Marina Gorbis's Blog, page 33

Create a Company Culture That Takes Cybersecurity Seriously

How to inspire action using behavioral nudges, public commitments, and incentives.

The AI Revolution Won’t Happen Overnight

Six ways companies are misjudging the technology’s potential to create value.

Moms Demand Action Founder on What It Takes to Lead Change

A conversation with the founder of gun safety group Moms Demand Action about driving change.

Leading Through Continuous Change

The HBR Playbook on overcoming change fatigue and positioning your people for agility.

Research: Products Labeled as Sustainable Sell Better

Adding a “Climate Pledge Friendly” label to a product on Amazon boosted demand for it by 13-14%.

Recalculating the Costs and Benefits of Gen AI

A three-step audit for leaders to assess their organization’s tools and processes.

Marketing Faces Its Future

In this edition of the HBR Executive Agenda, HBR editor at large Adi Ignatius shares insights from the Cannes Lions International Festival of Creativity, the marketing world’s big annual meetup on the French Riviera.

How 6 Companies Approached Digital Transformation

Lessons from Moody’s, IKEA, Adobe, and more.

What Gets Measured, AI Will Automate

Smart leaders must bet on the unmeasurable: taste, trust, experiences, and the yet-unknown.

How Circularity Can Be a Strategic Response to Tariffs

It’s an essential way to build resilience through geopolitical turbulence and economic headwinds.