Remember when marketing drone meant a real person?

First, it looks like drone package delivery is coming...

Remember when marketing drone meant a real person?

First, it looks like drone package delivery is coming. Read up if you're not well versed.

Amazon Prime Air: http://goo.gl/xxwDBe
China's SF Express: http://goo.gl/p4NX0Z
Texbooks via drone in Oz: http://goo.gl/UeM0jy

Second, get over your freak-out moment. This is happening, thanks to the Internet of Things and a location finder in every pocket. Shocked? Think ahead, people.

And speaking of that, consider a moment the changes this could mean to the marketing world. Here are a few:

* A swam of Red Bull drones descend on a concert
* A rebirth of aerial advertising, but just above eye level
* Drone-wraps
* Shop all day, never carry a bag, and drones deliver to your car
* Night-time skywriting, but with a swarm of illuminated drones

Suddenly, those parachutes from The Hunger Games look a little silly as delivery devices.

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Published on December 02, 2013 13:14
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