Marina Gorbis's Blog, page 37

How to Phrase Your Questions When You Need Honest Answers

Sometimes people withhold useful information because it’s uncomfortable. Here’s how to get them to tell you the hard truth.

The Risks of Offering “Free” Goods and Services

The value you assign sets expectations, shapes behavior, and, once established, is difficult to reverse.

It’s Time to Update How Your Company Talks About Sustainability

Strategies to move beyond traditional reports and connect emotionally with your stakeholders.

Forget What You Know About Search. Optimize Your Brand for LLMs.

How to sell your product when generative AI becomes the consumer.

Forget What You Know About Search. Optimize Your Brand for LLMs

How to sell your product when generative AI becomes the consumer.

Employee Stress Is a Business Risk—Not an HR Problem

This research-backed framework will help leaders measure and pinpoint the steep costs of a stressed-out workforce.

Stress Test Your Strategy Before It Fails

How to assess whether it can hold up against competitors, shifting market dynamics, and unexpected events.

Building an AI-Powered, Talent-Friendly Organization

A conversation with Trip.com Group CEO Jane Sun.

Research: Why Employees Work While Sick—and How Leaders Can Stop It

What leaders can do to prevent a culture of presenteeism and build a healthier, more resilient workforce.

Growth Isn’t the Only Way for Companies to Create Value

The strategies of “stable outperformers” offer organizations an alternate path forward.