Marina Gorbis's Blog, page 217

How to Reinvent a Consumer Brand

Insights from the marketer who helped make Crocs and Stanley Cups cool.

How to Make a Compelling Pitch

A simple formula to create a concise, memorable pitch on the spot.

Generative AI-nxiety

Leaders are feeling disoriented and concerned about the new technology. Here are four key risks to understand — and advice on how to address them.

Why Today’s Leaders Need to Be Perpetual Learners

“Changing yourself in the job, especially if you’re doing well, is one of the hardest things to do.”

How CEOs Can Navigate the Emotional Labor of Leadership

Four strategies to help chief executives cope with the intense demands of being the public face of a company.

Talking About a Difficult Decision — When You Can’t Share All the Details

Five strategies to help leaders strike the right balance between saying nothing and saying too much.

Research: Caregiver Employees Bring Unique Value to Companies

A new study shows how the act of caregiving helps people develop skills that positively impact culture, retention, and the bottom line.

Getting Along: My Coworker Is Sabotaging Me — and My Boss Won’t Help

HBR’s advice columnist on how to protect yourself and your career from a cutthroat colleague.

What the Finance Industry Tells Us About the Future of AI

The sector is a test case for how new technology will play out.

When Should You Take a Problem to HR?

Ask yourself these three questions before escalating an issue.