David Hooper's Blog: Build A Big Podcast, page 46

Podcast Audio vs. Audiobook Audio

After four years of writing and editing, I've finally completed my new book, a 93,000-word manifesto on podcast marketing.

I've decided to voice the audiobook version myself. It will probably be about nine hours of finished audio, so with recording and editing, I'm looking at about 50 hours of work to make this happen.

The thing the worries me the most is that I'm going to reach the end and have a file that doesn't meet the technical specs of audiobook distributors like ACX (Audible) and others.

Then what?

I know a radio guy who did his own audiobook and the recording was "too hot" – his files were rejected. He ended up having to rerecord everything in a different studio.

To make sure the same thing doesn't happen to me, I had an engineer friend come by my studio today to help me make sure my gear was in order and hooked up properly.

On this episode, I share some of the things we talked about related to getting a good performance on tape... If you want to make podcasts people connect with your recordings, whether podcast or audiobook, listen up.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

           

Want Podcast Chart Success? Do This Now!

Podcast charts aren't a black box that nobody understands. If you want to crack them, you simply need to do a couple of things:

Have people subscribe to your podcast. Have people download your podcast.

That's it, although getting people to do these things isn't as easy.

Or is it?

On this episode, I share a simple strategy you can start doing right now to have podcast chart success this year.  

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

           

How Podcast Charts Work

It's the beginning of a new year and social media is full of "Best Podcast" lists and recommendations.

How do you get on one of these lists? One of the easiest ways is to get your podcast on a chart, such as the one on Apple Podcasts.

But how do you do that?

In this episode, I talk about a "chart secret" I learned from years of working in the music and entertainment industries. It works for podcasting charts too and now is the time to put it in motion.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

           

What To Expect From Big Podcast This Year

Back for 2019 with an episode about what to expect from Big Podcast this year, including more podcasts and additional content on Big Podcast Bulletin.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

           

Why You're Not Getting Business From Your Podcast

How does Google work? We got insight into that this week during congressional testimony from Google's CEO.

How does marketing your business work? It's very similar, regardless of whether or not you're actively "marketing" your business. 

Podcasting is a powerful way to build your business, but most podcasters aren't using it to its full potential. 

The fix is simple. And if you do it right, it will not only help you get more business via your podcast, but also via everything you're doing to market yourself.

How to make this fix in your marketing is what I talk about on this episode.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

           

What Catholics, Families, And Podcasts Should Have In Common

I'm a vegetarian, so I'm skipping the turkey this weekend. I'm not even eating a Tofurky or attempting to have anything close to a traditional Thanksgiving meal -- my family is eating pizza.

Still, I think "tradition" is important and, as a podcaster, you have a great opportunity to use it to get listeners more excited about what you're doing on your podcast and establish a deep connection with them.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

           

Life After Porn - Part 2

This is a podcast about podcasting, not porn. So if you're looking for porn, you're in the wrong place.

But if you're looking for the story of an adult film star and what happened when she agreed to be a podcast guest, you're in the right place.

Listen to Part 1 of this story first.

This is Part 2. In this episode, I talk about how you may find yourself in this same situation as a guest on other people's podcasts and the best way to handle it.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

           

Life After Porn - Part 1

Looking for porn? You won't find it here.

But you will find the story of a former adult film star and what happened when she agreed to be a podcast guest.

This is a huge lesson for you as a podcast host. This situation happens all the time and, if you've done a lot of interviews for your podcast, you've likely already experienced it.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

           

Get More Podcast Subscribers With This "Election Day" Trick

It's Election Day in the United States. More than 20,000,000 Americans have already voted and record numbers are expected today.

Would you like this same type of turnout for your podcast? In this episode of Build A Big Podcast, I tell you have to make it happen.

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.

           

Podcasting Lessons From FOX News

FOX News had more viewers last month than CNN and MSNBC combined. 

There are three reasons why this happened. You can benefit from doing them with your podcast.

More thoughts on this episode...

Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.