Heather Hart's Blog, page 35
March 20, 2013
Happy Spring!!
Today is the first day of spring, and I wanted to let you know about a promotion for some of my books - but they are for teen girls so I realize that not all of you will be interested, so if you want to learn more - hop over to FindYourTrueBeauty.com to find out more: http://www.teen-beauty-tips.com/spring-savings.html
Day #79
“If you do nothing else to market your book, at the very least take the time to clearly and precisely identify your book’s message and market.”~ Wheatmark
Identifying...
March 19, 2013
Keep Chuggin'
Day 78
“Keep chuggin’ along until you get it right.”~ Jada
Have you ever gotten not so nice feedback about your book? Negative remarks are probably one of the worst parts of being an author. But do you know what? They are opportunities to better you and your work. Negative reviews and comments have taught me to be nicer in the reviews that I leave and comments that I send to other people. No one is perfect. Not you, not me, not Steven King. We all make mistakes. We all get negative reviews. So...
March 18, 2013
The Waiting Game
Day 77
“Book marketing takes patience and the perusal of goals.”~Heather Hart
I use to think that I was a patient person. 4 children later, I've learned otherwise. But it’s true even when it comes to marketing. I’ll send out a blog tour inquiry, or post something on Facebook, and then the waiting starts. When my first book came out, I would check Amazon almost daily to see if any new reviews had came in. Now you might have noticed this, nobody else is running on the same time frame that...
March 16, 2013
They're Watching You
Day 76
“More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.”
~ Seth Godin
Well said, Mr. Godin, well said. How often do we decide what we think or what our actions will be based on appearances – not words? We've all seen people whose actions betrayed their words, and we aren't fooled. If you say that you’re book is funny, they are going to evaluate the truth based on the cover photo and yo...
A Year of Book Marketing - Day #75
“Wanna be a success? Promote, promote, promote!”~ Lynette Phillips
There are lots of different ways to promote your book. You can promote your books through Twitter – even by using sites such as Gremln where you can schedule posts months or even years in advance. You can promote your books through a blog or website – creating content that will remain on the internet for years to come. You can even promote your book through speaking engagements or webinars – drawing in sales right away.
It does...
March 15, 2013
Get Proactive (not the face stuff)
Day 74
“To reach more readers and take your sales to the next level, you must proactively market your book.”~ Mark Coker
I never really thought about marketing my book “proactively” until I read this book by Mark Coker, and honestly, it makes a difference. Proactively marketing your book is putting out a press release before it launches (not the day it launches). Proactive marketing is scheduling tweets about important things before they happen (not trying to do a million things in one day). Pr...
March 14, 2013
Overcome the Lies
Day 73
““It’s not so much what people don’t know that hurts them; It’s what they do know that ain’t so.””~ Mark Twain
So much that we learned in high school has either changed or was just the opinion of our teachers. Case in point – I always wanted to be a writer, but was told that real people don’t become authors (or actors, or musicians), those aren't real dreams. They’re fantasies. Well, excuse me Mr. Guidance Counselor, I am an author (and a real person to boot). The world around...
March 13, 2013
Success!
Day 72
“Success is a journey, not a destination.”~ Ben Sweetland
I use to fantasize about the day that I was finally a successful author. However, I've since realized that everyone’s definition of success is different. There is no set definition of exactly when someone is successful.
Do you define success by fame?
Happiness?
Income?
And if so, how much?
I've also noticed that as I progress in the world, my own definition of success changes. Basically, we...
March 12, 2013
GoodReads
Day 71
“In my opinion, understanding who your target audience is, and what they want, and writing to them (and only them!) is the most important component of being successful as an author.”~ John Locke
Connecting with your readers is important. Learning what other types of books they like, and even reading those books, can help you to write for them, but also market directly to them. If you can figure out what they are reading, and what they are saying about it, then you are that much clos...
March 11, 2013
My Hero
Day 70
“Follow your passion, and find a great mentor.”~ Jeff Bell
Do you have a mentor writing or marketing mentor? I do. I mentioned her once already, but Shelley Hitz has showed me so much of the writing and marketing world. Without her encouragement and gentle pushes in the right direction, I probably wouldn't be where I am today. And I’m a firm believe that everyone needs someone just like her.
Writing and marketing are so much easier when there is someone there, not only just to...
