Frances Caballo's Blog: 10 Twitter Tips Writers Need to Know, page 14

February 17, 2020

How to Create a Social Media Strategy as an Author

How to Create a Social Media Strategy as an Author



How do you use social media? Many authors start out uncertain of themselves because they don’t have a social media strategy. To develop one, read this post. It’s easier to do that you might think.









Gone are the times when authors could work on their book, hand it to an agent, and relax. 





Back then, publishers would handle book covers, social media marketing, speaking gigs, and book placement in big-box bookstores. 





Yes, agents can still reach publishers, and you can always opt for traditional publishing, but guess what? 





You still need to prove that you have an audience for your book by establishing a following on social media.





In today’s world, authors need to connect with the readers, colleagues, and influencers in their niche.





A Social Media Strategy Is Essential



There is no doubt that social media has taken over the internet and has a significant impact on the publishing industry. 





Therefore, when it comes to marketing, advertising, or creating a connection with readers, there is no better tool than social media.





But, you can’t proceed blindly or willy-nilly. Social media marketing requires an effective strategy for your books and for you as the author. 





This blog post will guide you through the basics involved in creating a strategy. Keep reading to understand the concepts better.





#1 Understand your goals and reader demographics



This is the foundational step toward interacting with your reader demographic. The idea is to make small goals so that you can have a better focus on your big picture and achieve it systematically.  





First, who are your readers? What demographic do they typically belong to? Are there any particular likings that they have in common?





What age are they? What gender? Where do they live?





Understanding your potential readership is crucial. 





It would help if you also built an attractive profile, ensure brand visibility (as an author, you are your brand), and launch new content at the right time. 





Always remember to focus on one or two goals. Once you achieve them, move on. 





#2 Be wise in choosing the right social media channels for yourself



Here, the idea is to start with one social media network and slowly build your profiles. 





This step will follow the previous one as you need to have an idea about your reader demographics to be able to choose the right channels. For instance, if your readers are young adults, Instagram, Twitter, and Tumbler would be your best choices. 





If you write cookbooks for gluten-free children, your impetus is to make life easier for the kids and their parents. 





If you write romance novels, you want to provide your readers with a few hours of escapism and enjoyment, right? Facebook and Instagram are ideal platforms for these books.





Now, if you write historical fiction novels, you want to provide a fantasy escape for history lovers. If you write graphic novels, you might want to write a book that will expand the minds of your young readers, help them to explore new worlds, and encourage reading. 





Now you understand why the first step – determining who your readers are – was so important. Right?





#3 Create engaging content



In the end, the idea is to build connections with your readers, engage with them, and learn from them. 





Once you have a profile that showcases who you are and what you write, the next step is content creation.





Create images along with niche-specific quotes and quotes from your own books. Also, share your blog posts and posts from other authors in your genre.





Sometimes, you could even opt for a survey to determine your readers’ preferences.





Remember, social media is all about creating connections with your readers and colleagues in your genre. That’s why a social media strategy that is vital.





#4 What is your social media strategy return on investment?



Now that you have spent time in setting the goals, choosing the channels, and creating content, what next? Studying your readers’ level of engagement with your content, also known as return on investment (ROI).





Are you getting successful results from what you are doing? Is there any improvement, or are you becoming stagnant with your images? 





It is crucial to monitor your results and understand how you can improve upon them. Therefore, it is essential to keep an eye on your ROI at all times so you can adjust your social media strategy.





#5 How well are you engaging with your readers?



This is the most critical question.





Only posting a lot of attractive content is not a strategy. What about engaging you’re your readers? 





Check the number of reactions you get. Are people commenting on your posts? Do they ask questions? Do you reply to their questions?





Interact with your readers as much as you can.





#6 It is all about clicks and shares!



Social media isn’t about you. And it’s not about your books. 





Book marketing is about your readers and prospective readers.





Share content from other authors and influencers in your genre. Also, share content from your readers.





Track the number of times your readers click your links and share your content. Knowing these numbers is critical to building an effective strategy.





Try to create content that your readers and others will share. Why? Shared content is the holy grail of an effective social media strategy.





Having an online presence via social media is a must. It’s not difficult to establish a social media strategy, although it is time-consuming in the beginning.





But without a social media strategy, how can you possibly proceed?





Gaining an insight into your effectiveness on social media will help you to improvise your strategy and make adjustments along the way.





How Are You Doing on Social Media?



To determine who well you’re doing on social media, sign up for a social media audit. I’ll give you a detailed report that explains what you are doing correctly and where you can make improvements (and how). Read what people say about my audits.





How to Create a Social Media Strategy as an Author



Frances Caballo is an author and social media consultant. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. She also provides content writing and email marketing services. Learn more about her.


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Published on February 17, 2020 01:16

February 14, 2020

Indie Author Weekly Update

Indie Author Weekly Update



In today’s Indie Author Weekly Update I again include posts on Instagram. Why? Because it’s hot!





There’s also a post about hashtags and a link to my own blog post on 45 Twitter hashtags for authors.





It’s a short list this week but there’s a lot of information packed into these blog posts.





Enjoy the roundup and your weekend.





Indie Author Book Marketing



5 Marketing Tasks To Use For Every Book With Janice Hardy and from Rachel Thompson: You can read the text of one of Rachel Thompson’s book marketing chats in this new post.





Hashtags Just for Authors



55 Social Media Hashtags For Book Authors (And How To Use Them) from Web Design Relief: There’s no need to describe this post. Also see my post about hashtags: 45 Twitter Hashtags for Authors.





Instagram Marketing



21 Instagram Stats And Facts To Grow Your Online Presence from Blogging Wizard: Love this post about Instagram. Did you know that only 36.6% of Instagram users watch Stories? And that people prefer photos over videos? You’ll learn more cool stats when you read this informative post.





13 Tips on Using Instagram as an Indie Author from BookBub Partners: This is probably the best post I’ve seen on how to use Instagram as an indie author. It’s so good that I’m jealous that I didn’t write it. So, read it!





Quote of the Week



Hemingway Quote



Frances CaballoFrances Caballo



Frances Caballo is an author and social media consultant. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. She also provides content writing and email marketing services. Learn more about her.


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Published on February 14, 2020 01:03

February 7, 2020

Indie Author Weekly Update

Indie Author Weekly Update



The Indie Author Weekly Update today is all about marketing, marketing, and more marketing.





We start with social media marketing, progress to website marketing, and then on to Amazon and audiobook marketing.





It never stops if you’re an indie author, right?





The good news is that I summarize the week’s best indie author mareting posts right here. The bad news? You have to read them to keep up.





Enjoy all of your reading and have a great weekend.





Indie Author Social Media



You Don’t Need to Suck at Marketing from Indies Unlimited and by Shawn Inmon: The author makes the case that cost-per-click advertising on Amazon, Facebook, and BookBub is the best way to succeed at online marketing. It’s a good point but other factors also come into play.





This is How the Instagram Algorithm Works in 2020 from Later: There are six important factors to remember: interest, relationship, timeliness, frequency, following, and usage. Read the post to learn more about Instagram’s algorithm.





Author Websites



Home and dry – top tips for your author homepage by Debbie Emmitt: Debbie succinctly summarizes exactly what an author’s website home page should accomplish and look like. Plus, she offers some examples. (I especially liked Caroline Mitchell’s home page. Wow!) Learn from this article.





Amazon Ads



What Amazon Ads Dashboard Changes Mean for Authors from Alliance of Independent Authors: Self-Publishing Advice Center: This is an excellent post from a trusted source, Laurence O’Bryan. He makes some excellent points. Of course, don’t forget that Kindlepreneur offers a free course on Amazon ads.





Marketing Audiobooks



Marketing Audiobooks: 13 Ideas for Getting New Listeners from BookBub: This post has some solid tips for getting the word out but some don’t come as a surprise. For example, of course you’ll mention it in your newsletter. But check it out.





Of Note



How to Write a Book Quickly — and Make it Exceptionally Good – by Lisa Tener: Be sure to read this post. Lisa Tener is a stellar book coach and her advice is always golden. Also, she walks her talks in her own writing. If you ever have a chance to attend one of her webinars or work with her, do it!





Quote of the Week



I would much rather be happy than dignified. Jane Eyre



Frances Caballo is an author and social media consultant. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. She also provides content writing and email marketing services. Learn more about her.


The post Indie Author Weekly Update appeared first on Social Media Just for Writers.

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Published on February 07, 2020 01:54

February 3, 2020

8 Social Media Scheduling Apps for Writers





If you don’t want to be online all day posting your tweets and images, you need to check out this list of eight social media scheduling apps.





The beauty of scheduling apps is that you can spend a few minutes each day or a week uploading your images, messages, captions, hashtags, and status updates.





Once you schedule your posts, all you have to do is check your social media accounts a few minutes a day to engage with your readers.





These apps help you stay regular with your posts and also improve your account growth. If you are starting with social media, apps on the lower end of the price range are an excellent option for you. 





Continue reading to find an app that can help you create a social media presence to connect with readers and colleagues.





Social Media Scheduling Apps



The first four social media scheduling apps are among the most popular.





The Social Media Scheduling App I Use



#1 SocialOomph





SocialOomph is a social media scheduling app that lets users plan their posts on various social networking platforms. Use it with Twitter, LinkedIn, Facebook, Pinterest, Reddit, Discord, and others. 





However, the free services are only active on Twitter and are very limited. The subscriptions start at $15 a month, and the app also features annual subscription options.





Pros: It’s easy to use and set up with Twitter. You can use this app to schedule recurring tweets. For example, if you create an image with a quote, you can set up the tweet to repeat every 24 weeks, once a year, or every 12 weeks or even more frequently. It is a useful feature that other apps don’t offer. I also set up recurring tweets for specific blog posts.





Cons: You can only use certain features on twitter for free. It isn’t straightforward to connect the app to LinkedIn. Also, the recurring post feature is available at an additional cost. Although I use and like this scheduling app, most writers will want an use one that is easier to set up.





Most Popular Scheduling Apps



#2 Hootsuite





Hootsuite is a popular social media scheduling app. Use it to schedule posts on various social media platforms. The days of free scheduling apps are long gone.





Years ago, I used this app for free. Now the lowest plan Hootsuite offers is $29/month.





Use Hootsuite to manage your Twitter, Facebook, Instagram, and other accounts. 





Pros: Hootsuite does offer a limited free plan for scheduling updates to three social media profiles.





Cons: You will need to purchased the professional plan — at the cost of $29/month — to access all of Hootsuite’s features. 





#3 Buffer





Buffer is a popular social media managing platform packed with features you can use. 





Start with a free trial of the Pro plan for $15/month. Then if you want, you can downgrade your account to a free plan. But note that the free plan only allows for three social accounts and ten scheduled posts.





I recommend using the Pro plan. Buffer’s fee of $15/month is a great deal for authors.





Pros: Buffers also offers reporting and analytics tools, and they have marvelous customer service.





Cons: The only drawback is that Buffers integrates with just five social accounts. But is this a drawback? After all, it integrates with the five most popular social media networks: Instagram, Facebook, Twitter, LinkedIn, and Pinterest. 





#4 TweetDeck 





TweetDeck is a free Twitter scheduling app that Twitter purchased years ago. TweetDeck can help you come up with the best and most appropriate hashtags. It also enables you to track keywords and mentions.





Pros: You can review multiple timelines at an easy glance. Also, it is a desktop app so you can see what’s happening on your Twitter account without opening a browser.





Cons: It only works for twitter.





Not So Cheap Social Media Scheduling Apps



#5 Loomly





Loomly is a great app to help you grow your social media profiles, and it’s a popular scheduling app for Instagram. Loomly will track Twitter trends, holidays, and events, and suggest best practices for social media. 





This app will also give your post ideas and optimization tips.





Pros: Loomly also offers analytics.





Cons: The cheapest account costs $25/year.





#6 Meet Edgar





Meet Edgar lets you plan your posts on four major social networks: Twitter, Facebook, LinkedIn, and Instagram. 





Pros: This app offers access to a “smart composer” that automatically writes status updates for you from articles or blog posts. Also, pricing includes a content library for its subscribers.





Cons: Pricing starts at $49/month; however, use this code to reduce the price to $29/month: 4FOR29.





#7 Agorapulse





Agorapulse is an interactive scheduling app you can use to plan out your social media posts. Use it for YouTube, Facebook, Twitter, LinkedIn, and Instagram. The app, however, is not free. Pricing starts at $79/month. 





Pros: This app provides unlimited reports to track your return on investment (ROI). 





Cons: This app is expensive for authors. 





#8 Social Report





Social Report app integrates with Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest. Aside from scheduling your updates, use this application for its excellent analytical tools.  





Pros: Social Report offers excellent analytics.





Cons: The monthly fee, following a free trial, starts at $49/month.





The market is flooding with scheduling apps that can help you grow your social media accounts and help you to spend less time on social media. 





Decide which features you need and which plans would serve you best. Then, schedule your updates and get back to your writing!





Everything Authors Want to Know About Instagram



Brand new Instagram ebook for authors. Learn how to set up your account, and create hashtags and Instagram stories. 





Frances Caballo is an author and social media consultant. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. She also provides content writing and email marketing services. Learn more about her.


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Published on February 03, 2020 01:27

January 31, 2020

Indie Author Weekly Update

Indie Author Weekly Update



This is indeed a hefty Indie Author Weekly Update. It has more posts than any roundup I’ve prepared for you before.





Instagram is the darling of the social media world so I always like to find a great post for that network. Be sure to read the two posts on email marketing. Email marketing is a critical component of your author platform.





The remainder posts are also excellent, especially the one on search engine optimization and Jane Friedman’s blog post on writers conferences.





Check out all of them and enjoy!





Indie Author Instagram Marketing



11 Ways to Increase Instagram Engagement in 2020 from Later: Everyone on Instagram — or nearly everyone — wants to improve engagement. This post has recommendations that make sense. For example, add an element of fun into your feed, write longer captions, and share images your readers will love. Read the post because there are eleven tips total.





Email Marketing



7 Expert Tricks To Improve Your Author Newsletter by David Gaughran: Once again, David Gaughran doesn’t disappoint. If you are struggling with your author newsletter, this is the blog post to read. Take his advice, too.





Treeline Readies Targeted E-Marketing Product for Indies from Publishers Weekly: Treelines Edelweiss360 will give indie authors an “easier way to send customized emails in lieu MailChimp or Constant Contact.” This is an interesting development. Be sure to read the blog post.





SEO for the Indie Author



SEO for Authors: Google Search Algorithm Changes by Orna Ross: Google is always changing its algorithm. Why? Because there are search engine optimization specialists in the world who always try to game the system. I like the new change to Google’s algorithm. Read this post to better understand how the Google’s changes will affect your website.





Indie Author Book Marketing Tips



How Partnerships Can Help Boost Your Pre-Orders: Q&A with Nina R. Sadowsky: Read about this innovative approach to increase the sales of your pre-orders.





A+ for Indie College Romance by BookLife: After 42 traditionally published novels with companies like Harlequin and NAL, author Elle Kennedy has found new success with her self-published romance series.





Copyright Issues



Empowering Authors Around Copyright with Joanna Penn and Rebecca Giblin: This post covers the critical issue of copyright and licensing. It’s an excellent podcast/blog post.





Writers Conferences



Jane’s Guide to Getting the Most Out of a Writers Conference by Jane Friedman: This is the best advice I’ve ever read about writers conferences. Be sure to read this post and save it for future reference.





Of Note



What is causing the uptick in independent bookstores? by Mike Shatzkin: There is reason to celebrate this news about independent bookstores. One is that the indies are most likely to accept books from indie authors. Plus, they are wonderful places for convening with indie authors as well as New York Times bestselling authors.





Quote of the Week







Brand new Instagram ebook for authors. Learn how to set up your account, and create hashtags and Instagram stories. 





Everything Authors Want to Know About Instagram



Frances Caballo is an author and social media consultant. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. She also provides content writing and email marketing services. Learn more about her.


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Published on January 31, 2020 01:53

January 24, 2020

Indie Author Weekly Update – January 24, 2020





Indie Author Social Media



This Indie Author Weekly Update is truly jam-packed. Wow. There were so many great posts this past week that limiting the ones I eventually included here was a difficult process.





Sandra Beckwith’s post is a creative way to interact with your readers. So definitely read that one.





I adore David Gaughran’s weekly newsletter and his posts on email marketing are always top-notch.





Finally, Penny Sansevieri wrote a wonderful post on LinkedIn for authors. So many authors tend to neglect LinkedIn yet it is a valuable resource.





Just read all of the posts listed here. You’ll learn so much from each of the writers.





Indie Author Weekly Update



Let Your Characters Engage with Fans Online by SandraBeckwith and from TheBookDesigner.com blog: I love this post! Let your characters have social media accounts so they can interact with your readers. Facebook only wants real people to have account but you could create a page. Experiment and see what works best for your characters and your readers.





How to Market a Book (and Yourself) on LinkedIn by Penny Sansevieri: With everyone’s focus on Instagram, Twitter, and Facebook, writers tend to neglect LinkedIn. That’s why I was thrilled to find this post from Penny. Read it and follow her suggestions.





How Do You Sell Audiobooks Across all Platforms? from Alliance of Independent Authors with Sacha Black and Adam Croft: This is a must-read transcript of the podcast with these two authors. Adam Croft is one of the most successful independently published authors in the world. His novels sell in more than 120 countries. Sacha Black writes the popular YA Fantasy Eden East novels and a series of non-fiction books. Their advice is golden.





It’s all About Keywords



How to Find Profitable Amazon Ad Keywords from Kindlepreneur: The key to everything on Amazon is keywords. You need the right keywords for your title, summary, categories, and ads. Read this post to learn how to find the right keywords for your books.





Indie Author Email Marketing Tips



All About Email – 5 by David Gaughran: He makes an excellent point about getting rid of dead weight on your email list. Clean it up! The post includes links to his previous four posts on email marketing.





Queries – Know These Tips



The Complete Guide to Query Letters by Jane Friedman: Jane Friedman is an author on all things related to book publishing. Her advice is golden. If you want a publisher, this is a must-read post.





How to Write a Professional, Not-Embarrassing Query to an Agent, Reviewer, Editor, or Blogger by Anne R. Allen: Whether you want an agent, a publisher, or just want to submit a blog post to a highly trafficked blog, follow Anne’s advice.





Of Note



There’s a new podcast for writers on the block and it’s called Top Shelf Editing: Here’s a list of the recorded podcasts so far. I think this podcast is going to be a great one! (Just a suspicion.)





Quote of the Week







Everything Authors Want to Know About Instagram



Brand new Instagram ebook for authors. Learn how to set up your account, and create hashtags and Instagram stories. 





Frances Caballo is an author and social media consultant. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. She also provides content writing and email marketing services. Learn more about her.


The post Indie Author Weekly Update – January 24, 2020 appeared first on Social Media Just for Writers.

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Published on January 24, 2020 01:00

January 20, 2020

11 Must-Have Instagram Apps for Writers

11 Must-Have Instagram Apps for Writers



With all the apps that exist do you know the 11 must-have Instagram apps for writers?





I’ve made it easy for you by including the list right here.





Being a content creator or an author on Instagram is a very intricate job. Apart from putting out content regularly, it would help if you also focused on the insights of your publicity. More often than not, authors on Instagram are sole creators and do not have publicity teams to look over their work. You need to make sure your work is being noticed by people online. 





So, you will need to make extra efforts to provide good publicity for your work. Here are ten apps that can help you promote your work on Instagram. 





11 Must-Have Instagram Apps



I carefully crafted this post to bring you the best apps that I could find specifically for writers. One consideration was that that apps need to be available for free.





After all the money you spend preparing your books for publication, the last thing you need are expensive social media apps, right? So enjoy the post and these apps, many of which I use.





Instagram Image Borders and More



  PicCollage





PicCollage can help you create innovative borders for your post. It is available on both android and iOS app stores for free, so anyone can download it. There are certain features on the app that might need to be activated after paying a fee. However, most features that you may need for your Instagram posts are free of charge.





LiveCollage





Borders and fonts are important to make your Instagram post look attractive. Create your borders using the LiveCollage app, which is available on the app store for free. You can use the borders that are available on the app or make your own. A subscription fee is levied, in case you want to access premium features on the app.





Weheartit.com





Weheartit.com helps you manipulate images and enables you to create the perfect background for your Instagram posts. You can use the various features available online free of charge. However, you may need to credit the site, and the sources used to avoid any copyright complications. The website can be used by anyone. These backgrounds are unique to your posts and will give your content a boost on Instagram.





Help with Instagram Captions



Repost Quick





Repost Quick is one app that can help you with captions when you just cannot find the right one. When you need captions or the best hashtags, you can repost the ones you found online previously. This can quickly be done through the Repost Quick app. This app is available for free on the Apple app store. As an author, you need to pay careful attention to the quality of your overall post. Use these apps to make sure you never falter with your content.





Quick Save





Captions are essential for any content you put out on Instagram. Usually, users online do not have enough time to go through your entire post. They will skim through your caption and decide if they are interested in it. So, it would help if you put in some effort into your captions. You can download the Quick Save app for free on the Google app store or the Apple app store too. This application enables you to save photos or videos on Instagram and then repost them whenever you please. In desperate times when you cannot come up with innovative captions, you can always repost the ones you found online.





Instagram Photo Editors



  PicsArt





Making your content presentable is one of the most important things that you need to do online. Add borders and fonts to your posts using the PicsArt app. This application is available on the Google play store as well as the Apple play store. The app is free of charge; however, you can pay for a premium subscription pack. This premium subscription will give you access to more features that can help you create more attractive posts for your Instagram feed. 





Photo Editor Pro





Photo Editor Pro is another editing app that you can make use of. This app is popular among many authors on Instagram as it has countless editing features that can help you make your posts unique and attractive. This app is available on the app store on both Google and Apple.





Free Images



Pixabay.com





Pixabay also offers free services to help you create unique background images for your Instagram posts. It is free for all users, and one need not credit the website for using their services. You can create a myriad of different styles on the platform and post your content on Instagram using it.





Unsplash.com





Unsplash.com is an online platform that helps you create unique backgrounds for your posts if you like writing your content on attractive background images; this might be the app for you. The site lets you manipulate pictures to make them fit your liking. These unique images are free of charge, and you will not need to credit the website either. This is an attribution free site, and thus, you can both use and manipulate images, without giving any credit.





Schedule It and Be Done!



Feedle : Planner for Instagram





One of the most important things that authors and poets on Instagram need to think about is scheduling. There are particular hours in a day where your followers are most active. This is the best time for you to post new content on your account. Your content will appear at the top of people’s feed if you post it at the right time. This is due to Instagram’s algorithms. So, using a planning and scheduling app can help you get the maximum number of eyes for your content. Feedle is one such app that gives you a better insight into when your followers are most active. It is available on the Apple app store and is free of charge. Prevent letting your content gets lost in people’s feeds and post it at the right time using this app. 





My Fave Instagram Scheduling App



Later





If you are one for scheduling your posts online, download this app today! Later is available on android and iOS app stores for free. You can schedule your posts on this app and put out your content when your followers are most active. So, you can get the maximum number of eyes on your content conveniently.





The content you put out needs to be fresh and creative. When you use special applications for it, you will be able to add a little extra zest to your work. You need to focus on the way you present your work online. The apps mentioned above are some of the most popular applications which are either free or very inexpensive. Making use of the following apps can be of great help. Create original content, and be sure to use attractive designs before you post it online. This way, you can help your account grow online in no time.





Everything Authors Want to Know About Instagram



Brand new Instagram ebook for authors. Learn how to set up your account, and create hashtags and Instagram stories. 









I am an author and social media consultant. My focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. I also do content writing and offer email marketing services.


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Published on January 20, 2020 01:16

January 17, 2020

Indie Author Update – January 17, 2019

Indie Author Weekly Update



This week’s Indie Author Update is jam-packed with lots of news for indie authors. From book marketing to running a business, you’ll find a lot of tips you can use. Enjoy this week’s selection of posts.





Indie Author Book Marketing



BookBub Reviews offer an Alternative to Goodreads and Amazon: It’s Not Just for Pricey Ads Anymore by Anne R. Allen: In this post, Anne R. Allen explains how to set up your author profile on BookBub and claim your books. She also explains how BookBub is now a “kind of Goodreads for grown-ups.” This post is a must read.





Author Branding: 14 Creative Book Unboxing Videos from BookBub Partners: Do you ever make videos of unboxing your newly published books? It’s a great marketing tool. See these imaginative and fun examples of authors “unboxing” their new books.





Indie Author Instagram Tips



Want to grow your Instagram account? Later, the scheduling Instagram application that I use has a library of free trainings. Check it out.





Writing News



Memoir, Uninterrupted: The genre is as popular as ever, and increasingly, memoirists are turning to self-publishing from BookLife and by Brooke Warner: In this post, the founder of She Writes Press explains why she predicts that memoir will surge as a genre.





Why Do Writers Hire Book Coaches? from Jane Friedman’s blog and by Jennie Nash: Jennie Nash explains why friends aren’t always the best book coaches. Also, she suggests three book coaches: Lisa Tener, Marion Roach Smith, and Lisa Cron. Be sure to read the entire post.





Indie Author Businesses



How to Create a Business Plan for Your Indie Author Business from the Alliance of Independent Authors: Self-Publishing Advice Center: If you write and publish you manage a business. How will you manage your business in 2020? This post explains how to create an author business plan. Check it out.





Quote of the Week







Everything Authors Want to Know About Instagram



Brand new Instagram ebook for authors. Learn how to set up your account, and create hashtags and Instagram stories. 









I am an author and social media consultant. My focus is on helping authors get discovered online as I build their social media platform. In addition, I assist clients with content writing and email marketing.


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Published on January 17, 2020 01:49

January 10, 2020

Indie Author Weekly Update – January 10, 2020

Indie Author Weekly Update



Welcome to the newest edition of the Indie Author weekly update. This week’s roundup is chock-full of tips for the new year. Be sure to also read the post on Instagram. Enjoy!





2020 Publishing Predictions



2020 Publishing Predictions: Agent Laurie McLean’s Crystal Ball from Anne R. Allen’s blog: For this post, Laurie McLean peers into her crystal ball and sees the future. For example, Laurie thinks that audiobooks will experience record growth. Read the post to see her other predictions.





Self-Publishing Predictions for 2020 and the 2020s from Alliance of Independent Authors: What is the outlook for indie an indie author this year? Orna Ross says that global reading will grow and more writers will experiment with artificial intelligence.





Indie Author Techie Skills



The Best Time to Post on Instagram in 2020, According to 12 Million Posts from Later, an Instagram scheduling app: I was surprised to see some of the results from Later’s study. For example, 6 am and 10 am as well as 10 PM EST are the best times on Mondays. Read this post to learn more.





6 surprising ways to apply your author skills to your website by Debbie Emmitt: Learn to use your author skills on your website to make it a more focused, professional, and attractive place for your readers.





Full-Time Writers



What Does It Mean to Be A Full-Time Author? from Jane Friedman with an interviews of Sangeeta Mehta: This is an insightful interview of Sangeeta Mehta that every serious author should read.





Of Note



Zuiker Helps Teens Tell Their Stories In Print from Publishers Weekly: School shooting survivor Lauren Hogg teamed up with Anthony E. Zuiker, creator of the TV series CSI and cofounder of Zuiker Press, to turn her harrowing story into a graphic memoir. 





Quote of the Week



You must write and read as if your life depended on it.



Everything Authors Want to Know About Instagram



Brand new Instagram ebook for authors. Learn how to set up your account, and create hashtags and Instagram stories. 









I am an author and social media consultant. My focus is on helping authors get discovered online as I build their social media platform. In addition, I assist clients with content writing and email marketing.


The post Indie Author Weekly Update – January 10, 2020 appeared first on Social Media Just for Writers.

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Published on January 10, 2020 01:24

January 1, 2020

Happy New Year

Happy New Year - 2020



I didn’t want this day to pass without wishing all of my readers and visitors a very Happy New Year!





How will you spend today? I will take a mental break from social media. Yes, that’s what I said!





Every once in a while it’s good to take a 24-hour break to assess how much time you spend on it, what your return on investment is, and how you can improve those results.





This is also a good time to go through your email and unsubscribe to all those newsletters you receive but never read.





Why let those newsletters clog up your email inbox, stressing you out?





There’s really no need.





So if you haven’t opened a newsletter or email from someone in the past six months, unsubscribe.





The feeling is so freeing. (I’ve been doing this the past week.)





I hope you have a great 2020, writing all the books you want to and enjoying all the book sales you deserve.





Have a great 2020!





Everything Authors Want to Know About Instagram



Brand new Instagram ebook for authors. Learn how to set up your account, and create hashtags and Instagram stories. 









I am an author and social media consultant. My focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. I also do content writing and offer email marketing services.


The post Happy New Year appeared first on Social Media Just for Writers.

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Published on January 01, 2020 01:02

10 Twitter Tips Writers Need to Know

Frances Caballo
Writers frequently tell me that they “don’t get Twitter.” If you find yourself struggling with it, this post is for you. Below, I offer 10 Twitter tips writers like you will find helpful as you seek t ...more
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