Evo Terra's Blog, page 20
December 4, 2013
Future Agency Archetypes.
Predicting the future is a tricky thing, though clients ask us to do it with...
Future Agency Archetypes.
Predicting the future is a tricky thing, though clients ask us to do it with some regularity. Gaining inspiration from the attached article (which I found light on real innovation), I've taken my own stab at developing three archetypes for future agencies.
* Innogrative: That's a mashup up innovative and integrative. I see the real power in blending of the two, taking innovative things (e.g. Internet of Things), a company's goal (e.g. sell more stuff) and merging them together (drone-delivery not to where you live, but to where you are) to disrupt the marketplace.
* Commoditizing: Most things we do as an agency today will be automated tomorrow. Yes, even that thing you can't be automated will be, and that will drive the cost down. There's still plenty of money to be made on low profit margin services if you can make it up in volume.
* Enabling: All this cool stuff? Yeah, it takes smart people to make it happen. For a while, agencies can help clients by doing it for them. But the bigger opportunity lies with those agencies dedicated to enabling companies to make those things happen on their own, with internal resources. Bad news for long term relationships? Not if your agency lives on the far left of the Technology Adoption Curve, and you specialize in getting people of the chasm.
What three types do you see emerging as our industry continues to go through non-stop change?
Predicting the future is a tricky thing, though clients ask us to do it with some regularity. Gaining inspiration from the attached article (which I found light on real innovation), I've taken my own stab at developing three archetypes for future agencies.
* Innogrative: That's a mashup up innovative and integrative. I see the real power in blending of the two, taking innovative things (e.g. Internet of Things), a company's goal (e.g. sell more stuff) and merging them together (drone-delivery not to where you live, but to where you are) to disrupt the marketplace.
* Commoditizing: Most things we do as an agency today will be automated tomorrow. Yes, even that thing you can't be automated will be, and that will drive the cost down. There's still plenty of money to be made on low profit margin services if you can make it up in volume.
* Enabling: All this cool stuff? Yeah, it takes smart people to make it happen. For a while, agencies can help clients by doing it for them. But the bigger opportunity lies with those agencies dedicated to enabling companies to make those things happen on their own, with internal resources. Bad news for long term relationships? Not if your agency lives on the far left of the Technology Adoption Curve, and you specialize in getting people of the chasm.
What three types do you see emerging as our industry continues to go through non-stop change?
December 3, 2013
Magic chocolate lets you eat more and lose weight!
Yeah... probably not. But here's a(nother) population...
Magic chocolate lets you eat more and lose weight!
Yeah... probably not. But here's a(nother) population study that's light on science and high on speculation.
There's only one thing to do: Next beer and sausage diet must include chocolate, too. Because science!
What do you say, +Terry Simpson? How can we work a little (or a lot) of chocolate into the routine for 2014? Or do we need a new month of chocolate and something else? (Though I'd hate to give up the beer ...)
Yeah... probably not. But here's a(nother) population study that's light on science and high on speculation.
There's only one thing to do: Next beer and sausage diet must include chocolate, too. Because science!
What do you say, +Terry Simpson? How can we work a little (or a lot) of chocolate into the routine for 2014? Or do we need a new month of chocolate and something else? (Though I'd hate to give up the beer ...)
Survival (and career) tips for the introverted.
It's hard to be an introvert in an audacious work environment...
Survival (and career) tips for the introverted.
It's hard to be an introvert in an audacious work environment. Loud mouths and disruptors (why, hello there) dominate the conversation, put you in uncomfortable situations, and make you want to crawl inside your noise-cancelling headphones until we die.
OK, I'm exaggerating, but I know we're tough to deal with, and it can be tough to rise above our din precisely because you don't want to make din yourself.
Here are three tips you might find useful. http://goo.gl/rFJ1Qw
Because we're probably not shutting up anytime soon. Sorry!
It's hard to be an introvert in an audacious work environment. Loud mouths and disruptors (why, hello there) dominate the conversation, put you in uncomfortable situations, and make you want to crawl inside your noise-cancelling headphones until we die.
OK, I'm exaggerating, but I know we're tough to deal with, and it can be tough to rise above our din precisely because you don't want to make din yourself.
Here are three tips you might find useful. http://goo.gl/rFJ1Qw
Because we're probably not shutting up anytime soon. Sorry!
December 2, 2013
Remember when marketing drone meant a real person?
First, it looks like drone package delivery is coming...
Remember when marketing drone meant a real person?
First, it looks like drone package delivery is coming. Read up if you're not well versed.
▶ Amazon Prime Air: http://goo.gl/xxwDBe
▶ China's SF Express: http://goo.gl/p4NX0Z
▶ Texbooks via drone in Oz: http://goo.gl/UeM0jy
Second, get over your freak-out moment. This is happening, thanks to the Internet of Things and a location finder in every pocket. Shocked? Think ahead, people.
And speaking of that, consider a moment the changes this could mean to the marketing world. Here are a few:
* A swam of Red Bull drones descend on a concert
* A rebirth of aerial advertising, but just above eye level
* Drone-wraps
* Shop all day, never carry a bag, and drones deliver to your car
* Night-time skywriting, but with a swarm of illuminated drones
Suddenly, those parachutes from The Hunger Games look a little silly as delivery devices.
First, it looks like drone package delivery is coming. Read up if you're not well versed.
▶ Amazon Prime Air: http://goo.gl/xxwDBe
▶ China's SF Express: http://goo.gl/p4NX0Z
▶ Texbooks via drone in Oz: http://goo.gl/UeM0jy
Second, get over your freak-out moment. This is happening, thanks to the Internet of Things and a location finder in every pocket. Shocked? Think ahead, people.
And speaking of that, consider a moment the changes this could mean to the marketing world. Here are a few:
* A swam of Red Bull drones descend on a concert
* A rebirth of aerial advertising, but just above eye level
* Drone-wraps
* Shop all day, never carry a bag, and drones deliver to your car
* Night-time skywriting, but with a swarm of illuminated drones
Suddenly, those parachutes from The Hunger Games look a little silly as delivery devices.
Smoking lunch special in #tempe. Mother Road Lost Highway on the penny draft deal. No idea how long,...
Smoking lunch special in #tempe. Mother Road Lost Highway on the penny draft deal. No idea how long, but I'm probably 'working' from here the rest of the day!
There ain't much here yet, but it's a start.
Check it out, share it, +1 it, slap it around, tell your...
There ain't much here yet, but it's a start.
Check it out, share it, +1 it, slap it around, tell your friends, etc.
I'll add just a few things in time.
Special thanks for the genius beer cookie design from +Amber Spiegel.
Check it out, share it, +1 it, slap it around, tell your friends, etc.
I'll add just a few things in time.
Special thanks for the genius beer cookie design from +Amber Spiegel.
I've got to stop reading so much science fiction. Also, I checked the calendar, and it doesn't appear...
I've got to stop reading so much science fiction. Also, I checked the calendar, and it doesn't appear to be April 1st.
No, print isn't dead. But all too many authors ignore it, out of either ignorance or prejudice. There's...
No, print isn't dead. But all too many authors ignore it, out of either ignorance or prejudice. There's room for a print book in the world of indie and digital publishing, and it may be easier than you think. That's what we'll cover on the next recording of The Books & Beer Hangout.
The Books & Beer Hangout is a weekly video chat on topic related to something in or around the world of digital publishing … with beer! You can ask us questions during the show, and by all means bring your own beer! Follow us on Google+ at https://plus.google.com/+ePublishUnum and go to our page during this time to watch or join in!
For past episodes, visit http://booksandbeer.com
The Books & Beer Hangout is a weekly video chat on topic related to something in or around the world of digital publishing … with beer! You can ask us questions during the show, and by all means bring your own beer! Follow us on Google+ at https://plus.google.com/+ePublishUnum and go to our page during this time to watch or join in!
For past episodes, visit http://booksandbeer.com
December 1, 2013
I loathe studies that attempt to draw conclusions about how everyone will behave based on the self-reported...
I loathe studies that attempt to draw conclusions about how everyone will behave based on the self-reported behavior of a few. Not that I'm against statistical relevance. But shoddy methodologies and hastily assumed conclusions leave me feeling... feh.
Apparently, the same is true for +Mark Schaefer. Well played, sir.
Apparently, the same is true for +Mark Schaefer. Well played, sir.
