Randy Krum's Blog, page 63

Infographic Cookbook - Picture Cook

A new way to take directions for cooking, the Picture Cookbook infographic from Katie Shelly. It is an easy step by step visual explanation design that will get you to the desired tasty product, with very little use of words!

The following recipes are not intended as precise culinary blueprints. Instead they are meant to inspire experimentation, improvisation and play in the kitchen.

Great design work by Katie to create recipes as visual explanations.  The hand-drawn style also helps reinforce the flexible methods.  They aren’t strict, rigid recipes with sharp images and corners, but instead are more casual which allows for interpretation and change.  I love the color-coding for easy navigation within the book too.

Found on Fast Company

Available soon for purchase in print in October 2013.  I’ve already pre-ordered my copy.

Comic Tribute to Bill Watterson (Calvin & Hobbes)

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Calvin & Hobbes is easily my all-time favorite comic, and Bill Watterson was able to beautifully offer thousands of life lessons through the 10 years of C&H comic strips.  Freelance cartoonist Gavin Aung Than has designed this fantastic Comic Tribute to Bill Watterson, and posted it on his site, Zen Pencils.

The quote used in the comic is taken from a graduation speech Watterson gave at his alma mater, Kenyon College, in 1990. Brain Pickings has a nice article about it. The comic is basically the story of my life, except I’m a stay-at-home-dad to two dogs. My ex-boss even asked me if I wanted to return to my old job.

My style is already influenced by Watterson, but this is the first time I’ve intentionally tried to mimic his work. It’s been fun poring through Calvin and Hobbes strips the past week while working on this comic and it was a humbling reminder that I still have a long way to go.

The quotes I’ve used in the write-up above are taken from the introduction to The Complete Calvin and Hobbes collection, which sits proudly on my desk.

So, why am I posting this on Cool Infographics?  I want to pose the question: Should we consider this to be an infographic?

There’s no numeric data.  No charts.  No data visualizations.  No call to action.

However, there is information.  The information source is Bill Watterson’s speech from 1990, and the illustrations do a great job of communicating the message visually.  The image layout follows the tall infographic style that is easy to share online.

My own opinion is that “Yes” this is an infographic.  What do you think?

Found on LifeHacker

 

 

  I miss Calvin & Hobbes…

Consumer Attitudes to SMS Marketing and Texts Alerts

The Consumer Attitudes to SMS Marketing and Texts Alerts infographic is the results of a survey done by Text Marketer. The survey was conducted to find out the consumers’ view on receiving text alerts from companies. 

The infographic is based on an exclusive survey of over 1,350 consumers in to their attitudes to SMS marketing. 

The results highlight that 84% of customers want to receive appointment reminders, 61% want order confirmations and 89% would like delivery notifications via text; showing there are a lot of ways to market through this channel that customers love. 

48% of consumers are also likely to respond to a text from a company they have previously purchased from. Consumers love special offers by text and like to be able to ask questions to companies via text messages.

Since the data is from their own survey research, there are no additional data sources cited.  The purpose of the first section is to establish the credibility of the data, but the total number of respondents alone isn’t enough.  Surveys like this target specific consumers, and use screener questions to target a specific portion of the population.  What type of consumers were surveyed for this report?

The visualizations of the data are clear, and the iPhone illustrations for the results of each question break apart the data nicely.  It’s a little hard for readers to understand that the lineup of iPhones is meant to add up to the total of 100% of respondents for each question.

The footer should include a copyright notice, and the URL back to the original infographic landing page so readers can find the full-size version if a link is not available.  A link to the source data would increase the credibility of the data too.  Instead, the landing page has a link to the home page of Text Marketer as the data source link, which means public access to the numeric data is not available.

Thanks to Mike for sending in the link!