Frances Caballo's Blog: 10 Twitter Tips Writers Need to Know, page 2
April 14, 2022
Book Marketing Update
I hope you enjoy today’s Book Marketing Update.
You’ll find links to articles about book launches, Goodreads, author blogs, and more.
Enjoy and keep writing!
Book Marketing10 Reasons to Delay Your Book Launch – from Author Media (Thomas Umstattd, Jr.): “You’ve worked on your book for years, and you’re ready to share it with the world. But be careful. You are at great risk of making one of the classic blunders. “
Book Marketing with GoodreadsHow to Use Goodreads to Promote Your Book – from Author Media (Thomas Umstattd Jr.): “If you are an author, Goodreads users are your people. If you spend time on Facebook trying to connect with readers, remember that only 30% of the population has ever read an ebook. But on Goodreads, 100% of the users are readers of books, and most of them read ebooks.”
Author BlogsWhy So Many Blogs and Newsletters Aren’t Worth the Writer’s Effort – by Jane Friedman: “
Writers are told so often, and so adamantly, that they need to blog or have an email newsletter that I read countless confused and half-hearted attempts. I fell into that category myself years ago, directionless but feeling like I had to do something. Unfortunately, doing something can be worse than nothing if it takes time away from more valuable writing and marketing activities.”
Social MediaFood Businesses Lose Faith in Instagram After Algorithm Changes – from The New York Times: The point of this article is to focus on video. “Adam Mosseri, the head of Instagram, announced the change in a video posted to his Twitter account in the final days of 2021. “We’re going to double down on our focus on video,” Mr. Mosseri said. “We’re no longer just a photo-sharing app.”
Read This, Too3 Legal Issues to Avoid When Writing Your Book by Joseph Perry and from Anne R. Allen and Rush Harris’s blog: “When you sit down to write your book, there are some legal issues that you need to be cognizant of. These include defamation, invasion of privacy, and right of publicity (a form of privacy). There are other items to be aware of as well, but let’s focus on these three for now.”
Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). The post Book Marketing Update appeared first on Social Media Just for Writers.
April 7, 2022
Book Marketing Update
Last week’s Book Marketing Update is here, with some updates.
I just hadn’t found a sufficient number of blog posts to warrant a new roundup so I didn’t publish an update last Thursday.
That’s okay, right? I like to contact you when I really do have book marketing news to report.
Enjoy this week’s update. And keep writing.
Book MarketingEffective Book Cover Design – from Author Media: “A good book cover causes a reader to pull the book off the shelf. Online, a good cover causes a reader to click to learn more.”
How I Maximized My First BookBub Featured Deal by Juliette Banks and from @BookBubPartners: “I’ve had two BookBub Featured Deals (for limited-time free books) in my first year and achieved a 4.7% sell-through rate (2% is industry standard) — yes, I’m thrilled about that! Today I’ll share how I secured the almighty BBFD and maximized its impact.”
Social MediaInstagram’s Testing a New, Full-Screen Main Feed of Feed Posts, Stories and Reels Content – from Social Media Today: Instagram is testing a fully integrated home feed similar to TikTok.
Twitter Spaces For Writers: Why It’s Worth Learning About This New Option – by Rachel Thompson: Similar to Clubhouse, Twitter Spaces is an audio part of Twitter that you can use for chats. Check out this blog post to learn more about this feature.
Crowd Funding for AuthorsKickstarter For Authors – from Joanna Penn and with Monica Leonelle: “Would you like to successfully crowdfund your book on Kickstarter? Monica Leonelle shares practical and mindset tips for creating the right kind of project, as well as mistakes to avoid, and how to satisfy fans — and make money with your books.”
Brandon Sanderson Talks About His Record-Breaking Kickstarter – from ComicBook: “To try to understand just how big this Kickstarter was, we spoke to Sanderson via video call about the Kickstarter and how it impacts the publishing industry. In the first part of our two-part interview, we talked about Sanderson’s expectations for the campaign, his publishers’ reactions, and what he wishes fantasy publishers would do more.”
Writer Productivity HacksDo Productivity Hacks Work? Yes! Here Are My Top 10 – from Rachel Thompson: Rachel shares some great tips in this new blog post.
More to ReadDiscomfort, Intention, and Creativity – from Writer Unboxed and by Leslie Budewitz: Leslie sums up her reaction from another blog post from David Corbett published by Writer Unboxed titled, “Distraction, Focus, Silence.”
“Most productive week of my life”: A Self-Guided, At-Home Writer’s Retreat by Merryl Hammond, PhD: When the cost of traveling to a writer’s conference exceeded this author’s budget, she made different plans.
Quote of the Week
Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). The post Book Marketing Update appeared first on Social Media Just for Writers.
March 24, 2022
Book Marketing Update
This week’s Book Marketing Update is on the light side yet there are some gems here.
BookBub has a helpful blog with some great tips for indie authors. The most recent blog post looked at ways that nonfiction authors can use Instagram to promote their books.
Nonfiction authors are often left out of the discussion on marketing strategies. Yet truth be told, nonfiction books are easier to sell.
The article on Author Central is also an important one to check out.
Have a great weekend!
Book Marketing16 Creative Ways Authors Promote Nonfiction Books on Instagram – from BookBub Partners: “Instagram’s booming book scene is no secret; there are nearly 70 million posts with the hashtag #bookstagram on the social media platform. For many authors, Instagram can be an important place to connect with readers and promote their books, both fiction and nonfiction.”
Free In-Depth Marketing Guides – from Nicholas Erik: Nicholas Erik is an indie author advertising expert. I learned about him through Jane Friedman’s Hot Sheet. If you don’t subscribe to it, I urge you to do so.
PublishingDifferent Ways of Publishing Through Substack and NFTs – from Joanna Penn and with Elle Griffin: “What if the traditional publishing model is not the best way to publish a book in a digital age? What if publishing it as an ebook on Amazon is not the best way, either? Elle Griffin questions the established ways of publishing a book and explains how she is using SubStack and NFTs for her words.”
Welcome to the new, updated Amazon Author Central – from Amazon: Traditionally published authors have, until now, been unable to run their own advertising campaigns. All that has changed now.
More to ReadSuleika Jaouad on Releasing the “Between Two Kingdoms” Paperback Amid the Return of Her Cancer: “Suleika Jaouad’s 2021 memoir Between Two Kingdoms is the kind of book that moved me on a cellular level—the kind I stayed up too late listening to, compulsively texted my friends about and mourned when it was over.”
Quote of the Week
Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). The post Book Marketing Update appeared first on Social Media Just for Writers.
March 17, 2022
Book Marketing Update
With so much going on in the world, it only makes sense that this Book Marketing Update would be a day late, right?
As a lot of people in the world, I’ve been aghast at the atrocities occurring in Ukraine. On my Twitter account, where I never get political, I’ve broken my own rule of neutrality. I do my best to keep my political views to myself on that platform, but I can’t seem to keep my position to myself on this unjust and criminal war.
Back to this blog post ….
Jane Friedman has beeb crushing it this year with some great posts from guest bloggers. If you don’t subscribe to her blog, you’re truly missing out on some gems of advice.
That’s not to say that I agree with all of the social media advice from her guest writers.
Case in point, this past week a guest blogger suggested that writers need to use the social media platforms that they enjoy most. I disagree. Authors need to use the social media platforms that their readers frequent and enjoy the most.
If I were a young adult author I wouldn’t find my readers on LinkedIn, despite how much time I spent on that platform. Nope. I’d need to use TikTok and Instagram.
There were a lot of great blog posts published this past week and I think I selected the best for today’s roundup. Let me know know what you think.
Book MarketingHow to Launch Your Book on a Budget – from Author Media: Love the first lines of this post: “There are two ways to think about book marketing. You can view it as an expense to be minimized or an investment to be maximized.”
Social MediaHashtags For Writers: Free Generator Tool – from Dave Chesson and Y. Eevi Jones: This is what Dave Chesson has to say about this new tool -> “Hashtags are a great tool to increase discoverability on platforms like TikTok, Instagram, Pinterest and Twitter. My problem is – I never know which hashtags to use. And it can take a long time to do all the research, make a big long list, type it all up in the appropriate platform, and do it again and again for every post. … That’s why with the help of Y. Eevi Jones, of Children’s Book University®, we designed a hashtag generator for authors to use.”
How to Make Money Through Social Media Without Being an Influencer – from Jane Friedman and by Ashleigh Renard: “Can a writer really make money off social media? The answer is yes—and it’s probably easier than you think.”
Which Social Media Platform Is the Best? – from Jane Friedman’s blog and by Caroline Topperman: My opinion on this topic is this: Use the social media platforms that your readers frequent.
Email MarketingA Thousand New Email Sign Ups in a Week? It’s Possible. – from Jane Friedman’s Blog and by Ashleigh Renard: “Speak to any group of writers about platform-building and within five minutes you’ll hear someone mention that they “should” be building their email list or how nice it would be to have a paid newsletter.”
Blog Post MarketingHow to Promote Your Blog if You’re Super Busy [Infographic] – from Social Media Today: Basically, you can promote your blog posts with advertising, optimizing each post’s keywords, and use social media and your email marketing list to promote your newest post.
Banned BooksAn Educator Read ‘I Need a New Butt!’ to Children. Then He Was Fired. – from The New York Times: “It was Read Across America week, and the second graders in the Hinds County School District in Mississippi were waiting for an administrator to read to them. The administrator had forgotten it was her turn, said Toby Price, the assistant principal at Gary Road Elementary School in Hinds County, who was in his office at the time. He decided to fill in.
“Mr. Price, 46, quickly grabbed a book — ‘I Need a New Butt!’ by Dawn McMillan, one of his children’s favorites — and began reading it to the roughly 240 second graders over Zoom.
“Later that day, on March 2, the district superintendent, Delesicia Martin, called him into her office and told him he was on administrative leave, Mr. Price said. He was fired two days later, accused of violating the standards of conduct section of the Mississippi Educator Code of Ethics.”
More to ReadHow Ukrainian children understand the war – from The Washington Post: “The wave of refugees flooding through Europe is striking not just for its historic scale and speed, but because half the people who have fled the war in Ukraine are children.”
Quote of the Week“In a time of destruction, create something: a poem, a parade, a community, a school, a vow, a moral principle; one peaceful moment.”
Maxine Hong Kingston
Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). The post Book Marketing Update appeared first on Social Media Just for Writers.
March 10, 2022
Book Marketing Update
I hope you enjoy this week’s Book Marketing Update. It’s another humdinger! Now let’s not waste any time and get right to it!Book MarketingNFTs For Authors: Creativity, Collaboration, Community, and Cash – from Joanna Penn: Always on the forefront of technology for authors, Joanna Penn proves again that she’s on top of what’s new and possible for authors.
15 Rules For Advertising Books – by David Gaughran: Few authors are better at book marketing than David. Be sure to check out this post.
How to Write a Book Description: The Ultimate Guide to a Best-Selling Book Blurb – by Jason Hamilton and from Dave Chesson: “A book description is one of the most important tools in a book marketers arsenal. Next to the book cover and the title of your book, your book description (sometimes called the book blurb) is your most important selling point. A bad book description will make your book look unprofessional and will likely lose you sales.”
Why Do Some Authors’ Books Get a Branded Look? – from AIGA Eye on Design: Confession: I loved branded book covers. The will immediately identify you as the author.
Book Marketing with BookBub AdsHow to Promote Any Book with BookBub Ads – from BookBub Partners: This post will take you through the five steps you’ll need to take to be successful with BookBub Ads.
Social MediaInstagram Launches Automated Captions for Feed Videos – from Social Media Today: “After launching automated captions for IGTV uploads in 2020, then expanding captions to Stories last year, Instagram has now taken the next step, with the addition of auto-generated captions in Instagram feed videos.”
PublishingWhy Amazon’s New LGTBQ+ Children’s Category Matters – from Publishers Weekly: “… when an author I work with, Julie Schanke Lyford, noticed something missing from the Amazon page for her children’s book, Katy Has Two Grampas: there was no LGBTQ+ category for kid lit.”
Indie Author FundraisingFantasy Author Raises $15.4 Million in 24 Hours to Self-Publish – from The New York Times: “Publishers need authors to be entrepreneurs these days,” said Kristen McLean, the executive director of business development at NPD Books, which tracks book sales. “This is just going to build his profile and continue to drive the backlist sales of all of his books.”
Take a Look at These, TooPoll Shows Majority Oppose Banning Books About History, Race – from School Library Journal: This is good news -> “The voices of those who want to ban books about race may be the loudest at the moment, but a recent poll shows that most Americans don’t want to rid schools of books that may make white students uncomfortable.”
What Happened at Babi Yar, the Ukrainian Holocaust Site Reportedly Struck by a Russian Missile? – from Smithsonian Magazine: “What is the point of saying ‘never again’ for 80 years, if the world stays silent when a bomb drops on the same site of Babyn Yar?” asked Ukrainian President Volodymyr Zelensky in an anguished Tweet, using the Ukrainian variant of the name. But silence and Babi Yar have a long history together. “All the silence screams,” as Yevgeny Yevtushenko put it in his poem.
I’m Writing From a Bunker With President Zelensky Beside Me. We Will Fight to the Last Breath. – from the New York Times: “I am writing this appeal from a bunker in the capital, with President Volodymyr Zelensky by my side. For a week, Russian bombs have fallen overhead.”
Quote of the Week“…
All that a speech can say
About Democracy,
And what dictators do,
The elderly rubbish they talk
To an apathetic grave;
…
The habit-forming pain,
Mismanagement and grief:
We must suffer them all again.
….”
WH Auden
from his poem, “September 1, 1939”
Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). The post Book Marketing Update appeared first on Social Media Just for Writers.
March 3, 2022
Book Marketing Update
This is a humdinger of a Book Marketing Update that I hope you’ll enjoy.
This edition is light on book marketing posts and heavy on social media news. A lot is happening online and the blog posts I selected will bring you up to date.
Be sure to check out the post about creativity and the one that suggests books to help you understand the history and people of Ukraine.
Peace to all.
Book MarketingHow to Survive Book Marketing Burnout – from Dave Chesson: “Burnout is something many writers are familiar with, but it’s also something you might struggle to admit. It’s easy to make excuses for why you’re feeling exhausted or worn down—especially when admitting you’re burnt out means facing the fact that your marketing efforts aren’t working.”
PublishingBusiness Musings: Exclusivity in 2022, Part One – by Kristine Rusch: “I’m doing a deep dive into a few companies that caught my eye in 2021. I want to see if I can expand my reach using their services. I’m also evaluating whether or not those services will take too much of my time. I’m noticing something in almost all of them. Their service is scalable. Meaning, it has levels.”
Social MediaWhat is the Metaverse, Exactly, and How Will it Change Digital and Social Connection? – from Social Media Today: There has been a lot of news about Meta’s (Facebook/Instagram) new Metaverse. But, what is all the buzz about and how does this virtual reality work? If you want to know, tap the link.
Social Media Content Calendar: 24 Types of Post to Share With Your Followers [Infographic] – from Social Media Today: I love this list of topic ideas for posting on social media. Be sure to check it out!
Twitter Adds New Settings Search Option, Making it Easier to Find What You’re Looking to Update – from Social Media Today: Love this new feature! To access it, go to your Twitter home feed (where you see who is tweeting what). Next, on the left side of the web page tap/click “more.” Now, select settings and privacy. Voila! You are taken to Search Settings. Here’s a screenshot:
TikTok Publishes New Rising Trends Report, Including Insights and Tips for Marketers – from Social Media Today: TikTok is all the rage with authors these days. If you want to pursue that channel or improve your results, check out this in-depth report for the “It” social media network.
TikTok Confirms that 10 Minute Video Uploads are Coming to All Users – from Social Media Today: “Short-form video is the trend of the moment, and with attention spans reducing, and new engagement behaviors taking hold, particularly among younger demographics, it seems like short-form interaction is here to stay, which is why every platform is now following TikTok’s lead into the next phase of video connection. But effective monetization of short-form video is hard.”
Author ScamsOut of the Blue, Too Good to Be True: Beware Solicitation Scams – from Writer Unboxed and by Victoria Strauss: “Solicitation scammers contact writers out of the blue with publishing-related offers that seem too good to be true. A literary agency is interested in your work! A prestigious publisher wants to acquire your book! A film producer wants to turn your novel into a movie! A marketing company can expose you to millions of potential fans! You know the old adage, though: if it sounds too good to be true, it probably is.”
Books & Ukraine6 Books to Read for Context on Ukraine – from the New York Times: “Here are six books that shed light on the conflict and Ukraine’s history.”
CreativityHow to make creativity part of your daily routine – from National Public Radio: “Julia Cameron, the author of the bestselling book The Artist’s Way, has spent her career teaching “creative unblocking.” In her new book, Seeking Wisdom: a spiritual path to creative connection, Cameron combines the creative practices of The Artist’s Way, with a new intentional practice – prayer.
Take a Look at These, TooHow Important Is Genre When Pitching and Promoting Your Book? – from Jane Friedman’s blog and with T.S. Ferguson and Laura Zats: This is an informative interview of two publishing pros by Jane Friedman.
Never Stop Learning – by Michael Mulick, DO: This blog post is a real gem from a physician writing his first book.
Understanding the Ukraine Crisis: A Comprehensive Reading List – from Lit Hub: An excellent article to read.
How Social Platforms Are Responding to the Crisis in Ukraine – from Social Media Today: Social media impacts the world and the world impacts social media. Check out this article on how the Ukraine/Russia war is affection social media.
Quote of the Week“When the power of love overcomes the love of power the world will know peace.” Jimi Hendrix
Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). The post Book Marketing Update appeared first on Social Media Just for Writers.
February 24, 2022
Book Marketing Update
In today’s Book Marketing Update, there is a little bit of everything in it.
This post includes information on marketing books, social media and book marketing, pitching, pen names, and more!
Enjoy the tips referenced below.
Book MarketingWant to use BookBub to promote your books, but have a limited budget? This info might help. – from BookBub Partners: Book Marketing “… can be expensive, and if you’re on a budget, navigating the costs of different opportunities may feel daunting. The good news is, it’s not impossible!”
Do Blurbs Actually Work? – from Counter Craft: Testimonials do help to sell books. Check out this blog post to find out how.
Social Media & Book SalesHow TikTok Helped Fuel The Best-Selling Year For Print Books – from Forbes: “Readers purchased 825 million copies of print books in the U.S. in 2021—the best-selling year for print books, NPD Bookscan says, since it began tracking data in 2004—and analysts believe young people posting about books on social media played a serious role in those big numbers.” Note: #BookTok (TikTok) fueled a lot of these sales.
Pitching Your BookHow to Pitch Like a Hollywood Pro – from Jane Friedman and by Peter Desberg and Jeffrey Davis: “The first moments you enter a room can determine the role you’re placed in. Your attire, your posture, the way you enter the room, the type of eye contact you make, and your handshake are what people notice first. And they still haven’t heard your first word.”
PublishingPublishing Scammers are Everywhere: How to Stay Safe – by Anne R. Allen: Awesome blog post! Anne R. Allen writes: “Publishing Scammers get more brazen all the time, and there seem to be more of them every day. Sometimes I wonder if all those people who have mysteriously quit their jobs aren’t now working as con artists and phone scammers.”
Tips for Indie Author Success & 20 Books to 50K – with Craig Martelle and from Joanna Penn: “Craig Martelle shares tips on writing, self-publishing, and book marketing, as well as how 20 Books To 50K believes in the rising tide that lifts all boats, and how helping each other is the best way for indies to prosper.”
Author Pen NamesTake Five: Greer Macallister and her New Novel “Scorpice” – from Writer Unboxed and Greet MacCallister: “It’s a choice authors and their publishers make sometimes when an author moves from one genre to another, and that’s exactly the case here. Greer’s latest book is SCORPICA, the first in an epic fantasy series called the Five Queendoms, and marking a step away from her bestselling historical fiction (for now).”
Take a Look at These, TooHow Marlon James, Novelist, Spends His Sundays – from The New York Times: Learn about how this Man Booker Prize winner from Jamaica spends his Sundays. (Yeah, he starts with reading.)
From the New York Times: Check out author Richard Russo’s review of a new book, “Mercy Street” by Jennifer Haig.
How Poetry Soothed a Nation in Mourning for John F. Kennedy – from The Smithsonian: “On that unsettling day 55 years ago this month, the nation began a pageant of tears. President John F. Kennedy was dead of an assassin’s bullet.” If you love poetry, check this out.
Quote of the Week“Storytelling is an act of cruelty. We are cruel to our characters because to be kind is to invite boredom, and boredom in storytelling is synonymous with big doomy death-shaped death. So: be cruel to your protagonist. Rob him of something. Something important. Something he needs. A weapon. An asset. A piece of knowledge. A loved one. A DELICIOUS PIE. Take it away! Force him to operate without it. Conflict reinvigorates stale stories. New conflict, or old conflict that has evolved and grown teeth.” Chuck Wendig, author, screenwriter, blogger
Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it).
The post Book Marketing Update appeared first on Social Media Just for Writers.
February 18, 2022
Book Marketing Update
Today’s Book Marketing Update is a day late. But there are some great blog posts referenced below.
Please be sure to read “How to Build an Author Brand.” Authors tend to squirm around the word “branding” but there’s no need. Like David Loy says, “you brand is your reputation.” He nailed it!
Writer Unboxed also published a stellar post as did Writer’s Digest.
Enjoy the posts and your writing.
Book MarketingHow to Build an Author Brand – from Author Media and with David Loy: “Branding is not a logo, a font, or the collection of colors on your website. Your brand is your reputation. It’s how you are known and perceived in the world.”
PR and Marketing Questions Answered Part VI – from Writer Unboxed and by Ann Marie Nieves: “We are finding with so many more books being released than ever before, one of the most important new developments is that the book’s Amazon page is more important than it ever has been.”
Social MediaA Look at the Most Annoying Twitter Marketing Approaches (and How to Avoid Them) – from Social Media Today: I love this blog post! Social Media Today conducted a survey and you know which tactic infuriated people the most? #Using #a #hashtag #too #many #times #in #a #tweet. That happens to be my pet peeve as well. So keep your Twitter hashtags to one or two (only if you really need two) and then stop.
PublishingWhy Diversity, Equity, Inclusion, and Belonging Is Important for Writers – from Writers Digest: “As writers, we have a special responsibility to apply a DEIB (diversity, equity, inclusion, and belonging) lens to our work because so much of what we write ends up becoming cultural truth.”
Take a Look at These, TooHow Yiddish Scholars Are Rescuing Women’s Novels From Obscurity – from The New York Times: “Works written decades ago, often by female Jewish immigrants, were dismissed as insignificant or unmarketable. But in the past several years, translators devoted to the literature are making it available to a wider readership.”
Every year, ALA’s Office for Intellectual Freedom compiles a list of the Top 10 Most Challenged Books in order to inform the public about censorship in libraries and schools – The Office for Intellectual Freedom is part of the American Library Association: This is a sobering list of books that have been banned.
10 New Books We Recommend This Week – from The New York Times: I want to read “Notes on An Execution.” Which book(s) do you want to read?
Quote of the Week“You have the tools at your disposal as a writer to shift the paradigm of what gets labeled as important: use all of them to create the change writing, publishing, and our broader society need.” Alida Miranda-Wolff
Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). The post Book Marketing Update appeared first on Social Media Just for Writers.
February 10, 2022
Book Marketing Update
Welcome back to the Book Marketing Update.
Below, I reference a lot of great new blog posts from the past week. The information ranges from contest prize ideas to how to attract more BookBub followers to how to fine tune your author website.
I hope the posts below help you in your efforts to sell more books.
Book Marketing24 Great Prize Ideas for Book Promotion Contests and Giveaways – from BookBub Partners: “Whether you’re trying to promote a book launch or create buzz for a backlist title, giveaways are a great way to grab readers’ attention.”
Email Archive – from David Gaughran: If you’ve never heard of David Gaughran or would like to check out some of his previous newsletters, follow this link to a trove of wisdom.
How I Went from Zero to 6,500 BookBub Followers on BookBub – from BookBub Partners and by Juno Rushdan: “You don’t have to be a USA Today or New York Times bestselling author to build a following on BookBub. Whether you’re a debut author or one who’s been around for a few years — or you’re traditionally published (like me!) or self-published — it can be daunting to think about how to increase your number.”
Author WebsitesHow to Speed Up Your Author Website – from Author Media: I love this blog post. You’ll find sound advice here. Basically, use the Genesis theme, watch out for Canva.com downloads (I use TinyPing.com, which reduces the file size of your photos), use a great host, and make sure you’re not using too many plug-ins. But read the post or listen to the podcast to get the full story on this topic.
PublishingAssociation of American Publishers December 2021 StatShot Report: Publishing Industry up 2.8% for Month, and 12.2% for Calendar Year 2021: “Total revenues across all categories for December were up 2.8% as compared to December 2020, coming in at $1.1 billion. Year-to-date revenues were up 12.2%, at $15.4 billion for the calendar year.”
Kindle Vella Author Support Group on Facebook: I learned about this Facebook Group by reading Jane Friedman’s HotSheet. If you’re new to Amazon’s Vella, check out these instructions from Amazon.
Take a Look Here, TooFor Booksellers, the Crystal Ball Stays Cloudy – from Publishers Weekly: “Independent booksellers across the U.S. reported having strong sales in 2021, especially in the final months of the year ….”
Quote of the Week
Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). The post Book Marketing Update appeared first on Social Media Just for Writers.
February 3, 2022
Book Marketing Update
After skipping a week, your Book Marketing Update is back.
Today’s roundup includes seven articles that cover everything from book advertising to publishing tools.
Enjoy the roundup. I hope the posts referenced below improve your book sales.
Book Marketing5 Eye-Catching Facebook Ad Images for Authors – from Written Word: “Facebook Ads target specified audiences so that products can be placed in front of the people most likely to buy them. There’s a strategy to this approach, though. Paid promotions are more successful with carefully chosen imagery and text.”
Who Are You Writing For? – from Writer Unboxed and by Julie Carrick Dalton: “Every reader who invests time and money in reading my book owns a piece of the story.”
Don’t Forget Your Book’s Back Cover – from the BookBaby Blog: “The 250 words you’ll choose to place on your book’s back cover might just be the most important in your entire book project.”
BadRedhead Media’s compilation of articles on book marketing, social media, promotion, blogging, and more – from Rachel Thompson: Check out this comprehensive list of blog posts on a variety of book-marketing topics.
Thoughts On Writing Craft, Publishing, Marketing, Mindset, & Author Business – from Joanna Penn: In this podcast episode, Joanna Penn answers some questions from her recent podcast survey.
Book Advertising15 Rules For Advertising Books – by David Gaughran: “I started working in digital advertising way back in 2004 and while it is tricky to generalize about three very different ad platforms – Facebook, Amazon, and BookBub Ads – there are some general rules that I recommend everyone considers, before losing their shirts on book advertising.”
Indie PublishingBusiness Musings: New Tools: Indie Publishing (Year in Review 7) – by Kristine Kathryn Rusch: This is a roundup of tools for publishing.
Check Out These, TooBooks for the journey – from Seth Godin: “My bookshelves are filled with books I’ve read once. But there are others that I come back to again and again.”
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Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). The post Book Marketing Update appeared first on Social Media Just for Writers.
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