Mentors
Over the past few weeks, I’ve noticed that I’ve really wanted to reduce and simplify. I spent time going through all my recurring subscriptions, and canceled about 40% of them. I’ve also been busy reducing my number of newsletter subscriptions. You might think of this as year-end cleaning. What I’ve noticed already is that my email inbox is a lot quieter, and I’m spending less time deleting things I won’t read anyway.
...December 16, 2015
The Surprising Secret about Socially Responsible Gifting
As we’re moving into the holiday season, you, as a business-owner, may be thinking about giving gifts to your clients and vendors. As a thoughtful and caring person, you might even be considering giving socially responsible gifts.
Socially responsible gifts are ones where you make a donation or contribution in someone’s name, and there is a social cause or organization that also benefits.
...December 15, 2015
Customer Experience Matters
Continuing with our exploration of the top digital marketing trends for 2016, today we’ll be focusing on the concept of customer experience. As I share in this year’s report, customer experience is becoming increasingly important to online business. The focus on customer experience is becoming increasingly dimensional, with more and more retailers attempting to create 360 degree interactive experiences in their marketing.
...December 8, 2015
What To Know Before You Accept Mobile Payments in Your Small Business
Just recently, I shared a few digital marketing trends for 2016 which I think will be important. In that article, I didn’t have enough room to talk about another trend, that of mobile payments. This is another trend that will be on the rise in 2016.
As they sound, mobile payments are ones that you can make through your smartphone, using an application.
...December 1, 2015
My Favorite Digital Marketing Trends for 2016
2015 has flown by. 2016 is almost here. The new year brings a fresh and strategic approach to digital marketing.
When we think of digital marketing, what we’re really looking at is the process of engaging with potential clients, customers, or consumers, through the use of the internet. These online marketing efforts are aided by computers and mobile technology, as well as software and other services that help business owners reach out and connect with their target audience....
