Marina Gorbis's Blog, page 2

How Dollar Tree Plans to Thrive Despite Breaking the Buck

Can the discount retail chain stay relevant to its price sensitive shoppers through smart marketing, pricing, and branding strategies?

Four Strategic Signals Technology Leaders Are Tuning In To - SPONSOR CONTENT FROM ARM

Sponsor content from ARM.

When Two Leaders Are Better Than One

Successful leadership duos capitalize on their fundamentally different strengths.

New Research Shows How an “Idea Marketplace” Can Boost Innovation

Employee insights are a valuable resource. Here’s how to tap into them.

Is Your Brand Optimized for AI Search?

How to think about your business’s online presence in the age of AI.

How to Reinvent a Legacy Brand—and Win

An HBR Executive exclusive Q&A with Lew Frankfort, the former CEO of Coach and author of the new book, Bag Man.

Costco’s Jim Sinegal on Building a Company That Will Endure

Five deeply held convictions shaped Costco’s culture.

Building a Customer-Centric Organization

The HBR Executive Playbook on building an organization where customer success is the foundation of long-term growth. 

The Importance of Trust and Transparency in Retail Media Networks

Retailers built their RMNs on supplier dollars. Now they must earn them.

When Your CEO’s Leadership Creates Chaos

Five ways to speak their language—while steadily shaping strategy and outcomes.