Frances Caballo's Blog: 10 Twitter Tips Writers Need to Know, page 8
January 21, 2021
Book Marketing Update
Today I bring you another whopper of a Book Marketing Update.
The internet seemed to explode with book marketing news this past week and as you can tell, I had a difficult time limiting the number of posts to include in this roundup.
I adored the email marketing post I discovered. There are innovations in email marketing and the post below by Mark Walker-Ford covers all of them.
I included additional information about the best time to post on social media. There are plenty of experts on this topic and they all seem to concur about when to add your updates online.
I really liked the information presented in Dave Chesson’s blog post. It’s a great reminder on the differences between ARC readers, beta readers, and street teams. Don’t miss it.
Enjoy the posts below and have a good weekend.
Email Marketing11 Email Design Trends to Improve Your Email Marketing Strategy in 2021 by Mark Walker-Ford [Infographic]: “Are you looking for ways to improve your email marketing strategy in 2021? Want to know the latest email design trends to incorporate into your email campaigns? The team from Uplers share their email design trends for 2021 in this infographic.”
Social Media MarketingSocial Media Success for Small Business by Bitly: I hope you don’t postpone reading this guide just because “small business” is in the title. If you’re an author, guess what? You are a business. So give this ebook a chance. You may learn something.
Twitter Shares Planning Guide for Your 2021 Tweet Strategy from Social Media Today: “Two key elements of an effective social media marketing strategy are planning and consistency.” Note: This post contains a link to a free guide from Twitter.
The Best Times to Post on Social Media in 2021 and Beyond [Infographic] from Social Media Today: “Do you want to maximize engagement on your social media posts? Looking for the ideal times to post to each network? The team from Oberlo share their guide to success in this infographic.”
Book MarketingA Potpourri of Resources by Sabrina Ricci: This blog post is rich with information in a variety in areas, including content and discovery, tech resources, and more. Be sure to check it out.
How to Build an ARC Team to Launch Your Book from Dave Chesson: “There’s no better kick-start to a book launch than to have a whole team of fans pushing your book upon release. With an effective group, and plan, you can get book reviews on day one, swell with initial sales, build real momentum, and help get the word out about your launch.”
Of NoteFocus! From Writing Unboxed and by Dave King: “Your writing is as important as what’s happening in the news. That’s hard to accept when you can’t turn away from CNN. When the world seems to be falling apart, the best response may be an act of defiant creation. Keep writing.”
Quote of the Week
A social media expert for authors (something I never dreamed of becoming), I build author platforms to enhance book sales. I also use my industry connections to promote authors and their books. What else can I do for you? I’m a writer so I provide content writing and email marketing services. Let’s chat! And don’t forget to download my free Twitter ebook.
The post Book Marketing Update appeared first on Social Media Just for Writers.
January 14, 2021
Book Marketing Update
I created this image using the app ArtLeap.Today’s Book Marketing Update has more tips and strategies that I’ve ever included in my weekly roundup.
Needless to say, following the holidays bloggers were ready to release new posts into the blogosphere. And there was a lot of news to report about social media with all the flux in that industry.
If you like to post a lot of hashtags in your tweets, you should stop doing that. It’s never been a good practice and it’s proven that loading up your tweets with lots of hashtags reduces engagement.
Plus, all those hashtags make your tweets look spammy. (This isn’t the case, however, for Instagram, Facebook, and LinkedIn.)
Twitter’s newest guidelines suggest that you use just one hashtag per tweet. Using more than that will negatively impact your call to action.
I discuss this week what Kate Kisset is up to on Instagram. Be sure to check her out on Instagram (and me too!)
Enjoy all the news in my update today. It is packed with tidbits and strategies to enhance your book marketing.
Book MarketingTop 5 Book Marketing Strategies for 2021 from the Nonprofit Author’s Association: ” While you may not be able to get out on the speaking circuit just yet, there are still plenty of effective ways to get the word out about your book.”
77 Resources to Help You Launch Your Own Podcast by Sabrina Ricci: This post provides a lengthy list of articles to read if you’re thinking of starting a podcast. Seeking opportunities to be a guest speaker on a podcast is also a good book marketing strategy.
This Is Not a Marketing Moment from AdWeek: Intended for businesses, this message applies to authors as well. When the country is in turmoil, temporarily stop or reduce your marketing messages; people have their attention focused elsewhere. You don’t have to join that conversation but respect the moment.
PublishingPublishing Scammers to Watch Out for in 2021 by Anne R. Allen: This is an important post for all authors. Anne clearly addresses the threat and how to avoid falling prey to it.
The Top Ten Publishing Trends Every Author Needs to Know In 2021 from Written Word Media: “Every year at Written Word Media we consult experts and dive into our own data to predict the next year’s publishing trends.”
Social Media NewsOptimal Posting Practices for Facebook, Twitter and LinkedIn in 2021 from Social Media Today: This is a must-read blog post. By reading this post, you’ll learn how to be more engagement on social media and more click-through rates.
Facebook Tests New Post Composer to More Easily Add Recent Photos by Andrew Hutchinson: Facebook is testing a visual-focused post composer update that would put the latest images from your Camera Roll in a panel display just below the composer frame. This is cool!
The Best Times to Post Your Social Media Updates in 2021 [Infographic] from Social Media Today: This post breaks down the best posting times on various social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
Instagram TipI love to keep up with what Kate Kisset does on Instagram. She’s an indie romance author who knows a lot about book marketing on Instagram.
Over the past few months, I’ve wondered what she was up to as I saw what appeared to be puzzle-pieced-images float through my newsfeed. One day I went to her profile and this is what I found:
All those pieces were parts of one big collage.
Kate, always so astute about Instagram, created these two large images on her profile with all of those puzzle-like pictures. This takes planning and creativity — two attributes Kate easily accesses.
If you’re getting ready to launch a book and it can be tied to a seasonal holiday, take notes from Kate. She is a master at book marketing.
To make the large, puzzle-pieced image collage, she used the app Giant Square. Here’s a link to several apps that will do this for you as well.
Quote of the Week
A social media expert for authors (something I never dreamed of becoming), I build author platforms to enhance book sales. I also use my industry connections to promote authors and their books. What else can I do for you? I’m a writer so I provide content writing and email marketing services. Let’s chat! And don’t forget to download my free Twitter ebook.The post Book Marketing Update appeared first on Social Media Just for Writers.
January 7, 2021
Book Marketing Update
I’m back with another Book Marketing Update for you.
At the end of a one year and the beginning of the next, there are always posts about predictions for the future and what went well or didn’t go well in the past year. As such, I included below three blog posts for you to review.
Later, an app that I use to schedule my Instagram posts and stories, has a wonderful blog. In its most recent post, the people at Later shared the best posting times on Instagram. Note that the time slots are for Eastern Time.
Enjoy the update and have a great 2021!
New Year Goals
Creative Business Goals For 2021 from Joanna Penn: “As the calendar turns a new page, we get to start again. After a very strange 2020, it feels like hope is in the air, and I’m ready to embark on the next year of my author journey.”
Book Marketing
11 Powerful Book Promotion Ideas for Self-Published Authors from editage: “For authors, marketing essentially involves drawing and engaging your target audience by sharing more about yourself and your book. It really is as simple as communicating. But it involves work.”
Publishing
The Key Book Publishing Paths: 2021–2022 by Jane Friedman: “Since 2013, I have been regularly updating this informational chart about the key book publishing paths. It is available as a PDF download—ideal for photocopying and distributing for workshops and classrooms—plus the full text is also below.”
How Politics, Protests and the Pandemic Shaped a Year in Books from the New York Times: “The year in books, like the year everywhere else, was a simultaneously breakneck and slow-motion mixture of exhaustion, peril, controversy, inspiration and resilience.”
Social Media News
The Best Time to Post on Instagram in 2021, According to 12 Million Posts from Later, an Instagram Scheduling App: When is the best time to post on Instagram? The short answer: it depends on where your followers are located! Later recently analyzed 12 million Instagram posts and found that the best overall time to post on Instagram is between 9am and 11am EST.
2021 Predictions
Agent Laurie McLean Gives 10 Publishing Predictions for 2021 from Anne R. Allen and Ruth Harris: In this post, Laurie McLean gives her predictions for Amazon, libraries, bookstores, fiction, and indie authors.
Of Note
I recently discovered an application called ArtLeap and I love it. Here’s just one of the images I created with it. I also used ArtLeap to create the image at the top of this post. I now use for photo editing apps for Instagram. If you’d like me to write a blog post about them, let me know!
Quote of the Week
A social media expert for authors (something I never dreamed of becoming), I build author platforms to enhance book sales. I also use my industry connections to promote authors and their books. What else can I do for you? I’m a writer so I provide content writing and email marketing services. Let’s chat! And don’t forget to download my free Twitter ebook.
The post Book Marketing Update appeared first on Social Media Just for Writers.
December 23, 2020
Cheer and Good Tidings
This has been a horrible year, hasn’t it?
Despite COVID-19 and our isolated holidays, I hope this has been a good year for your writing and your marketing.
Here are ten tips for enjoying the holidays from Johns Hopkins:
Reflect on what is important to you during the holidays. This may change over time, but thinking about what you want for this holiday season will help you choose more intentionally about who you would like to spend time with and how you would like to spend the time. It’s hard to have a meaningful holiday if you don’t determine ahead of time what will give it meaning.
Make a plan as early as possible about what you will do during the holidays. Try to plan at least one activity that is important to you for each holiday that you celebrate. Feel free to initiate activities with family and friends. Consider volunteer activities. Making a plan well in advance can give you something to look forward to and help you feel a greater sense of control.
Communicate clearly how others can assist or support you. Accept offers to help shop, wrap or cook. Some people may not know how best to help, especially if your needs and desires have changed from last year. Most people are happy to help as long as they understand clearly what you want and they have enough time to provide the support.
Realize the holiday season is a marathon, not a sprint. In other words, pace yourself. While extra social gatherings can be exciting, you don’t want to compromise your physical or mental health by doing too much. Acknowledge that you cannot do everything for everyone. Practice saying “no” without guilt. Allow yourself the opportunity to grieve the loss of giving up some activities.
Maintain a healthy lifestyle. Try your best to make good food choices and relax to restore energy. Your endurance will be better if you can stick to your daily routine as much as possible, including exercise.
Manage your spending. It’s easy to feel the pressure of consumerism during the holidays. Decrease the financial stress by making and sticking to a budget. Thoughtfulness need not come with a hefty price tag. Gift solutions include: reducing the number of gifts; initiating a gift exchange; giving to a favorite charity in family members’ names; and providing gift certificates for babysitting, snow shoveling, a home-cooked meal, or time together. Gift cards can also be purchased for small amounts and the receiver will enjoy thinking of you as he or she enjoys a cup of coffee or music download “on you.”
Monitor alcohol and medications – individually and together. It’s easy to overindulge in alcohol during the holidays. Moderation is key so that your balance and emotional well-being are not negatively impacted. If you do not usually drink alcohol, consider beforehand how alcohol and your medications may interact, especially if you’re taking a new medication or an increased dose. Maintain your daily medication schedule. Missed doses can cause you to feel less than your best or, worse, cause a medical issue that requires emergency care.
Manage your expectations for family gatherings. When multiple generations and multiple families celebrate together, it can be challenging to feel heard and understood. Be clear about what you need the most and flexible about the rest.
Think ahead about stories or observations from the past as a family that you’d like to share. You may know how a specific family tradition began or have a funny story to tell about the holidays when you were a child.
Reflect on what went well this holiday season and improvements you would like to make for next year.
However you spend the holidays (my husband and I will be by ourselves, cycling and eating), have a safe and wonderful time.
A social media expert for authors (something I never dreamed of becoming), I build author platforms to enhance book sales. I also use my industry connections to promote authors and their books. What else can I do for you? I’m a writer so I provide content writing and email marketing services. Let’s chat! And don’t forget to download my free Twitter ebook.
The post Cheer and Good Tidings appeared first on Social Media Just for Writers.
December 17, 2020
Want to Be a Guest Speaker on a Twitter Chat? Here’s How
Today, guest blogger Nate Hoffelder writes about how to prepare for a Twitter chat. These chats can be a fun part of your book marketing and brand building strategy so definitely keep reading!
A Twitter chat is a public conversation organized around a specific topic or for a particular audience. Each takes place at a scheduled time chosen by the organizer. All participants use the same hashtag (this makes it possible to stay on top of what everyone is saying).
Grow Your Audience with a Twitter Chat
Attending a Twitter chat is a great way to grow your audience. Still, a better way to get everyone’s attention would be to get invited as a guest expert. This will give you a chance to answer questions related to your field of expertise.
I have been invited as a guest four times in the past year. Not only did that establish my credibility, but the questions attendees asked gave me hints about the problems my audience encounters and the services they needed.
As a guest expert, there’s an expectation that you’ll answer questions from both the host/organizer and “attendees.” Like interviews in traditional media, some of these questions (and the answers) are usually written in advance.
This can be a daunting task if you haven’t done it before, but now that I have been a guest four times, I have figured out the trick to coming up with questions. (The answers are comparatively easy.)
Prepare for Your Twitter Chat
Basically, before you can write the questions and answers, you need to brainstorm your topic. Write down your topic on paper, and below that, write Who, What, Where, Why, When, and How.
And if you think it will help, write down the five or six key details about your topic. You might also find five or six articles related to your subject, read them for inspiration.
The trick to brainstorming the topic is to write dozens of who, what, when, why, where, and how questions. The questions don’t have to be good at first, but writing them will help you get into the right mindset.
Write at least twenty questions, and keep writing them until you come up with questions to introduce your topic to your Twitter chat audience.
Prepare, Prepare, Prepare
Start a new document, and write down that first question. Then, write down an answer to that question.
Oh, and while you are at it, you should also write the text you will use to introduce yourself. (Twitter chats with guest experts usually start with introductions before getting into the Q&A.)
Look at the question-and-answer set you just wrote, and read it to yourself. Consider this: If you gave that answer in a conversation, what would the follow-up question be?
That follow-up question is the second question for your Twitter chat Q&A, so write it down, and then write an answer to it.
You have now written two questions for your Twitter chat, and you’re going to need another four to six questions. Look at the questions you wrote while brainstorming, and then look at your topic’s key details.
Final Tips
You don’t have to include all the details or all the questions; in fact, you won’t have space. Instead, try to write question-and-answer pairs that provide useful information for participants that are also interesting.
You should also look for question-and-answer sets that you can use to prompt attendees to respond with their experiences. Remember, a Twitter chat is a chat. If more people contribute to the conversation, it will be more exciting and informative for everyone.
Once you finish writing the questions and answers, send them to the host of the Twitter chat for feedback and approval. They will have a better understanding of what their audience will be interested in.
Want to learn more about Twitter? Check out this post I wrote: How I Accumulated 40,000 Twitter Followers
About the Camera-Shy Guest Author of this Post: Nate Hoffelder has been helping people fix broken tech since 2010. He builds, repairs, and maintains WordPress sites, and acts as a virtual IT department for authors. He also blogs about the Kindle and indie publishing. You may have heard his site, The Digital Reader, mentioned on news sites such as the New York Times and Forbes. Find him on Twitter at https://twitter.com/inkbitspixels
A social media expert for authors (something I never dreamed of becoming), I build author platforms to enhance book sales. I also use my industry connections to promote authors and their books. What else can I do for you? I’m a writer so I provide content writing and email marketing services. Let’s chat! And don’t forget to download my free Twitter ebook.
The post Want to Be a Guest Speaker on a Twitter Chat? Here’s How appeared first on Social Media Just for Writers.
December 10, 2020
Book Marketing Update
I hope you enjoy today’s Book Marketing Update.
As we reach the start of a new year (finally!), I’m seeing quite a few posts on productivity. I’ve included two in today’s post.
Be sure to check out a blog post I wrote earlier in the year titled Social Media Tips You Need to Know. There are some great nuggets of information there.
Finally, I hope you end the year writing your heart out and selling more books than you’d ever imagined.
Have a great weekend!
Book Marketing
Writers, Ink Podcast: Episode 56 – Creating Professional Covers and Ads on BookBrush with Kathleen Sweeney: “Kathleen Sweeney has helped authors create professional covers and ads on BookBrush for the past two years. One of the most innovative new author tools, BookBrush features easy-to-design standard covers, instant mockups, box set covers, 3D covers, and even animated covers. As the Customer Service Manager and Marketing Lead at BookBrush, Kathleen hosts frequent information sessions and works closely with authors to help them create the best cover or ad possible. “
Social Media for Authors
Social Media Tips You Need to Know: From time to time, I collect a variety of social media tips for writers that I think are helpful. This post, from May, details social media tips you need to know broken down by platform.
Productivity
4 Strategic Actions for a Productive Writing Year by C.S. Lakin: “At the end of every year, I blog about planning. The new year is looming on the horizon, and to many it feels like the chance at a fresh start. We can say good riddance to 2020—for so many reasons, to be sure. But I also hope you spent some time writing and improving your writing chops.”
From Chaos to Creativity: Productivity for Writers with Jessie Kwak and from Joanna Penn: “How do you balance your time between what you have to do and what you want to do? How do you decide what’s most important to work on? How do you make the most of the time you have for writing? I talk about productivity for authors and writers with Jessie Kwak.”
Outsourcing
Tasks Authors Can Outsource to a Virtual Assistant from Mark Dawson and by Dan Parsons: This is an excellent post about the kinds of tasks authors can outsource so they can focus on their writing.
A social media expert for authors (something I never dreamed of becoming), I build author platforms to enhance book sales. I also use my industry connections to promote authors and their books. What else can I do for you? I’m a writer so I provide content writing and email marketing services. Let’s chat! And don’t forget to download my free Twitter ebook.
The post Book Marketing Update appeared first on Social Media Just for Writers.
December 3, 2020
My Favorite Apps
I’ve wanted to share my favorite apps with you for quite some time.
My husband didn’t understand why I would want to do that. He reasoned that I worked hard at testing apps and said that I shouldn’t share my “secrets” with you.
I explained to him the information is “out there” anyway. Anyone can learn about the apps I use.
You need to understand that my husband doesn’t have a website or use social media. So, of course, he doesn’t understand the notion that the more information I “give away,” the more my online credibility grows.
So here is the post I’ve meant to write for months.
My Favorite Apps for Instagram
I have four favorite apps for Instagram: Later, Lensa, ColorStory, and All-Hashtag.
Later is a scheduling app for Instagram, Facebook, Twitter, and Pinterest, but I use it just for Instagram.
I love Later because I can get a visual sense of my scheduled images for the week or the month. For example, this is what I have planned for December.
When I click the Preview tab, I can more specifically see what I’ve scheduled.
And, Later makes it easy to move images around.
Later also has analytics that indicate:
Profile interactionsProfile growthBest posting timesPost performanceStory performanceHashtag analytics
Lensa is my other favorite app for Instagram.
Lensa will make your selfies look better. If you are camera shy like I am, Lensa will change that. I take pictures of myself, and Lensa improves them.
Take this image, for example. I no longer have the original, but this is definitely an improvement!
Plus, Lensa has an array of cool backgrounds that you can add to your selfies.
With Lensa, I no longer need to hire a photographer for my profile pictures.
I also like to use All-Hashtag.com. You can use this app on any social platform that uses hashtags, such as Instagram, Twitter, Facebook, LinkedIn, and Pinterest.
On Instagram, you can have up to 30 hashtags. Hashtags are basically hyperlinked keywords. The more hashtags you use, the greater the chance that people will find you by using one of the hashtags you include in your first comment or in your caption.
For example, when I search for writer, these options appear:
#writer #writersofinstagram #writersofig #writers #writerscommunity #writerslife #writersofindia #writersnetwork #writersblock #writercommunity #writersoninstagram #writerlife #writerscorner #writerofinstagram #writersuniverse #writersofinsta #writerofig #writerssociety #writersociety #writerscommunityofinstagram #writerswrite #writersclub #writersonig #writersblog #writermemes #writerso #writermeme #writergram #WriterGirl
When I enter poet, these options appear:
#poetry #poet #poetrycommunity #poetsofinstagram #poetsofig #poetryisnotdead #poets #poetic #poetryofinstagram #poeta #poetsociety #poetryporn #poetryofig #poetryinmotion #poetrygram #poetrysociety #poeticjustice #poetrylovers #poetess #poetryslam #Poetas #poetrycommunityofinstagram #poetssociety #poetryislife #poeticjusticebraids #poetscommunity #poetryclub #poetofinstagram #poetrylove #poetsofinsta
You can use these hashtags or just use some of them and add your own. But All-Hashtag.com will give you a starting place.
Finally, you can improve images in general by using the free version of ColorStory.
With ColorStory, you can crop images, sharpen images, and provide filters. I am surprised at how dull my original images appear before using ColorStory.
For example, here is an image of a flower I found in an outdoor nursery:
Here is the same images after I used ColorStory:
ColorStory make the pictures I take a brighter.
My Favorite Scheduling App
I’ve tested Buffer, Hootsuite, and SocialOommph. But the scheduling app I like the best is SmarterQueue.
On SmarterQueue, you can schedule Twitter, LinkedIn, Facebook, Instagram, and Pinterest updates. I like to use it for Twitter and LinkedIn.
What is incredibly cool about SmarterQueue is that you can schedule recurring posts.
In this example, my sample tweet would post on 12/3/2020 at 8 am and post every four weeks for a total of four times.
Because tweets last just 18 minutes in the news feed, it’s essential to repost important tweets. With SmarterQueue, the reposting becomes automatic according to the criteria you establish.
My Fave Graphics Apps
I’ve used Canva for years now, and I haven’t found a substitute that I like better.
I have the professional version of Canva. That option enables me to convert images to different sizes quickly and without any effort.
Plus, with the paid version of Canva, you have access to its library of images for free.
You can use Canva for free. But an additional benefit of the paid Canva is that you can upload your favorite fonts and designate your brand colors in your brand kit.
To learn how to use Canva, just watch its tutorials.
As an aside, I’ve been experimenting with PhotoFunia.
For Halloween, I added this picture of myself to Instagram. See what fun you can have with this app?
Photo Apps
I use several sources to find images. I use:
CanvaFreepik – This is a paid service. The annual fee is typically $119, but the app is always offering specials for first-time users.Unsplash (Be sure to credit the photographer when using these images.)
Get Rid of Non-Followers
The way you grow your Twitter and Instagram accounts is by posting content that resonates with your readers, selecting the best hashtags, and following others.
But, when you follow others not all of them will follow you back. What to do?
I usually give people two weeks to decide whether they want to follow a client back. After that, I unfollow them.
For Twitter, I use Tweepi. It costs just $12.99/month and is easy to use.
I follow the same system on Instagram. For that platform, I use Unfollowers for Instagram. It costs just a few dollars and is easy to set up and use.
I don’t endorse churning: the rapid follow-unfollow cycle. Give people at least two weeks to decide whether they like your content and want to engage with you. After that, let them go.
For a list of Instagram apps, check out this blog post.
A social media expert for authors (something I never dreamed of becoming), I build author platforms to enhance book sales. I also use my industry connections to promote authors and their books. What else can I do for you? I’m a writer so I provide content writing and email marketing services. Let’s chat! And don’t forget to download my free Twitter ebook.The post My Favorite Apps appeared first on Social Media Just for Writers.
November 19, 2020
Book Marketing Update
Book marketing isn’t easy, is it? That’s why I compile this weekly update to keep you apprised of the best strategies people use.
It always includes the thoughts of “experts” and other authors who share their best techniques.
My hope is that you can find at least one tidbit to make your own book marketing successful.
I won’t be publishing a Book Marketing Update next Thursday. I rarely take time off and I’ve decided that I want to spend time relaxing and hiking with friends.
On Thursday, my husband and I will spend a quiet Thanksgiving by ourselves. However you spend the day, stay safe and healthy.
Book Marketing
7 Ways Podcasting and Marketing Are the Same from Sabrina Ricci: Marketing and podcasting are similar because they both rely on content. Remember when marketers used to say “content is king”? Well, it still is. In fact, content is everything.
14 Virtual Book Tours: 14 Must-See Strategies from Authors by BookBub: BookBub’s premise is that these strategies are particularly good now due to COVID-19. In reality, these are good strategies regardless of Coronavirus. Be sure to check them out.
YouTube for Authors and Multiple Streams of Income with Meg LaTorre and from Joanna Penn: If you want to learn more about how to take advantage of YouTube to further your brand and diversify your income, be sure to read this post.
Blogging
Freelance Blogging for Beginners by Robyn Roste and from Anne R. Allen: “Blogging for money is a great way to add additional cash flow. The trick is finding good clients so it’s worth the effort. While not every website pays for guest posts, there are many brands and businesses that invest in blogging and pay freelancers to write for them.”
Social Media
The One Thing You MUST do to Succeed in Social Media by Dan Blank: So what is it? Care. It’s not an acronym either. In a webinar with Nina Amir recently, she asked me how to market books in a pandemic and beyond. I replied that we need to express compassion.
Twitter Launches Story-Like ‘Fleets’ for All Users from Social Media Today: First, there was Snapchat’s disappearing messages. Then Instagram and Facebook stories came along. Then, LinkedIn introduced it’s disappearing stories. Now, we have Fleets, Twitter’s version.
Quote of the Week
A social media expert for authors (something I never dreamed of becoming), I build author platforms to enhance book sales. I also use my industry connections to promote authors and their books. What else can I do for you? I’m a writer so I provide content writing and email marketing services. Let’s chat! And don’t forget to download my free Twitter ebook.The post Book Marketing Update appeared first on Social Media Just for Writers.
November 12, 2020
Book Marketing Update
Photo by Hannah Grace on Unsplash.comWelcome to another whopper Book Marketing Update.
Today’s edition includes eight posts on book marketing. Yeah, there was a lot of great advice on the web this past week.
Joanna Penn’s podcast just keeps getting better over time, doesn’t it? Her guest this past week discussed the importance of author networking. This is such an important topic. Romance writers, in particular, are really good at this.
I hope you have the time to take in all of this stellar advice.
As always, keep safe and stay healthy.
Book Marketing
Virtual Book Marketing in a Pandemic from Lisa Tener: “Book Coach Lisa Tener interviews Literary Publicist Laura Totten Rossi, Volunteer and Head of Publicity for A Mighty Blaze about virtual book marketing, the role of A Mighty Blaze and book events during a pandemic.”
Be Where Your Readers Are: I wrote this post a while back but it still holds true. If you want to succeed in your book marketing, you first need to market to your readers where you will find them online.
4 Easy SEO Tips for Writers and Authors from Sabrina Ricci and by Ivelisse Rodriguez: This post include some easy tips that take the mystery out of some SEO basics.
Marketing a New Book Release: 9 Tips You Have to See from BookBub: Erica Ridley, who has written more than 40 books, shares her top tips in this post.
Author Networking
Networking for Authors with Daniel Parsons and from Joanna Penn: Parsons wrote a book about how to network with authors, build friendships with your colleagues, and sell more books. I’m a huge believer in collaborating with authors who write in your genre. Be sure to read this post.
Author Networking: How to Partner with Other Authors from Dave Chesson: When I teach authors, I always point out that on social media we don’t have competitors, we have colleagues. Well, this post is all about how to reach out to potential colleagues in a meaningful way. Be sure to read this post.
Book Launches
How to Build and Manage a Book Launch Team: by Sarah Gribble: This post gives you step-by-step instructions on how to build a team of fans who will make your book launch successful.
Book Marketing with Ads
Maximizing Book Sales with Facebook and BookBub Ads: Q&A with Cathy Shouse and Melissa Storm and from Jane Friedman: Advertising, whether it’s on Facebook or with BookBub, is a huge part of successful book marketing. While this post doesn’t provide details (for details you need to take a course), it does provide useful insights.
Quote of the Week
A social media expert for authors (something I never dreamed of becoming), I build author platforms to enhance book sales. I also use my industry connections to promote authors and their books. What else can I do for you? I’m a writer so I provide content writing and email marketing services. Let’s chat! And don’t forget to download my free Twitter ebook.
The post Book Marketing Update appeared first on Social Media Just for Writers.
November 5, 2020
Book Marketing Update
Last week this Book Marketing Update was concise.
This week? An explosion occurred in the blogosphere.
You will find a lot of book marketing tips here. So I separated some of them under different headings. I had to in order to please Google.
Stay safe, healthy, and hopeful.
Book Marketing
14 Holiday-Themed BookBub Ads Readers Loved from BookBub: “According to Google Trends, Google searches for “Christmas books” in the US picked up just after Halloween last year and remained trending all the way until Christmas Day.”
Publishing a Nonfiction Book Series, a Case Study: Strategy from David Wogahn: “The statistics, tactics, and advice here are tailored to self-publishing, and more specifically, to nonfiction self-publishing.”
How To Market A Book – what works + what doesn’t in 2020 by David Gaughran: This is a wonderful video. Be certain to look at it.
How To Write And Market Books Across Multiple Genres from Joanna Penn and with Wendy Jones: Joanna Penn’s podcast is stellar. I rate it as the number one podcast for writers. I listen to her episodes before listening to any other book marketing podcast. If you don’t listen to podcasts, start by subscribing to hers. It’s awesome.
Social Media
Social Media—To Be, or Not to Be by Forence Osmund and from TheBookDesigner.com: What I like most about this post are the lists on how authors can connect with readers, other authors, and industry influencers.
Social Media Tips You Need to Know: I explain everything from Twitter bios to the importance of blocking spam accounts to Instagram hashtags. If you haven’t read it, read it now.
Nonfiction Books
Common Reasons Nonfiction Books Don’t Sell by Jane Friedman: As usual, Jane has some excellent advice in this post. If you write nonfiction, this post is a must-read.
Master Instagram with Intention—and Build Your Author Platform at the Same Time by Liz Charlotte Grant: “we must be intentional to name our specific goals, to identify the best methods to success, to set a realistic and boundaried schedule to meet your goals. And after all that, we need to be willing to throw the plan out a second-story window and adjust along the way.”
Book Reviews
The Art and Science to Amazon Editorial Reviews from Dave Chesson: “Are you using the Amazon Editorial Review section for your book? It’s that section midway down on your book’s sales page, and, according to Amazon, you can basically put whatever you want there.”
Book Launches
5 book launch prep essentials by Sandra Beckwith: The most important step in this list of five tips is this: recruit a street team. This is harder than it appears. At one point, I developed a street team. I learned that they need active encouragement and frequent prompts. Don’t be shy. Help your street team get out your message to their followers. They want to help but they need direction and support.
Quote of the Week
A social media expert for authors (something I never dreamed of becoming), I build author platforms to enhance book sales. I also use my industry connections to promote authors and their books. What else can I do for you? I’m a writer so I provide content writing and email marketing services. Let’s chat! And don’t forget to download my free Twitter ebook.
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10 Twitter Tips Writers Need to Know
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