Frances Caballo's Blog: 10 Twitter Tips Writers Need to Know, page 6

Book Marketing Update

I hope you enjoy today’s Book Marketing Update. It is the most comprehensive roundup I’ve ever compiled.

Through Ruth Harris, I discovered an important article on Amazon reviews. It’s an interesting read.

Also, don’t miss the blog post from the Alliance of Independent Authors. It is a truly insightful post on reader magnets. This is such an important topic.

I hope you like all of the posts listed below. I did!

Book Marketing

25 Authors Running Fantastic Book Promotions on Instagram from BookBubPartners: There are a tremendous number of readers on Instagram. If you want to reach them, check out this blog post.

The Ultimate Guide to Reader Magnets for Indie Authors from Alliance of Independent Authors: Blog posts from the Alliance of Independent Authors keep getting better and better. This post is another great one about the importance of reader magnets as part of your book marketing strategy.

Monopolize Your Indie Author Real Estate from Writers in the Storm: This post explains all of the online components you need to have a strong marketing platform.

How to Develop a Marketing and Promotion Plan as an Indie Author from Jane Friedman and by Emma Lombard: This is a fantastic book marketing blog post from an indie author’s perspective. Don’t miss it!

Publishing

Debunking Myths About Self-Publishing and Indie Authors: Advanced Self-Publishing with Orna Ross and Joanna Penn and from Alliance of Independent Authors: In this podcast, “Orna Ross and author Joanna Penn explore the top ten myths about self-publishing and indie authors.”

What You need to Know About KDP’s Newest Updates from New Shelves Books: KDP now accepts EPUB files for reflowable format eBooks. However, don’t get rid of your MOBI files. This post explains why.

Enterprise self-publishing is coming: the third great disruption of book publishing since the 1990s from Mike Shatzkin, The Idea Logical Company: Mike Shatzkin explains why he thinks the book business is in “the early stages of its third great disruption in the past quarter century.”

Of Note

Amazon’s Open Secret – The Review System Is Broken from the New York Times: “This week, Amazon acknowledged reality: It has a problem with bogus reviews.”

9 Key Internet Safety Tips and Notes [Infographic] from Social Media Today: This post obviously isn’t about book marketing. However, it’s an important topic and I hope you’ll read it.

Cancel Prime: The subscription service is Amazon’s greatest—and most terrifying—invention. from The Atlantic: “Prime Day is a singular and strange artifact, but then again, so is Prime.”

Quote of the Week

The post Book Marketing Update appeared first on Social Media Just for Writers.

Book Marketing Update

Today’s Book Marketing Update is a whopper. There are nine blog posts to choose from on every aspect of book marketing.

Matt Holmes wrote an incredible blog post for Jane Friedman about Facebook ads for authors. If you read just one post on my list below, that is the one you have to review.

I also enjoyed reading about Lucy Score and her success as a romance writer.

If you gather names for your email marketing program, don’t miss MailerLite’s article.

Finally, enjoy these blog posts, your writing, and the upcoming weekend.

Book Marketing

Happy Ever After: The Rise to Romance Stardom with Lucy Score and by Mark Dawson and James Blatch: Find out how Lucy Score skyrocketed into romance writing stardom.

How to Be a Great Podcast Guest: A Guide for Authors from Jane Friedman and by Sue Campbell: Sue Campbell provides an excellent guide for incorporating guest spots on podcasts as part of a book marketing strategy.

Facebook Ads for Authors

How Authors Can Leverage Facebook Ads to Sell More Books from Jane Friedman and by Matt Holmes: This is an amazing blog post on Facebook advertising for authors. If you only read one blog post on this list, this is the one to read.

Podcasting

Podcasting as an Indie Author from Alliance of Independent Authors: I used to have a podcast and what I learned is that podcasting takes a lot of time. I would spend five hours producing a 20-minute episode. If you already feel burdened by your marketing, don’t start a podcast. Instead, look for opportunities to speak on podcasts. If you have your heart set creating a podcast, check out this blog post.

Social Media News

Instagram Provides a New Overview of How Its Algorithms Work by Andrew Hutchinson and from Social Media Today: If you want to have a better understanding of Instagram and how its algorithms work, read this post.

10 Best Instagram Growth Services for Organic Followers from Jeff Bullas and by Johnny Pulling: This post offers viable media to grow your Instagram presence. Check it out.

Facebook’s Developing a New Way To Re-Create Text Styles Based on an Example Image from Social Media Today and by Andrew Hutchinson: “Facebook is developing a new, machine learning powered system that would enable users to re-create the style of text in virtually any photo ….”

Email Marketing

7 Essential Email Marketing Metrics and How to Improve Them from MailerLite: Be sure to read this post. “By tracking the right email metrics, you can slowly make small changes and optimize your email campaigns.”

How to Write an Engaging Email from Lisa Tener: Lisa discusses an email she received from Chris Winfield and what she learned from that experience.

Of Note

How Much Money is Enough to Make from Your Writing? from Rachel Thompson and by Colleen M. Story: Is making money your goal as a writer? Or, is publishing your best work possible your goal? This article explores these questions.

Quote of the WeekHey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). Or, sign up for one of my social media audits to find out how you’re really doing.

The post Book Marketing Update appeared first on Social Media Just for Writers.

Book Marketing Update

I hope you enjoy this week’s Book Marketing Update.

I included some posts I don’t normally include, such as the article on SEO. But as authors you also need to learn how to improve traffic to your websites.

I always love Anne R. Allen’s posts and in her newest article she does not disappoint.

Enjoy all of the posts and keep writing!

Book Marketing

8 Marketing & Sales Takeaways from US Book Show from BookBub Partners: This is a solid post with good book marketing strategies.

Tips for Indie Authors to Create a Winning Sales Strategy from Sabrina Ricci: This post details the author’s top book marketing tips.

I’m Selling Books on TikTok, No Dancing (or Crying) Required from Jane Friedman and by Ashleigh Renard: Is TikTok for every author? No, it’s not. But in some cases it will help you to get more book sales. Definitely check out this post.

Blogging Tips

How To Create An Interview Series That Grows Your Blog from Blogging Wizard and by Lyn Wildwood: Interviewing your genre or industry’s influencers (such as Jane Friedman or Joanna Penn) increased the authority of your website and will drive traffic to your blog.

Search Engine Optimization

The Simple Guide to SEO for Your Landing Pages from MailerLite: “SEO, short for Search Engine Optimization, is a process to make your website and landing pages more visible (rank higher) in the organic results of search engines.” This post details five tips to achieve enhanced results.

Social Media News

Twitter Continues Work on Its New Spaces Tab, Adds Editing Options for Scheduled Spaces from Social Media Today: “As Clubhouse downloads continue to slow, Twitter continues to add new elements to boost the use of its own audio Spaces option, which will soon include a new, dedicated Spaces tab …”

Twitter’s Coming ‘Super Follow’ Subscription Option Will Require 10k Followers, Will Begin Testing Soon by Andrew Hutchinson: This is how Twitter describes this feature: “Offer your followers a little something extra and earn money each month. They’ll get access to a more personal experience with bonus content, and you’ll get paid for what you create. It’s a win-win situation.”

Publishing

Self-Publishing is a Business: Don’t Treat it Like a Childish Game by Anne R. Allen: If you are an author and you self-publish, you are running a business. This post explores this topic and offers sound advice.

Indie Author Success Stories to Inspire You from Australian Writers’ Centre: Self-publishing offers authors independence while also laying more responsibilities on your shoulders. Learn how a variety of authors made it big while self-publishing.

Quote of the Week

The post Book Marketing Update appeared first on Social Media Just for Writers.

Book Marketing Update

This week’s Book Marketing Update includes informative posts by bloggers who have insightful advice.

I was happy to find a post about Clubhouse and how authors can use it to sell more books.

And I loved reading the Ultimate Guide to Networking for Indie Authors. We all can use this guide!

Enjoy the tips and use them to help you sell more books!

Book Marketing

The Ultimate Guide to Networking for Indie Authors from Alliance of Independent Authors and by Daniel Parsons: This is an excellent guide that all authors should read and bookmark.

How to Get Inside a Reader’s Head (and Write a Book Readers Will Buy) from Lisa Tener: Lisa shares five tips to help you write a book your readers will love.

How to Track Conversion and Calculate ROI on Facebook and Bookbub Ads by Ricardo Fayet and from Alliance of Independent Authors: Social media and BookBub ads are vital to book marketing. To determine whether your ads are effective, read Ricardo’s tips.

Publishing

Bare Bones Publishing for Beginner Indie Authors with Sacha Black and Orna Ross: Foundational Self-Publishing Podcast: This is an important post that all authors should read.

Social Media News

4 Simple Tips To Help Improve your Instagram Presence from Social Media Today: This post identifies four important tips to grow your presence on this platform.

Twitter’s Coming ‘Twitter Blue’ Subscription Offering Is Slowly Taking Shape by Andrew Hutchinson: Find out about a new feature called Twitter Blue to determine whether it’s right for you or not.

What is the Clubhouse App and How Can Writers Benefit? with Naomi Nakashima and from Rachel Thompson: Naomi is a publishing consultant with astute advice on how authors can benefit from Clubhouuse.

Email Marketing

8 best practices to improve email deliverability from MailerLite: “We all want the same thing – emails delivered directly to the inbox every time. With a few tweaks to your email practices, you’ll be set up for optimal deliverability.”

Quote of the WeekHey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). Or, sign up for one of my social media audits to find out how you’re really doing.

The post Book Marketing Update appeared first on Social Media Just for Writers.

Book Marketing Update

After a two-week break, I’m back with another Book Marketing Update

There are some really great posts in this roundup. I rarely include BookBub blog posts but I learned a lot from their post on how to boost audiobook sales.

I also felt that Blogging Wizards and MailerLite’s posts were must-reads for authors.

Finally, in the Of Note section don’t neglect to check out Lisa Tener’s post about a teen author. Very inspiring!

Book Marketing

How I Boosted Audiobook Sales from BookBub Partners & by Samantha A. Cole: There’s solid advice here from a USA Today bestselling author.

Blogging Tips

What A Behind The Scenes Page Can Do For Your Blog (And How To Create Yours) from Blogging Wizard: Be sure to read this post. The “behind-the-scenes page” is a great way to share additional and fun information about you and your writing process with your readers.

Email Marketing

How to avoid spam filters and reach the inbox from MailerLite: This post has some great tips on how to ensure that your marketing newsletters will not end up in a spam folder.

Publishing

Self-publishing News: Is 1000 True Fans Becoming More Feasible for Indie Authors? by Dan Halloway and from Alliance of Independent Authors: This article explores the theory of whether or not authors need to generate 1,000 super fans to be successful in their book marketing endeavors.

Social Media News

Pinterest Now Facilitates More Than 5 Billion Searches per Month from Social Media Today: If you’re not using Pinterest, you’re missing out on a huge referral source for your website. You can use Pinterest to plan your novels and poetry and to pin all of the blog post images on your website in addition to your book covers. Pinterest should be part of your online, book marketing platform.

Twitter Is Testing a New ‘About’ Tab on User Profiles To Provide More Context in Various Fields from Social Media Today: The About tab is intended to “provide more context as to your experiences and interests.” This new tab will provide more space to introduce yourself to your readers and enhance your book marketing efforts.

Of Note

How to research your book with Joanna Penn and Orna Ross: “Why is research so important — and what are the various ways you can do it effectively? How do you credit your sources? Plus more tips on researching fiction and non-fiction.”

Teen Author Reagan Nevels on Writing and Publishing a Motivational Book from Lisa Tener: “Teen author REAGAN B. NEVELS shares her insights and experiences in writing and publishing a motivational book. Get ready to be impressed by this young woman!”

Quote of the Week

Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). Or, sign up for one of my social media audits to find out how you’re really doing.

The post Book Marketing Update appeared first on Social Media Just for Writers.

Book Marketing Update

This book marketing update might be short but it’s packed with great information.

New Shelves Books wrote a post reminding all of us to do some spring cleaning online, and specifically with our social media accounts. Our platforms definitely need sprucing up from time to time with new avatars, banners, and more current bios.

Although the topic isn’t book marketing, I encourage you to read the Psychology Today blog post with Lisa Tener. The topic is creativity.

I hope you’re enjoying spring. Keep writing and stay healthy.

Book Marketing

The Magic Number: The Number of Books You Need to Sell from Bard Press: For as long as I have worked in publishing, I have wondered what makes some books work and others don’t. I am sure everyone who works publishing books wonders the same things. When things shift, like they did in 2020, you wonder a little more—what is still true about your incomplete view of how it all works.”

Get Reader Reviews Now to Drive Sales Later from Jane Friedman and by Mike O’Mary: The first step to getting book reviews is this: write a great book. Then use book tours and giveaways. The author has a additional suggestions so check them out.

Publishing

Navigating the Parallel but Uneven Ecosystems of Traditional and Self-Publishing from Science Fiction and Fantasy Writers of America: “To sell books, whether traditionally published or self-published, visibility and access to points of sale are critical, and with more than a thousand new books published every single day, the old adage, ‘if you build it, they will come,’ is not true for the writer.”

Social Media

Social Media Spring Cleaning from New Shelves Books: Love the advice here. Definitely follow these steps.

Of Note

How to Use Your Five Senses to Stimulate Creative Flow from Psychology Today and with Lisa Tener and Eric R. Maisel Ph.D.: “Creativity is a whole-person activity. Of course, brain involvement is primary; but so is the involvement of our senses.”

Quote of the WeekHey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). Or, sign up for one of my social media audits to find out how you’re really doing.

The post Book Marketing Update appeared first on Social Media Just for Writers.

Book Marketing Update

I have a new Book Marketing Update for you today.

But as I look at the blog posts I collected over the week, it is really more of a publishing update.

In this edition, I included two posts about the Kindle Vella and a couple of references to posts about publishing as widely as possible.

I hope you enjoy this update and have a great weekend.

Book Marketing

2021 Book Marketing: How Authors Are Promoting Their Novels from BookBub: “We’ve compiled a list of strategies we’ve seen authors buzzing about so far this year. Some tactics can help directly increase book sales, while others may help expand an author’s platform, which can lead to future sales.”

Kindle Vella

Kindle Vella: Description, Features, and Tips for Authors by Dave Chesson: “Amazon continues to push its own boundaries in the reader market, this time spreading into a micro-industry that has been gaining traction elsewhere, resulting in an exciting leap forward for Kindle Direct Publishing (KDP) and potentially for authors as well. The product is the newly announced Kindle Vella, a new Kindle platform created as a “mobile-first” approach to serialized storytelling. In it, authors will have the chance to engage with readers in a new way, ‘one short episode at a time.'”

Amazon Announces Its Wattpad-Style ‘Kindle Vella’ Platform from Publishing Perspectives and by Porter Anderson: “Opening a new route to self-publishing, Amazon’s Kindle Vella capitalizes on the popularity of online serialized storytelling.”

Publishing

Going Exclusive with Serialization: Is it Worth It? by Monica Leonelle: “I believe that Kindle Vella is worth paying attention to as it will likely shake up the industry of fiction apps and be the first in many changes the general makeup of how authors sell their fiction to readers.”

How the Pandemic Is Affecting Book Publishing by Jane Friedman: “In a recent article at the New York Times, you’ll find a big-picture overview of what’s happening to US book sales as a result of the pandemic. Despite print sales being up around 8 percent overall—a record-breaking year—the NYT article paints a doom-and-gloom scenario, with considerable nail biting about the ‘profound impact on literary culture.'”

Global, Wide Self-Publishing with Mark Leslie Lefebvre and from Joanna Penn: “How can you reach every reader on every platform in a global, distributed reading environment? How can you take a long-term, relaxed attitude to your author career? Mark Leslie Lefebvre talks about self-publishing wide in this interview.”

Social Media News

Facebook Announces a Range of New Audio Tools, Including Audio Rooms, New Sound Clip Creation Tools from Social Media Today: Not to be outdone by Clubhouse, Facebook has developed its own version of audio social media.

Quote of the Week

Hey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). Or, sign up for one of my social media audits to find out how you’re really doing.

The post Book Marketing Update appeared first on Social Media Just for Writers.

Book Marketing Update

This week’s Book Marketing Update references seven posts that I felt were important to include.

I always listen to David Gaughran and Dave Chesson because they really know their fields. So, you’ll find two of their posts this week included below.

Whereas the social media news that I normally include is fairly generic, this week the information is squarely for authors like you.

Enjoy the posts, have a great weekend, and keep writing.

Book Marketing

How to Create a Professional Author Page in Amazon Author Central by Dave Chesson: “Using Amazon Author Central and creating an Author page can make a big difference in your book sales. It proves your legitimacy as an author and gives you certain functions and capabilities on Amazon to convert readers into fans.”

How Library Distribution Works for Indie Authors from Alliance of Independent Authors: “We all know that having our books in a library is a good thing. More readers, a segment of readership we don’t always reach, and, in some territories,  income. But how do you get your books into a library and how does their distribution system work? These are questions we answer today in this post about how library distribution works for indie authors.”

15 Rules for Successfully Advertising Books by David Gaughran: David Gaughran knows what he’s talking about when it comes to book marketing and advertising. He has experience and wisdom so definitely read this post.

Publishing

Publish Wide, Sell More Books And AI for Voice. Google Play Books With Ryan Dingler and by Joanna Penn: Ryan Dingler is a product manager at Google. In this post, Joanna and Ryan discuss the difference between Google Books and Google Play Books, the importance of metadata, and other topics. Don’t miss this episode.

Author Branding

How to Introduce Yourself as an Author and Build a Strong Author Brand from Anne R. Allen and Ruth Harris and by Mike Bohdan: “Like a sculptor over wet clay — you have unprecedented control over your brand. Shape it as you will. Doing it blindly can lead to a bad result though. A shapeless mess that harms more than benefits. On the contrary, brand strategy can help you avoid such an outcome.”

Social Media

A Debut Novelist in a Pandemic: How to Navigate a Launch Through Social Media from Jane Friedman and by Kathleen Marple Kalb: How do you launch a book during a pandemic? Read this author’s account of her book launch in April 2020.

Content Creation and Social Media for Writers from Sabrina Ricci: “When it comes to marketing on social media, there are two things to consider: content creation and platform/distribution.”

Quote of the WeekHey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). Or, sign up for one of my social media audits to find out how you’re really doing.

The post Book Marketing Update appeared first on Social Media Just for Writers.

Book Marketing Update

This book marketing update is heaving on publishing and a little light on marketing but I hope you enjoy it all the same.

Keep reading and writing and following your dreams.

Book Marketing

Lead Magnet Ideas for Authors by Ruth Tuffnell: If you want more subscribers on your email list, entice readers with a gift they will love. In this post, Ruth Tuffnell has some suggestions for you.

The Key to a Successful Novel Lies in Genre by C.S. Lakin: “If you asked me what is the most important thing an author needs to know to ensure they will have the best chance of success with their novel, I could sum it up in one word: genre.”

Author Blogs

Blogging Trends for Authors and Writers from Sabrina Ricci and by Stacy Walden: “Blogging is one of the best ways to build a platform, both as a book author and as a freelance writer. With over 3.5 billion searches on Google every day, it’s estimated that 77% of internet users read and interact with blogs.”

Publishing

How to Publish an eBook from Alliance of Independent Authors: If you’re an Indie author and you plan to publish an ebook, be sure to read this blog post first.

How To Self-Publish A Book In 10 Steps by David Gaughran: If you are new to self-publishing, read this comprehensive guide.

Everything You’ve Always Wanted to Know Hybrid Publishing from Jane Friedman and by Barbara Linn Probst: This post thoroughly describes hybrid publishing and lays out its advantages.

Email Marketing

What Every Writer Needs to Know About Email Newsletters (They’re Not Going Away) from Jane Friedman and by Catherine Baab-Muguira: “Newsletters are an older medium than most writers—or most people, period—understand, one that has stood the test of time, proving monetizable through multiple centuries.”

Quote of the WeekHey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). Or, sign up for one of my social media audits to find out how you’re really doing.

The post Book Marketing Update appeared first on Social Media Just for Writers.

Book Marketing Update

In today’s Book Marketing Update, there are a lot of marketing posts that range from losing a book sale to how to be a great podcast guest.

There was also a lot of social media news this past week. So you’ll find three posts in that category below.

I hope you find all of the posts referenced below helpful as you try to sell more books.

Stay safe and keep writing.

Book Marketing

The Ultimate Guide to Selling Children’s Books from the Alliance of Independent Authors: “Marketing books is hard enough. But what happens when your readers aren’t the people paying for the books? That’s the problem children’s authors face. Alliance of Independent Authors members, Karen Inglis and Kate Woodard discuss selling children’s books and the methods that have worked for them.“

How to Launch a Self-Published Book, With Sacha Black and Orna Ross: Foundational Self-Publishing Podcast from the Alliance of Independent Authors: Launching any book is never easy. Indie authors can face additional barriers because they lack the marketing support of a publisher. This podcast (and the text) delve into this issue.

The Graphic Details from Writer Unboxed: “No matter who publishes your book, your obligation to promote it is inescapable. Every author would rather be writing than promoting so it’s important to make your time flogging your book count.”

How to Lose a Book Sale. The One You Almost Made by Ruth Harris: Want to sell more books? The message here is this: develop your craft and hire an experienced editor.

Podcasts

How to Give a Great Podcast Author Interview from Writers Helping Writers and by Colleen M. Story: There are some great tips in this post. Be sure to read it.

Social Media News

Twitter is exploring the use of Facebook-style emoji reactions from TechCrunch: Twitter “has been surveying users throughout the month to get input on how they feel about a broader set of emoji-style reactions, similar to what you’d see on Facebook.” And Twitter is experimenting with ways users can like or dislike tweets. Stay tuned.

Twitter Previews Potential New Account Safety Tools, Launches New Update for Birdwatch from Social Media Today: I always applaud social platforms when they take measures to create a safer environment.

Twitter is Developing New ‘Community’ Tools to Share Tweets with Selected Audiences from Andrew Hutchinson: Groups started on LinkedIn and in my view, LinkedIn groups were and are the best part of LinkedIn. Groups have done well on Facebook so it makes sense that Twitter would give it a go as well. Stay tuned.

Quote of the WeekHey, I’m Frances Caballo and I’m a social media expert for writers, building and managing author platforms to enhance book sales. A writer all of my life, I also provide content writing and email marketing services. If all you need is some training, I enjoy offering one-on-one training sessions as well. Of course, check out my free, email-based social media training course (you’ll get a free, 64-page Twitter ebook with it). Or, sign up for one of my social media audits to find out how you’re really doing.

The post Book Marketing Update appeared first on Social Media Just for Writers.