Five Pieces of Information to Get From Your Web Designer

In the past two weeks, I’ve spoken with several potential clients about search engine optimization. In our initial conversations, I’ve been surprised by how little information each of these clients has about the basic workings of their websites.

I’m talking about things like how to access the site (logging into the WordPress dashboard, for those of you who are familiar), whether they are running Google Analytics (super important when you are looking to improve lead generation and conversion),...