Marina Gorbis's Blog
October 2, 2025
A Formula to Help Quantify the True Value of Marketing - SPONSOR CONTENT FROM ZETA GLOBAL
Sponsor Content from Zeta Global.
Make Better Strategic Decisions Amid Uncertainty
A playbook for checking your instincts.
How AI Is Upending How Consulting Firms Hire Talent
With fewer entry-level jobs, firms must shift from hiring for grunt work to hiring for leadership potential.
October 1, 2025
Senior Leaders Still Need Learning and Development
Five strategies to help new executives move from accidental to intentional growth.
What Happens When AI Sets Wages
Researchers fed 60,000 freelancer profiles into eight widely used LLMs. Here’s what they found.
New Research on How the Best Managers Shape Employees’ Careers
A study of 200,000 employees found that by matching workers to the right roles, these leaders created lasting benefits that outlived their tenure.
Cultivating an Experimental Mindset in Your Organization
With the right approach, even small firms can get a competitive advantage from the right kinds of tests.
September 30, 2025
To Set Your Brand Apart, Create Moments of Shareable Joy
The most successful brands take small pleasures and elevate them into experiences that feel bigger than the product itself.
How to Coach Yourself Through Complex Problems
A framework for navigating high-stakes, high-pressure moments without formal executive coaching.
How to Lead with Courage in Chaotic Times
A conversation with HBS professor Ranjay Gulati about taking bold action amid uncertainty.
Marina Gorbis's Blog
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