Frances Caballo's Blog: 10 Twitter Tips Writers Need to Know, page 10

Book Marketing Update

Today’s Book Marketing Update is chock-full of super blog posts from the past week. Here are some highlights:

If you enjoy using book promotion websites, David Gaughran published a comprehensive list for you to review.

On Sabrina Ricci’s blog, there’s a post about increasing sales through “lean publishing.” This was a new term for me.

Finally, I adored the podcast with Orna Ross. They interviewed Kevin Kelly, who maintains you don’t need to be an influencer to make a living as an author. I’m all for that!

On a personal note, I live in Northern California where fires besiege the area. Please keep our firefighters in mind as well as the families who are evacuated and the forest animals.

Book Marketing

Best Book Promo Sites in 2020 by David Gaughran: David Gaughran is a masterful book marketer. Be sure to check out this post to discover current sites that can help you sell more books.

How to Change Your Kindle Keywords from Anne R. Allen’s blog and by Dave Chesson: “Many authors don’t know that Kindle keywords aren’t something you should set and forget.” I would say that this is especially true for traditionally published authors. Make sure your publisher is adjusting your categories and keywords as needed.

Orna Ross and Joanna Penn consider Kevin Kelly’s 2008 idea that you don’t need to be an influencer with a million followers to make a living from your work: Check out this video to learn what you do need to do to make your success happen.

How to Market Your Books with Social Media: New to social media? No problem! I describe my adoption of social media and how I did it gradually. Check it out; it will encourage you.

Publishing

15 Steps to Self-Publish Your Book from KM Weiland: If you want to have more control over your publishing and Amazon categories and keywords, then self-publishing is the choice for you. Plus, you will earn more money. Be sure to read the post before self-publishing your next books.

Lean Book Publishing: How to Drastically Increase Success Rates by Publishing Books the Lean Way by Albert Griesmayr and from Sabrina Ricci’s blog: “Its core idea of lean publishing is to publish books that readers like, love, and want. And you do that by quickly and cost-effectively finding out what works and what doesn’t, all based on your target readers’ feedback.”

Indie Publishers Ride the Pandemic Roller Coaster from Publishers Weekly: Publishers weekly surveyed six independent publishers. Their responses were mixed. Three of them said that business was up while three said sales had dropped. Find out which genres are doing better and what the outlook is.

Social Media News

15 Social Media Marketing Fails from Social Media Today: I’ll point to three tips. First, don’t wing it. Always provide the best content you can, including images. And don’t ignore your followers. Pay attention to them by liking their content and leaving positive comments.

Pinterest Outlines Recent Improvements to Feed Ranking, and Focus on Video Content by Andrew Hutchinson: “… Pinterest is on the rise, with the platform seeing significant increases in overall users (now up to 416 million MAU) and engagement ….”

Blogging

8 Blogging Tips for Writers to Find Success by Robert Lee Brewer and from Writers Digest: Blogging is an integral aspect of a writer’s platform. This post includes eight essential tips for writers who blog.

Email Marketing for Authors

The Ultimate Guide to Mailing Lists for Authors Part 3: Maintaining a Mailing List from the Alliance of Independent Authors: Self-Publishing Advice Center: “Once you have a mailing list, it’s important you optimize it. That means even if your autoresponders are evergreen, they may need a touch up.”

Of Note

6 Organizations or Groups Promoting Latinx Literature from Book Riot:  Hispanic Heritage Month is from September 15 to October 15. This post lists organizations that promote Latinx literature.

Creativity, Business, and Ambition with Emily Kimelman and from Joanna Penn: This podcast/blog post covers so many topics. They include the pros and cons of having to pen names, being a dyslexic writers, the blurred line between fact and fiction and so much more!

Quote of the Week

Today’s quote is by Charles Bukowski.

I am an author and social media consultant for writers. My emphasis is on building author platforms. I also provide content writing and email marketing services. Be sure to download my free Twitter ebook.

The post Book Marketing Update appeared first on Social Media Just for Writers.

Not Sure What to Tweet? Check Out These 55 Examples

Are you in a slump with your Twitter account, unsure about what to tweet? 

Or maybe you’ve never been entirely sure how to use this platform. Is that it?

No worries. Authors often complain to me that they don’t know what to say. 

The truth is, when you’re starting out on Twitter, it can be challenging to know what to do, and at times, what not to say.

5 Steps to Better Tweets

If you’re stumped as you prepare your social media posts for the day (or week), follow these steps:

Scan your Twitter lists. These are lists that you curate of people you want to keep track of.Look at your newsfeed. Your newsfeed contains tweets from everyone you follow.Check your notifications at least once daily. Review the profiles of experts in publishing and writing and colleagues who write in your genre.Sign up for Google Alerts and Mix to receive regular updates of interest to your followers.



What to Tweet? Check out These Examples

If you’re still perplexed, keep this list of 44 tweets nearby and refer to it every day. This list will always keep your tweets fresh.

Quotes from authors you knowQuotes from authors you admireQuote from authors about writingQuotes about readingQuotes about how reading is closely tied to writingImages of book covers from your favorite authorsImages of librariesImages of bookstoresPictures of unusual bookshelvesBooks you like by other authorsTweets about your new blog postsTweets about blog posts from colleaguesTweets about blog posts from experts in book marketing, writing, publishing, and social mediaTweets that lead readers to specific landing pages on your websiteTweets that lead readers to a popular Facebook post you wroteVacation imagesHoliday imagesImages of your writing deskPictures of an outdoor café where you like to writePhotos of your backyard where you enjoy writingImages of your dog or catQuotes from your bookQuestionsAnswersExpressions of gratitudeQuotes from positive reviews of your books on AmazonTweet quotes about writing tips and use the #WriterWednesday hashtagTweet an inspirational quote on Mondays and include the hashtag #MotivationMondayUse the hashtags #1LineWednesday and #1LineFriday to tweet a great line from a book you’ve read or are readingSend a tweet and use the hashtag #FridayReads to tell your audience what you’re reading nowLinks to podcasts you’ve enjoyedLinks to your podcast episodesInclude links to a freebie you offer on your websiteSend a tweet for an email list signup on your website that includes an “ethical bribe,” a free giftTweet a link so that people can download a free copy of the first chapter of your book or the first book in a series you wroteInformation about book fairs and events of interest to your readersAsk for introductionsAnnouncements of a Twitter contest you’re hostingNotify your readers when one of your books is available for freeOccasionally tweet about your book but never ask people to buy it or fill your tweet with hashtags your readers won’t understandAnnounce the nominees and then the winner of the Man Booker PrizeShare news about new nominees for the Pulitzer Prize and then share the winner’s name and the book that he or she wroteShare the good news about the world’s new Nobel Laureate in LiteratureLet your readers know about new books being released soon within your genreTell your readers about the nominees for this year’s National Book Award and then announce the winnersShare the news when you’ve won an award for one of your booksTweet quotes about your genres, such as what makes a good mystery or thriller novelTalk about new publications from famous authors who write in your genreTweet fun/humorous images about books and readingTalk about the importance of literacyTweet about developments that may be news-related that are pertinent to your genreShare a link to your Goodreads account, so your readers will know what you’ve read and what you’re readingLet your readers know when you’ve reviewed a book on GoodreadsShare your reviews about your books that are on GoodreadsCheck trending issues and incorporate trending hashtags into tweets when it makes sense for your genre, novel, and brand

So, now you have 55 suggestions for tweets. By the way, you can use these examples for all of your social media updates, including Instagram and Facebook.

If you have additional questions about what you should talk about on social media, please contact me.

I am an author and social media consultant for writers. My emphasis is on building author platforms. I also provide content writing and email marketing services. Be sure to download my free Twitter ebook.

The post Not Sure What to Tweet? Check Out These 55 Examples appeared first on Social Media Just for Writers.

Book Marketing Update

Wow! Today’s Book Marketing Update has more posts than I’ve ever included in my weekly roundup.

There were so many great posts published this past week that I had trouble reducing the number of articles to share with you.

You’ll want to read both articles under Social Media News to Enhance Book Marketing.

Under Book Marketing, there’s a wonderful post about author bios and a list of marketing podcasts. Granted, you won’t want to subscribe to all of these podcasts but just select a few that you think you’ll enjoy.

There were also some super blog posts on publishing, including one on how to market your books for free. Now that’s one post you need to read, right?

And I just had to include the articles under the Of Note subheading. I truly enjoyed them and I thought you might benefit from them as well.

As always, stay safe and healthy. And if you have questions, please let me know.

Social Media News to Enhance Book Marketing

6 Ways to Get More Social Media Traffic to Your Website in 2020 from Social Media Today: This is a great post so please forget the suggestion about involving employees, unless you have some. What I especially liked about this article is that it introduced me to Mix, a bookmarking site that I’ve fallen in love with. (My poor hubby! But, at least I only fall in love with virtual items not other people.

Book Marketing Update

I hope you enjoy today’s Book Marketing Update. It is chock-full of some great posts from this past week.

Anne R. Allen wrote a super post on authors and Zoom. I also like the post about publishing trends for the second half of 2020.

The pandemic and social unrest in the United States has impacted society and publishing and so be sure to read the blog post about how to support social causes in your social media marketing.

As always, wear a mask whenever you leave your home, wash your hands frequently, and stay safe!

Social Media Marketing

How to Support Social Causes as a Brand on Instagram from Later: You can positively support a social cause on social media. This post, while intended for businesses, can apply to authors. Just be authentic and plan in advance what you want to say. And be positive in your messaging.

Facebook Provides New Tips to Help Improve Stories and Video Ads from Social Media Today: Check out Facebook’s newest tips to improve your engagement.

Book Marketing

Authors & Zoom from Anne R. Allen: During a pandemic, you don’t have to stay hidden. Try Zoom to connect with readers, look for opportunities to write guest blog posts, and pitch yourself to podcasters. This blog post talks specifically about Zoom.

With book tours scrapped, authors are finding new ways to connect with their readers from the Washington Post: The pandemic requires us to find new ways to connect with readers. Learn how to have online book chats with your readers.

Email Marketing

The Ultimate Guide to Mailing Lists for Authors Part 1: Mailing List Strategy from the Alliance of Independent Authors: Self-Publishing Advice Center: This series of blog posts promises to take a deep drive into the mechanics of email marketing. You will want to save this series for future reference.

Publishing

How to Find Publishers by Jane Friedman: If you would like to be traditionally published then I suggest that you read this blog post. By the way, Jane is also teaching an upcoming course on this topic.

Predictions for Publishing Trends in Late 2020 and Beyond from Writers Helping Writers: What turn will publishing trends take throughout the rest of the year? For one, virtual events will continue to be the norm. Read this post to learn about the other trends.

Publishing Professionals Push for Diversification Throughout Industry from Publishers Weekly: This is good news. Be sure to read this post.

Websites

How to Structure a Website So It Ranks Well In Search Results and Satisfies Users by Donna Duncan: “Your website structure, much like a building layout, can be a silent and powerful communication tool.” Follow these tips so your website can perform better.

Of Note

Celebrate Independent Bookstore Day: Saturday (tomorrow) is Independent Bookstore Day from Publishers Weekly: Do something to support your local indie bookstore.

Quote of the Week

I am an author and social media consultant for writers. My emphasis is on building author platforms. I also provide content writing and email marketing services. Be sure to download my free Twitter ebook.

The post Book Marketing Update appeared first on Social Media Just for Writers.

Book Marketing Update

Photo by Toa Heftiba on Unsplash

It’s time for another Book Marketing Update.

Be sure to read David Gaughran’s comprehensive guide on how to sell books during a pandemic. He is a marvelous and talented book marketer.

Photos are integral to social media and especially on Instagram. So take some time to read the post on how to set up your at-home photography studio.

Finally, I hope you create all the space you need this weekend to let your creativity sparkle.

Wear a mask when you leave the house, stay safe, and stay healthy.

Book Marketing

How To Sell Books in 2020 – Pandemic Edition by David Gaughran: David Gaughran know how to improve book sales. Plus he graciously passes his best tips to his readers. In this comprehensive post, Gaughran reviews BookBub ads, Amazon ads, reader targeting and more. Definitely make time to read this post.

How to use simple psychology and basic common sense to sell more books from Anne R. Allen and by Barb Drozdowich: Wow! This is a such a great post. Barb Drozdowich discusses the science of what happens when you offer a reader too many choices. In other words, at the end of your books and on your website, streamline the choices you give your readers. Doing this will help you to sell more books.

Amazon Book Marketing

Must Do Steps for Amazon Campaigns for eBooks from TheBookDesigner.com and by Judith Briles: Judith offers solid advice on how to launch a book. One of her tips is to work on building your followers on social media.

Social Media Marketing

How to Get Noticed on Twitter as an Indie Author by Penny Sansevieri: For your social media marketing to be successful, you need to have a strategy. This post outlines steps you need to follow to get the most out of your experience on Twitter.

The Best Times To Post On Social Media: The Definitive Guide (With Stats & Facts To Back It Up) from Blogging Wizard and by Kim Lochery: It is so important to lock down the best times to post on social media. I like this blog post but I also think it’s important to check your analytics. Facebook has Insights, which provides everything you want to know about the health of your Facebook page. Twitter offers an analytics feature but I prefer to use FollowerWonk. I use Later for Instagram and rely on Pinterest’s own analytics feature. However you discover your best posting times, use those features and post accordingly.

Instagram

8 Tips for Taking Beautiful Shots at Home from Later, an Instagram scheduling app: Ditch the professional photographer and take your own photos using these tips. You can take pictures of yourself, your books and writing space, and more. Then use the images on social media, especially Instagram. Have fun with these tips!

Of Note

The 7 Deadly Sins of Novelists (According to Editors) from Writers Digest: Be sure to read this post to learn how you can stop sabotaging your own success.

Diversity in Publishing in the Age of Black Lives Matter from Publishers Weekly: Diversity in publishing is more important than ever. If this topic interests you, be sure to read this blog post.

How To Reboot A Flagging Author Career from Joanna Penn and with Michaelbrent Collings: Michaelbrent Collings openly discusses the time when his writing career stalled. It can happen to all of us. The solution is to just keep writing. As he says:

If your goal is to feel good all the time and sell books all the time, you’re screwed, it just doesn’t happen.

Michaelbrent Collings

Quote of the Week

I am an author and social media consultant for writers. My emphasis is on building author platforms. I also provide content writing and email marketing services. Be sure to download my free Twitter ebook.

The post Book Marketing Update appeared first on Social Media Just for Writers.

5 Basic Rules of Social Media

Social Media expert Dan Zarrella, the author of The Science of Marketing. In his book he stated:

“I’ve long been interested in the idea that engaging in conversation is the single most important function of social media marketing.”

Dan Zarella

He’s right.

It’s so important to converse with readers, friends, and influencers in your sphere. If you don’t allocate time to chat, you are missing the point.

Because at its essence, social media is social. So, to engage in social media and not allocate time to socialize, well, it’s antithetical to the very premise of social media.

Take Twitter, for example. It began as a texting platform. Sure, it’s matured, evolved, and changed. You can include images and video now, and you can even advertise. But at its essence, it’s still a medium for conveying messages.

This premise is true with other social media platforms as well.

Which takes me to those 5 basic rules of social media I promised to discuss.

5 Basic Rules of Social Media

1.     Be a social butterfly, in the best sense possible. Social media was never designed to be a broadcast messaging system the way radio and television are. Conversations are the backbone of social media, and that is what distinguishes it, and that is what has fueled its dominance in marketing. The beauty of social media for authors is that it allows you to converse with your readership in a manner that was never possible before Facebook was created. Indie authors have a powerful medium with which they can market their books, converse with their readers, answer questions in minutes, and further their relationships with their loyal readers, even though it’s all done virtually. 

2. Don’t attempt to be the prom queen; strive to always be authentic and care about others. Don’t talk solely about yourself. Social media is an inclusive media. You will get further and do better if you help others, including helping other authors in your genre. You can interview your colleagues for your blog and share information about their promotions.

3.    Play nicely. There are examples every day of people resorting to name-calling and blasphemy on Facebook and other networks. Someone once called me a phony on Twitter. I didn’t block him or reply with a nasty note. I merely moved on to the next message, a friendly one from a reader.

4.    Ignore some people. You aren’t going to like all the messages you read on social media. You may even find some to be obscene or not aligned with your political views. There are plenty of political posts due to the pandemic and the upcoming presidential election. It’s best to not react negatively and to instead set an admirable example. In other words, ignore the negative politics or statements you don’t agree with. Always strive to be sincere, generous, and tolerant.

5.    Have a plan. Don’t start posting on social media just to have a “presence.” You need to build a platform, and that requires some thinking ahead. Identify your reading demographic, select the social media networks to reach them, create a posting calendar, and plan to create images and videos. As you proceed, check your analytics weekly to determine what’s working and what needs adjustment.

“Think like a publisher, not a marketer.” 

David Meerman Scott 

Tips for Being Social

It’s important to spend about 30 minutes a day on social media.

Take fifteen minutes in the morning to curate, write, and schedule your posts. 

In the afternoon, take another ten to fifteen minutes to check your newsfeeds. Like your friends’ Facebook posts, leave an occasional comment, and retweet and reply to your readers’ messages. If you use Instagram, check that too, Liking posts and leaving comments. 

Use applications, such as Tweepi, to unfollow users and kill off bots, and spam and fake accounts. 

Look through your newsfeeds to be social. You can do this on a mobile device while watching a movie at home or standing in a store’s line. Whether you have an iPad, iPhone, Android, or other device, you can socialize online whenever you have some idle time. If you don’t have idle time, then it’s essential to schedule some in.

“It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.”

 Amy Jo Martin, author of “Renegades Write The Rules”

Nurture Relationships

Maybe you’re the type of person who needs to schedule the time into your day. A perfect time might be 4 or 4:30 pm when your energy is waning. Take a break from your regular work, go online, and interact with your readers.

Social media is all about nurturing relationships. Did someone retweet one of your messages? Find a tweet that they wrote that you like and return the favor. Send a note of thanks to all of your retweeters too.

Is there an agent or editor on LinkedIn with whom you’d like to connect but can’t because they are a third-degree connection? Ask a friend to introduce you.

Did a colleague just publish a new book? Help that author to promote his or her book. Let your friends and connections know about your colleague’s new book.

Socializing on social media involves these three steps: meet, connect, and repeat. You are continually meeting new people, connecting with them, and then repeating the process with someone else. Be friendly, positive, and open to meeting new people.

5 Best Practices for Social Media

1. Don’t engage with people who send you negative messages. Take a deep breath, move on to another task, and forget about them.

2. You will inevitably receive invitations to play Farmville, Scrabble, and other online games. If you don’t like these games, block them. You can do this in your security settings on your Facebook profile.

3.    It’s a fallacy that you need to be “everywhere.” Determine which platforms best enable you to connect with your readers and only use those platforms. Start out by using one. Later on add a second. Maybe you only need to use two social media networks. Isn’t that thought freeing?

4. It can be difficult for new authors to think of themselves as a brand, but you are a brand, and your readers are watching you. Keep your messaging consistent. If you write about traveling abroad on $40/day, give tips throughout the year. Does your novel takes place in Italy? Pin some of your travel photos from Rome, Venice, and Milan. Perhaps you wrote a book about a single mom. In that case, post information about single mothers, women entrepreneurs, and maybe efforts to penetrate the glass ceiling. Did you write a cookbook? Share recipes and photographs of your latest creations. If you write romance novels, interview your colleagues, and create boards on Pinterest filled with sexy shoes. Or create a pinboard for the book covers of your novels and those of your colleagues. Suppose you like to write historical fiction. Create pinboards for the clothes and food that people ate in the era you write about.

5. Don’t use your book jacket as your avatar. People want to see the face behind the book. So put on some blush, brush your hair, and smile for the camera.

 What are your tips? Please share them in the comments.

I am an author and social media consultant for writers. My focus is on helping writers like you surmount the barriers that keep them from flourishing online and building their platform. I also provide content writing and email marketing services. Be sure to download my ebook about Twitter marketing. You can get it now for free!

The post 5 Basic Rules of Social Media appeared first on Social Media Just for Writers.

Book Marketing Update

Today’s Book Marketing Update is filled with so many great posts that I found during the week.

Definitely read Penny Sansevieri and Amy Collins’ blog posts. They are so great at book marketing and their advice is always right on target.

I also found two important social media updates for you. Be sure to check them out.

I hope you like my roundup today and that you are keeping safe and healthy.

Social Media News

Instagram Launches its TikTok-Like ‘Reels’ Functionality in 50 New Regions from Social Media Today: Instagram is the fastest growing social media platform out there. With the addition of Reels, this network is certain to attract more Gen Z users. And that is good news for young adult writers.

Instagram ads vs Facebook ads: Which is better for your marketing? from SproutSocial: Before creating an ad, consider the demographics on Instagram and Facebook and then proceed accordingly.

Book Marketing

Pricing Your Book Below 99 Cents On Amazon from Dave Chesson: To enhance book sales in a series, it’s a good idea to sell the first one for free or no more than $0.99. In this video, Dave Chesson explains how to sell your books for even less.

Book Promotion: Do This Not That – August 2020 by Amy Collins and from TheBookDesigner.com: As we all ponder when things will return to normal Amy Collins points out that there is no such thing as normal. In this post, she details how to proceed with your book marketing in the age of a pandemic.

Building Your Career-Long Marketing Foundation by Jane Friedman: This is a superb post about the three basic components needed for successful book marketing

Seven Book Marketing Mistakes Authors Make from Penny Sansevieri: This is an excellent post on the importance of connecting with your readers and investing in your success.

Of Note

Children’s Bookselling in the Age of COVID-19 from Publishers Weekly: Publishers Weekly published a variety of articles on how KidLit authors can succeed during a pandemic.

How to Finish Writing Your Book from Draft2Digital: In this post, Draft2Digital addresses writers’ common obstacles and offers solutions.

Quote of the Week

I am an author and social media consultant for writers. My focus is on helping writers like you surmount the barriers that keep them from flourishing online and building their platform. I also provide content writing and email marketing services. Be sure to download my ebook about Twitter marketing. You can get it now for free!

The post Book Marketing Update appeared first on Social Media Just for Writers.

Book Marketing Update

Hope you enjoy the newest edition of the Book Marketing Update.

Pictured above is the latest plant I’ve added to my garden. It’s a Lion’s Tail and I’m totally in love with the plant’s unique flower.

Plus, it attracts hummingbirds!

What is bringing you pleasure these days?

Social Media News

Twitter Surveys Users on Possible Options for Tweet Subscriptions from Social Media Today: Take a look at some of the options that would be available with a subscription. Would paying for Twitter be worth it for you?

10 Facebook Live Tips to Follow Before, During & After Your Broadcast from SproutSocial: Facebook Live is a tremendous option to connect with your readers. Check out these tips to make the most of this Facebook feature.

If you’d like to get more out of Instagram, sign up for Later’s online conference in September.

Book Marketing

NetGalley Review: Is NetGalley Worth It? With 50% Off Coupon! from Dave Chesson: Obtaining positive, verified reviews is critical to your book’s success. Dave Chesson explains how NetGalley can help you.

How to Do Honest and Legal Giveaways as an Author from Jane Friedman and by Chrys Fey: Chrys Fey suggests using Rafflecopter for your giveaway and a range of creative contest entry options.

6 Marketing Tips: Advice from a 12 Year Old Author by Kristina Olegovna Naydonova and from TheBookDesigner.com: This young author offers meaningful advice on how to best approach your book marketing.

Blogging

The Blogger’s Guide To Writing Better Headlines (Without Becoming A Copywriting Pro) from Blogging Wizard: Writing great headlines has the power to attract or repel readers. Learn how to write the best headlines possible.

Of Note

12 Tips To Write Tight from Anne R. Allen and by Debbie Burke: Debbie Burke takes writers through a list of steps to tighten their writing.

Writer’s Digest Best Writing Advice Websites 2020 from Writer’s Digest: If you are looking for writing advice, check out these websites.

Quote of the Week

I am an author and social media consultant for writers. My focus is on helping writers like you surmount the barriers that keep them from flourishing online and building their platform. I also provide content writing and email marketing services. Be sure to download my ebook about Twitter marketing. You can get it now for free!

The post Book Marketing Update appeared first on Social Media Just for Writers.

Book Marketing Update

It’s Friday, which means it’s time for another Book Marketing Update.

I loved a lot of the blog posts on social media that I read this past week.

Be sure to peruse the ones I list below, especially the one on how to improve engagement on your Facebook page.

And, of course, wear a mask, wash your hands frequently, and stay safe!

Book Covers

How to Design a Book Cover: The Only Guide You Need from MiblArt Book Cover Design: This has got to be the best blog post on book cover design I’ve ever seen. Be sure to read it. The illustrations are beautiful, too.

Book Marketing

The Best Book Marketing Tips for Getting Discovered and Making the Sale by Penny Sansevieri: In this post, Penny emphasizes the importance of repetition. It’s not a new theory. Check it out.

How to Change Your Kindle Keywords and Why You Should by Dave Chesson: Keywords are critical to successful book marketing on Amazon. Be sure to read this post.

Social Media News

6 Apps To Help You Succeed On Bookstagram from Book Riot: This is an excellent review of a few apps to improve your Instagram images. I have already downloaded two and am testing them.

13 Hashtag Generator Tools to Fire-Up Your Social Media Strategy from Social Media Today: Need help finding hashtags for Instagram? Read this post.

10 Facebook Posting Tips to Improve Your Brand Awareness from SproutSocial: Is engagement down on your Facebook author page? Check out this post. It has a list of sure-fire tips to spur more conversation on your Facebook page.

Of Note

Four-year-old lands book deal for his ‘astonishing’ poetry from the Guardian: Read the story behind this amazing, young poet. He will inspire you!

Quote of the Week

I am an author and social media consultant for writers. My focus is on helping writers like you surmount the barriers that keep them from flourishing online and building their platform. I also provide content writing and email marketing services. Be sure to download my ebook about Twitter marketing. You can get it now for free!

The post Book Marketing Update appeared first on Social Media Just for Writers.

Book Marketing Update

Photo by MILKOVÍ on Unsplash

I love today’s Book Marketing Update. I guess I’m not supposed to say that but I take no credit for it.

Instead, I give credit to all of the great bloggers out there.

For example, be sure to read Penny Sansevieri’s post on bookstammers. It’s wonderful.

I also liked Cristian Scanciu’s post for Joel Friedlander on how to use video to promote your books.

Don’t take my word for it. Read all of the posts below.

And stay safe!

Social Media Marketing

Pinterest’s User Guide: Yes, Pinterest has a new publication on how to advertise on this platform. If you don’t yet use Pinterest advertising, start by looking at this new guide. If you don’t know how to use Pinterest, get my ebook.

How to Reach Bookstagrammers (Podcast) by Penny Sansevieri: Bookstagrammers, according to Penny, are dedicated to showcasing books. They don’t muddle their accounts with what images of what they ate for dinner.

How to Write an Author Bio

How To Write An Optimized Author Bio That Maximizes Guest Posting Results: A 6-Point Checklist: “If someone reads down to your bio, they are a seriously engaged prospect. You’ve done all the hard work to get them that far. So you must optimize your bio to capitalize on that attention and interest.”

Book Marketing

5 Ways to Use Videos to Promote Authors and Their Books from TheBookDesigner.com and by Cristian Stanciu: “Video marketing is so obvious a choice that most independent authors forget it’s available to them. Videos are not meant to be used only by entrepreneurs and businesses. If you’re an author with a book to sell, using the visual medium can expand your reach and introduce the writer behind the book to the audience.”

Books versus TV, Narrative Voice versus Scripted Scenes Longmire, Outlander by Mara Purl and from Anne R. Allen: “

Every author wants their novels to be made into a film or a television series. Right? So let’s take a look at how these two worlds of “series”—both the readable and the viewable kind—connect, overlap, or compete.”

Spoilers Won’t Spoil Your Book Promotion. How to Use Them to Pull Readers In. from Writer Unboxed and by Sharon Bially: Sharon Bially, founder and president of BookSavvy PR talks spoilers. In book promotion, more information is more. And less is flat. To engage potential readers, there needs to be enough powerful, detailed information to pique their curiosity.

Of Note

Five Things Every Aspiring Author Should Know by Phil Athans: Rule No. 1 is do not limit your creativity. Let it flow!

Instagram Shares Listing of Top Hashtags on Posts About Racial Injustice from Social Media Today: Check out this list of commonly used hashtags on posts and captions related to racial injustice.

Writer’s Digest Best #creativity Creativity Websites 2020 by Cassandra Lipp: You’ll find plenty of helpful websites, including Cliche Finder, Lit Hub, and Language is a Virus.

Quote of the Week

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